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Experiments in E-Commerce Marketing

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Marketing
1 of 22
Experiments in Marketing
The Colors Don’t Make Sense Logistics E-Commerce Marketing Tool We Are Here… – Please Bear With Me
Don’t Believe The Words That I Say
• 3X Impressions vs Google + FB + Twitter • 5x More Clicks Next to Videos • Night Orders + Downloads • 90% First Time Visitors • CPI – 90% Less
• App installs from the week - 1.75x more than all our 2013 paid Facebook ad campaigns combined. • Weekly email open rate went up. From average open rate around 20%. Now 4 weekly emails open rates up to over 40%
Don’t Believe The Words That I Say
See What I Do…
Connect With Me • Check out foodpanda.my (yes – it’s a shameless plug) • hello@sidneyng.com

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Experiments in E-Commerce Marketing

  • 2. The Colors Don’t Make Sense Logistics E-Commerce Marketing Tool We Are Here… – Please Bear With Me
  • 3. Don’t Believe The Words That I Say
  • 4.
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  • 7.
  • 8.
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  • 11. • 3X Impressions vs Google + FB + Twitter • 5x More Clicks Next to Videos • Night Orders + Downloads • 90% First Time Visitors • CPI – 90% Less
  • 12.
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  • 17. • App installs from the week - 1.75x more than all our 2013 paid Facebook ad campaigns combined. • Weekly email open rate went up. From average open rate around 20%. Now 4 weekly emails open rates up to over 40%
  • 18.
  • 19.
  • 20. Don’t Believe The Words That I Say
  • 21. See What I Do…
  • 22. Connect With Me • Check out foodpanda.my (yes – it’s a shameless plug) • hello@sidneyng.com