Uses of gratification theory - 1
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The Gratification Theory proposes that people actively seek out certain media to fulfill specific needs. It focuses on why audiences choose some media over others rather than on the content of the media itself. The main uses of media according to this theory are entertainment, social interaction and identity formation, and information gathering. Entertainment serves to relax people and help them temporarily escape reality, social media allows for interaction with friends and discussion of shared media experiences, media can help people understand themselves through reflection of personalities of celebrities and role models, and people use media as a source of information about events, society, and lifestyles.
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Uses and Gratification Theory
Uses and Gratification theory proposes that individuals actively select media and content to fulfill personal preferences and satisfy specific needs or desires. Elihu Katz introduced the theory in the 1970s to understand why people choose certain media. The theory suggests that people use media in different ways to fulfill different needs and goals, such as for entertainment, social interaction, information, and personal identity.
Uses And Gratification Theory
What is the uses and gratification theory and how does it apply to the music video Sacrilege by the Yeah Yeah Yeahs.
Uses and Gratification Theory
Uses and Gratification Theory proposes that individuals actively select media to fulfill personal preferences and satisfy needs or desires. Elihu Katz introduced the theory in 1974 to understand why people choose certain media. It suggests people use media in ways that gratify personal needs and preferences, such as for entertainment, social interaction, relaxation, or information.
Uses and gratification
The uses and gratification theory suggests that media users actively select media to fulfill certain needs. There are four basic needs: diversion, personal relationships, personal identity, and surveillance. Diversion fulfills the need to relax and escape daily life. Personal relationships involve using media for companionship and social groups. Personal identity relates to learning about oneself through media portrayals. Surveillance satisfies the need to stay informed about events and celebrities. Magazines like Q can fulfill these needs for teenagers - diversion through celebrity gossip, personal relationships by staying up-to-date with friends, personal identity through featured opportunities, and surveillance of latest celebrity news.
Film Poster and Review & Target Audience
This document provides information for reaching a target audience of young adults for a film. It discusses strategies like:
- Featuring young actors that young adults can relate to and find on social media
- Using emotional imagery of both male and female characters for broad appeal
- Including just enough intriguing text and quotes to generate interest without giving away the entire plot
- Advertising through magazines and with a poster design that will attract a young audience visually
The goal is to create buzz and discussion around themes like relationships and emotion that young adults will find compelling, while keeping the marketing engaging and easy to consume alongside their busy lives.
Uses and gratification theory pp
This document discusses several types of media and how they fulfill different uses and gratifications according to uses and gratification theory. It discusses how movies provide entertainment through compelling plots and action scenes, as well as social interaction by providing topics for discussion. Magazines allow identification with celebrities, education through insights, and entertainment from reading gossip. Documentaries educate and inform audiences about nature and issues while fostering social interaction. Social media like Snapchat facilitates quick communication and social interaction through sharing stories and talking to friends and others with common interests.
Blumler and katz
The Blumler & Katz theory proposes that audiences are active in their media choices and seek to fulfill certain needs and gratifications from media. The theory suggests people choose media to fulfill needs like personal identity, social interaction, and entertainment. This film would fit with the theory because its target indie rom-com audience could relate to the characters and themes around relationships and breakups. The film also provides opportunities for social interaction around its promotion and merchandise, as well as seeking to entertain viewers.
Representation 2
This document discusses representation as a key aspect of media studies. It defines representation as how media presents the real world to audiences through constructed meanings. A popular form of representation is stereotypes, which overgeneralize groups using easily recognized traits. Stereotypes are useful shortcuts for media producers but can also emphasize differences. The accuracy of media representations depends on selection, organization and focus during the mediation process which constructs our perceptions through techniques like camera angles and lighting.
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Uses and Gratification Theory
Uses and Gratification theory proposes that individuals actively select media and content to fulfill personal preferences and satisfy specific needs or desires. Elihu Katz introduced the theory in the 1970s to understand why people choose certain media. The theory suggests that people use media in different ways to fulfill different needs and goals, such as for entertainment, social interaction, information, and personal identity.
