Social networking 101: Facebook, Twitter, LinkedIn and more! Diane Windingland
This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
Webinar slides from the "Using Twitter for Recruitment" presentation by Thomas Shaw http://twitter.com/thomasshaw from Recruitment Directory http://www.recruitmentdirectory.com.au
Developing a professional online presence as a graduateSue Beckingham
Guest lecture for Law and Criminology students on developing a professional online presence. A spotlight on the use of LinkedIn as a professional networking tool looks at ten top tips to develop an effective profile.
Full slide deck from my presentation on How to Create a Stellar LinkedIn Profile. I also do private one-to-one LinkedIn Profile Development and Optimization. Contact me: robeenf at gmail dot com. Or you can find me here: linkedin/in/robinfrank
Social networking 101: Facebook, Twitter, LinkedIn and more! Diane Windingland
This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
Webinar slides from the "Using Twitter for Recruitment" presentation by Thomas Shaw http://twitter.com/thomasshaw from Recruitment Directory http://www.recruitmentdirectory.com.au
Developing a professional online presence as a graduateSue Beckingham
Guest lecture for Law and Criminology students on developing a professional online presence. A spotlight on the use of LinkedIn as a professional networking tool looks at ten top tips to develop an effective profile.
Full slide deck from my presentation on How to Create a Stellar LinkedIn Profile. I also do private one-to-one LinkedIn Profile Development and Optimization. Contact me: robeenf at gmail dot com. Or you can find me here: linkedin/in/robinfrank
Learn about the different roles that company pages and personal profiles play in marketing your business on LinkedIn. Find ways to optimize your LinkedIn presence and engage employees to build industry leadership and authority for your brand.
Webcast presentato da Valentina Napoli di LinkedIn il 19 gennaio 2016.
Come ottimizzare il profilo LinkedIn, sviluppare il proprio network e aggiornarsi professionalmente grazie a LinkedIn.
Maximising your brand power online for HunterNetHeidi Pollard
CEO of UQ Power Heidi Alexandra presented the basics of how to boost your brand online using LinkedIn today at the HunterNet IT Forum at the Hunter Trade & Investment Centre
The pressure for staffing professionals and agency recruiters to deliver top talent is fierce. With over 400M+ professionals using LinkedIn, recruitment agencies in Asia Pacific like yours are leveraging LinkedIn’s recruiting and marketing tools to successfully find, attract, and place qualified candidates.
We invite you to attend an online crash course to learn how you can get the most out of your free LinkedIn account — and how you can use our paid recruiting tools to be more successful. In this free webcast, you'll receive practical advice on how to use LinkedIn to best suit your needs. You'll learn how to:
- Use LinkedIn to identify highly qualified candidates
- Build your personal brand as a trusted recruiter and strategic partner
- Master LinkedIn’s marketing engine to source new candidates
- Market at scale to effectively source new clients and grow your business
Taking a look at LinkedIn's Hiring business line. Talent Solutions that enable hiring managers, HR professionals and Recruiters to recruit qualified candidates at scale more effectively and efficiently from the world’s largest talent pool.
Guide for a Winning Interview is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face to face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
LinkedIn quickguide for job hunting and personal brandingTom Laine
LinkedIn quickguide for job hunting and personal branding, including the current and the upcoming LinkedIn user interfaces. Detailed explanation how your profile should be built for job searching and personal branding purposes.
Learn about tools available to research yourself online and what you can do to control what potential employers see when they search for you. Tips and advice on how to clean up or focus your personal online reputation. We'll talk about blogging, Facebook, Twitter and LinkedIn, creating social profiles, increasing your Google ranking.
Social Media and Web 2.0 tools are becoming preferred option for travelers whether they are searching for hotels or sharing their experiences of visiting hotels.
How can Hotels take advantage of this trend?
Please call +91 - 9717240021 for questions
This workshop helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Using LinkedIn to Market your businessRhys Downard
We gave this presentation at an Elite Entrepreneurs talk on using LinkedIn to market your business. It highlights the basics of using LinkedIn as a sales, Branding and Marketing tool
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Learn about the different roles that company pages and personal profiles play in marketing your business on LinkedIn. Find ways to optimize your LinkedIn presence and engage employees to build industry leadership and authority for your brand.
Webcast presentato da Valentina Napoli di LinkedIn il 19 gennaio 2016.
