Internet Marketing & Social Media | Michael Vorel | International Business Su...Michael Vorel
Michael Vorel, CEO of Vastplanet.com presents on Internet Marketing and Social Media for the International Business Summit in Tampa, Florida. Covers marketing 101, internet marketing, local marketing and social media trends that a business can use.
Internet Marketing & Social Media | Michael Vorel | International Business Su...Michael Vorel
Michael Vorel, CEO of Vastplanet.com presents on Internet Marketing and Social Media for the International Business Summit in Tampa, Florida. Covers marketing 101, internet marketing, local marketing and social media trends that a business can use.
John Foley, Jr. had the pleasure of speaking at Rescigno’s Mailing Solutions in Chicago this past Monday. He discussed the importance of creating an online marketing plan and a strategy for social media marketing, as well as how both can be used for non-profits. He also provided information on mobile marketing and text messaging.
Digital Media Makeover Marketing Profs B2B Forum July 2011Leigh Durst
Leigh Durst does a makeover of the digital media footprints of two B2B brands, Ritchie Brothers Auctions (3.3 Billion Dollar Global Auctioneer) and Package Machinery Corp (Mid-sized Machine Manufacturer for CPG companies) including notes on how to improve execution within various properties (web, blog) before/after wire frames and tips and tricks for creating a more usable web presence.
Connect, Build, Sustain: Growing Your Business with Social MediaGrow Socially, Inc.
Your social media presence has to be planned, executed, managed, and measured on a daily basis
while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can
successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website
design.
John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...interlinkONE
On June 23rd, 2011, interlinkONE and Grow Socially's CEO John Foley, Jr. presented "Multi-Channel and Cross-Media Marketing for Business" at CustomXM's Lunch and Learn.
This presentation covers best practices and strategies to help companies improve their marketing efforts through integrated, multi-channel efforts.
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
Enhancing Your Digital Marketing for Cyber MondayIndaba Group
Learn how to improve your digital marketing efforts to drive more visibility, engagement and sales this online holiday shopping season. Angie Pascale, Indaba Group's Director of Marketing, shares tips on leveraging and integrating owned, earned and paid media campaigns. Tips include creating a deals page, running smart, segmented email campaigns, developing valuable content, leveraging advanced Pinterest features, responding to reviews, running retargeting campaigns and much more.
Check out more useful info and tips on digital marketing, ecommerce and web development at Indaba Group's blog: http://www.indabagroup.com/blog.
RedSwan5 Digital Workshop for Marketing TeamsKim Donlan
If you aren't marketing from the customer's perspective, you are not doing as well as you could be. To help, we are sharing the core of our digital workshop for B2B marketing teams who need to creating a richer user and brand experience. This is for brands that have most of the pieces but perhaps in the wrong sequence, place or media type. This workshop is customized for clients who need to transition to a richer brand experience and stronger digital strategy. Contact Kim Donlan Kdonlan@RedSwan5.com
Social Media Marketing for Professional ServicesJeff Bullas
http://www.jeffbullas.com/ Traditional marketing doesn’t work for professional serivices!
So networking, giving & receiving Introductions, building relationships and being known as the subject matter “Experts”
Does Work!
Social Media marketing is about having conversations and building relationships.
Sound Familiar!
In this presentation we look at 17 tips and tactics to promote and market your professional services company using social media
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
John Foley, Jr. had the pleasure of speaking at Rescigno’s Mailing Solutions in Chicago this past Monday. He discussed the importance of creating an online marketing plan and a strategy for social media marketing, as well as how both can be used for non-profits. He also provided information on mobile marketing and text messaging.
Digital Media Makeover Marketing Profs B2B Forum July 2011Leigh Durst
Leigh Durst does a makeover of the digital media footprints of two B2B brands, Ritchie Brothers Auctions (3.3 Billion Dollar Global Auctioneer) and Package Machinery Corp (Mid-sized Machine Manufacturer for CPG companies) including notes on how to improve execution within various properties (web, blog) before/after wire frames and tips and tricks for creating a more usable web presence.
Connect, Build, Sustain: Growing Your Business with Social MediaGrow Socially, Inc.
Your social media presence has to be planned, executed, managed, and measured on a daily basis
while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can
successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website
design.
John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...interlinkONE
On June 23rd, 2011, interlinkONE and Grow Socially's CEO John Foley, Jr. presented "Multi-Channel and Cross-Media Marketing for Business" at CustomXM's Lunch and Learn.
This presentation covers best practices and strategies to help companies improve their marketing efforts through integrated, multi-channel efforts.
