SlideShare a Scribd company logo
1 of 63
Download to read offline
Indirect Go-To
Market Strategy
Your C ompany N ame
Agenda for Partner Enablement
2
Provide products and services details to the partners
01
Provide necessary training and equipment to partners engaged in production,
distribution, service or delivery of the product to the end customer
02
Add text here
03
Add text here
04
Table of Content
3
Current State Analysis
o Issues Faced by Our Company
o Causes of Channel Conflict in Indirect Sales
o Top Sales Effectiveness Initiatives
01
Challenges and Solutions
o Need of Partner Enablement
o Partner Enablement Challenges & Their
Solutions
02
Partner Process and Improvement
o Build a Successful Partner Program
o Partner Process
o Areas of Implementation
o Factors and Areas of Improvement
o Keys for a Successful Market Strategy
03
Enablement Tools and Framework
o Key Enablement Tools Needed by the
Partner
o Implementing Tools Within the Company
o Partner Program Framework
04
Impact
o Impact of Introducing Partner Enablement
o Impact of Partner Enablement Tools
08
Cost Investment
o Training Cost Per Partner
07
Partner Enablement Strategies
o Partner Recruitment and Onboarding
o Goal and Target Alignment for Partners
o Product or Service Education
o Training Tools and Platforms
‒ Sales Training and Tools Enablement
‒ Sales Training Platforms Used by
Company
o Product and Resource Updates
o Partner Feedback
06
Must-Haves For Partner Program
o Partner personas
o Team resources
o Critical content
o Lead Generation Processes
05
Company Dashboards
o Partner Performance Dashboard
o Partner Scoreboard Summary Report
o Partner Relationship Management Tool
09
Table of Content
4
01
Current State Analysis
o Issues Faced by Our Company
o Causes of Channel Conflict in Indirect Sales
o Top Sales Effectiveness Initiatives
Current Issues Faced by Our Company
5
This slide provides the details of the current concerns faced by our company such as decreasing sales, lower productivity, and customer retention rate.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Annual Sales Decline
77% 78%
67%
64%
65%
55%
51%
50%
60%
70%
80%
90%
2013 2014 2015 2016 2017 2018 2019
Annual Productivity Percent Change
-6.00
-4.00
-2.00
0.00
2.00
4.00
6.00
2013 2014 2015 2016 2017 2018 2019
Output per hour of all persons Multifactor productivity Output per unit
Add text here
The sales has been decreased to 51% in
7 years
There is minimal productivity output by
person in year 2019.
Key Insights:
Current Issues Faced by Our Company contd..
6
This slide provides the details of the current concerns faced by our company such as decreasing sales, lower productivity, and customer retention rate.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Monthly Customer Retention Rate
43%
40%
44%
36%
32%
29%
35%
27%
28%
23%
29%
23%
0 20 40 60 80 100 120
Product 1
Product 2
Product 3
Product 4
Month +1 Month +2 Month +3
Key Insights:
The retention rate for beginning of the
month is more than 35% for every product.
There is decrease in customer retention
after 3 months.
Add text here
Causes of Channel Conflict in Indirect Sales
7
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide provides the reasons for conflict in indirect sales such as pricing control, serving too less customers, mis-alignment marketing, resistance to change, etc.
40%
65%
25%
20%
Pricing Control
It is a concern when multiple
partners are serving the same
market as they might sell at a loss
to increase their sales ratio.
Partners serves too
few customers.
Due to poor geographic or
demographic targets with the
vendor leads to competition
between the partners
Strategic or marketing
mis-alignment
Different partners have different
opinion about the product or
services which can confuse buyers
and damage the brand perception
Resistant to Change
Add Text Here
Top Sales Effectiveness Initiatives
8
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
This slide provides the details of the sales effectiveness initiatives which must be considered by the company wherein the topmost is revising channel strategy.
42.9%
35.7%
28.6%
28.6%
28.6%
28.6%
14.3%
14.3%
14.3%
7.1%
0% 10% 20% 30% 40% 50% 60%
Rivising Our Channel Strategy
New/ additional CRM tools
Rivising our sales team structure
Enhancing sales team communications
Rivising our sales process
Add text here
More closely aligning sales and marketing
Analyzing our customer's buying process
Add text here
Add text here
Table of Content
9
02
Challenges and Solutions
o Need of Partner Enablement
o Partner Enablement Challenges & their
Solutions
Need of Partner Enablement
10
This slide provides the reasons for introducing partner enablement in the company such as decreasing sales, lack of knowledge and training for selling products and services,
etc.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
51% decrease in company sales due to inconsistent services offered by
the partners.
68% of partners have very little knowledge of selling the products and
services
Customer retention rate has been decreased to 25% which further
leads to decrease in sales
Add Text Here
11
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Partner Enablement Challenges & Their Solutions
This slide covers the challenges faced by partner enablement such as message inconsistency, inefficient sales, growing networks, etc. along with their solutions.
Challenges Solutions
Message inconsistency
Multiple channel partners leads to increased
risk of message and damage company’s
brand.
o Creates consistency and credibility of the supplier organization
o Provide proper training to the partners
Inefficient sales
Manual co-branding sales lower the sales
volume
o Update and customize all materials in every channel in an
efficient manner
Difficult to manage
growing networks
Managing partners across the globe is
expensive and difficult task
o Provide security to the growing network by tracking training
completion and competency.
Add Text Here Add Text Here
o Add Text Here
o Add Text Here
Add Text Here Add Text Here
o Add Text Here
o Add Text Here
Table of Content
12
03
Partner Process and Improvement
o Build a Successful Partner Program
o Partner Process
o Areas of Implementation
o Factors and Areas of Improvement
o Keys for a Successful Market Strategy
13
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Journey to Build a Successful Partner Program
This slide provides the journey of required to build a successful partner program covering 6 steps such as validate, define, recruit, enable grow, and analyze.
Understand the
need of partner
program in the
company
Validate
o Set the number
of partners
needed
o Layout the
recruitment
strategies
Recruit
o Grow the
existing
partnerships with
co-marketing
and other
development
programs
Grow
o Enable the
partners to sell
the products
Enable
o Examine ROI
regularly
o Evaluate indirect
and direct
costs/benefits
Analyze
o Type of partners
o Selling
techniques
Define
14
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Steps Required in Partner Enablement Process
This slide provides the partner enablement process which are required in the company covers the following steps such as define, identify, market, screen, sell, plan and agree.
o Add text here
o Add text here
Plan & Agree
o Add text here
o Add text here
Sell
o Apply partner
selection
criteria for
value of
partners
Screen
o Create interest
among the
potential
partners
Market
Identify
o Identify
potential
partner profiles
by using
partner
selection
criteria
Define
o Identify areas
for partnering
o Define partner
capabilities
15
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Go To Market Areas of Implementation
This infographic covers the areas of implementation required for go-to-market strategy which covers supplier, vendors and customers as the main focused areas.
Implementation Areas
Customer
03
Supplier
01
The Vendor
02
Logistics
Documentation
Add Text Here
Add Text Here
Facilities &
equipment
Procurement Production
Sales /
Distribution
16
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Channel Readiness Factors and Areas of Improvement
This slide provides the factors and areas of improvement for partner channel such as sufficient revenues & scale, stable proven product, complex sales cycle, etc.
Channel Readiness Factors
✓ Sufficient Revenue & Scale Predict incoming accountable rate of return and repeating customers
✓ Stable, Proven Product
Core product is proven in the market with large reference customers
Add text here
Areas of Improvement
! Product Marketing & Messaging Refinement
Product packaging is unclear
Add text here
Clear messaging for easy understanding and selling
! Complex Sales Cycle Sales reps aren’t properly enabled
! Complex Integration Integration is difficult for customers
! Limited Resources Dedicated To Partners Limited to no resources dedicated to channel success
FACTOR DESCRIPTION
17
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Keys for a Successful Market Strategy
This slide provides the keys for inside go-to-market strategy which focuses on presales enablement which covers product training, customer profile, buyer personas, USP, lead
generation and post sales enablement strategies covers technical support, training on product usage and customer support.
Installation and Technical
Support
Training on Product
Usage
Customer Support
Post-Sales
Enablement
Ensure all systems or products are running smoothly to help the
partners to achieve the success
Add text here
Add text here
Product Training
Ideal Customer Profile
Buyer Personas
Unique Selling
Proposition
Lead Generation
Pre-Sales
Enablement
Enable Partners to sell in new market and provide them with:
Partners must target the right customer to create a lasting
relationship
Understand the individuals needs and barriers so that partners
can sell them more efficiently
Add text here
Add text here
Right product resources
Technical information
Necessary tools
Table of Content
18
04
Enablement Tools and Framework
o Key Enablement Tools Needed by the Partner
o Implementing Tools Within the Company
o Partner Program Framework
19
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Key Enablement Tools Needed by the Partner 1/2
This slide covers the enablement tools which focuses on planning, training, marketing, selling, investing, and incentives.
Result Committed Partners Add text here
High Return
on Marketing
Close More
Sales Deals
More Return on
Marketing Developments
Great Return on Channel
Incentives
Outcome Profitability Plans Competent Team Marketing ROI Add text here Add text here Incentive ROI
What your
partners
really want ?
Path to Profitability
Tools
Training Tools for
Success
Support Demand
Gen.
Tools to Help Progress
Deals
Access to Market
Development Funds
Access to Incentives
What ? Plan Train Market Sell Invest Incentives
How ?
Partner Growth
Modelling Tools
Partner Real-Time
Training Tools
Add text here
Partner Proposal Builder
Tools
Partner MDF Planning
Tools
