Effective Digital Strategies for Your Food Business. This presentation gives no-brainer and free resources you can use in doing digital marketing and social media marketing for your food business.
Internet marketing tips to help you promote your food products. If you need help with your Internet marketing strategy contact us at info @ hiscec.com or via phone at (858) 768-2483. For more information please visit http://www.hiscec.com
Four interesting Indian digital marketing case studies from 2014-15 on business objectives such as content marketing, influencer marketing, lead generation marketing and millennial marketing.
Internet marketing tips to help you promote your food products. If you need help with your Internet marketing strategy contact us at info @ hiscec.com or via phone at (858) 768-2483. For more information please visit http://www.hiscec.com
Four interesting Indian digital marketing case studies from 2014-15 on business objectives such as content marketing, influencer marketing, lead generation marketing and millennial marketing.
Digital Marketing - Baroness Coffee CaseCole Ericson
In a digital marketing class, my teammates and I put together and ran a Pay Per Click campaign for a small Denver coffee seller to learn how Google's advertising tool worked, and what it could do for our client.
A comprehensive digital strategy, including social media marketing, PPC advertising and campaign budget for the launch of OPI's 2013 summer limited nail set, "Couture De Minnie."
Social Marketing For Health Insurance IndustryIffort
Health Insurance brands face lot of challenges with trust & category education being the biggest of them.
Here are 5 Must Do's for Health Insurance Players on social to ensure trust, seek attention and create impact!
A tie up with online food ordering aggregators such as a Swiggy and Zomato is essential for any restaurant – big or small. In this article, we will be listing down all that you need to know about tying up with Swiggy or Zomato.
This presentation puts forth my own marketing plan for a newer version of the foodpanda app. This presentation summarizes the action plan in the G-STIC format
PATEO - Automobile Artificial Intelligence (AI) in China, a Digital Marketing...Kate Gilchrist
A Digital Marketing Case Study of IT corporation PATEO (based in Shanghai), exploring the market for smart automobiles and the emergence of AI in the automobile industry.
This is a quick guide to using push notifications for small and medium sized businesses. It shows how push notifications can increase your customer retention and engagement.
Key Strategies for Winning at the Digital ShelfBrandSquare
“By 2022, eCommerce will claim an average 10 percent of all CPG sales,” according to the data analytics firm IRI. “CPG companies can seize this growth opportunity, but the industry will need to evolve in order to excel.” Ensure that your brand is optimized for the digital shelf in order to capture a bigger slice of this growing eCommerce pie.
In this webinar you’ll learn:
- How to improve your search ranking on retailer sites in order to drive discovery and engagement for your products
- How to convert shoppers with rich, high-quality content
- How to gain competitive advantage using customer ratings and reviews
Watch the full webinar here: http://videos.brandsquare.com/watch/wUyS3SrSQGQ3oiGqEUv852
A presentation showing a contrast between what is currently being marketed and what the possibilities are with the technology of Web 2.0 and someone willing to do it.
Social Media is the 21st century’s ‘Word of Mouth’ for Communications and Marketing.
For any club, a successful Social Media Strategy gives stakeholders a reason to talk about your product, and a platform to make it easier for that conversation to take place.
Social Media offers clubs a cost-effective and complimentary platform to address many areas of operation including Public Relations, Customer Service, Loyalty Building, Networking, Leadership and Customer Acquisition.
My Streets My Eats Mobile Food Strategy Meetingfoodtruckfreak
On August 30, 2011, the Institute for Justice Clinic on Entrepreneurship held a meeting at the University of Chicago Law School called the "My Streets! My Eats! Strategy Meeting." This is the powerpoint that was presented.
Digital Marketing - Baroness Coffee CaseCole Ericson
In a digital marketing class, my teammates and I put together and ran a Pay Per Click campaign for a small Denver coffee seller to learn how Google's advertising tool worked, and what it could do for our client.
A comprehensive digital strategy, including social media marketing, PPC advertising and campaign budget for the launch of OPI's 2013 summer limited nail set, "Couture De Minnie."
Social Marketing For Health Insurance IndustryIffort
Health Insurance brands face lot of challenges with trust & category education being the biggest of them.
Here are 5 Must Do's for Health Insurance Players on social to ensure trust, seek attention and create impact!
A tie up with online food ordering aggregators such as a Swiggy and Zomato is essential for any restaurant – big or small. In this article, we will be listing down all that you need to know about tying up with Swiggy or Zomato.