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
Enhancing Your Digital Marketing for Cyber MondayIndaba Group
Learn how to improve your digital marketing efforts to drive more visibility, engagement and sales this online holiday shopping season. Angie Pascale, Indaba Group's Director of Marketing, shares tips on leveraging and integrating owned, earned and paid media campaigns. Tips include creating a deals page, running smart, segmented email campaigns, developing valuable content, leveraging advanced Pinterest features, responding to reviews, running retargeting campaigns and much more.
Check out more useful info and tips on digital marketing, ecommerce and web development at Indaba Group's blog: http://www.indabagroup.com/blog.
RedSwan5 Digital Workshop for Marketing TeamsKim Donlan
If you aren't marketing from the customer's perspective, you are not doing as well as you could be. To help, we are sharing the core of our digital workshop for B2B marketing teams who need to creating a richer user and brand experience. This is for brands that have most of the pieces but perhaps in the wrong sequence, place or media type. This workshop is customized for clients who need to transition to a richer brand experience and stronger digital strategy. Contact Kim Donlan Kdonlan@RedSwan5.com
Social Media Marketing for Professional ServicesJeff Bullas
http://www.jeffbullas.com/ Traditional marketing doesn’t work for professional serivices!
So networking, giving & receiving Introductions, building relationships and being known as the subject matter “Experts”
Does Work!
Social Media marketing is about having conversations and building relationships.
Sound Familiar!
In this presentation we look at 17 tips and tactics to promote and market your professional services company using social media
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
Content Marketing Presentation to Diploma in Online Marketing, Sales and Digital Strategy for DBS. Covers the content marketing process and goes through b2b and b2c case studies.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
Presentation from Barossa GirlTalk evening held on 21st September 2011. Presenters are Tania Shirgwin from BizEez Virtual Solutions and Caroline Dunn from bunchMEDIA
Presentation on marketing, social media and branding that Kate Austin-Avon delivered to the MicroEnterprise Assistance Program at SUNY Adirondack on Tuesday, March 28, 2017.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
On July 20, 2010, the DFW HR Roundtable, hosted by Pearson Partners International, discussed social networking and how it can help your business success. The featured speaker was Mark Harwell of Avidity Media.
1. Create Momentum in
your Marketing with
Social Networking
Angela Rutzick October 6, 2009
prepared for the South Shore Chamber of Commerce
www.a-type.com
2. Some Social Networking
Tools
! Blogs
! Online Communities
! Forums / Discussion Boards
! Content Aggregators
! Social Bookmarking
3. It’s Here to Stay
! Eight in ten Americans are now online
" Yet, only 5-10% of marketing budgets are allocated to
social media
" Social network users represent 67% of all internet
users
! The fastest growing digitally mature industries
include:
" Technology, financial services, travel subscription
media & retail
4. Consumers
— the New Marketer
! Web 2.0 tools have upgraded their voice power
! Consumers are now Prosumers
(producer + consumer)
5. The New Marketer
—Technopologist?
!Technologist, sociologist and psychologist
!Usage behavior — watch and observe
6. What Will it Do for Me?
! Keep current with new trends
! Meet other like-minded individuals
! Expand opportunities / increase visibility
! Exchange ideas / find answers
! Establish yourself as an expert in your field
! Boost referral marketing efforts
! Free publicity, testimonials and reviews
7. And my Business…
! Engage customers
! Improve customer understanding of products
& services
! Increase customer satisfaction
! Bring referrals and recommendations
! Attract new employees
! Strengthen and enlarge your network of vendors
and partners
! Create evangelists
8. Facebook
— Not Just for Kids
! Quickly becoming a powerful business tool
! Geared to using your profile page as a home
page for information being brought to you
! Facebook is usually an older audience with
more income
9. My Space
! Generally younger audience without deep
pockets
! Environment is one where you primarily visit
page of others as opposed to having info
brought to you
10. YouTube
! Upload and share video clips and across the
Internet through websites, mobile devices,
blogs, and email
11. Linked In
! Business site representing over
150 industries
! Find jobs / Recruit staff
! Research competitors
! Make business connections
12. Twitter
! Fastest growing social networking site
! Users send and receive tweets
! Follow and be followed
13. Blogs
! Search engines love blogs
! Link a blog to your website
! Respond to other blogs
! Write commentaries
! Hire a “ghost blogger”
14. Search Blogs on
Specific Topics
! technorati.com
! http://Blogsearch.google.com
! www.icerocket.com
15. LinkedIn
! Reconnect/Re-engage
! Strengthen relationships
! Find jobs and recruit employees
! Find resources for your customers & business
! Gather information
! Give and receive recommendations
! Get introduced to prospects
! Upload presentations and other documents
16. Create your Profile
! Decide what will be public information
! Complete your background
21. Always read the rules and be ready to
adhere to them before signing up.
