Karen Fewell

128 Followers

19 SlideShares 128 Followers 151 Followings

19 SlideShares 128 Followers 151 Followings

I am passionately interested in emotional connections to food and eating. On a personal level, it’s my wish for people to love food and food experiences in a way that isn’t detrimental to themselves or the planet. This personal belief is very much echoed by my business, Digital Blonde, whose mission is to understand the full impact of marketing on people’s emotional relationships with food. As a company we are moving towards this goal through our work on various marketing campaigns and strategies for food and hospitality clients, as well as a series of regular experiments. Digital Blonde’s experiments have included comparing on and offline emotional connections to food and depth of feelin...

social media food foodporn marketing sxsw digital blonde foodpornbook smwldn social media week london foodservice hospitality social business psychology smwfoodpsych food marketing emotion facebook social media week twitter chefs snapchat spectacles alexa chatbot emotional relationship with food emotional marketing dining iphone effect foodmarketing neuroscience wearables mobile phone foodology sxsw2105 love health sex duck& waffle le manor tom aikens foodie foodgasm food porn dolmio uncle bens mars foodservice craft guild of chefs restaurants austin texas swswi foodwag community south by south west storytelling hotel marketing association #digitrends14 @hmainfo instagram #foodporn @thewebpsych @digitalblonde the web psychologist cook second sync cookery shows second screen tv social meda chef foodservi restaurant blonde moments blondes

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Activity
About

Three Blonde quotes to live life by

10 years ago • 1261 Views

Do Chefs have a love v hate relationship with social media?

10 years ago • 1414 Views

Foodservice - Ignoring social media is like ignoring your customers. Presented at #GLEE13

10 years ago • 1097 Views

How Twitter has changed how we watch TV cookery shows

10 years ago • 6508 Views

Why do people share food photographs via social media channels?

10 years ago • 55187 Views

It is time the foodservice industry caught up with the consumer

10 years ago • 1345 Views

The links between your Hotel Experience and Social Conversation

10 years ago • 1553 Views

Driving Foodservice Footfall from Social Media Activity

9 years ago • 1197 Views

SXSWi 2014 - All about the food swag

9 years ago • 4198 Views

#FoodPorn in London

9 years ago • 1554 Views

How do chefs use social media? Mars Foodservice Social Chef Report

9 years ago • 9821 Views

What is #FoodPorn doing for the hospitality industry? #Hotelympia

9 years ago • 12982 Views

How is ‘#FoodPorn’ changing our emotional relationship with food?

9 years ago • 6418 Views

The future of hospitality and food marketing - The Hospitality Show

8 years ago • 1781 Views

How psychology & neuroscience influence your food marketing strategy

8 years ago • 1922 Views

Food, Emotions & Emojis - Social Media Week Presentation

8 years ago • 3035 Views

How marketing helps form our emotional relationship with food

7 years ago • 1050 Views

Institute of Hospitality - Psychology of Food & Hospitality Marketing

7 years ago • 1205 Views

Future of Social Media - Insights from SXSW

6 years ago • 622 Views

Futureproof Your Business For The Next Disruption #SXSW2018

Minter Dial • 5 years ago

SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)

Rohit Bhargava • 5 years ago

The Disruption Of Interruption

We Are Social Singapore • 8 years ago

How To Cultivate Brand Advocacy

Ogilvy Consulting • 8 years ago

The Inevitability of a Mobile-Only Customer Experience

Brian Solis • 8 years ago

The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]

Brian Solis • 8 years ago

The Big Green Crowdsourced Guide

Avery UK • 8 years ago

Nathalie Nahai - Dopamine loops: The hidden psychology of why we're addicted to our phones

Nathalie Nahai • 10 years ago

Designing for the Mind - SXSW 2015

Roger Dooley • 8 years ago

Hooked Model

Nir Eyal • 10 years ago

Nathalie Nahai - Designing for the mind & the ethics of persuasion for product design (SXSW)

Nathalie Nahai • 8 years ago

The Merits of Mentoring

Wiley • 8 years ago

2015 Trends

Ogilvy Consulting • 8 years ago

6 Questions to Lead You to a Social Media Strategy

Mark Schaefer • 9 years ago

Nathalie Nahai - Web Psychology: The science of online persuasion

Nathalie Nahai • 9 years ago

brandshare 2014 infographic

Edelman • 9 years ago

10 ideas for supporting recovering anorexics during school mealtimes

Pooky Knightsmith • 9 years ago

What If PR Stood for People and Relationships By Brian Solis

Cision • 9 years ago

Global Pedagogy in the World Language Classroom

Silvia Rosenthal Tolisano • 9 years ago

17 online learning resources and websites you should check out

Tiffany St James • 9 years ago

The psychology behind persuasive marketing videos, and how to get people to watch them

Nathalie Nahai • 9 years ago

Let Food Be Thy Medicine and Medicine Be Thy Food: Improving Health by Fixing the Food System

Megan Grocki • 9 years ago

How to Determine the ROI of Anything

Gary Vaynerchuk • 9 years ago

Why do people share on social media? Global survey results

Ogilvy Consulting • 9 years ago

Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge

Jeremiah Owyang • 9 years ago

Social Media Shakedown of Top Brands in July 2014

Unmetric • 9 years ago

Persuasion eats Advertising for Breakfast - an exploration of the future of advertising

SUE Amsterdam • 9 years ago

17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid

Brian Solis • 9 years ago

The Little Blue Book of Social Transformation

Brian Solis • 9 years ago

50 Digital Marketing Metrics for CMOs, CDOs, CIOs and CFOs

Vala Afshar • 10 years ago

I am passionately interested in emotional connections to food and eating. On a personal level, it’s my wish for people to love food and food experiences in a way that isn’t detrimental to themselves or the planet. This personal belief is very much echoed by my business, Digital Blonde, whose mission is to understand the full impact of marketing on people’s emotional relationships with food. As a company we are moving towards this goal through our work on various marketing campaigns and strategies for food and hospitality clients, as well as a series of regular experiments. Digital Blonde’s experiments have included comparing on and offline emotional connections to food and depth of feelin...

social media food foodporn marketing sxsw digital blonde foodpornbook smwldn social media week london foodservice hospitality social business psychology smwfoodpsych food marketing emotion facebook social media week twitter chefs snapchat spectacles alexa chatbot emotional relationship with food emotional marketing dining iphone effect foodmarketing neuroscience wearables mobile phone foodology sxsw2105 love health sex duck& waffle le manor tom aikens foodie foodgasm food porn dolmio uncle bens mars foodservice craft guild of chefs restaurants austin texas swswi foodwag community south by south west storytelling hotel marketing association #digitrends14 @hmainfo instagram #foodporn @thewebpsych @digitalblonde the web psychologist cook second sync cookery shows second screen tv social meda chef foodservi restaurant blonde moments blondes

See more