This document provides information about Avtar Singh's summer internship at Bennett, Coleman and Co. Ltd (BCCL), the parent company of The Times of India. It includes details about his role, BCCL and the Times of India. Specifically, it outlines the history and operations of BCCL and the Times of India, their products and distribution channels, marketing strategies used, and Avtar's achievements and learnings during the internship.

1. PRESENTED BY:
AVTAR SINGH
SUMMER INTERNSHIP PROGRAM
MBA BATCH 2012-14

2. MY SIP PROFILE
• Name :Avtar Singh Badesha
• Class : MBA 1 C
• Company :Times group/ Bennett, Coleman
and Co. Ltd.
• Address : Sco-72-75, Sector-8 C, Chandigarh
• Training Duration : 30-05-13 to 13-05-13
• Timings : Morning 7:30am to11:30 am
Evening from 5:30pm to 7:30 pm

3. • Type Daily newspaper
• Owner Bennett, Coleman & Co. Ltd.
• Publisher The Times Group
• Editor-in-chief Jaideep Bose
• Associate editor Jug Suraiya
• Official website Timesofindia.com
• Turnover Over 1.5 Billion Dollars
• Employees More than 11000
• Started 175 years ago
Product and Company Introduction

4. • It is daily newspaper
• Bennett, Coleman & Co. Ltd. Is the parent company.
• Publisher is The Times Group
• Official website is Timesofindia.com
• IT has 45 dailies and periodicals in 3 languages and 108
editions from 9 centers across the country and a
combined readership of over 40 million
• Started 175 years ago
The Times Of India

5. 1838
Bombay Times and Journal of Commerce was first published on November 3, 1838
as a bi- weekly newspaper for Bombay's business community.
Shareholders decide to increase the share capital and the paper is converted into a daily.
Editor Robert Knight amalgamates The Bombay Times & Standard and Bombay
Telegraph & Courier to form The Times of India - giving it a national character.
1861
1850
BCCL History

6. T. J. Bennett becomes the editor and enters into a partnership with F.M. Coleman
to form a joint stock company - Bennett, Coleman & Co. Ltd. (BCCL).
.
The Times of India gets Indian ownership with Seth Ramakrishna Dalmia
buying the company
Exclusive Sunday edition of Times of India launched in Mumbai. The company also
launches its Hindi daily – Nav Bharat Times in Delhi.
1947
1946
1892

7. Sahu Jain Group takes over as the owners of the company after Ramakrishna Dalmia
sells thefirm to his son-in-law Sahu Shanti Prasad Jain - who becomes the first chairman
of the group.
The Times of India launches in Delhi.
Filmfare launched.
Femina launched.
The Economic Times is launched.
1959
1961
1952
1950
1948

8. Femina Miss India contest started.
Times of India completes 150 years. Special stamp released by Government of India
to commemorate the occasion.
The Times of India crosses 1 million mark in circulation. It also carries the
first-ever colour photograph.
BCCL enters into music market with Times Music.
Indiatimes webportal launched; BCCL enters music retailing business with Planet M.
Also operatesthe first-ever private FM broadcast through Times FM
(which later becomes Radio Mirchi).
1999
1997
1996
1988
1965

9. Launch of a television News Channel called Times Now.
Times of India becomes largest English daily in
the world with circulation breaching the 3 million mark and beating Sun (tabloid) of UK.
Launch of ET (Hindi), Pune Mirror and The Times of India editions at Jaipur,
Goa and Chennai.Acquisition of Virgin Radio (now rebranded as Absolute Radio)
in the UK.
2007
2008
2006

10. TOI Crest edition launched.
Launch of ET Now – premier business channel having integrated
newsroom with ET print edition.
India’s first HD-only premium movie channel – Movies Now (HD) launched.
2010
2009

11. KEY MANAGEMENT HEADS
• BCCL
Chairperson: Indu Jain
Vice-Chairman & MD: Samir Jain
• Entertainment Network (India) Ltd
CEO:Prashant Panday
• The Times oF India
Editorial Director: Jaideep Bose
Executive Editor: Arindam Sengupta

12. Key Businesses
• Publishing
• Television
• Digital
• Out-of-home
• Other Activities

13. BCCL - BRANDS
• Newspapers - The Times of India, The Economic Times, Navbharat Times, Sandhya
Times
• Magazines – WWM & Own BCCL Magazines
• Radio Mirchi
• Times Classified
• Times Foundation
• Times Job
• Times Multimedia
• Times NOW, ET NOW & Movies NOW
• Zoom
• Times Group Books
• Times Red Cell
• Etc.

