2. What do they wear?
Teenagers and young adults are the age group that care
the most on how they look and present themselves. More
and more people of my age group are buying t-shirts and
other clothing items online, mainly because it is cheaper
and you can find whatever you like.
If we were to create a whole marketing campaign for our
film then I would use websites like eBay an ‘Threadless’ to
advertise my film, as they are used widely by my target
demographic.
3. What do they do?
In this quickly advancing world of technology, more and more young adults and
teenagers are using technologies to communicate and indulge in hobbies.
Facebook, Twitter, Instagram, and Tumblr are all sites that my and other age
groups around mine use to talk to friends when they are not face to face. There
are also blog websites and ‘front page’ websites like reddit and 9gag were you
share your passions with others that also enjoy the same things.
For example there is a sub-reddit for politics, gaming, and ‘Funny’.
With technology out of the picture, people of the demographic do other thing to
occupy their pastimes, such as:
• Go into town
• Go to the cinema
• Go to the (skate) park
• Go to friends houses to party it up!
• Outside of educational sports
• Youth groups like Scouts