22.
23. Creating a Business Page
! Pick a business category
! Add information – similar to profile build
! Publish page
! Be sure to become a fan of your own page
! Invite others to become fans
! Write a ‘what’s happening note’
! Add applications (you can allow Twitter and
LinkedIn to receive updates)
! Post upcoming events / announcements
25. Market an event
on your “brand”
page.
Upload
presentations
and/or PDF files.
Upload videos
and photos
26. Event Marketing
— Drive Demand
! Direct mail as a starting point
! Boost registration though social media
! Create a special page on which you can put the
details and collect RSVPs
! Special introductory offer (use a code so you
can track where responses are coming from)
28. A meeting
planner
creates a
community
within a
website.
Industry Wiki
/ Forum
E-Learning
Surveys/Studies
Bookstore
Video
RSS Feed
Webinars
Job Bank
29. Blog gives members a voice
in upcoming conference.
LinkedIn helps find
appropriate Speakers
Post sample presentations of
prospective speakers via
YouTube
RSS feed is added to let
members know as new
information is received
Twitter helps keep members
updated while on the go
30. Post - Event Activities
! Invite attendees to join a group — create a
community
! Add a link to Flickr or other photo application
where attendees can upload photos
! Rally people around a cause
31. Results
! Increase in registration
! Execution: save money
! Collect hundreds of customer references
! Follow up – increase in leads, lowers
cost per lead
32. Blogs help take Brand
Awareness to Advocacy
! Collaborate with customers on product
development, service enhancement and
promotion
! Learn more about customer lifestyles.
34. Traditional Approach: Focus Group
New Approach: Social Media
Poll consumers online using free analytic tools and surveys.
35. By creating an online community
with “mommy blogs”, the mothers
connected to discuss options for
eyewear protection for their
children…. but they also found
common ground discussing their
home life and child rearing
problems.
Learn more about
customer lifestyles.
Collaborate with
customers on product
development, service
enhancement and
promotion
36. Online Focus Groups
Better understanding of price points
Insight for future products
Customers trust each other’s opinions
Interaction with the customer about their products led the
company to start developing prototypes for lighting fixtures.
37. Keeping track of alumni and documenting their progress and
successes after leaving the program helped this non-profit
generate funding for future programs.
38. Widgets and Applications
Factors contributing to failure: No clear
way to invite friends, or view globes that
friends created. Instructions were too
Successful
long. No response from Sony’s agency.
viral
marketing
increase
Office Max
sales
39. Be Prepared…
! Take the good with the bad
! Be prepared to handle responses
! Never ignore an unfavorable comment
40. Why will they come?
! Provide incentives — both tangible and intangible
" Tangible — money, free samples, coupons
" Intangible — play on consumers’ emotions
! Create community
! Peer recognition
41. Recruit & Engage
Employees
! Carefully select employees to write blogs
"Social networking skills
"Shares company vision
"Knowledgeable about services and products
42. From Push Marketing to
Conversational Marketing
! Persuade don’t sell
! Be part of the conversation
! Facilitate
! Listen and respond to customers
43. What’s the Word
! You can’t completely control what’s being said
but you can participate
! Find out who is “talking” about you
Google Search
Google Alerts
! Get notified
www.trackle.com
www.yacktrack.com
! www.yelp.com
44. How do I measure success?
! Number of referrals
! Site traffic / visitors
! Audience participating - quality of conversations
! Blog comments
! Content sharing (ie., email forwards)
! Follows, friends & fans
! Profile views
! Wall posts
45. Tips for Success
! Always use customer focused messages
! Take into consideration your overall marketing
plan.
! Integrate traditional and online marketing to
ensure consistency across all media
! Simplify your efforts. Focus on the big picture.
! Reference: The New Rules of Marketing and PR
by David Meerman Scott
46. Be Digital Savvy
! Align yourself with
"technology
"the right talent
"a company’s whose culture is progressive
! Create partnerships with agencies, media
companies and social media “technopologists”
47. Challenging Times Bring
Opportunities
Prepare Now…
! Develop new tools
! Time to reevaluate your Business
! Learn new skills to deliver more services to your
customers/clients
! Build a great team
48. Never Under Estimate
its Power
A campaign is short-term. A relationship with a
customer is meant to be long-term.