Idea Path (Make startup business idea feasible and working)
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This document provides information on validating ideas, pitching ideas, creating minimum viable products, and getting customers. It includes details on target markets and customer personas for a potential startup. Key points covered include idea validation steps, tips for pitching ideas effectively, components of the lean business model canvas, and equations or strategies for acquiring customers through social media and partnerships.
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Idea Path (Make startup business idea feasible and working)
- 2. Khan Tanjeel Ahmed Co-founder, Techsetra Co-Manager, Google Business Group Khulna
- 3. VALIDITY PITCH MVP CANVAS CUSTOMER
- 5. Find something Talk to others Plan the basic product Usability Testing Brand it up Customer Acquisition Plan
- 7. *Am I passionate enough? *Practice on 20.1.10 *Tell them the story *Be laser-focused! *Less product- More money *Focus on Uniqueness *Who will use it? *Why they will use it? *Where the money walks? *Don’t wear shorts! *Practice! Practice!! *Read their minds! *Use Reference
- 8. Total Available Market (TAM) Serviceable Available Market (SAM) Serviceable Obtainable Market (SOM) Total Population 170 million Population aged 15-35 51 million Internet Users 62 million All platform Active Social Media Users from 15-35 years age in Major Cities 9.6 million 50% of SAM 4.8 million 4.8 mill Users who are - from age 15-35 - and active in Facebook - and live in major cities in BD Fundle focuses on: Source : FB analytics
- 10. Select a persona Needs VS Wants Coming Soon! Release and Analyze Learn and Build
- 11. Young ProfessionalsUrban and Semi-urban Youth Age Occupation Status Location 15-23 Students, Part-timers Single, In a relationship Urban & Semi-urban Age Occupation Status Location 24-35 Entrepreneurs, Private Services Single, In a relationship, Married Urban & Semi-urban MotivationMotivation Personality Extrovert Introvert Sensing Intuition Thinking Feeling Judging Perceiving Personality Extrovert Introvert Sensing Intuition Thinking Feeling Judging Perceiving Incentive Value of opinion Achievement Social Existence Trends Incentive Value of opinion Achievement Social Existence Trends Technology Internet Software Mobile Apps Social Network Internet Software Mobile Apps Social Network Technology Goals Goals To follow the trend, spending time with friends, being more active in social media and share their fun moments with friends and families, suggesting their friends anything they got benefit from. Making acquaintances, spending time with friends and families, high existence in social media, having a better financial and social acceptance. A recent graduate or early stage professional who aspires for: Social recognition, career advancement, becoming & financially secure. Who spends on entertainment, shopping and socializing. Mostly Students who are often found in groups. They are trendy and tech-savvy. They are digitally active and don’t fear to share their mind on social-media. They often look for great value for money offers! Customer persona
- 12. NEED VS WANT "Does the user NEED this feature to solve their problem, or do they WANT this feature to solve the problem?"
- 13. Canvas Model
- 14. 1. Key Partners 2. Key Activities 4. Value Propositions 7. Customer Segments 3. Key Resources 5. Customer Relationship 6. Channels 8. Cost Structure 9. Revenue Streams Lean Business Model Canvas
- 16. 9% 2% 23% 6%41% 19% Google Ad Revenue BDT Event Promotion Revenue Sponsored Content Revenue Premium Content Revenue Ecommerce Revenue Specialization Course Revenue Cost Structure Revenue Structure 24 Quarters $ 1.54m 20 Quarters $ 5.22m 4% 58% 2% 3% 1% 32% Regular Operational Cost Salary Expense Server Costing Rent and Utility Expense Overhead Expense Promotional Expense Key Partnership Key Activities Key Resources Value Proposition CRM Distribution Channels Target Segments Educational Institute (Local) Educational Institute (Intl.) Knowledge Mentors Specialized Experts Vendors Suppliers Delivery Agent Financial Institution Awareness Campaigns Ensuring technical perfection strong partner relationship E commerce Coordination Learning with no boundary Iceberg of knowledge Smart guiding intelligence Co-op premium content Learner and Expert bridge Bring back childhood Make learning fun Textbook- web resource integrated Make kids earn through study Access to global knowledge Low priced premium contents All in one learning solution Mixture of education & Ecom Web Application Mobile Application Pre-school aged children Primary School Students Secondary School Students College Students University Students Parents Independent Learners Employees Algorithm Technical Infrastructure E commerce value chain E commerce Inventory Knowledge center
- 17. Get Customers
- 19. FnF Friends of Friends Pure Positivity Create Partnership with Trusted Consult FREE!!!
- 22. Equation for Getting Customers
- 24. Use Social Media Offer Something Special Ask for Help Don’t Forget to Smile
- 25. Build trust Consistency is the key Don’t be afraid to experiment Investment vs Expense KEEP IN MIND
- 26. VALIDITY PITCH MVP CANVAS CUSTOMER