This document summarizes a product-specific sales training program called Foodservice University. It outlines issues with current ineffective sales training approaches and proposes Foodservice University as an online, interactive solution. Foodservice University would provide consistent, effective sales training on a flexible, on-demand basis to improve customer satisfaction and sales performance. It would track user progress and results to ensure accountability.

2. Situation Analysis
Product-Specific Sales Training is more
critical than ever to Customer Satisfaction
and Employee/Sales Partner Retention...
BUT…how is your product
knowledge delivered now?
 WHO is responsible?
 HOW OFTEN is it done?
 HOW EFFECTIVE is it?
 HOW do you KNOW?

3. The Reality Reality Revised
The foodservice sales chain includes
direct & market-based representatives Foodservice University ®
with: can assure:
• Little regular interaction with HQ • A common message to the field
• Differing levels of selling experience • Better trained, more confident
• Varying objectives and motivation representation
• Responsibility for a wide array of • Improved customer penetration
product groups
• New customer acquisition
• Serving every foodservice segment
• Customer loyalty and satisfaction
• Selling into a highly fragmented
supply chain • Improvement of field sales relations,
motivation, and performance

5. Who is
Foodservice University®?
An Interactive, Web-based Training Resource
developed for the Foodservice industry
An organization established in 1999, staffed
by experienced Foodservice Professionals
from all sectors of the industry
A state-of-the art industry platform for
knowledge distribution and eLearning

6. Who is
Foodservice University®?
Your Sales & Marketing Information
– “Repurposed” for online asynchronous eLearning
– FOCUSED on product knowledge and the selling process
– Modular Courseware: 30 frames of content, 12 quizzes,
and 10-question random-selected Final Exam
Delivered in Flash™ Technology
– Audio, animation, and full-motion
video capabilities
Corporate IT friendly
– Dial-up or Broadband connections
– A Thawte® Secure Site

7. Why Use
Web-based eLearning?
• Cost effective
• Track results and comprehension
• On-demand availability
• Interactivity aids in comprehension
• Delivers a consistent message
• Dynamically updated to reflect your needs
• Easily blends with other sales
productivity initiatives

8. Students Learn More With Web
Based Training
Retention Rate 75%
40%
20%
Listening Listening/Visual Listening/Visual
& Interactive

9. Foodservice University ®
Client Applications
• Core product training for field sales,
DSR’s, and sales support staff
• New product rollouts
• Communication of marketing objectives
• Chain account product implementation
• As a component of broker certification
• To reinforce complex sales initiatives
• Drive/Focus Sales and Profitability
• Orient customer service and staff

10. Let’s See How It Works!

17. Final Examination

18. FSU PowerFEEDBACK™
Management
Reporting System

22. Foodservice University®
Program Summary
 A professionally developed,
interactive eLearning system
 Cost effective with a tangible ROI
 Easily implemented and managed
 Online…on-demand
 Tracking assures accountability
 Customized to meet your objectives
 Maintains a consistent field message
 Becomes a permanent sales resource
 Fosters broker and distributor partnership

23. Empower your sales group
and assure their effectiveness
by enrolling them in
Foodservice
University®

24. Thomas D. Rector
President
P.O. Box 28069 Atlanta GA 30358
Office 770.956.7494 Wireless 404.394.1849
trector@foodserviceu.com ~ www.foodserviceu.com