The document discusses audience profiles and uses of the internet. It provides three potential primary audiences: teenage and adult women for a romantic film; men and women aged 15-30 for a film with diverse characters; and children for a family film containing jokes adults would understand. It also lists older generations and parents as secondary audiences. The document then discusses how the internet is used for information, learning, identity development, social interaction, entertainment, and consumer generated content like YouTube videos. People find a sense of belonging and escape from reality online.

1. Rhiannah Baker
THEORY- AUDIENCE

2. AUDIENCE PROFILE
• Primary Audience
 Teenage, and adult women. Mainly
couples
• Secondary Audience
 Older generations, as they could have
a nostalgia trip because of the different
eras and the idea of growing old
together and still being in love.

3. AUDIENCE PROFILE
• Primary Audience
 Men aged between 15 – 30 of any race,
ethnicity and sexuality as there is such
a diverse range of characters, that
literally anyone can associate
themselves, and relate to the film.
• Secondary Audience
 Females aged 15 – 30 again of any
race due to the vast range of
characters.

4. AUDIENCE PROFILE
• Primary Audience
 Children of both genders
• Secondary Audience
 Adults, the parents of the children. This
is incorporated by using many rude and
inappropriate jokes that children will
not understand.

5. HYPODERMIC NEEDLE
• Definition
 Where the producer of something words things in certain ways in order to make the
audience believe what they are trying to say
• Example
 In 1938 an American newspaper created a story called “War of the Worlds” in which
an alien epidemic swept America. Because of that many Americans began to believe
that there was an actual Alien invasion in parts of America causing mass hysteria
and panic throughout, spreading over the news.

6. USES AND GRATIFICATIONS INFORMATION
 We use many websites such as google to find out information about many things, like
news about to world. What is happening in, and around the world today.
 If we need to seek advice or need help with either making a decision or just in general,
google and the internet as a whole will have enough information to help with more or less
any problem.
 “Just Google it” has become a commonly used phrase now, if anyone has a question that
they want answering, the internet will hold the answer; meaning that google and the
internet can, and will satisfy peoples curiosity.
 Many people take online learning courses and use the internet to learn. People also use
the internet to research, and find out things that they do not know.

7. USES AND GRATIFICATIONS PERSONAL
IDENTITY
 The internet is also used to help people build, and add to their own personal beliefs and
ideas.
 As people watch televisions shows and films, they get emotionally invested in the
characters, often to those who reflect who they are. People often aspire to be like a
certain person, whether they’re a real person, or a fictional figure. Online there are many
forums for fanbases, here many people identify with others and speak about the person
who they aspire to be.
 Along with this, people develop and enhance their own behavioural traits, often Based on
those around them.

8. USES AND GRATIFICATIONS INTEGRATION AND
SOCIAL INTERACTION
 Whilst online on Social media people find a sense of belonging, whether that be on an
online forum with people they have never met, like with online gaming, or whether it be on
forms of social media such as instagram and facebook with people they (should) know.
When people find people who are interested in the same things they are they feel as if
they belong there.
 When people find people who share the same, or similar interests, it brings up topics for
conversations. This can be substituted for real-world companionship. People often find
new friends online and that often forms a bond stronger than between those who see
each other regularly. This helps people to identify with others. Movies, and TV shows also
help people identify with others by creating broken characters with flaws which are found
in many people, making it easier for more people to sympathise.

9. USES AND GRATIFICATIONS ENTERTAINMENT
 People long for a way to be entertained, the internet provides a means of doing so.
 For example, music.
 People use music to escape reality, they put on their favourite band/playlist and nothing
else matters. It helps them relax and forget any problems that may be worrying them. And
they enjoy it.
 Another example is TV shows.
 When someone puts on their favourite TV show (or movie) they are sucked into the
fictional world, helping them escape and distance themselves from their harsh reality. It
helps them relax by gripping them to the point where nothing else matters, often causing
lack of sleep because people just need to know how that cliffhanger ends.
 People enjoy being relaxed and escaping from their lives, and love any means that can
help then to do so.

10. CONSUMER GENERATED CONTENT
• Example:
 YouTube, Any social media platform (Facebook, Instagram, Tumblr)
• What are the advantages to media producers?
 It gives the general public to share their lives for free with anyone that they wish, it
gives them freedom and recognition which people crave.
• Why would the audience generate content?
 To express both themselves, and their love/passion for a certain thing. For example,
fanfiction. Fanfiction is where people create their own stories from either a TV
show/movie, or using real life people. It helps people feel more included.
 However, there are down sides. Such as there being very few ways of protecting your
stuff, and them remaining yours. For example, when you post a photo of something
like Instagram, there is nothing ensuring that people will not use that picture as their
own, it’s the same with YouTube, as soon as you post a video, it can never truly be
deleted.