Partner Incentive
Planning Tools
20
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Key Enablement Tools Needed by the Partner 2/2
This slide covers the enablement tools which focuses on onboarding, demand generation, quote to cash, post sales support, partner compensation, and performance
management.
Partner On-boarding and Enablement
Add Text Here
Demand Generation
Via web, email, phone, auto assignements, etc.
Opportunity Management
Add Text Here
Quote-to-Cash
Add Text Here
Partner Compensation
Add Text Here
Performance Management
Measure partner performance by using reports
and dashboards
Post-Sales Support
Add Text Here
21
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Implementing Tools Within the Company
This slide covers the enablement tools which are implemented within the company for onboarding, demand generation, program management, quotation, etc.
Partner On-boarding
and Account
Management
Demand Generation Program Management Quotation After Sales Service Partner Performance Incentive Management
Partner registration Manage partner funds 360
o
partner view Add text here Capture & monitor
interactions between
customers & service
teams
Analytics Partner commission
management
Partner
communication
management
Track co-marketing
ROI
Campaign programs Managing
opportunities
and forecasts
Feedback & FAQ’s Add text here Revenue sharing
Partner self-service Lead creation Partner selling Build contracts Add text here Channel planning and
performance assessment
Add text here
Partner collaborative Add text here Partner profiling
22
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Partner Program Framework 1/2
This slide covers the channel partner framework which focuses on partner types, brands, programs, and market segments.
Partner Types Brands Programs Market Segments
Add text here
Add text here
Incentives
(Requirements/
Benefits
Competencies
Relationship
Management and
Go-to Market
Support
Hardware Software Services
Offers / Solutions
Brand
Influence
Brand
Influence
Tier 1
Tier 2
Tier N
Enterprise
(> 1000
employees)
Mid-Market
(100-1000
employees)
Small Business
(< 100
employees)
Distributor
System
Integrator
Add text here
Add text here
Reseller
Partner Program Framework 2/2
23
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide covers the channel partner framework which focuses on plan, enable, create demand, sell, service, and retain.
o Pre and post sales
support
o Partner-specific
technical resources
and assistance
Service
o Provides tools,
systems and training
certifications to the
partners
Enable
o Create new markets
and acquire new
customers
Create Demand
o Discuss engagement
policies and prices
o Create opportunity
management
Sell o Partner development,
rewards and
incentives
o Partner
communication
o Ongoing feedback
and refinement
Retain
o Provides the value
proposition to the
partners
o Plan and engage in
standardized way.
Plan
Table of Content
24
05
Must-Haves for Partner Program
o Partner personas
o Team resources
o Critical content
o Lead Generation Processes
Partner Personas Needed for the Program
25
I feel like there’s a
smarter way for me
to transition into a
healthier lifestyle
Friendly Clever Go-Getter
Add text here…
BIO
CLARK ANDREWS
Age - 32 yrs
Work –Software Developer
Family -Single
Location - San Jose, CA
Character - The Computer Nerd
Goals
o To measure multiple aspects of
life more scientifically
o To set goals and see and make
positive impacts on his life
o Add text here
Frustrations
o Saturated tracking market
o Manual tracking is too time
consuming
o Add text here
Motivations
Power
Social
Fear
Personality
Introvert Extrovert
Analytical Creative
Loyal Fickle
Passive Active
This slide covers the partner personas wherein focus is on partners personal details such as age, bio, goals, personality, etc.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Partner Channel Management Team Resources
26
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide covers the team resources required within the company. Here, different teams are evaluated along with their current members and additional members required.
Team Names
Number of Members
(Currently)
Additional Number of
Members Required
Human Resources 10 4
Technical Resources 2 1
Marketing Resources 4 2
Add Text Here 6 2
Add Text Here 1 -
27
Critical Content to be Studied for Partner Enablement
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Accurate pricing sheets
o Trust the partners
o Provide them the accurate product cost
Onboarding expectations
o Documentation is must for onboarding process
o Add text here
Technical information
o Provide every detail of the product
o Add text here
Who’s who
o Provide details of all the team members in a directory
o Add text here
This slide covers the critical content which is important for the partner enablement process such as accurate pricing sheets, onboarding expectations, technical information,
and who’s who.
Focus on Lead Generation Process
28
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide covers the important process which must be focused during this program which is lead generation process.
Continue
Qualified
Leads
Lead Nurturing
Advanced Lead
Scoring
Advanced Lead
Scoring
Advanced Lead
Scoring
Advanced Lead
Scoring
Invite Email Progressive
Registration
White Paper
#1
Invite Email Progressive
Registration
White Paper
#2
Invite Email
Progressive
Registration
Research
Report
Invite Email
Progressive
Registration
Webinar #1
Table of Content
29
06
Partner Enablement Strategies
o Partner Recruitment and Onboarding
o Goal and Target Alignment for Partners
o Product or Service Education
o Training Tools and Platforms
‒ Sales Training and Tools Enablement
‒ Sales Training Platforms Used by Company
o Product and Resource Updates
o Partner Feedback
Partner Enablement Strategies
30
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide covers the challenges faced by partner enablement such as message inconsistency, inefficient sales, growing networks, etc. along with their solutions.
Partner
Onboarding
Goal / Target
Alignment
Product / Service
Education
Sales & Marketing
Training
Partner
Feedback
Product & Resources
Update
How to Recruit and Onboard Channel Partners 1/2
31
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This timeline covers the phases of recruiting and onboarding process for 12 months which focuses on start plan, engagement plan, acceleration plan, and business plan.
6-month
Acceleration Plan
o Be specific about the money
offered and goals to be
achieved
o Add text here
Phase 02
12-month
Business Plan
o Be specific about the money
offered and goals to be
achieved
o Add text here
Phase 03
30 Day Fast
Start Plan
o Plan documentation for the
team and partners
o Break the plan and try to
accomplish the tasks within
the set time
90 Day
Engagement Plan
o Communicate the goals
and agree on their
expectations
o Add text here
Phase 01
How to Recruit and Onboard Channel Partners 2/2
32
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide covers the research, recruitment and onboarding phases of channel partners in the company.
Bringing Partners to
the Table
o Inbound marketing
o Sell the platform, not a
product
o Add text here
o Add text here
Recruiting
Getting
to Revenue
o Teach them to fish
o Lean on one-to-many
communication channels
o Add text here
o Add text here
On-boarding
Identifying
Partners
o Start with the customer
o Identify roles
o Add text here
o Add text here
Research
Goal and Target Alignment for Partners
33
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide layout the targets and expectations for the partners which will help them to reach the goal within the specified time frame.
Goal
Enhance Staff Expertise
Increase Brand Expertise
Improve Customer Service
o Schedule regular training seminars
o Have all staff certified
o Create customer referral bonus program
o Begin monthly newsletter
o Hire two new employees
o Install new job-tracking software
Objectives
Product or Service Education to the Partners 1/2
34
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide focuses on the steps required to educate the partners about product and services offered by the business such as planning, awareness, application, commitment,
advocacy, innovation, etc.
Education
Planning
Product launch
Awareness
Exposure to the
product
Application
Increased usage of
the product
Commitment
Product launch
Advocacy
Add text here
Innovation
Provide input to brand
management
Provide introductory
material such as
product overview
videos, blogs,
whitepapers, etc.
On-boarding
material such as
“getting started”
bundles, badging to
show progress
Introduce additional
features/functions,
certifications, chat
or forums
Provide best
practices of product
optimization
Add text here Conduit from
customer to R&D
or product
management
regarding product
enhancements
TIME
ENGAGEMENT
Provide step by step guidelines of the product
Educate the partners about new services offered and highlight the features of the product
Use Blog Posts and Email Marketing Campaigns
Create engaging video content to showcase the detail about product and services
Create Multiple Communication Touch Points
Add text here
Add text here
Add text here
Product or Service Education to the Partners 2/2
35
This slide focuses on the steps required to educate the partners about product and services offered by the business.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Sales Training and Tools Enablement
36
This slide covers the training schedule for different teams such as accounts, sales, technical along with their time schedule.
Channel Account Manager
Training & Enablement
1 Day
Basics of
Partner
Accounting
2 Days
Partner Goal
Setting
1 Day
Partner Sales
Enablement
5 Days
Partner
Business
Planning
3 Days
Partner
Performance
Management
2 Days
Partner Sales
Process
Excellence
Partner Sales Team
Training & Enablement
2 Days
Vendor
Product
Basics
3 Days
Market
Opportunity
Summary
5 Days
Vertical Focus
Area
2 Days
Handling
Objections
Add
Text here
Add Text Here
Partner Technical Team
Training & Enablement
Product
Technical
Specifications
1 Day 3 Days
Product
Implementation
Process
5 Days
Configuration
Options
Add
text here
Add Text Here
Training Topics
on Practices for
Working
Effectively
2 Days
Instant Partner
Program
Performance
Dashboard
10 Mins.
Marketing
Capabilities
Scorecard &
Action
Planning
Add Text
Here
Add Text Here
15 Mins.
Partner
Business Plan
10 Mins.
Partner
Marketing
Plan
Add Text
Here
Add Text Here
Instant Partner
Program
Performance
Dashboard
3 Days Add text
here
Add Text Here
15 Mins.
Partner
Business Plan
10 Mins.
Partner
Marketing Plan
10 Mins.
Partner QBR
PPT
New Approach to
Applied Training
with Online
Workflow
Implementation
Tools
Sales Training Platforms Used by Company
37
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
This slide covers the training platforms which are used by our company such as on-site classroom, e-learning, virtual instructor, mobile learning, etc.