This presentation puts forth my own marketing plan for a newer version of the foodpanda app. This presentation summarizes the action plan in the G-STIC format
PATEO - Automobile Artificial Intelligence (AI) in China, a Digital Marketing...Kate Gilchrist
A Digital Marketing Case Study of IT corporation PATEO (based in Shanghai), exploring the market for smart automobiles and the emergence of AI in the automobile industry.
This is a quick guide to using push notifications for small and medium sized businesses. It shows how push notifications can increase your customer retention and engagement.
Key Strategies for Winning at the Digital ShelfBrandSquare
“By 2022, eCommerce will claim an average 10 percent of all CPG sales,” according to the data analytics firm IRI. “CPG companies can seize this growth opportunity, but the industry will need to evolve in order to excel.” Ensure that your brand is optimized for the digital shelf in order to capture a bigger slice of this growing eCommerce pie.
In this webinar you’ll learn:
- How to improve your search ranking on retailer sites in order to drive discovery and engagement for your products
- How to convert shoppers with rich, high-quality content
- How to gain competitive advantage using customer ratings and reviews
Watch the full webinar here: http://videos.brandsquare.com/watch/wUyS3SrSQGQ3oiGqEUv852
A presentation showing a contrast between what is currently being marketed and what the possibilities are with the technology of Web 2.0 and someone willing to do it.
Social Media is the 21st century’s ‘Word of Mouth’ for Communications and Marketing.
For any club, a successful Social Media Strategy gives stakeholders a reason to talk about your product, and a platform to make it easier for that conversation to take place.
Social Media offers clubs a cost-effective and complimentary platform to address many areas of operation including Public Relations, Customer Service, Loyalty Building, Networking, Leadership and Customer Acquisition.
My Streets My Eats Mobile Food Strategy Meetingfoodtruckfreak
On August 30, 2011, the Institute for Justice Clinic on Entrepreneurship held a meeting at the University of Chicago Law School called the "My Streets! My Eats! Strategy Meeting." This is the powerpoint that was presented.
25 Reviews of the Bento food delivery app that we can't forget!bentoapp
Are you looking for lunch or dinner in the San Francisco area? Look no further. Bento is an on-demand delivery app specializing in asian meals delivered for lunch or dinner.
We're the #1 growing san francisco food delivery app - and we're open 11am-2pm and 5-9pm Monday through Thursday.
Why creating a start-up makes sense? TAIEX Moldova - June 2013Pim de Bokx
During this conference in Chisinau (Capital of Moldova) I shared my vision and experience on why start-ups make sense for any economy and how success rates can be upgraded by effective incubation programs. In this workshop we also brainstormed about how the performance of incubation can be measured real-time!
Our audience in Chisinau came from government, academia, incubation, finance and business. I was honored to be invited by TAIEX (European Technical Assistance bureau) to come over and share my experience. It was my first time there and hope it won't be my last time.
Three Digital Strategies That Make Your Food Business Globally Competitive by...Homer Nievera, CDE
Here are three digital marketing strategies that can make your food business globally competitive. These tips and tricks are easy to follow and can be used immediately.
In the last decade, Leitrim has transformed itself as a food production hub and food tourism destination with enormous appeal to locals, visitors, and investors. Through this, the first Leitrim Food Strategy 2017- 2021, we look towards the future to embrace new and innovative ways to think and act, so that together, our businesses, institutions and residents can reinforce and grow Leitrim’s position as leader for food, as a food county we can all be proud of.
This Food Strategy has been careful to play to the strengths of County Leitrim. The focus is on being locally relevant, pragmatic, scalable and implementable. #tasteletitrim
This presentation file from Ipsos Agriculture Research and Consulting team looks at the current trends within the Food & Beverage industry and what they might mean for the future. The presentation delves into:
- Food in Modern Times
- How Far Can Marketing Bring Your Company to Success?
- New Business Climate and the 'Real Value' Offerings
- Responding to Business Challenges
- Global food consumption trends and implications
- The quest for health and well-being
- Implications for brand marketers
If you would like to discuss the issues raised within this presentation then please email our Agribusiness and Animal Health team on agribusiness@ipsos.com or email consulting.bc@ipsos.com
Staying in the office for lunch? Tired of the same takeaways? No more wondering what is available near you. foodpanda has online menus from the staggering selection of delivery restaurants around you. Simply enter your post code and search for cuisine type, restaurants or even price range. The restaurant index also includes address and delivery hours. No online food delivery is too difficult for foodpanda! Food delivery service has never been made easier!
