What are the new features of LinkedIn in 2017 including building your first degree connections, content marketing and advertising

1. LINKEDIN- WHAT’S
NEW IN 2017
8th February 2017
David Reilly

2. ABOUT ME
Deliver digital training workshops/ marketing strategy
to start ups
Manage the Future Thinking in Digital Marketing
network in London, 1500 members

3. GREAT BOOKS

4. “An effective strategy is like a lever that
magnifies force.”
Richard Rumelt, Good Strategy Bad Strategy

5. LINKEDIN- WHY IT
MATTERS?

6. LINKEDIN DATA
4 out of 5 British professionals
are now LinkedIn members
2.5 million registered users in
London
820 000- UK Financial Services
Professionals registered

7. REVENUES- Q3 2016

8. 2009 2010 2011 2012 2013
2016
Inmillions
8
4.5
3
1
10
UK Membership Growth
Direct access to 20 million subscribers profiles of valuable and
important information
20
15

9. PREMIUM ACCOUNTS-
WORTH THE INVESTMENT?
Business Plus- £359 PA

10. BENEFITS OF BUSINESS
PLUS ACCOUNT
-Access to full Profiles of everyone in your network - 1st, 2nd
connections and ability to view non connected full profiles
-Access to Who's Viewed Your Profile function so that you can see how
they found you.

11. PRIVACY SETTINGS

12. PRIVACY- IMPORTANT

13. LINKEDIN’S MISSION
To connect the world’s professionals
to enable them to be more
productive and successful

14. NEW HOME PAGE
LAUNCHED- 7TH FEB 2017

15. BUILDING YOUR
PROFILE

16. HOME PAGE PROFILEInclude a detailed
Summary
More client
testimonials
Up to date contact
details

17. ADD MATERIALS TO YOUR
PROFILE Connect to slide share

18. EXAMPLES

19. ADD MATERIALS TO YOUR
PROFILE
Connect your profiles to
slideshare

20. Building your connections

21. TIP 1: JOIN RELEVANT
GROUPS
You can join up to 50 Groups
Join relevant Groups and engage
Your profile is 5 times more likely
to be viewed if you have joined or
are active in a Group

22. TIP 2 USE RECENT ACTIVITY
Join the conversation

23. TIP 3 USE PERSONAL NOTES:
AUTHENTIC COMPLIMENTS

24. TIP 4- USE INMAIL
Use InMail to connect directly
Linkedin Allows 25 direct inMails
per month for a paid subscription

25. CONTENT
MARKETING

26. UNDERSTAND YOUR
AUDIENCE NEEDS
Quora
Buzz Sumo

27. TIP 1 USE LINKEDIN PULSE
Own publishing network
Requires a long term approach

28. TIP 2 INTEGRATE
SLIDESHARE INTO YOUR
PROFILE Presentations are one of the best
ways in which professionals
capture and share their
experiences and knowledge,
which in turn helps shape their
professional identity,”

29. TIP 3 USE COMPANY PAGES
TO HOST CONTENT
Salesforce: 371,954 followers
Concise and snappy headline are
more likely to get engagement

30. USE IMAGES, INFOGRAPHICS
AND VIDEO
Company updates with images
have a 98% higher engagement
rate than those that don’t
Source: Social Media
Week

31. USE LINKEDIN
ADVERTISING

32. ADVERTISING OPTIONS

33. LINKEDIN CAMPAIGN
MANAGER
Upgraded Self
Serve Campaign
Manager
launched in
Aug 2015

34. FANTASTIC TARGETING FOR
ADVERTISING
Excellent targeting for Self Service
Advertising
1,891,391 linked subscribers in
the UK, age 18- 24, 25-34

35. PROMOTES WEBINAR AND
EVENT INVITATIONS

36. SPONSORED INMAIL

37. SPONSORED UPDATES –
ADVERTISING IN NEWS

38. SUMMARY
Exceptional reach for building relevant connections
Trusted environment for distributing content
Reaching people at the start of the sales funnel

39. Thank you
Any Questions?
David Reilly
davereilly32@gmail.com
07989 985922