14. FEATURES OF TOI
• The Indian Readership Survey (IRS) 2010-
The Times of India ,the most widely read English newspaper
in India with a readership of 13.4 million.
• The circulation in 2012 increased to 630524.
[According to Audit Bureau of Circulation ]
• TOI Online - the world's most-visited newspaper website with
159 million page views in May 2012
• The Time of India is not only India’s largest selling English
general daily but also the leading English general daily in the
world.

15. TIMES OF INDIA IS PRINTED FROM THE
FOLLOWING PLACES-
• Lucknow Chandigarh
• Mangalore Chennai
• Goa Hyderabad
• Jaipur Kolkata
• Mumbai Delhi
• Mysore
• Nagpur
• Patna
• Pune
• Ranchi
• Surat
• Bengaluru

16. NEWSPAPERS
The Times Of India
(English)
The Economic Times
(English)
Vijay Karnataka
(Kannada)
Mumbai Mirror
(English)
Ahmedabad Mirror
(English)

17. The Economic Times
(Hindi)
The Economic Times
(Gujarati)
Sandhya Times
(Hindi)
Bodhi Vruksha
(Kannada)
Speaking Tree
(English)
Pune Mirror
(English)
Crest Edition
(English weekly) ET Wealth
(English Business weekly)

18. BCCL - MAGAZINES

19. TIMES NOW ET NOW ZoOm TV MOVIES NOW (HD)
Radio Mirchi Absolute Radio
RADIO
TELEVISION

20. MARKETING STRATEGIES
• Move first, Move fast –First mover advantage
• Flag bearer of people’s awareness campaigns
• Continuous innovation
• Continuous improvement
• Smart-sensing the future. Eg TOI mobile app

21. Key Competitors
• The Hindu- is ranked third among English dailies with a
total readership of 5,140,000.
• Hindustan Times- is the second most read English daily
and the 12th among all newspapers with a
total readership of 6,254,000.
• The main competitors for Times of India in
Punjab/chandigarh is “THE TRIBUNE”

22. Strategy to excel in competition
• Times group follows very aggressive marketing
strategy i.e “bleed them more”
• This is done by eating up small market shares
of competitors .
• Presently TOI is at 3 rd position in UT chd. So
offer very competitive price to break in strong
holds of tribune and HT.
• It forces others to compromise on their
profits.

23. SWOT Analysis
Strengths Weaknesses
Pan India availability.
Oldest newspaper, established brand.
No. 1 newspaper in terms circulation .
Customized products for major Indian
cities
Less local coverage in certain cities.
Font size
Excessive commercialization of space
on paper
Opportunities Threats
Has limited presence in southern India
as compared to the rest of India .
Huge opportunity in regional languages
space.
Online editions, mobile application
sector.
Increased competition from other
dailies .
Ever increasing prices of paper.
On line news medium means reduced
circulation

24. DISTRIBUTION CHANNEL OF “TOI”:
There are three ways to sell the “TOI”
• 1. CASH SALES:
Take newspaper from pan wala or any shop in cash.
• 2. SUBSCRIPTION SALES:
Pay money in advance and read “TOI”
• 3. LINE SALES:
Maximum % of sales comes from this method. Money
collection works in reverse order.

25. Project Work
• Sales Promotion of Times of India, ET,
Magazines
• Market Survey (Newspaper reading habits)

26. Working Area and promotional
Schemes
Area of operation: Chandigarh
SUBSCRIPTION SCHEMES
TOI (Six months): 299 (Without any gift)
TOI (1 year) : 599 (Earlier without any gift)
495 (Later with gift coupens)
ET (1 year): 449 (Without any gift)

27. Achievements
• Sell 45 subscriptions of various products of
BCCL.
• Group leader.
• Corporate space selling exposure.
• Learn insights of advertisement industry.
• Interact with approximately 2000 people-
wonderful experience.

28. Conclusion
• Helps me to spot my skills and improve them.
• Get the chance to know a lot about
newspaper industry and its marketing
strategies.
• Great learning opportunities both from
company and readers.