Come ottimizzare il profilo LinkedIn, sviluppare il proprio network e aggiornarsi professionalmente grazie a LinkedIn.
Maximising your brand power online for HunterNetHeidi Pollard
CEO of UQ Power Heidi Alexandra presented the basics of how to boost your brand online using LinkedIn today at the HunterNet IT Forum at the Hunter Trade & Investment Centre
The pressure for staffing professionals and agency recruiters to deliver top talent is fierce. With over 400M+ professionals using LinkedIn, recruitment agencies in Asia Pacific like yours are leveraging LinkedIn’s recruiting and marketing tools to successfully find, attract, and place qualified candidates.
We invite you to attend an online crash course to learn how you can get the most out of your free LinkedIn account — and how you can use our paid recruiting tools to be more successful. In this free webcast, you'll receive practical advice on how to use LinkedIn to best suit your needs. You'll learn how to:
- Use LinkedIn to identify highly qualified candidates
- Build your personal brand as a trusted recruiter and strategic partner
- Master LinkedIn’s marketing engine to source new candidates
- Market at scale to effectively source new clients and grow your business
Taking a look at LinkedIn's Hiring business line. Talent Solutions that enable hiring managers, HR professionals and Recruiters to recruit qualified candidates at scale more effectively and efficiently from the world’s largest talent pool.
Guide for a Winning Interview is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face to face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
LinkedIn quickguide for job hunting and personal brandingTom Laine
LinkedIn quickguide for job hunting and personal branding, including the current and the upcoming LinkedIn user interfaces. Detailed explanation how your profile should be built for job searching and personal branding purposes.
Learn about tools available to research yourself online and what you can do to control what potential employers see when they search for you. Tips and advice on how to clean up or focus your personal online reputation. We'll talk about blogging, Facebook, Twitter and LinkedIn, creating social profiles, increasing your Google ranking.
Social Media and Web 2.0 tools are becoming preferred option for travelers whether they are searching for hotels or sharing their experiences of visiting hotels.
How can Hotels take advantage of this trend?
Please call +91 - 9717240021 for questions
This workshop helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Using LinkedIn to Market your businessRhys Downard
We gave this presentation at an Elite Entrepreneurs talk on using LinkedIn to market your business. It highlights the basics of using LinkedIn as a sales, Branding and Marketing tool
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Get the scoop on Twitter - the short message Social Media channel from online marketing evangelist Matt Lynch - General Manager of Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at why you should use Twitter for business, how to set up a Twitter profile, managing social media content marketing on Twitter, cross pollination of social media marketing and a run down on some very useful tools to use with Twitter.
This training session will give you insight into Facebook for business and how you can best optimise your profile, behind the scenes and settings of Facebook, recommendations on marketing, PPC and Ads Manager and more.
Get the most out of your social media channels and maximise your return on investment.
Things you can learn include:
Setting up a Facebook business page
Useful plugins and features
Content marketing strategy
Social media strategy
Pay-per-click advertising
Useful tools
Matt Lynch is the General Manager for Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at the foundations of Facebook for business, setting up a Facebook Page, managing social media content marketing on Facebook, cross pollination of social media marketing and even Facebook PPC.
Everything you need to know about the latest LinkedIn updates. This presentation will review LinkedIn Recruiter, company pages, status updates, and LinkedIn advertising.
Add to your social media repertoire and improve both your personal and business understanding of Twitter as a social media channel. Our seminar takes a deep dive into this very popular short message service to explain what it is all about and how you can leverage the twitterverse.
Things you can learn include:
Setting up your Twitter Account
Optimal designing for Twitter
Understanding Twitter Terminology
A consistent Social Media Style Guide
Best Practice Twitter Tips
The ideal Tweet length
Being organised and using Lists
Sourcing and Building Followers
Content Marketing with Twitter
The #Hashtag
Twitter search and location features
URL Shorteners and Campaign Marketing
Efficient Social Media Management and Apps
Trending Topics and what to post
Social Media Reporting
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
Similar to LinkedIn Seminar (Joondalup Business Association) - Vorian Agency (20)
Hootsuite Social Media Management - Vorian Agency 2016Vorian Agency
Join Matt Lynch, General Manager of Perth based marketing company Vorian Agency, demonstrating the benefits of using Hootsuite for Social Media Management. Vorian Agency offers 15 marketing topics as training courses to Perth businesses, and supports this with a download of the seminar notes with links, references, and useful guides on how to use Hootsuite.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
Websites that have high traffic volume but low conversions will in most instances have design flaws in their website structure which are limiting user engagement with their website.
