This document discusses the shift from traditional to online and mobile marketing. It notes that most consumers now research online using search engines, reviews, and social media. While traditional ads and yellow pages are declining, opportunities exist in online video, blogs, and engaging customers across multiple online platforms. The document proposes a two-part online marketing program: 1) Set up campaigns for lead capture, social media, video/articles, and follow up; 2) Ongoing monthly expansion of content, social media, and follow up campaigns.