52.3%
47.3%
40.4%
13.1%
10.4%
10.2%
0% 10% 20% 30% 40% 50% 60% 70% 80%
E-learning
Shadowing experienced sales people
Virtual - Instructor-led training, synchronous web-based training
Mobile learning
Add text here
Add text here
38
Train Partners for Product and Resource Updates
This slide covers the tips to train partners for updates of resources and products on regular basis since it is important to constantly provide ongoing updates to the sellers.
Give partners advance notice about new updates
o check-in call
o Email
o pop-up banner on website
webinar-based training sessions
o Provide personal training sessions
o Answering partners queries
Create support resources and content
o Quick one-page description of a new feature
o Demo video
o Provide training guides
Leverage pop-ups and in-product prompts
o Add text here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Partner Training Feedback Survey 1/3
39
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide covers the training feedback survey of the partners to discover how the business can be improved, and training program can be
enhanced for better results.
Strongly
Agree
Agree Neutral Disagree
Strongly
Disagree
1. The objective of training were clearly defined o o o o o
2. Participation and interaction were encouraged o o o o o
3. The topics covered were relevant o o o o o
4. The content was organized and easy to follow o o o o o
5. Materials distributed were helpful o o o o o
6. This training experience will be helpful o o o o o
7. The trainer was knowledgeable about the training topics o o o o o
8. The trainer was well prepared o o o o o
9. Add text here o o o o o
10. Add text here o o o o o
Partner Training
Partner Training Feedback Survey 2/3
40
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide covers the training feedback survey of the partners to discover how the business can be improved, and training program can be enhanced for better results.
The training I have received so far… Strongly Disagree Disagree
Neither Agree
or Disagree
Agree Strongly Agree
1. Prepared me to complete my specific job responsibilities 1 2 3 4 5
2. Assisted me to develop skills in interacting with individuals with disabilities 1 2 3 4 5
3. Helped me improve the quality of life of the people I support 1 2 3 4 5
4. Provided information I need to perform my job 1 2 3 4 5
5. Been worthwhile 1 2 3 4 5
6. Sparked my interest 1 2 3 4 5
7. Was offered at a time that made it easy for me to attend 1 2 3 4 5
8 Offered an opportunity for me to share my experiences 1 2 3 4 5
9. Add text here 1 2 3 4 5
10. Allowed me to test out of training on skills I already had 1 2 3 4 5
11. Was delivered at a comfortable pace so I could understand the content 1 2 3 4 5
12. Add text here 1 2 3 4 5
13. Gave me chance to have my questions answered 1 2 3 4 5
My Recommendations
Add text here 1 2 3 4 5
The company should change the current training program 1 2 3 4 5
Partner Training Feedback Survey 3/3
41
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide covers the face to face training feedback survey of the partners to discover how the business can be improved, and training program can be enhanced for better
results.
Questions… Responses Number
1. All together how effective did you find the face-to-face training program?
Very 8
To some extent 2
A little 2
Not at all 0
2. Overall, how friendly (trainer-trainee) did you find the face-to-face program?
Very 9
To some extent 3
A little 0
Not at all 0
3. Add text here
Very 10
To some extent 2
A little 0
Not at all 0
4. How much do you think the face-to-face training program achieved its purpose?
Very 8
To some extent 2
A little 2
Not at all 0
5. How much material descriptors (e.g. scripts, notes, etc. was covered in the program?
Too much 0
Just right 9
A little 3
6. Add text here
Very 7
To some extent 3
A little 2
Not at all 0
Table of Content
42
07
Cost Investment
o Training Cost Per Partner
Training Cost Per Partner
43
This slide covers cost per training required for the partner such as instructor costs, training material costs, facility costs, training equipment, etc.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Particulars Amount
Instructor Cost $ 1500
Training Material Costs $ 250
Facility Costs (Rents) $ 500
Training Equipment's $ 200
Add Text Here $ 150
Add Text Here $ 300
Add Text Here $ XXXX
Table of Content
44
08
Impact
o Impact of Introducing Partner Enablement
o Impact of Partner Enablement Tools
Impact of Introducing Partner Enablement
45
This slide covers the impact of introducing partner enablement in the company such as shorter sales cycles, increased revenues, better lead conversion, etc.
Shorter
Sales Cycle
28%
More
Sales Rep
Achieving Quota
13%
Higher
Lead Conversion
Rates
12%
Increased
Revenues
42%
Higher
Acceptance of
Market Leads
8%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Impact of Partner Enablement Tools
46
This slide covers the impact of partner enablement tools on sellers such as sales training services, sales tools, sales process improvements, coaching, etc.
65.1%
57.8%
54.1%
46.1%
45.8%
45.6%
40.6%
29.8%
25.4%
12.3%
10.3%
Sales Training Services
Sales Tools
Sales Process Improvements
Content Services
Coaching
Add text here
On-boarding New Hires
Pipeline / Forecast Analysis
Add text here
Add text here
Add text here
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Table of Content
47
09
Company Dashboards
o Partner Performance Dashboard
o Partner Scoreboard Summary Report
o Partner Relationship Management Tool
48
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Partner Performance Dashboard
This slide covers the partner performance dashboard for quarterly actual and target sales and pipelines deals.
80%
0%
20%
40% 60%
100%
Actual Sales
YTD by Quarter Vs Target
100%
80%
0%
20%
40% 60%
100%
Actual # of Pipeline Deals by Close Date by
Quarter Vs Target
24%
80%
0%
20%
40% 60%
100%
Actual $ Pipeline by Close Date by Quarter
Vs Target
100%
Quarters Plan Actual
Jan – Aug $928,376 $10,136,921
Sept – Nov $702,400 $770,962
Dec – Feb $1,021,113 $1,130,898
Mar – May $794,281 $849,895
TY $3,446,470 $3,788,976
Quarters Plan Actual
Jun – Aug 186 41
Sept – Nov 141 40
Dec – Feb 204 48
Mar – May 159 39
TY 690 168
Quarters Plan Actual
Jun – Aug $3,714,004 $4,776,900
Sept – Nov $2,810,100 $5,754,900
Dec – Feb $4,084,952 $3,978,800
Mar – May $3,177,624 $60,930,900
TY $13,786,380 $20,596,800
Partner Scoreboard Summary Report
49
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide covers the partner scoreboard report which Is evaluated based on their performance and overall scores.
Overall Score
Category
Scores
Partner Performance
Scorecard
Partner Program
Readiness Add text here
On-Board or
Refresh Partners
Partner Marketing
Readiness Add text here Partner Sales Readiness
Partner Marketing
Execution Partner Sales Execution
Actual Sales YTD by
Quarter Vs Target Add text here Brands Sold
Partner Sign-Up and
Contracting
Social Marketing
Capabilities Sales Success Rates
Partner Sales
Competencies Add text here
Partner Sales Targeting
Meeting
Actual #of pipeline deals
by close date by Quarter
Vs Target
Partner Vertical
Alignment Geographic Coverage
Partner Planning And
Goal Setting
Email Marketing List
Capabilities Add text here
Sales Process
Excellence
Partner Sales Target
Presentation
Add text here Sales Play Alignment
Primary Business
Solutions Offered
Event Management
Capabilities Add text here
35
35
N/S
N/S
N/S
27
30
24
43
47
39
10
10
10
10
58
52
78
50
57
60
70
48
79
65
78
80
89
85
77
110
50
Strong Performance Needs Improvement Priority Concern Non-Scoring
Partner Relationship Management Tool
50
This slide covers the partner relationship management tool which focuses on leads, deals to approve, funds claimed, partner performance, etc.
Leads to Assign
Num. Leads 33
Estd. Revenue
$ 5.31M
Age – 0-3 months
Deals to Approve
2
Pending Approval
Amount
$ 552.53K
Top Opportunities
Current Quarter
$ 430.00K
Count 3
Amount
Stalled Opportunities
Current Quarter
$ 2.03M
Count 10
Amount
Actual Vs. Quota
Quota – $ 1.38M
Won – $ 562.50K
Gap – $ 812.50K
Partner Performance
$0 $400 $800 $1200 $1600 $2000 $2400
Active Systems
Alcon Communications
AWIT Systems, Inc.
Open Pipeline Won Amount
Business Plan Objective
0% 10% 20% 30% 40% 50% 60% 70%
Transtech - Revenue
Units Sold - Transtech
% Attained
Busines
Plan
Objective
MDF and Claims
Funds to Approve
Count 54
Amount $ 137.30K
Claims to Approve
Count 33
Amount $ 17.10K
Pending Enrollments
Pending Enrollments
7
Partner Programs
3
Active Programs
Partner for Approval
10
Awaiting Activation
Partner Assessment
90
Active Systems
Top Performer
Score
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Indirect Go-To Market Strategy - Icons Slide
51
52
Additional
Slides
Clustered Bar
53
0 10 20 30 40 50 60 70 80 90 100
2018
2019
2020
2021
Unit Count
In
Years
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 03
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Clustered Column
54
80
50
60
30
45
78
59
40
$0
$20
$40
$60
$80
$100
2018 2019 2020 2021
Sales
(in
USD
millions)
In Years
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Designation
Name Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Designation
Name Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Designation
Name Here
Our Team
55
56
Our Mission
Vision
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Mission
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Goal
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
57
About Us
Value Clients
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Target Audiences
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Preferred by Many
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Venn
58
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Text Here
Timeline
59
2016
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
2018
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
2020
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
2015
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
2017
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
2019
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
2021
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Puzzle
60
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Text Here
01
02
03
04
Post it Notes
61
01
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's attention.
Text Here
02
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's attention.
Text Here
03
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's attention.
Text Here
04
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's attention.
Text Here
30 60 90 Days Plan
62
30 Days Plan
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's attention.
90 Days Plan
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's attention.
60 Days Plan
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's attention.
Thanks for Watching!
63
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com