With so many social media channels available, business marketers are finding it hard to find the time to do everything that they ideally want and need to do with Social Media Marketing to keep the conversation going with the community that they want to build up around their brand. This seminar looks at the popular social media management tool HootSuite, to outline the benefits for busy marketers in scheduling content, monitoring keywords and conversations, tracking results from campaigns with custom URL shorteners, implementing Google Analytics campaign tagging, the reporting that can be customised and scheduled, as well as the team use of HootSuite.
Things you can learn include:
A walk through of HootSuite
Configuring accounts and channels
Adding administrators and users (Permissions)
Scheduling content and uploading
Repurposing content and using across channels
Using URL shorteners in and out of HootSuite
Implementing Google Campaign Tracking Tags
Monitoring your brand mentions and competitors
Setting up canned responses
From personal use to business use
HootSuite on the tablet and smartphones
A team approach to Social Media
Creating Custom Reports and scheduling
This seminar will explore the widely popular social media image scrapbooking website Pinterest as part of an integrated digital marketing strategy for your business to create brand awareness drive incidental traffic and create additional inbound links through to your website.
Things you can learn include:
consistent branding for account name
optimised biography and account information
Understanding Twitter Terminology
setting up boards and their descriptions
positioning the sequence of boards for optimal visibility
keyword strategy for content and file naming
filling your boards with pins
visual content marketing strategy
follower building strategy
cross pollination between your social media accounts
choosing good images to pin for viral distribution
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
Branding and strategy is an important part of every business. By defining and then communicating the brand both internally and externally, will impact directly on the capacity of a business to achieve its objectives.
A brand involves four key elements:
Vision – where the organisation is going
Values – what the organisation stands for
Personality – what the organisation is like to deal with
Positioning – what differentiates the organisation
The vision and values are internal factors, whilst personality and positioning are external factors.
Other elements of a brand include:
Services
People
Mission
Features
Attributes
Benefits
Essence
This seminar will explore the elements of a brand and why defining and communicating your brand effectively is so important.
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
Video is a great way to identify your key messages as a company and entice viewers to engage with your business. Using online video marketing effectively is key to a successful online marketing strategy. More than 48 hours of video content is being uploaded every minute into YouTube where its videos are 50 times more likely to rank at the top of Google’s first page Search Results. If you would like to learn more about how you can optimise your existing videos or gain insights and ideas for new videos to help increase user engagement then this seminar is for you.
Things you can learn include:
Video channel distribution options
Content marketing with video
SEO for video optimisation
Video production format options
Social media and videos
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
2. Your Presenter: Vorian Agency General Manager
Matt Lynch
• General Manager of Vorian Agency – Delivering integrated online and offline marketing
solutions to business wrestling with how to market in today’s changing environment.
• With over 22+ years Information Technology and Online Marketing Experience, primary
speciality being Search Engine Optimisation (SEO), working both within agency and in-house
roles as a digital marketing specialist. Matt is a certified Google Adwords and Bing
Ads Professional.
• Enjoys keeping up with the 'bleeding edge' of technology advancements and social media
evolvement to ensure current knowledge in an ever changing landscape, leading to early
adoption and determination of opportunity for marketing enhancement.
• Local, national and international project experience particularly in the field of Travel with
companies such as Trafalgar Tours, The Travel Corporation brand and travel properties,
Stella Travel and Best Flights; Matt has earned a reputation as an online marketing expert
and search evangelist for thoroughness, quality, technical knowledge and success driven
results. Matt's previous role was as the Global Online Marketing Manager for Trafalgar,
coordinating the online marketing efforts with international teams for this global brand.
5. Interactive Questions?
During today’s session, you are welcome to tweet
questions to our Vorian Agency Twitter Account
@vorianagency using the hashtag #voriantraining
https://twitter.com/vorianagency
6. Housekeeping
Before we start, please note the following:
• Exits
• Toilets
• Mobile Phones on Silent
• Question & Answer session at end of the Presentation
• A link to the Presentation Slide Notes will be emailed to you
• Vorian Agency info packs are provided to showcase our service offering
• Please provide your feedback on today’s seminar on the supplied questionnaire
• Please invite others you may know to register for the Vorian Agency & Joondalup
Business Association - Business Breakfast Seminar Series:
– Fri 31st October 7am-9am topic: YouTube and Video Marketing Seminar
– Fri 28th November 7am-9am topic: Google Adwords PPC Seminar
– Fri 30th January 7am-9am topic: Twitter Seminar
... some of our popular subjects include: Facebook, Google Analytics, WordPress, Google+, SEO, Web
Analytics Tools, Branding, Conversion Rate Optimisation (CRO).
