This document discusses advertisement effectiveness and marketing research. It defines advertisement and explains how advertisement effectiveness measures how well advertising achieves its intended goals. The objectives of advertising include trial, retention, brand switching, and win-back. Advertising is important for customers, companies, and society. Effective ads create wants in viewers and provide information to satisfy those wants. Common advertising techniques include repetition, claims, associations, bandwagoning, and promotions. The intended outcomes of effective advertising are to expand sales, understand competitors, and build brand awareness. Different types of advertising include print, broadcast, email, internet, direct mail, social media, and outdoor. Targeted demographics depend on region and culture. Data collection shows trends over time in

1. ADVERTISEMENT
EFFECTIVENESS
MARKETING RESEARCH
FATIMAH AMINU SHAMSUDDIN
NADER SAAD HANY

2. DEFINITION/SUMMARY
 Advertisement is a sound or visual type of showcasing
markets that utilizes a straightforwardly supported, non-
individual message to advance or offer an item,
administration or thought
 Advertising effectiveness shows to how well a company's
advertising accomplishes the intended.
 . A company's advertising effectiveness usually increases over
time with many messages or exposures. But certain
advertising objectives can be realized almost immediately.

3. OBJECTIVES
 Trial: . The trial objective is the one which includes persuading the
clients to purchase the new item presented in the market.
 Progression: this goal is worried about keeping the current clients
to stick on to the item.
 Brand switch: this goal is fundamentally for those organizations
who need to pull in the clients of the contenders.
 Switching back: this goal is for the organizations who need their
past clients back, who have changed to their rivals.

4. IMPORTANCE OF ADVERTISEMENT
 Advertisement is one thing which has turned into a need for
everyone in the present everyday life, be it the maker, the
dealers, or the client.
 There are three major vitals of advertisement
 Advertisement is important for the customer
 Advertisement is important for the companies producing the
products
 Advertisement is important for the society

5. ADVERTISEMENT APPROACH
 Increasingly, other media are overtaking many of the
"traditional" media such as television, radio and newspaper
because of a shift toward the usage of the Internet for news
and music as well as devices.

6. ADVERTISEMENT TECHNIQUES
 An effective advertisement makes a want in watchers,
audience members or pursuers. It additionally gives data on
the best way to satisfy that want and influences the potential
client to like doing as such.
 Repetition
 Claims
 Associations
 Bandwagon
 Promotions

7. INTENDED OUTCOMES OF ADVERTISEMENT
EFFECTIVENESS
 The intended outcome in this research is mainly to focus on the
improvement of ad among all businesses and to promote more
businesses in the right way mainly because:
 advertisement helps expanding deals
 advertisement helps makers or the organizations to know their
rivals and plan as needs be to get together the level of rivalry
 advertisement helps making generosity for the organization and
additions client unwariness in the wake of achieving a develop age

8. TYPES OF ADVERTISEMENT
 We have 7 main types of advertisements
 Print has staying powers
 Broadcasts taps another sense
 Emails builds customers
 Internet targets your audience
 Direct mail isn’t dead
 Social media advertising is current
 Outdoor where people are

9. TARGETED DEMOGRAPHICS
 This research is to allow advertisement target all forms of
customers to specific businesses, however there are certain
types of advertisement demographics that is according to
the regional area of a specific customer and also culture

10. DATA COLLECTION
 Over the years, there has been drastic changes in different
forms of advertisement which goes with the trend.
 For example in 2015, the TV ad reduced by 3% at 2017
 Desktop ad also reduce by 1% but mobile ad increased
drastically by 7%

11. RESEARCH METHODOLOGY
 The research methods that was to conduct this project was
the surveys, focus groups, and observation
 Surveys: the straight forward questions would help us
analyse the target of the represented demographics
 Focus groups : this is a discussion session among various
target markets
 Observations: these are mainly the outcome of the surveys
and focus groups based on our objective view

12. Research methods (cond.)
 The survey was mostly answered by females between the age
of 20-30.
 During the focus group session. The discussion that took
place is mostly on how to improve the outdoor advertisement
because it attracts more consumers and adding freebies to
ads should be considered in order to draw the attention of
more consumers to a certain

13. Conclusion
 Advertisement effectiveness is necessary in each and every
business, because it attract more sales and recognition among
both parties which is the product or service and the
consumer.
 Furthermore more advert through the mobile would be taken
into consideration because the majority of consumers are in-
between 20-50 and it’s an electronic age so the mobile ad
would be more effective