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How marketing technology can amp your digital marketing 2017

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The presentation "How marketing technology can amp your digital marketing 2017" stands to help traditional broadcasters to bridge the gap towards integrating digital into their business models.

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How marketing technology can amp your digital marketing 2017

  1. 1. Richard Dean Anderson
  2. 2. Millennials are considerably more engaged with digital technology and social media than older generations.
  3. 3. Wherever a customer goes, so does his/her mobile device!
  4. 4. Business Insider - June 18, 2015 TRIVIA
  5. 5. Marketers need to know a campaign‘s effectiveness and be able to scale it more broadly when it succeeds.
  6. 6. With consumers using multiple devices, creative teams must seamlessly move across smartphones, desktops, tablets, and even across other media such as OOH. Targeting super-niches such as the specially-abled are now possible because of the merging of technology, data and creatives.
  7. 7. Video of Dunkin Donuts
  8. 8. What’s Next?
  9. 9. QMATIC VIDEO

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