7. In today’s session…
We’re going to learn about the power and reach of LinkedIn
• Creating an account
• LinkedIn for finding a new job
• LinkedIn for finding new staff
• LinkedIn as a Social Media/News Channel
• Follower Building, Social Shares, Website/Email integration
• LinkedIn supporting your Reputation Management and SEO
• Setting up and optimising your LinkedIn Business Page
• Involving your staff in your LinkedIn Business Strategy
• LinkedIn for Business Networking and Sourcing Prospects
• The LinkedIn Knowledge Base - Groups
• LinkedIn Best Practices
• Staying connected – Apps
• Efficient Social Media Management - HootSuite
• LinkedIn Pay Per Click Advertising
8. What is LinkedIn?
• More than just a resume… LinkedIn is a professional social network with features
designed for the corporate world. It is an excellent tool for job-seekers and recruiters
alike, as it allows its users to display their skills, achievements, and past work
experiences. With its Company Pages, it also offers plenty of advantages for
businesses looking for a way to succeed in the corporate arena.
• Just like Facebook, LinkedIn gives you the option to create pages for your business.
A business or company page allows your brand to be heard and seen by customers,
LinkedIn user or not. It gives you a space where you can tell your company's story,
and where you can showcase your products and services.
• InsideView.com 2013:
LinkedIn generates more leads for B2B than Facebook, Twitter or blogs individually.
47% of B2B marketers say they are actively using LinkedIn.
• Alexa puts Facebook’s TOS (Time On Site) at about 28 minutes per day versus 7
minutes a day on LinkedIn and 9 minutes a day on Twitter. However, a large portion
of Twitter’s usage is not on the website, so this is difficult to quantify. Facebook is
responsible for 8% of all PVs (Page Views) on the Internet. LinkedIn and Twitter
hover closer to 1% of all PVs, and Pinterest around 0.5%.
• Over 83% of potential clients will search for you online before or after your first
meeting. What they find will influence their decision to work with you.
9. LinkedIn – The Company
• LinkedIn, is the world's largest professional network with over 300 million members in
over 200 countries and territories around the globe. (Note: Facebook has 1.25 billion
active users and Twitter 500 million).
• In March 2013, LinkedIn reached 4 million users in Australia.
• Their mission is simple: connect the world's professionals to make them more
productive and successful. When you join LinkedIn, you get access to people, jobs,
news, updates, and insights that help you be great at what you do.
• History - LinkedIn started out in the living room of co-founder Reid Hoffman in 2002,
and it officially launched on May 5, 2003.
• Jeff Weiner is the CEO, and the company's management team is made up of
seasoned executives from companies like Yahoo!, Google, Microsoft, TiVo, PayPal,
and Electronic Arts.
• LinkedIn is publicly held and has a diversified business model with revenues coming
from member subscriptions, advertising sales, and talent solutions.
10. Creating an account
Getting started with LinkedIn.
• Visit www.linkedin.com in your web browser.
• It’s FREE to join!
• You can use your Facebook account to sign up (Facebook Open Authentication)
• Your “name” is your brand, what do people know you as? Consider the consistency
across all your other Social Media channels.
11. Setting up your personal profile
A walk through of each of the elements needed to create a complete profile for LinkedIn.
For marketing teams, it is advised that your audit and review your staff accounts so that
these doorways into the business are optimised and consistent to the brand message.
• Select a good quality, professional, clearly recognisable image to use as your profile.
• Be consistent with your “personal brand” that you are developing across channels!
• Include an accurate and professional “position” title.
• Include the correct “company name”, to associate to the preferred account.
• Include your location information “Perth Area, Australia” as this helps filter search.
• Select the appropriate industry “Marketing and Advertising” as this also helps
searches by recruiters and researchers alike.
12. Setting up your profile (cont.)
• Consider how you would like to be contacted, and what is visible to the public
• In some cases people may want to connect privately, are options provided?
• Use the opportunity to cross promote your other Social Media channels.