More Related Content

What's hot

Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_Sample
Paresh Baghel
 

What's hot (20)

Building An Actionable Sales Plan PowerPoint Presentation Slides
Building An Actionable Sales Plan PowerPoint Presentation Slides Building An Actionable Sales Plan PowerPoint Presentation Slides
Building An Actionable Sales Plan PowerPoint Presentation Slides
 
Business Development And Operational Plan Powerpoint Presentation Slides
Business Development And Operational Plan Powerpoint Presentation SlidesBusiness Development And Operational Plan Powerpoint Presentation Slides
Business Development And Operational Plan Powerpoint Presentation Slides
 
Successful sales strategy
Successful sales strategy Successful sales strategy
Successful sales strategy
 
What Is A Sales Playbook?
What Is A Sales Playbook?What Is A Sales Playbook?
What Is A Sales Playbook?
 
Channel Sales Marketing And Strategy Plan Complete Decks
Channel Sales Marketing And Strategy Plan Complete DecksChannel Sales Marketing And Strategy Plan Complete Decks
Channel Sales Marketing And Strategy Plan Complete Decks
 
Sales Performance Review PowerPoint Presentation Slides
Sales Performance Review PowerPoint Presentation Slides Sales Performance Review PowerPoint Presentation Slides
Sales Performance Review PowerPoint Presentation Slides
 
Demand Metric - Playbooks
Demand Metric - PlaybooksDemand Metric - Playbooks
Demand Metric - Playbooks
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market Strategy
 
Business Development
Business DevelopmentBusiness Development
Business Development
 
Go-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkGo-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement Framework
 
Business Development Capsule workshop
Business Development Capsule workshop Business Development Capsule workshop
Business Development Capsule workshop
 
Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_Sample
 
Sales Strategy PowerPoint Presentation Slides
Sales Strategy PowerPoint Presentation SlidesSales Strategy PowerPoint Presentation Slides
Sales Strategy PowerPoint Presentation Slides
 
Sales, Marketing and Communication Strategy Toolkit
Sales, Marketing and Communication Strategy Toolkit Sales, Marketing and Communication Strategy Toolkit
Sales, Marketing and Communication Strategy Toolkit
 
Sales &amp; marketing plan automotive and manufacturing (erp)
Sales &amp; marketing plan  automotive and manufacturing (erp)Sales &amp; marketing plan  automotive and manufacturing (erp)
Sales &amp; marketing plan automotive and manufacturing (erp)
 
Product Marketing Plan Playbook
Product Marketing Plan PlaybookProduct Marketing Plan Playbook
Product Marketing Plan Playbook
 
Go-To Market Plan
Go-To Market PlanGo-To Market Plan
Go-To Market Plan
 
Successful Sales Planning
Successful Sales PlanningSuccessful Sales Planning
Successful Sales Planning
 
Business Development And Operational Plan PowerPoint Presentation Slides
Business Development And Operational Plan PowerPoint Presentation SlidesBusiness Development And Operational Plan PowerPoint Presentation Slides
Business Development And Operational Plan PowerPoint Presentation Slides
 
Marketing Strategy Proposal PowerPoint Presentation Slides
Marketing Strategy Proposal PowerPoint Presentation SlidesMarketing Strategy Proposal PowerPoint Presentation Slides
Marketing Strategy Proposal PowerPoint Presentation Slides
 

Similar to Indirect Go To Market Strategy Powerpoint Presentation Slides

Strategic Management PowerPoint Presentation Slides
Strategic Management PowerPoint Presentation Slides Strategic Management PowerPoint Presentation Slides
Strategic Management PowerPoint Presentation Slides
SlideTeam
 
Strategic Management Powerpoint Presentation Slides
Strategic Management Powerpoint Presentation SlidesStrategic Management Powerpoint Presentation Slides
Strategic Management Powerpoint Presentation Slides
SlideTeam
 
Corporate Strategy Powerpoint Presentation Slides
Corporate Strategy Powerpoint Presentation SlidesCorporate Strategy Powerpoint Presentation Slides
Corporate Strategy Powerpoint Presentation Slides
SlideTeam
 
Corporate Strategy PowerPoint Presentation Slides
Corporate Strategy PowerPoint Presentation Slides Corporate Strategy PowerPoint Presentation Slides
Corporate Strategy PowerPoint Presentation Slides
SlideTeam
 
Business Strategy PowerPoint Presentation Slides
Business Strategy PowerPoint Presentation Slides Business Strategy PowerPoint Presentation Slides
Business Strategy PowerPoint Presentation Slides
SlideTeam
 
Business Strategy Powerpoint Presentation Slides
Business Strategy Powerpoint Presentation SlidesBusiness Strategy Powerpoint Presentation Slides
Business Strategy Powerpoint Presentation Slides
SlideTeam
 
Analyzing Customer Journey And Data From 360 Degree PowerPoint Presentation S...
Analyzing Customer Journey And Data From 360 Degree PowerPoint Presentation S...Analyzing Customer Journey And Data From 360 Degree PowerPoint Presentation S...
Analyzing Customer Journey And Data From 360 Degree PowerPoint Presentation S...
SlideTeam
 

Similar to Indirect Go To Market Strategy Powerpoint Presentation Slides (20)

Sales Enablement Channel Management Powerpoint Presentation Slides
Sales Enablement Channel Management Powerpoint Presentation SlidesSales Enablement Channel Management Powerpoint Presentation Slides
Sales Enablement Channel Management Powerpoint Presentation Slides
 
