The document emphasizes the importance of networking and online marketing for business growth, highlighting trends in digital communication and consumer behavior. It discusses the evolution from traditional marketing to a digital and social media approach, urging businesses to adapt or risk falling behind. Additionally, it provides insights into maximizing customer acquisition, retention, and engagement through social networking platforms.

1. Business DevelopmentBusiness Networking, Online Marketing and the Fab Fiveby @micksay

2. Mick SayBorn: 1961 Brotton, Cleveland. UKBase: Herne, KentEducated: Warsette ComprehensiveFirst Job: Vacuum Cleaner SalesmanCareer: Field Sales Professional Field Sales Manager Sales Director Sales and Marketing Director Business Development ConsultantBusiness: The Online Marketing Academy Online Marketing Strategist Accredited Ecademy Digital Coach

3. Website Development1Make you look goodSearch Engine Optimisation2Get you FoundSocial Media Marketing3Amplify your brand & repPermission Marketing4Win & retain more customersOnline Marketing StrategyGrow the business

4. 7100%learningYears4NetworkingSocial Media/WebsiteWord of MouthMistakesYears

5. HousekeepingGet With the program !Smart PhonesTurn them on and Tweet !”

8. Do you rate social media ?Do you think social media is important for your business ?Are you a people person ?

10. maximize your attendance at Kent 2020 on the 7 April and how to use it to make more money for your business.ThemeFollow Me on Twitter and then send me a Tweet Saying:“Please enter me into the Draw for the Social Media Basics Course re #Kent2020”Online Marketing Academy@micksay

12. www.bradleychapman.com“The more business people you meet, the more successful you can make your business. Maximise every opportunity you can”Networking (physical)AmplifyNetworking ( online )

13. Three Key QuestionsWe can leverage the network as a method to achieve all 4 1. How can we win more customers?1. New Customer Acquisition2. How can we increase the average customer spend2. Customer Satisfaction3. Customer Retention3. How can we get customers to spend more frequently4. Customer ReferralsWhat business wants

14. Broadcasting your messageThat’s a big turn-off

15. Thomas Power, Chairman, Ecademy“If you are forever chasing business, your network is not big enough”Not enough people know about you.

17. NetworkingENHANCEOn a Regional, National and Global Scalenetwork - thinking

18. Evolution“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”- Charles Darwin

19. “most responsive to change”evolutionary ages of manScavenger Hunter GathererFarmingManufacturingInformation Age

20. As a result of all this evolution our manufacturing Jobs are diminishing because of technology and developing world competition.Our corporations are downsizing forcing large numbers of highly qualified people to re-think their future.Populations living and working longer….

21. SmallBusinessBigBusinessThe ERA of the Micro and Small business !NEW ERA

22. SmallBusinessBigBusinessThe ERA of the Micro and Small business !NEW ERA

23. Trends In Employment – Forcing Changes in Marketing Large organisations reducing employee numbers

24. Technology

25. Cost-Cutting

26. Chasing Margin

27. Owning a Business and Subcontracting is becoming the norm

28. Those people/business who adapt now will prosper

29. Those who don't adapt will struggle within 2-5 years (or may be struggling now?)

30. Social networks are increasingly becoming the place to build reputations

31. Students are growing up (fast) immersed in Social Media, its how they communicate

32. Marketing is evolving towards “digital” communication

33. Trends in all digital functions are advancing fast

34. NOW – is the time to establish yourself and or your business in the digital worldOnline, Digital and Social Marketing StrategyMillions of consumers are SEARCHING for what you are selling.are you there?Conversion rates are higher when prospects find you, as opposed to you pushing intrusive traditional marketing on them. YourCompanyWebsite.co.ukThe FAB five Social/Business platforms

35. +600 Million Users – 29 Million UK Users – 67% of the UK online population+90 Million Accounts growing @ 1 new account per second !+200 Million Accounts +90 Million tweets per day.20% of tweets – contain a reference to a product or brand 92 BILLION page views per month –15 MILLION people in the UK watch 200 million video’s per day !Around 4 BILLION searches per day in the UK !

36. 5 Years ago

38. Over 1 Billion People use Social media In 2010, 30.1 million adults in the UK (60 per cent) accessed the Internet every day or almost every day.

39. Resistant to Change.

40. institutional thinkingProductShare HoldersShare HoldersThe BoardThe BoardCustomerProfitProfitMost important ------------------------------------------------------------------Least important

41. institutional thinking from theIndustrial AgeProductCustomerNetwork Thinking an evolution of the Knowledge AgeCustomerProductThe BoardShare HoldersShareholdersThe BoardPProfitProfit becomes a consequence of good serviceMost important ------------------------------------------------------------------Least important

45. Social Media is just for kids ?

47. The ROI ofSocial Media is:Your Business will Still Exist in 5 years

48. transition betweeninstitutional thinking& network thinkingby adopting a “Digital Mindset”

49. The evolution of marketing mediaTraditional Sales & MarketingNewspaperMagazineRadioTelevisionInternetStill has it’s place, BUTSocial Media & D/Technology

50. Digital Marketing is Evolving Faster than any other media ever didWWW Customer Attraction

51. Customer Satisfaction

52. Customer Service

53. Customer Retention

54. Repeat Purchase

55. Customer Referralsconsumers are using digital marketing to make buying decisions on a colossal scale!

56. 4 years to evolve from the www to the social web

57. Digital Marketing = Reaching a Social AudienceEngage in Conversation and Support (KLF)HUB