A marketing audit reviews a company's internal and external marketing environments, marketing strategy, marketing department, systems, productivity, and functions. It examines the micro and macro marketing environments, marketing objectives and strategy, team structure and assets, information and analysis systems, return on investment, and the marketing mix of product, price, place, promotion, people, processes, and physical evidence. The audit identifies actions to feed into the company's marketing plan and ensure the right foundation for business success.

1. What’s included in aMARKETING AUDIT? Created by SimplyDigitalMarketing.com

2. What isA MARKETING AUDIT? A review of the internal and external marketing environments as well as the company’s operation.

3. What’s included in aMARKETING AUDIT? Marketing Environments Marketing Strategy Marketing Department Marketing Systems Marketing Productivity Marketing Functions Source: Megicks, Donnelly, Harrison (2009)

5. Suppliers

6. Distributors and Dealers

7. Customers

8. Competitors

11. Economy

12. Social Factors

13. Technology Advances

14. Ecological Issues

16. Marketing StrategySource: Megicks, Donnelly, Harrison (2009)

18. Functional Efficiency

19. Interface EfficiencySource: Megicks, Donnelly, Harrison (2009)

21. Planning System

22. Control System

23. New Product Development System (NPD)Source: Megicks, Donnelly, Harrison (2009)

25. Cost EffectivenessSource: Megicks, Donnelly, Harrison (2009)

27. Placement

28. Price

29. Promotion

30. People

31. Physical Evidence

33. About US Free Digital Marketing Resources! WHO WE ARE Passionate Digital Marketers with years of academic and business experience. WHAT WE DO We are a leading Digital Marketing resource, inspired by simplicity and dedicated to keeping you up to date with SEM, VSEO, Social Media, E-Media and Display Advertising and lots more! Our site is packed full of free, useful stuff, for academics and professionals so please pay us a visit at: www.simplydigitalmarketing.com

34. InformationREFRENCES Phil Megicks, Ray Donnelly, Graham Harrison. (2009) The Marketing Planning Process. Elsevier, London.