Strategic Management PowerPoint Presentation Slides
Strategic Management PowerPoint Presentation Slides Strategic Management PowerPoint Presentation Slides
Strategic Management PowerPoint Presentation Slides
 
Strategic Management Powerpoint Presentation Slides
Strategic Management Powerpoint Presentation SlidesStrategic Management Powerpoint Presentation Slides
Strategic Management Powerpoint Presentation Slides
 
Sales Enablement Plan PowerPoint Presentation Slides
Sales Enablement Plan PowerPoint Presentation Slides Sales Enablement Plan PowerPoint Presentation Slides
Sales Enablement Plan PowerPoint Presentation Slides
 
Business Strategic Management PowerPoint Presentation Slides
Business Strategic Management PowerPoint Presentation SlidesBusiness Strategic Management PowerPoint Presentation Slides
Business Strategic Management PowerPoint Presentation Slides
 
Corporate Strategy Powerpoint Presentation Slides
Corporate Strategy Powerpoint Presentation SlidesCorporate Strategy Powerpoint Presentation Slides
Corporate Strategy Powerpoint Presentation Slides
 
Corporate Strategy PowerPoint Presentation Slides
Corporate Strategy PowerPoint Presentation Slides Corporate Strategy PowerPoint Presentation Slides
Corporate Strategy PowerPoint Presentation Slides
 
Business Development Obstacles PowerPoint Presentation Slides
Business Development Obstacles PowerPoint Presentation Slides Business Development Obstacles PowerPoint Presentation Slides
Business Development Obstacles PowerPoint Presentation Slides
 
Corporate Strategies PowerPoint Presentation Slides
Corporate Strategies PowerPoint Presentation SlidesCorporate Strategies PowerPoint Presentation Slides
Corporate Strategies PowerPoint Presentation Slides
 
Business Strategy PowerPoint Presentation Slides
Business Strategy PowerPoint Presentation Slides Business Strategy PowerPoint Presentation Slides
Business Strategy PowerPoint Presentation Slides
 
Business Strategy Powerpoint Presentation Slides
Business Strategy Powerpoint Presentation SlidesBusiness Strategy Powerpoint Presentation Slides
Business Strategy Powerpoint Presentation Slides
 
Organic Growth PowerPoint Presentation Slides
Organic Growth PowerPoint Presentation SlidesOrganic Growth PowerPoint Presentation Slides
Organic Growth PowerPoint Presentation Slides
 
Business Strategies PowerPoint Presentation Slides
Business Strategies PowerPoint Presentation SlidesBusiness Strategies PowerPoint Presentation Slides
Business Strategies PowerPoint Presentation Slides
 
Growing Revenues with Partners
Growing Revenues with PartnersGrowing Revenues with Partners
Growing Revenues with Partners
 
Analyzing Customer Journey And Data From 360 Degree PowerPoint Presentation S...
Analyzing Customer Journey And Data From 360 Degree PowerPoint Presentation S...Analyzing Customer Journey And Data From 360 Degree PowerPoint Presentation S...
Analyzing Customer Journey And Data From 360 Degree PowerPoint Presentation S...
 
Marketing Proposal Template PowerPoint Presentation Slides
Marketing Proposal Template PowerPoint Presentation SlidesMarketing Proposal Template PowerPoint Presentation Slides
Marketing Proposal Template PowerPoint Presentation Slides
 
Mobile Strategy PowerPoint Presentation Slides
Mobile Strategy PowerPoint Presentation Slides Mobile Strategy PowerPoint Presentation Slides
Mobile Strategy PowerPoint Presentation Slides
 
Business Strategies Powerpoint Presentation Slides
Business Strategies Powerpoint Presentation SlidesBusiness Strategies Powerpoint Presentation Slides
Business Strategies Powerpoint Presentation Slides
 
Balanced Scorecard PowerPoint Presentation Slides
Balanced Scorecard PowerPoint Presentation Slides Balanced Scorecard PowerPoint Presentation Slides
Balanced Scorecard PowerPoint Presentation Slides
 
Framework partner ecosystem summary_v sharma_2018
Framework partner ecosystem summary_v sharma_2018Framework partner ecosystem summary_v sharma_2018
Framework partner ecosystem summary_v sharma_2018
 

More from SlideTeam

Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
SlideTeam
 
Strategic Staff Engagement Action Plan Powerpoint Presentation Slides
Strategic Staff Engagement Action Plan Powerpoint Presentation SlidesStrategic Staff Engagement Action Plan Powerpoint Presentation Slides
Strategic Staff Engagement Action Plan Powerpoint Presentation Slides
SlideTeam
 
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt CdTraditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
SlideTeam
 
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
SlideTeam
 
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
SlideTeam
 
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
SlideTeam
 
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt CdGuide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
SlideTeam
 
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
SlideTeam
 
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
SlideTeam
 
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
SlideTeam
 
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
SlideTeam
 
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
SlideTeam
 
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
SlideTeam
 
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
SlideTeam
 
ChatGPT IT Powerpoint Presentation Slides
ChatGPT IT Powerpoint Presentation SlidesChatGPT IT Powerpoint Presentation Slides
ChatGPT IT Powerpoint Presentation Slides
SlideTeam
 
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt CdMethods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
SlideTeam
 
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
SlideTeam
 
Global Shift Towards Flexible Working Powerpoint Presentation Slides
Global Shift Towards Flexible Working Powerpoint Presentation SlidesGlobal Shift Towards Flexible Working Powerpoint Presentation Slides
Global Shift Towards Flexible Working Powerpoint Presentation Slides
SlideTeam
 

More from SlideTeam (20)

Customer Support And Services Guide Powerpoint Presentation Slides
Customer Support And Services Guide Powerpoint Presentation SlidesCustomer Support And Services Guide Powerpoint Presentation Slides
Customer Support And Services Guide Powerpoint Presentation Slides
 
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
 
Strategic Staff Engagement Action Plan Powerpoint Presentation Slides
Strategic Staff Engagement Action Plan Powerpoint Presentation SlidesStrategic Staff Engagement Action Plan Powerpoint Presentation Slides
Strategic Staff Engagement Action Plan Powerpoint Presentation Slides
 
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt CdTraditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
 
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
 
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
 
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
 
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt CdGuide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
 
Managing Business Customers Technology Powerpoint Presentation Slides
Managing Business Customers Technology Powerpoint Presentation SlidesManaging Business Customers Technology Powerpoint Presentation Slides
Managing Business Customers Technology Powerpoint Presentation Slides
 
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
 
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
 
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
 
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
 
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
 
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
 
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
 
ChatGPT IT Powerpoint Presentation Slides
ChatGPT IT Powerpoint Presentation SlidesChatGPT IT Powerpoint Presentation Slides
ChatGPT IT Powerpoint Presentation Slides
 
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt CdMethods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
 
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
 
Global Shift Towards Flexible Working Powerpoint Presentation Slides
Global Shift Towards Flexible Working Powerpoint Presentation SlidesGlobal Shift Towards Flexible Working Powerpoint Presentation Slides
Global Shift Towards Flexible Working Powerpoint Presentation Slides
 

Recently uploaded

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 

Recently uploaded (20)

Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDINGPuri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
Only Cash On Delivery Call Girls In Sikandarpur Gurgaon ❤️8448577510 ⊹Escorts...
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 