13. Setting up your profile (cont.)
• Spend some time thinking about, and developing a high quality “summary”. Think
“keywords”, and location qualifiers (Perth, WA) when constructing this to highlight
your role and achievements. This also determines the “tone of voice” you are wishing
to establish for your persona, and consider your intended “audience” when you
construct it. Ensure you have proof read to remove any careless typos or spelling
errors, and don’t be afraid to ask for feedback before you publish!
• You can upload Photos, Videos, Presentations and Portfolios to support your
summary work samples.
14. Setting up your profile (cont.)
• Experience:
+ Add a position, to list your current role. You should also look to list all previous jobs
of significance. This is the “online resume” component of LinkedIn, so showcase
yourself including:
– Job Title
– Company
– Date Range
– Location
– Description of the Role, highlighting strengths and achievements (using Keywords)
– Add videos, images, documents to support work samples if appropriate
– To quickly create a LinkedIn profile, review your resume and copy/paste the relevant snippets into your
profile.
• As with any “resume” look for gaps in the timeline.
• Skills & Expertise
– Limit of 50 skills maximum
– List your areas of expertise, qualifications and capabilities
– Determine if you want to display your endorsements
– Don’t select or accept endorsements for skills you don’t have, nor want to be recognised for
– You are able to Manage your Endorsements
• Education
– Don’t bother including which “Primary School” you went to!
– Though LinkedIn does provide “High School”, the focus is on Tertiary qualifications
– Apart from highlighting your training, it enables you to connect with fellow students/faculty staff
15. Setting up your profile (cont.)
• Additional Info:
• Interests. This is a “keyword” list and can include both professional and personal
likes. However don’t treat this like Facebook as it is a totally different target audience.
• Personal Details. Is your DOB (Date of Birth) and Marital Status. Both of these can be
set with different visibility settings for; Everyone, Your Connections, or Your Network
(up to three degrees of separation).
• Advice for Contacting Matt. Tell people how you prefer to be contacted to control
those actions.
• Use the Additional Information section to include links to your company, website,
blog, Twitter account and other sites that provide professional information about you.
16. Are you Unemployed?
• What do to when you’re unemployed…
• If you are currently unemployed – list your current position as “open to opportunities”.
• Remember to be honest. It is easy for potential employers to check your background.
• This is a great time to ‘refresh’ your LinkedIn profile.
• If you have recently lost your job, be sure to update your status field in your profile to
that your network knows you are looking for a job.
“Joe is currently looking for a marketing position, do you know anyone who is hiring?”
• If you are doing consulting or freelance work, list your company as “self-employed”.
• Take this opportunity to ask for endorsements (give them out yourself to others).
• Request Recommendations from those you value, as they act as references.
17. Completing your profile
• Take the time at the beginning to fully complete your profile in detail before you start
marketing yourself. Your LinkedIn profile will increase your visibility online and help
you build your own personal professional brand.
• Don’t forget to make your profile public, that’s how the world can find you!
• Customise your URL to create a link that is easy to share. If your name is available,
then use it.
• Start a LinkedIn Profile as early as you can – from being a student in High School.
• 41% of professionals surveyed state that when they are evaluating candidates they
consider volunteer work equally as valuable as paid work experience.
• 20% of hiring managers surveyed said they made a hiring decision based on a
candidate’s volunteer work experience.
• LinkedIn provides a profile strength gauge, to indicate how complete it is.
18. Recommendations
For each position (job) you have held, or currently hold, you can obtain recommendations
from your connections, on how you performed in that role.
• Work to build your “references” of recommendations.
• Recommendations from people you have worked with carry a lot of weight.
• Proactively ask for recommendations, and prompt the recipient of the request, what
you want them to focus on, even providing them with suggestions…
• You can review recommendations, and ask for edits before publishing them.
• To build recommendations, look to reciprocate the favour. By initiating the process
and offering a recommendation to another, it is easier to then request it returned.
• When you recommend a LinkedIn member you are attesting to their qualifications.
• It is better to obtain recommendations whilst you are in a role, than after the fact.
• Don’t ask for recommendations from people you do not know.
• Recommendations can be edited after, or even withdrawn.
19. Endorsements
For each of your Skills & Expertise that you list within your profile, you can obtain
Endorsements from your connections. When they visit your profile directly, or log into
their own profile LinkedIn will try to encourage the endorsement process by providing a
collection of their connections at the top of the page to endorse.
