This document provides tips on how to leverage LinkedIn for business and career purposes. It discusses optimizing your LinkedIn profile to stand out from others by using a professional photo, compelling headline, complete profile details, and keywords. The document also recommends connecting with contacts from business interactions, joining relevant groups, endorsing others, using advanced search, and spending 20 minutes per day on LinkedIn activities like updating your status, writing recommendations, and prospecting. The overall goal is to establish an online professional presence and network that can generate business opportunities and leads.

1. LinkedIn 101
Milena Regos
Out&About Marketing

2. How to leverage the
power of LinkedIn
• Why LinkedIn?
• How to create a profile that stands out
• How to build your network
• How to use Linkedin to market your
business/yourself
• How to use Linkedin for lead generation
• Best practices
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3. • Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Principal Out&About Marketing, digital
marketing and social media consultancy focusing on results.
• Frequent speaker on marketing and social media. Past
appearances include American Institute of Floral Designers,
American Marketing Association, 1-800-Flowers and more.
• Skier, paddleboarder, mountain biker, yogi.
• On LinkedIn since the beginning - 2003.
About Me
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4. LinkedIn
Visualized
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5. LinkedIn Members
• 200 million worldwide users
• Average age 44
• 2x more buying power than Facebook and Twitter
• 41% Household income of $100K+
• 13.5M business decision makers
• 52% college grad or post grad
• Company pages 2.8 million+
• Groups 1.6 million+
Sources: 1)comScore US 9/2012; 2) LinkedIn 3) comScore US Plan Metrix 4)comScore US Plan Metrix 12/20125

6. What do people do on social
networks?
Personal Networks Professional Networks
Socialize Maintain professional identity
Stay in touch Make useful contacts
Be entertained Search for opportunities
Kill time Stay in touch
Share content Keep up to date for career
Spend time Invest time
26% more interested
in receiving updates
from brands
Source: LinkedIn
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7. Why Does Linkedin
Matter?
• It offers unmatched efficiency when
developing business contacts and new leads
online.
• Provides infinite market research
opportunities.
• Secures an online network of connections.
• Has the ability to establish credibility with
the right audience when optimized properly.
7Source: UberVu LinkedIn Webinar

8. 8Source: http://www.slideshare.net/faberNovel/

9. 9Source: http://www.slideshare.net/faberNovel/

10. 10Source: http://www.slideshare.net/faberNovel/

11. 11Source: http://www.slideshare.net/faberNovel/

12. 12Source: http://www.slideshare.net/faberNovel/

13. Create a profile that is
searchable and it stands
out
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14. Edit your public
LinkedIn Profile
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15. Upload a professional
image
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16. Create a compelling
headline
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17. 5 elements for a
compelling headline
• Showcase your specialty, value proposition, or
your “so what”
• Speak directly to your audience
• Be specific
• Use the important keywords
• Be creative
17Source: Forbes.com

18. Create a powerful and
complete profile
• Use search terms
• List your current position and at least two
last positions
• Complete the summary section of your
profile
• Complete the “specialties” section of your
profile
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19. Complete your profile
and get found
• Give recommendations first
• Complete the “interests” and “groups and
associations” sections
• Get plugged in with rich media
• Include your profile in your email signature
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20. Add contacts to
improve your visibility
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21. Improve your connectability
Complete the “interests” and “groups and
associations” sections, past companies, alumni
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22. Your network is gold
22Source: http://www.slideshare.net/faberNovel/

23. To grow your network
• Connect with direct contacts
first
• Add contacts from business
meetings, network events,
trade shows, mixers, email, etc.
• Add previous colleagues and
classmates
• Join groups and participate
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24. Find 4-5 groups that
interest you
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25. NEVER send out a blank
invitation to connect
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Use custom
invite text
unless you
know the
person
really, really
well.

26. Find new connections
through advanced search
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Save
searches
and
receive
email
updates

27. Browse your
connections’
connections to add
people you have missed
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28. Write endorsement and
recommendations
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29. Use search to find
background information
on people and
companies before
connecting
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30. In sales it’s not about
what you know but who
you know
Source: http://www.slideshare.net/faberNovel/ 30

31. Source: http://www.slideshare.net/faberNovel/ 31

32. Source: http://www.slideshare.net/faberNovel/ 32

33. Source: http://www.slideshare.net/faberNovel/ 33

34. Suggested time spent on
LinkedIn
• 20 minutes per day
• 4 days per week
• Doing 5 things:
• Updating status message
• Write endorsements/recommendations
• Respond to messages
• Clean inbox
• Prospecting for business or direct reachouts to achieve
business goals
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35. Questions?
Milena Regos
Out&About Marketing
milena@outandaboutmarketing.com
Twitter: @milenaregos
Slideshare.net/milenaregos
All images are credit of CreativeCommons unless
indicated otherwise.
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