Indirect Go To Market Strategy Powerpoint Presentation Slides

  • 2. Agenda for Partner Enablement 2 Provide products and services details to the partners 01 Provide necessary training and equipment to partners engaged in production, distribution, service or delivery of the product to the end customer 02 Add text here 03 Add text here 04
  • 3. Table of Content 3 Current State Analysis o Issues Faced by Our Company o Causes of Channel Conflict in Indirect Sales o Top Sales Effectiveness Initiatives 01 Challenges and Solutions o Need of Partner Enablement o Partner Enablement Challenges & Their Solutions 02 Partner Process and Improvement o Build a Successful Partner Program o Partner Process o Areas of Implementation o Factors and Areas of Improvement o Keys for a Successful Market Strategy 03 Enablement Tools and Framework o Key Enablement Tools Needed by the Partner o Implementing Tools Within the Company o Partner Program Framework 04 Impact o Impact of Introducing Partner Enablement o Impact of Partner Enablement Tools 08 Cost Investment o Training Cost Per Partner 07 Partner Enablement Strategies o Partner Recruitment and Onboarding o Goal and Target Alignment for Partners o Product or Service Education o Training Tools and Platforms ‒ Sales Training and Tools Enablement ‒ Sales Training Platforms Used by Company o Product and Resource Updates o Partner Feedback 06 Must-Haves For Partner Program o Partner personas o Team resources o Critical content o Lead Generation Processes 05 Company Dashboards o Partner Performance Dashboard o Partner Scoreboard Summary Report o Partner Relationship Management Tool 09
  • 4. Table of Content 4 01 Current State Analysis o Issues Faced by Our Company o Causes of Channel Conflict in Indirect Sales o Top Sales Effectiveness Initiatives
  • 5. Current Issues Faced by Our Company 5 This slide provides the details of the current concerns faced by our company such as decreasing sales, lower productivity, and customer retention rate. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Annual Sales Decline 77% 78% 67% 64% 65% 55% 51% 50% 60% 70% 80% 90% 2013 2014 2015 2016 2017 2018 2019 Annual Productivity Percent Change -6.00 -4.00 -2.00 0.00 2.00 4.00 6.00 2013 2014 2015 2016 2017 2018 2019 Output per hour of all persons Multifactor productivity Output per unit Add text here The sales has been decreased to 51% in 7 years There is minimal productivity output by person in year 2019. Key Insights:
  • 6. Current Issues Faced by Our Company contd.. 6 This slide provides the details of the current concerns faced by our company such as decreasing sales, lower productivity, and customer retention rate. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Monthly Customer Retention Rate 43% 40% 44% 36% 32% 29% 35% 27% 28% 23% 29% 23% 0 20 40 60 80 100 120 Product 1 Product 2 Product 3 Product 4 Month +1 Month +2 Month +3 Key Insights: The retention rate for beginning of the month is more than 35% for every product. There is decrease in customer retention after 3 months. Add text here
  • 7. Causes of Channel Conflict in Indirect Sales 7 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide provides the reasons for conflict in indirect sales such as pricing control, serving too less customers, mis-alignment marketing, resistance to change, etc. 40% 65% 25% 20% Pricing Control It is a concern when multiple partners are serving the same market as they might sell at a loss to increase their sales ratio. Partners serves too few customers. Due to poor geographic or demographic targets with the vendor leads to competition between the partners Strategic or marketing mis-alignment Different partners have different opinion about the product or services which can confuse buyers and damage the brand perception Resistant to Change Add Text Here
  • 8. Top Sales Effectiveness Initiatives 8 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide provides the details of the sales effectiveness initiatives which must be considered by the company wherein the topmost is revising channel strategy. 42.9% 35.7% 28.6% 28.6% 28.6% 28.6% 14.3% 14.3% 14.3% 7.1% 0% 10% 20% 30% 40% 50% 60% Rivising Our Channel Strategy New/ additional CRM tools Rivising our sales team structure Enhancing sales team communications Rivising our sales process Add text here More closely aligning sales and marketing Analyzing our customer's buying process Add text here Add text here
  • 9. Table of Content 9 02 Challenges and Solutions o Need of Partner Enablement o Partner Enablement Challenges & their Solutions
  • 10. Need of Partner Enablement 10 This slide provides the reasons for introducing partner enablement in the company such as decreasing sales, lack of knowledge and training for selling products and services, etc. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 51% decrease in company sales due to inconsistent services offered by the partners. 68% of partners have very little knowledge of selling the products and services Customer retention rate has been decreased to 25% which further leads to decrease in sales Add Text Here
  • 11. 11 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Partner Enablement Challenges & Their Solutions This slide covers the challenges faced by partner enablement such as message inconsistency, inefficient sales, growing networks, etc. along with their solutions. Challenges Solutions Message inconsistency Multiple channel partners leads to increased risk of message and damage company’s brand. o Creates consistency and credibility of the supplier organization o Provide proper training to the partners Inefficient sales Manual co-branding sales lower the sales volume o Update and customize all materials in every channel in an efficient manner Difficult to manage growing networks Managing partners across the globe is expensive and difficult task o Provide security to the growing network by tracking training completion and competency. Add Text Here Add Text Here o Add Text Here o Add Text Here Add Text Here Add Text Here o Add Text Here o Add Text Here
  • 12. Table of Content 12 03 Partner Process and Improvement o Build a Successful Partner Program o Partner Process o Areas of Implementation o Factors and Areas of Improvement o Keys for a Successful Market Strategy
  • 13. 13 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Journey to Build a Successful Partner Program This slide provides the journey of required to build a successful partner program covering 6 steps such as validate, define, recruit, enable grow, and analyze. Understand the need of partner program in the company Validate o Set the number of partners needed o Layout the recruitment strategies Recruit o Grow the existing partnerships with co-marketing and other development programs Grow o Enable the partners to sell the products Enable o Examine ROI regularly o Evaluate indirect and direct costs/benefits Analyze o Type of partners o Selling techniques Define
  • 14. 14 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Steps Required in Partner Enablement Process This slide provides the partner enablement process which are required in the company covers the following steps such as define, identify, market, screen, sell, plan and agree. o Add text here o Add text here Plan & Agree o Add text here o Add text here Sell o Apply partner selection criteria for value of partners Screen o Create interest among the potential partners Market Identify o Identify potential partner profiles by using partner selection criteria Define o Identify areas for partnering o Define partner capabilities
  • 15. 15 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Go To Market Areas of Implementation This infographic covers the areas of implementation required for go-to-market strategy which covers supplier, vendors and customers as the main focused areas. Implementation Areas Customer 03 Supplier 01 The Vendor 02 Logistics Documentation Add Text Here Add Text Here Facilities & equipment Procurement Production Sales / Distribution
  • 16. 16 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Channel Readiness Factors and Areas of Improvement This slide provides the factors and areas of improvement for partner channel such as sufficient revenues & scale, stable proven product, complex sales cycle, etc. Channel Readiness Factors ✓ Sufficient Revenue & Scale Predict incoming accountable rate of return and repeating customers ✓ Stable, Proven Product Core product is proven in the market with large reference customers Add text here Areas of Improvement ! Product Marketing & Messaging Refinement Product packaging is unclear Add text here Clear messaging for easy understanding and selling ! Complex Sales Cycle Sales reps aren’t properly enabled ! Complex Integration Integration is difficult for customers ! Limited Resources Dedicated To Partners Limited to no resources dedicated to channel success FACTOR DESCRIPTION
  • 17. 17 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Keys for a Successful Market Strategy This slide provides the keys for inside go-to-market strategy which focuses on presales enablement which covers product training, customer profile, buyer personas, USP, lead generation and post sales enablement strategies covers technical support, training on product usage and customer support. Installation and Technical Support Training on Product Usage Customer Support Post-Sales Enablement Ensure all systems or products are running smoothly to help the partners to achieve the success Add text here Add text here Product Training Ideal Customer Profile Buyer Personas Unique Selling Proposition Lead Generation Pre-Sales Enablement Enable Partners to sell in new market and provide them with: Partners must target the right customer to create a lasting relationship Understand the individuals needs and barriers so that partners can sell them more efficiently Add text here Add text here Right product resources Technical information Necessary tools
  • 18. Table of Content 18 04 Enablement Tools and Framework o Key Enablement Tools Needed by the Partner o Implementing Tools Within the Company o Partner Program Framework
  • 19. 19 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Key Enablement Tools Needed by the Partner 1/2 This slide covers the enablement tools which focuses on planning, training, marketing, selling, investing, and incentives. Result Committed Partners Add text here High Return on Marketing Close More Sales Deals More Return on Marketing Developments Great Return on Channel Incentives Outcome Profitability Plans Competent Team Marketing ROI Add text here Add text here Incentive ROI What your partners really want ? Path to Profitability Tools Training Tools for Success Support Demand Gen. Tools to Help Progress Deals Access to Market Development Funds Access to Incentives What ? Plan Train Market Sell Invest Incentives How ? Partner Growth Modelling Tools Partner Real-Time Training Tools Add text here Partner Proposal Builder Tools Partner MDF Planning Tools Partner Incentive Planning Tools