• Clicking the + sign next to the specific Skill will Endorse it.
• If you give out endorsements, you are more likely to encourage getting these back.
• Start with endorsing friends, family and colleagues.
• Set a regular routine of ‘LinkedIn Maintenance’, where you visit your connection’s
profiles and endorse them for skills they have.
• List only the Skills & Expertise you want to be endorsed for!
20. Did you know you can add…
There are many additional things you can add to your LinkedIn profile:
You can also control who can see your connections!
21. Build your connections
• The effectiveness of LinkedIn is proportional to the size of your reach, and
determined by your connectivity.
• Start searching at the top of LinkedIn for people you know.
• Invite your contacts from your email contact list.
• Start with family, friends and current colleagues. Then broaden your reach to past
positions and contacts.
22. Build your connections
• Don’t spam! Build your followers as an ongoing activity and incrementally.
• LinkedIn has evolved into a Social Network and as such needs to do this based on
connections, and so provides constant prompts for you to connect based on people
you know, or may have met.
• When you meet someone new, follow-up with a LinkedIn request to connect. Do this
immediately after the contact, and with a personalised message rather than the
default connection request.
• Customise your connection requests with a point of relevancy (where/when/what),
and why they should connect with you. “What’s in it for them” (WIIFT)
• Set yourself a regular LinkedIn Maintenance routine to review opportunities for
establishing and connecting, and subsequently building your connections.
23. Encourage Discovery
• Include your important Social Media channel addresses on your print marketing
collateral in your store, on fliers, business cards, receipts, shopping bags and
everywhere else you do offline advertising for your business. Make it easy for
consumers and new business relationships to discovery and connect with you.
24. Classmates
• Use the Classmates tool (linkedin.com/classmates) to access your college alumni
network and reconnect.
25. Join Groups
• The LinkedIn Knowledge Base – Groups… a treasure trove of information.
• Join all the local (state) and national groups that are related to your industry.
• Post well formed content articles in the group discussions, and this will contribute to
driving traffic to your website.
• Start by looking, and listening.
• Don’t spam, provide benefit and share your knowledge.
• You can adjust your email digest settings, to reduce the amount you receive.
26. Create a Group
• As a supportive marketing exercise for your business, the creation and management
of a LinkedIn Group is a good advanced progression task once you have LinkedIn
fully squared away, and you are ready to take further advantage of this medium.
27. Choose who you will follow
• Apart from linking to your own workplace within your profile, you can use the
“following” option to follow other companies and personalities “Influencers”, so that
you can receive information about these individuals and businesses or organisations.
• Search for the individual/company and click follow to add them.
• You can clean up your follower list and “unfollow” from your profile.
• As with other Social Media channels, who you choose to follow provides indications
to others reviewing your profile about your likes and interests.
28. LinkedIn for finding a new job
• Use the Advanced Search to filter your job list.
• Consider Job Seeker Premium for a month to
harness the power of LinkedIn to super charge
your prospects.
• When you’re job searching, and may not want
your current employer to know you’re updating
your LinkedIn profile, it is a good idea to turn off
your activity broadcasts.
Settings -> Turn on/off your activity broadcasts
(under Privacy)
32. LinkedIn as a Social Media/News Channel
• There are very few “celebrities” on LinkedIn – which keeps the network very clean, for
business content.
• Connect and engage with people you have met through business.
• Post/share an update, which can also go across Twitter.
• You can post publicly or to your connections only.
• Companies AND individuals can post.
• You can LIKE, Comment and Share (distribute) content virally.
• Watch your post frequency and regularity. Test and measure day of week/time of day
response rates for your industry niche.
• Mix up your content, include images, videos and links.
33. LinkedIn – Publishing (Blog)
• Publishing on LinkedIn
LinkedIn opened up their publishing platform to members as of
February 2014, giving them a powerful new way to build their
professional brand. When a member publishes a post on LinkedIn,
their original content becomes part of their professional profile, is
shared with their trusted network and has the ability to reach the
largest group of professionals ever assembled. Now members have
the ability to follow other members that are not in their network and
build their own group of followers. Members can continue to share
their expertise by posting photos, images, videos and their original
presentations on SlideShare.
http://specialedition.linkedin.com/publishing/
34. Customise your Home Page
• You can configure your home page feed to display the information that is important to
you and remove any clutter.
