This document discusses artificial intelligence marketing (AIM) and how AI can enhance marketing strategies in 5 key ways: 1) more accurate sales forecasting, 2) deeper understanding of consumers, 3) optimized digital ad campaigns, 4) detailed consumer profiles, and 5) joining real-time conversations. It provides examples of how Netflix and Twitter use AI and concludes that now is the time for marketers to begin testing AI strategies to create personalized customer experiences.

1. AIM
(ARTIFICIAL
INTELLIGENCE
MARKETING)
Dr Merceline Anitha B.
Assistant Professor,
Sri Ramakrishna College of Arts & Science,
Coimbatore,
India.

2. • AI include successfully understanding human
speech, competing at the highest level
in systems.
• The newest wave of data-driven
marketing strategy that is taking the digital world
by storm.
• AI creates highly personalized consumer
experiences than traditional campaigns.

3. AIM – 5 TYPES
1. Sales Forecasting to the Next
Level
- Marketers can now compare sophisticated
inbound communication side-by-side against
traditional metrics to help answer difficult
strategy questions.
- With AI Marketing, there are no longer questions
about whether or not a prospect is ready for a
discussion, the data provides the answer.

4. 2. Deeper Understanding of
Consumers
• With AI solutions, marketers know exactly what
consumers are thinking, saying, and feeling
about the brand in real time.
• Marketers can truly understand what customers
are feeling.
• Savvy marketers can harness this data in real-
time and then quickly modify messaging or
branding for maximum effectiveness.

5. 3.
3. Optimize Digital
Advertising Campaigns
• AI solutions help marketers take them a step
further for deeper insight and analysis.
• AI can tap into the abundance of consumer data
hidden in keyword searches, social profiles, and
other online data, for smarter and more effective
digital ads.
• The results are human-level outcomes and
insights without the manual human labor.

6. 4. Create Detailed Consumer
Profiles
• This abundance of data can also help feed consumer
profiles.
• AI solutions provides deeper knowledge of consumers and
prospective clients, and to deliver the right message, to the
right person, at the right time.
• The secret is to capturing data during every single consumer
interaction.
• Marketers can use AI solutions to take these profiles a step
further, refine marketing campaigns, and create highly
personalized content.

7. 5. Join Real-Time Conversations
with Consumers
• One of the advanced capabilities of AI is its ability to
analyze large blocks of open content and identify trends.
• AI interact directly with consumers in real time through
online conversations or events.
• Communicating with consumers at the precise ‘decision-
making moment’ can help directly influence buying
decisions.
• AI helps marketers monitor these social conversations
and other open forums to identify any relevant
conversations.

8. EXAMPLES…
•Netflix
• American social media service provider.
• Finance and spots field

9. Final Thoughts
• There’s no better time for marketers to begin
testing how Artificial Intelligence strategies can
help create highly personalized experiences for
their consumers.
• With AI marketers should dedicate time and
resources to experimenting with strategies and
ensure their marketing organization to success,
both now and in the future.

10. Thank You