  • 20. 20 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Key Enablement Tools Needed by the Partner 2/2 This slide covers the enablement tools which focuses on onboarding, demand generation, quote to cash, post sales support, partner compensation, and performance management. Partner On-boarding and Enablement Add Text Here Demand Generation Via web, email, phone, auto assignements, etc. Opportunity Management Add Text Here Quote-to-Cash Add Text Here Partner Compensation Add Text Here Performance Management Measure partner performance by using reports and dashboards Post-Sales Support Add Text Here
  • 21. 21 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Implementing Tools Within the Company This slide covers the enablement tools which are implemented within the company for onboarding, demand generation, program management, quotation, etc. Partner On-boarding and Account Management Demand Generation Program Management Quotation After Sales Service Partner Performance Incentive Management Partner registration Manage partner funds 360 o partner view Add text here Capture & monitor interactions between customers & service teams Analytics Partner commission management Partner communication management Track co-marketing ROI Campaign programs Managing opportunities and forecasts Feedback & FAQ’s Add text here Revenue sharing Partner self-service Lead creation Partner selling Build contracts Add text here Channel planning and performance assessment Add text here Partner collaborative Add text here Partner profiling
  • 22. 22 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Partner Program Framework 1/2 This slide covers the channel partner framework which focuses on partner types, brands, programs, and market segments. Partner Types Brands Programs Market Segments Add text here Add text here Incentives (Requirements/ Benefits Competencies Relationship Management and Go-to Market Support Hardware Software Services Offers / Solutions Brand Influence Brand Influence Tier 1 Tier 2 Tier N Enterprise (> 1000 employees) Mid-Market (100-1000 employees) Small Business (< 100 employees) Distributor System Integrator Add text here Add text here Reseller
  • 23. Partner Program Framework 2/2 23 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide covers the channel partner framework which focuses on plan, enable, create demand, sell, service, and retain. o Pre and post sales support o Partner-specific technical resources and assistance Service o Provides tools, systems and training certifications to the partners Enable o Create new markets and acquire new customers Create Demand o Discuss engagement policies and prices o Create opportunity management Sell o Partner development, rewards and incentives o Partner communication o Ongoing feedback and refinement Retain o Provides the value proposition to the partners o Plan and engage in standardized way. Plan
  • 24. Table of Content 24 05 Must-Haves for Partner Program o Partner personas o Team resources o Critical content o Lead Generation Processes
  • 25. Partner Personas Needed for the Program 25 I feel like there’s a smarter way for me to transition into a healthier lifestyle Friendly Clever Go-Getter Add text here… BIO CLARK ANDREWS Age - 32 yrs Work –Software Developer Family -Single Location - San Jose, CA Character - The Computer Nerd Goals o To measure multiple aspects of life more scientifically o To set goals and see and make positive impacts on his life o Add text here Frustrations o Saturated tracking market o Manual tracking is too time consuming o Add text here Motivations Power Social Fear Personality Introvert Extrovert Analytical Creative Loyal Fickle Passive Active This slide covers the partner personas wherein focus is on partners personal details such as age, bio, goals, personality, etc. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 26. Partner Channel Management Team Resources 26 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide covers the team resources required within the company. Here, different teams are evaluated along with their current members and additional members required. Team Names Number of Members (Currently) Additional Number of Members Required Human Resources 10 4 Technical Resources 2 1 Marketing Resources 4 2 Add Text Here 6 2 Add Text Here 1 -
  • 27. 27 Critical Content to be Studied for Partner Enablement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Accurate pricing sheets o Trust the partners o Provide them the accurate product cost Onboarding expectations o Documentation is must for onboarding process o Add text here Technical information o Provide every detail of the product o Add text here Who’s who o Provide details of all the team members in a directory o Add text here This slide covers the critical content which is important for the partner enablement process such as accurate pricing sheets, onboarding expectations, technical information, and who’s who.
  • 28. Focus on Lead Generation Process 28 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide covers the important process which must be focused during this program which is lead generation process. Continue Qualified Leads Lead Nurturing Advanced Lead Scoring Advanced Lead Scoring Advanced Lead Scoring Advanced Lead Scoring Invite Email Progressive Registration White Paper #1 Invite Email Progressive Registration White Paper #2 Invite Email Progressive Registration Research Report Invite Email Progressive Registration Webinar #1
  • 29. Table of Content 29 06 Partner Enablement Strategies o Partner Recruitment and Onboarding o Goal and Target Alignment for Partners o Product or Service Education o Training Tools and Platforms ‒ Sales Training and Tools Enablement ‒ Sales Training Platforms Used by Company o Product and Resource Updates o Partner Feedback
  • 30. Partner Enablement Strategies 30 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide covers the challenges faced by partner enablement such as message inconsistency, inefficient sales, growing networks, etc. along with their solutions. Partner Onboarding Goal / Target Alignment Product / Service Education Sales & Marketing Training Partner Feedback Product & Resources Update
  • 31. How to Recruit and Onboard Channel Partners 1/2 31 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This timeline covers the phases of recruiting and onboarding process for 12 months which focuses on start plan, engagement plan, acceleration plan, and business plan. 6-month Acceleration Plan o Be specific about the money offered and goals to be achieved o Add text here Phase 02 12-month Business Plan o Be specific about the money offered and goals to be achieved o Add text here Phase 03 30 Day Fast Start Plan o Plan documentation for the team and partners o Break the plan and try to accomplish the tasks within the set time 90 Day Engagement Plan o Communicate the goals and agree on their expectations o Add text here Phase 01
  • 32. How to Recruit and Onboard Channel Partners 2/2 32 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide covers the research, recruitment and onboarding phases of channel partners in the company. Bringing Partners to the Table o Inbound marketing o Sell the platform, not a product o Add text here o Add text here Recruiting Getting to Revenue o Teach them to fish o Lean on one-to-many communication channels o Add text here o Add text here On-boarding Identifying Partners o Start with the customer o Identify roles o Add text here o Add text here Research
  • 33. Goal and Target Alignment for Partners 33 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide layout the targets and expectations for the partners which will help them to reach the goal within the specified time frame. Goal Enhance Staff Expertise Increase Brand Expertise Improve Customer Service o Schedule regular training seminars o Have all staff certified o Create customer referral bonus program o Begin monthly newsletter o Hire two new employees o Install new job-tracking software Objectives
  • 34. Product or Service Education to the Partners 1/2 34 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide focuses on the steps required to educate the partners about product and services offered by the business such as planning, awareness, application, commitment, advocacy, innovation, etc. Education Planning Product launch Awareness Exposure to the product Application Increased usage of the product Commitment Product launch Advocacy Add text here Innovation Provide input to brand management Provide introductory material such as product overview videos, blogs, whitepapers, etc. On-boarding material such as “getting started” bundles, badging to show progress Introduce additional features/functions, certifications, chat or forums Provide best practices of product optimization Add text here Conduit from customer to R&D or product management regarding product enhancements TIME ENGAGEMENT
  • 35. Provide step by step guidelines of the product Educate the partners about new services offered and highlight the features of the product Use Blog Posts and Email Marketing Campaigns Create engaging video content to showcase the detail about product and services Create Multiple Communication Touch Points Add text here Add text here Add text here Product or Service Education to the Partners 2/2 35 This slide focuses on the steps required to educate the partners about product and services offered by the business. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 36. Sales Training and Tools Enablement 36 This slide covers the training schedule for different teams such as accounts, sales, technical along with their time schedule. Channel Account Manager Training & Enablement 1 Day Basics of Partner Accounting 2 Days Partner Goal Setting 1 Day Partner Sales Enablement 5 Days Partner Business Planning 3 Days Partner Performance Management 2 Days Partner Sales Process Excellence Partner Sales Team Training & Enablement 2 Days Vendor Product Basics 3 Days Market Opportunity Summary 5 Days Vertical Focus Area 2 Days Handling Objections Add Text here Add Text Here Partner Technical Team Training & Enablement Product Technical Specifications 1 Day 3 Days Product Implementation Process 5 Days Configuration Options Add text here Add Text Here Training Topics on Practices for Working Effectively 2 Days Instant Partner Program Performance Dashboard 10 Mins. Marketing Capabilities Scorecard & Action Planning Add Text Here Add Text Here 15 Mins. Partner Business Plan 10 Mins. Partner Marketing Plan Add Text Here Add Text Here Instant Partner Program Performance Dashboard 3 Days Add text here Add Text Here 15 Mins. Partner Business Plan 10 Mins. Partner Marketing Plan 10 Mins. Partner QBR PPT New Approach to Applied Training with Online Workflow Implementation Tools