Companies need to change the way they do business. They change their business models. But what about YOU? What about your personal business model? In this presentation I give you a short overview of Business Model You!
Introducción a "Tu modelo de negocio" (Business Model You), en el que se habla sobre cómo reinventar tu carrera profesional utilizando como base el lienzo de modelos de negocio de Osterwalder.
This was originally presented to VSHMPR (VA Society of Healthcare Marketing & Public Relations). It presents strategies for an infrastructure for content marketing as well as case studies and examples, tips and social media cheat sheets
Paid Social vs. Organic Social: Creating a Hybrid StrategyAdRoll
Social media marketing used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the entire consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s crucial to have a hybrid strategy in place.
People trust word-of-mouth recommendations over brand advertisements. And that's why influencer marketing is disrupting traditional advertising as we know it. In this white paper, you will learn what influencer marketing is and how to run influencer-driven social media campaigns.
This presentation outlines facts / figures involved with the power of marketing your business online. Connected Cafe can take care of everything you need, so you can concentrate on running your business.
Interruptive ads are declining in effectiveness and savvy marketers are investing more in content marketing. ScribbleLive offers marketers an easy way to engage their customers and increase the top of their marketing funnel.
J'ai rédigé ce document qui collecte des faits et des exemples internationnaux dans la perspective du prochain PARIS 2.0 qui aura lieu fin Février début Mars et au cours duquel les profesionnels francais partagerons leur exemples de branded entertainment francais. La conversation à déjà lieu sur twitter via le hashtag #entertain_me. Tout le monde peut partager ses liens les plus amusant pour qu'on s'amuse 2 minutes au travail.
A l'instar de COCA COLA ZERO qui fait jouer ses consommateurs sur son site corporate, certaines marques proposent à leurs consommateurs de les amuser.
Ces marques qui marchent dans les pas Disney, la marque préfèrée des américains ne cherchent pas être des acteurs du marché du divertissement. Elles utilisent le branded entertainment pour interesser les consommateurs à leurs produits, capter leur attention et peut être gagner leur affection, voire pour mieux les connaitre pour
mieux les satisfaire.
En effet comme le montre GOOGLE qui annonce que 77% des americains consultent un autre écran pendant qu'ils regardent la TV, si les consommateurs sont de plus en plus connectés, ils sont de moins en moins disponibles pour les marques.
Produire des contenus divertissant apparait comme la solution la plus appropriée aux usages des americains qui passent 9 minutes par heure à se divertir en ligne (Experian). D'autant plus que les marques ne cherchent plus seulement à augmenter leur couverture avec un coup de buzz, elles cherchent à obtenir des retombées sur leur marque et au premier rang desquelles l'incitation à recommander
comme le révèlle une étude de OGILVY SOCIAL selon laquelle les marques ne parviennent pas à mobiliser leurs fans en ligne.
Si le branded entertainment est relativement bien accepté par les consommateurs, les annonceurs ont encore beaucoup de chemin à parcourir avec leurs agences pour arriver au niveau d'attractivité des contenus diffusés par BUDWEISER sur sa plateforme "made for music".
Ces annonceurs sollicitent leurs agences medias pour promouvoir leurs contenus transmedia. Ainsi quand MITSUBISHI sponsorise une émission diffusée à la TV, Absolut monte un partenariat éditorial avec VICE et NT1 diffuse son hashtag #walkingdeadNT1 via des ecards sur Twitter.
Divertir permet à ces marques de prendre vie dans le quotidien de leurs consommateurs en étant vraiment fédèrateur, utile et directement activables comme AMERICAN EXPRESS qui permet aux gens de partager leurs passions, L'Oreal qui aide à reproduire les looks vus à la TV ou IKEA qui donne accès à des contenus additionnels au fil de son catalogue.
Elles peuvent aller jusqu'à engager leurs consommateurs en temps réel, dans des moments forts en émotion comme DELL avec #DELLLIVE qui permet aux festivaliers de vivre des expériences augmentées ou tout simplement comme COCA COLA qui ajoute le WIFI à ses fontaines à soda.
Pour y parvenir les marques ont besoin de collecter de nouvelles donné
WVU IMC 636 Capstone Final - IMC Campaign for Humane Society of the United St...Niki Eastley
To complete my IMC Master's program, this integrated marketing campaign for the Humane Society of the United States features my created agency (Indigitech Media) and the IMC plan for the campaign. The IMC plan includes brand research, omnichannel plans, creatives, SWOT analysis, campaign goals and objectives, tactics and more.