35. Follower Building, Social Shares, Website/Email integration
• As with ANY Social Media account and your contact information, you want it to be
seen so that others can discover, follow you and connect.
• Add your LinkedIn vanity URL to your business card.
• Add the LinkedIn logo and link to your profile / or company profile in your email
signature or template.
• Add the LinkedIn logo to your website to promote your company page.
• On your website, “Our Staff” section, have profiles for your team members and
include links to their LinkedIn accounts.
• In your EDMs (Electronic Distribution Marketing – Emails) include both links to your
LinkedIn company/personal page, as well as Social Share options within the content
to encourage viral distribution opportunities.
• Add LinkedIn plugins to your website.
36. LinkedIn supporting your Reputation Management SEO
Whether an individual person or a
company, LinkedIn has the reputation
and respect of search engines, with
results placing highly in the Search
Engine Results Pages (SERPs).
• A well-structured LinkedIn Profile
will help you with your Google
organic search results, enabling
people to find you, and act as the
doorway into your business or
organisation.
• It will effect your online reputation,
especially on a Google search.
• It has tremendous bearing on your
credibility and authority.
• It’s a key trust influencer.
38. Setting up your LinkedIn Business Page…
• Streamlined layout
• Greater prominence for status update
• Featured status updates
• Plus, Company Pages now appear on mobile and iPad apps
42. Staying connected – Apps
Improve your Social Media efficiency through the use of Applications on your favourite
device; smartphone or tablet device. Available on all the major platforms, install free or
paid apps to access LinkedIn on the road, post content or read the Home feed,
anywhere, anytime.
43. Efficient Social Media Management - HootSuite
• Did you know you can use HootSuite with Linkedin to connect with clients, broadcast,
amplify, and monitor conversations?
• Repurpose content across multiple social media channels and coordinate your digital
campaign management from HootSuite.
• Coordinate your SM strategy for your company or all your staff within HootSuite.
• Schedule your posts in LinkedIn in advance (day and time) upload from a spread
sheet.
45. LinkedIn – Blocking Users
• You can now Block LinkedIn Members
LinkedIn suggests that before you block a member, you turn on
“anonymous profile viewing” in your settings, so that – should you
change your mind, close your browser, have a technical issue, etc. –
you won’t leave your name in the “Who’s Viewed Your Profile” section
of the would-be-blocked user’s account.
• The new blocking feature is available on the drop-down box on a
user’s profile, next to the “Send InMail” button. It’s now the last item
on the list, which reads “Block or report.”
46. LinkedIn – New Features in May 2014
• Language Preference Targeting
Through language preference targeting, businesses with a worldwide audience can now
target their updates by the users’ selected language:
For example, a U.S. based company targeting Portuguese-speaking professionals in
Brazil can now share updates in Portuguese with followers who have selected it as their
preferred language on LinkedIn.
• Personalised Page Feed
When a LinkedIn user visits a Company Page, that page’s feed will only show updates
intended for that specific user. For example, if a company targets an update to users in
Australia and another update is targeted to users in Spain, each group would only be
presented the region specific update. Other targeting filters include company size,
industry, function, seniority, geography, and now language preference.
47. LinkedIn – New Features in July 2014
• Now you can network without the work
LinkedIn Connected helps you strengthen your professional relationships quickly and
easily. Get all the relevant updates about people you know, from job changes to work
anniversaries, so you can reach out when it matters most.
48. Follow-up Questions?
After today’s session, you are welcome to tweet questions
to our Vorian Agency Twitter Account @vorianagency
using the hashtag #voriantraining
https://twitter.com/vorianagency
49. Let’s Get LinkedIn!
After today’s session, I encourage you to put into practice
all that you have learnt, and look forward to receiving your
invite to connect:
LinkedIn: http://au.linkedin.com/in/mattlynchseo
Don’t forget to follow Vorian Agency on LinkedIn:
http://www.linkedin.com/company/vorian-agency
All of my other Social Media links are available on About.Me:
About.Me: http://about.me/au.mattlynch
Email: matt.lynch@vorian.com.au
50. Please… invite others
We would like to thank you for your attendance
to today’s seminar on LinkedIn.
• A link to the Presentation Slide Notes will be emailed to you
• Vorian Agency info packs are provided to showcase our service range
• Please provide your feedback and hand-in the supplied questionnaire
• Please invite others you may know to register for our seminar series