  • 37. Sales Training Platforms Used by Company 37 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide covers the training platforms which are used by our company such as on-site classroom, e-learning, virtual instructor, mobile learning, etc. 52.3% 47.3% 40.4% 13.1% 10.4% 10.2% 0% 10% 20% 30% 40% 50% 60% 70% 80% E-learning Shadowing experienced sales people Virtual - Instructor-led training, synchronous web-based training Mobile learning Add text here Add text here
  • 38. 38 Train Partners for Product and Resource Updates This slide covers the tips to train partners for updates of resources and products on regular basis since it is important to constantly provide ongoing updates to the sellers. Give partners advance notice about new updates o check-in call o Email o pop-up banner on website webinar-based training sessions o Provide personal training sessions o Answering partners queries Create support resources and content o Quick one-page description of a new feature o Demo video o Provide training guides Leverage pop-ups and in-product prompts o Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 39. Partner Training Feedback Survey 1/3 39 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide covers the training feedback survey of the partners to discover how the business can be improved, and training program can be enhanced for better results. Strongly Agree Agree Neutral Disagree Strongly Disagree 1. The objective of training were clearly defined o o o o o 2. Participation and interaction were encouraged o o o o o 3. The topics covered were relevant o o o o o 4. The content was organized and easy to follow o o o o o 5. Materials distributed were helpful o o o o o 6. This training experience will be helpful o o o o o 7. The trainer was knowledgeable about the training topics o o o o o 8. The trainer was well prepared o o o o o 9. Add text here o o o o o 10. Add text here o o o o o Partner Training
  • 40. Partner Training Feedback Survey 2/3 40 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide covers the training feedback survey of the partners to discover how the business can be improved, and training program can be enhanced for better results. The training I have received so far… Strongly Disagree Disagree Neither Agree or Disagree Agree Strongly Agree 1. Prepared me to complete my specific job responsibilities 1 2 3 4 5 2. Assisted me to develop skills in interacting with individuals with disabilities 1 2 3 4 5 3. Helped me improve the quality of life of the people I support 1 2 3 4 5 4. Provided information I need to perform my job 1 2 3 4 5 5. Been worthwhile 1 2 3 4 5 6. Sparked my interest 1 2 3 4 5 7. Was offered at a time that made it easy for me to attend 1 2 3 4 5 8 Offered an opportunity for me to share my experiences 1 2 3 4 5 9. Add text here 1 2 3 4 5 10. Allowed me to test out of training on skills I already had 1 2 3 4 5 11. Was delivered at a comfortable pace so I could understand the content 1 2 3 4 5 12. Add text here 1 2 3 4 5 13. Gave me chance to have my questions answered 1 2 3 4 5 My Recommendations Add text here 1 2 3 4 5 The company should change the current training program 1 2 3 4 5
  • 41. Partner Training Feedback Survey 3/3 41 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide covers the face to face training feedback survey of the partners to discover how the business can be improved, and training program can be enhanced for better results. Questions… Responses Number 1. All together how effective did you find the face-to-face training program? Very 8 To some extent 2 A little 2 Not at all 0 2. Overall, how friendly (trainer-trainee) did you find the face-to-face program? Very 9 To some extent 3 A little 0 Not at all 0 3. Add text here Very 10 To some extent 2 A little 0 Not at all 0 4. How much do you think the face-to-face training program achieved its purpose? Very 8 To some extent 2 A little 2 Not at all 0 5. How much material descriptors (e.g. scripts, notes, etc. was covered in the program? Too much 0 Just right 9 A little 3 6. Add text here Very 7 To some extent 3 A little 2 Not at all 0
  • 42. Table of Content 42 07 Cost Investment o Training Cost Per Partner
  • 43. Training Cost Per Partner 43 This slide covers cost per training required for the partner such as instructor costs, training material costs, facility costs, training equipment, etc. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Particulars Amount Instructor Cost $ 1500 Training Material Costs $ 250 Facility Costs (Rents) $ 500 Training Equipment's $ 200 Add Text Here $ 150 Add Text Here $ 300 Add Text Here $ XXXX
  • 44. Table of Content 44 08 Impact o Impact of Introducing Partner Enablement o Impact of Partner Enablement Tools
  • 45. Impact of Introducing Partner Enablement 45 This slide covers the impact of introducing partner enablement in the company such as shorter sales cycles, increased revenues, better lead conversion, etc. Shorter Sales Cycle 28% More Sales Rep Achieving Quota 13% Higher Lead Conversion Rates 12% Increased Revenues 42% Higher Acceptance of Market Leads 8% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 46. Impact of Partner Enablement Tools 46 This slide covers the impact of partner enablement tools on sellers such as sales training services, sales tools, sales process improvements, coaching, etc. 65.1% 57.8% 54.1% 46.1% 45.8% 45.6% 40.6% 29.8% 25.4% 12.3% 10.3% Sales Training Services Sales Tools Sales Process Improvements Content Services Coaching Add text here On-boarding New Hires Pipeline / Forecast Analysis Add text here Add text here Add text here This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 47. Table of Content 47 09 Company Dashboards o Partner Performance Dashboard o Partner Scoreboard Summary Report o Partner Relationship Management Tool
  • 48. 48 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Partner Performance Dashboard This slide covers the partner performance dashboard for quarterly actual and target sales and pipelines deals. 80% 0% 20% 40% 60% 100% Actual Sales YTD by Quarter Vs Target 100% 80% 0% 20% 40% 60% 100% Actual # of Pipeline Deals by Close Date by Quarter Vs Target 24% 80% 0% 20% 40% 60% 100% Actual $ Pipeline by Close Date by Quarter Vs Target 100% Quarters Plan Actual Jan – Aug $928,376 $10,136,921 Sept – Nov $702,400 $770,962 Dec – Feb $1,021,113 $1,130,898 Mar – May $794,281 $849,895 TY $3,446,470 $3,788,976 Quarters Plan Actual Jun – Aug 186 41 Sept – Nov 141 40 Dec – Feb 204 48 Mar – May 159 39 TY 690 168 Quarters Plan Actual Jun – Aug $3,714,004 $4,776,900 Sept – Nov $2,810,100 $5,754,900 Dec – Feb $4,084,952 $3,978,800 Mar – May $3,177,624 $60,930,900 TY $13,786,380 $20,596,800
  • 49. Partner Scoreboard Summary Report 49 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide covers the partner scoreboard report which Is evaluated based on their performance and overall scores. Overall Score Category Scores Partner Performance Scorecard Partner Program Readiness Add text here On-Board or Refresh Partners Partner Marketing Readiness Add text here Partner Sales Readiness Partner Marketing Execution Partner Sales Execution Actual Sales YTD by Quarter Vs Target Add text here Brands Sold Partner Sign-Up and Contracting Social Marketing Capabilities Sales Success Rates Partner Sales Competencies Add text here Partner Sales Targeting Meeting Actual #of pipeline deals by close date by Quarter Vs Target Partner Vertical Alignment Geographic Coverage Partner Planning And Goal Setting Email Marketing List Capabilities Add text here Sales Process Excellence Partner Sales Target Presentation Add text here Sales Play Alignment Primary Business Solutions Offered Event Management Capabilities Add text here 35 35 N/S N/S N/S 27 30 24 43 47 39 10 10 10 10 58 52 78 50 57 60 70 48 79 65 78 80 89 85 77 110 50 Strong Performance Needs Improvement Priority Concern Non-Scoring
  • 50. Partner Relationship Management Tool 50 This slide covers the partner relationship management tool which focuses on leads, deals to approve, funds claimed, partner performance, etc. Leads to Assign Num. Leads 33 Estd. Revenue $ 5.31M Age – 0-3 months Deals to Approve 2 Pending Approval Amount $ 552.53K Top Opportunities Current Quarter $ 430.00K Count 3 Amount Stalled Opportunities Current Quarter $ 2.03M Count 10 Amount Actual Vs. Quota Quota – $ 1.38M Won – $ 562.50K Gap – $ 812.50K Partner Performance $0 $400 $800 $1200 $1600 $2000 $2400 Active Systems Alcon Communications AWIT Systems, Inc. Open Pipeline Won Amount Business Plan Objective 0% 10% 20% 30% 40% 50% 60% 70% Transtech - Revenue Units Sold - Transtech % Attained Busines Plan Objective MDF and Claims Funds to Approve Count 54 Amount $ 137.30K Claims to Approve Count 33 Amount $ 17.10K Pending Enrollments Pending Enrollments 7 Partner Programs 3 Active Programs Partner for Approval 10 Awaiting Activation Partner Assessment 90 Active Systems Top Performer Score This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 51. Indirect Go-To Market Strategy - Icons Slide 51
  • 53. Clustered Bar 53 0 10 20 30 40 50 60 70 80 90 100 2018 2019 2020 2021 Unit Count In Years Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 54. Clustered Column 54 80 50 60 30 45 78 59 40 $0 $20 $40 $60 $80 $100 2018 2019 2020 2021 Sales (in USD millions) In Years Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 55. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here Our Team 55
  • 56. 56 Our Mission Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 57. 57 About Us Value Clients This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 58. Venn 58 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 59. Timeline 59 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2021 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 60. Puzzle 60 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 01 02 03 04
  • 61. Post it Notes 61 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 62. 30 60 90 Days Plan 62 30 Days Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 90 Days Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60 Days Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 63. Thanks for Watching! 63 Address # street number, city, state Contact Number 0123456789 Email Address emailaddress123@gmail.com