This document discusses the results of marketing experiments, including getting 3 times as many impressions, 5 times more clicks from videos, and 90% fewer costs per impression (CPI) than Google, Facebook, and Twitter. App installs from one week of the experiments were 1.75 times more than all paid Facebook ad campaigns in 2013. Weekly email open rates increased from an average of 20% to over 40% for 4 emails after the experiments. Contact information is provided to discuss the results further.

1. Experiments in Marketing

2. The Colors Don’t Make Sense
Logistics
E-Commerce Marketing
Tool
We Are Here…
– Please Bear With Me

3. Don’t Believe
The Words That I Say

11. • 3X Impressions vs Google + FB + Twitter
• 5x More Clicks Next to Videos
• Night Orders + Downloads
• 90% First Time Visitors
• CPI – 90% Less

17. • App installs from the
week - 1.75x more
than all our 2013 paid
Facebook ad
campaigns combined.
• Weekly email open
rate went up.
From average open
rate around 20%.
Now 4 weekly emails
open rates up to over
40%

20. Don’t Believe
The Words That I Say

21. See What I Do…

22. Connect With Me
• Check out foodpanda.my
(yes – it’s a shameless plug)
• hello@sidneyng.com