How marketing technology can amp your digital marketing 2017Homer Nievera, CDE
The presentation "How marketing technology can amp your digital marketing 2017" stands to help traditional broadcasters to bridge the gap towards integrating digital into their business models.
The deck "Tourism Digital Marketing 101 - Philippines" was presented to tourism and hospitality industry stakeholders and students in General Santos City in 2016 on how digital marketing should apply to the tourism industry.
The presentation "Igniting your business genius" was made during the 2017 Philippine International Entrepreneurs Conference and Expo at the SMX Convention Center at the SM MOA in Pasay City, Philippines. It tells how marketing technologies can level-up your enterprise in the next 5 years.
How technology is shaping the way customers engage with your brandsHomer Nievera, CDE
"How technology is shaping the way customers engage with your brands" was presentation made to various audiences in the Philippines on the trends in technology and digital media.
Homer Nievera, a digital marketer and tech entrepreneur, shares a step-by-step way to simplify planning for your 2015 social media campaigns. It describes a 12-month plan to boost social presence and mentions tools on how to achieve this.
Let’s get digital! Maximizing Digital Marketing for Your Restaurant Business...Homer Nievera, CDE
Maximizing Digital Marketing for Your Restaurant Business. restaurant digital marketing, digital marketing for restaurants, food industry, food business, marketing food biz, food service marketing, food service, management, marketing, food business digital marketing, social media marketing food business
Food Processing and Preservation Presentation.pptxdengejnr13
The presentation covers key areas on food processing and preservation highlighting the traditional methods and the current, modern methods applicable worldwide for both small and large scale.
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...IMARC Group
The Vietnam mushroom market size is projected to exhibit a growth rate (CAGR) of 6.52% during 2024-2032.
More Info:- https://www.imarcgroup.com/vietnam-mushroom-market
Hotel management involves overseeing all aspects of a hotel's operations to ensure smooth functioning and exceptional guest experiences. This multifaceted role includes tasks such as managing staff, handling reservations, maintaining facilities, overseeing finances, and implementing marketing strategies to attract guests. Effective hotel management requires strong leadership, communication, organizational, and problem-solving skills to navigate the complexities of the hospitality industry and ensure guest satisfaction while maximizing profitability.
24. Investment in Digital
Content Marketing.
Brands will start investing in the people,
processes and technologies to deliver truly
compelling content.
- Justin Pearse, board member of the British Interactive Media
Association
31. Your Message
Your
Campaign
Our Niche
Content Sites
Attention and
Engagement
We bring your message right to the market niches you target. Through the
content sites we manage, we can get your target audience’s attention, deliver the
message and even engage with them either on our platform or your social sites.
Content Targeting & Management
1
35. Nearly half of executives managing
restaurants worldwide said they use
YouTube for their marketing campaigns.
Viral Videos from 6 seconds (Vine) to 15
seconds (Instagram) are fast becoming
tactical marketing favorites
Source: Hospitality Technology 2013
36. 66M+ Views, Top Awards at CannesLowe’s “Fix-in-Six” campaign
37. Free eBook: Almost Everything You Wanted to Know About
Email Marketing http://ow.ly/zgEPx or Follow @nievera
People who buy products marketed
through email spend 138% more than
people that do not receive email offers.
38.
39. “My daughter got this in the
mail!” he said.“She’s still in
high school, and you’re
sending her coupons for baby
clothes and cribs? Are you
trying to encourage her to get
pregnant?”
47. 17.7% of the total business for online small
businesses in the next 12 months will be
generated by customer acquisition
promotions such as discount deals, daily
deals, and coupons
29% of Restaurants Worldwide use Daily
Deals as part of their regular marketing
campaigns
Sources: BIA/Kelsey 2013, eMarketer 2013
49. Targets ‘foodies’ and shares with them
deals from artisan food producers all
around the U.S.
100% focused on specialty food
50.
51.
52. If you already
have a
restaurant,
these are the
eight (8)
technologies
that affect
customer
choices:
53. Website
Social media
Blogs/Review
sites
Wi-fi availability
Online ordering/
reservations
Mobile apps
Geo-location
54. Hoteliers Guide to Social Media
2014 Digital Marketing Guide
How to Master Facebook Marketing in 10 Days
Get Free eBooks
Almost Everything You Wanted to Know About
Email Marketing