Uses And Gratification Theory
What is the uses and gratification theory and how does it apply to the music video Sacrilege by the Yeah Yeah Yeahs.
Uses and Gratification Theory
Uses and Gratification Theory proposes that individuals actively select media to fulfill personal preferences and satisfy needs or desires. Elihu Katz introduced the theory in 1974 to understand why people choose certain media. It suggests people use media in ways that gratify personal needs and preferences, such as for entertainment, social interaction, relaxation, or information.
Uses and gratification
The uses and gratification theory suggests that media users actively select media to fulfill certain needs. There are four basic needs: diversion, personal relationships, personal identity, and surveillance. Diversion fulfills the need to relax and escape daily life. Personal relationships involve using media for companionship and social groups. Personal identity relates to learning about oneself through media portrayals. Surveillance satisfies the need to stay informed about events and celebrities. Magazines like Q can fulfill these needs for teenagers - diversion through celebrity gossip, personal relationships by staying up-to-date with friends, personal identity through featured opportunities, and surveillance of latest celebrity news.
Film Poster and Review & Target Audience
This document provides information for reaching a target audience of young adults for a film. It discusses strategies like:
- Featuring young actors that young adults can relate to and find on social media
- Using emotional imagery of both male and female characters for broad appeal
- Including just enough intriguing text and quotes to generate interest without giving away the entire plot
- Advertising through magazines and with a poster design that will attract a young audience visually
The goal is to create buzz and discussion around themes like relationships and emotion that young adults will find compelling, while keeping the marketing engaging and easy to consume alongside their busy lives.
Uses and gratification theory pp
This document discusses several types of media and how they fulfill different uses and gratifications according to uses and gratification theory. It discusses how movies provide entertainment through compelling plots and action scenes, as well as social interaction by providing topics for discussion. Magazines allow identification with celebrities, education through insights, and entertainment from reading gossip. Documentaries educate and inform audiences about nature and issues while fostering social interaction. Social media like Snapchat facilitates quick communication and social interaction through sharing stories and talking to friends and others with common interests.
Blumler and katz
The Blumler & Katz theory proposes that audiences are active in their media choices and seek to fulfill certain needs and gratifications from media. The theory suggests people choose media to fulfill needs like personal identity, social interaction, and entertainment. This film would fit with the theory because its target indie rom-com audience could relate to the characters and themes around relationships and breakups. The film also provides opportunities for social interaction around its promotion and merchandise, as well as seeking to entertain viewers.
Representation 2
This document discusses representation as a key aspect of media studies. It defines representation as how media presents the real world to audiences through constructed meanings. A popular form of representation is stereotypes, which overgeneralize groups using easily recognized traits. Stereotypes are useful shortcuts for media producers but can also emphasize differences. The accuracy of media representations depends on selection, organization and focus during the mediation process which constructs our perceptions through techniques like camera angles and lighting.
Audience theory
The document discusses theories of audience analysis by various scholars such as Burton, Hartley, and Fiske for identifying and segmenting target audiences. It applies these theories to plan a music magazine aimed at urban teenagers and young adults, especially males interested in genres like grime and rap. Key factors for analyzing the target audience discussed are gender, age, education, region, and interests.
Audience profiling
The document discusses the target audience for a thriller film. The primary target audience is people in their late teens to early twenties, particularly students, as the creators can most relate to this demographic. Additionally, the film aims to appeal to fans of the thriller genre by utilizing common conventions. Psychographic research indicates the target audience falls into the mainstream and reformer categories, who are generally conformist and open to new ideas, respectively. The purpose of the film is entertainment rather than information or personal identity.
Mediation and representation
The document discusses the concept of mediation in media studies. It provides three key things to look for in any mediated text: selection, where elements are chosen from many alternatives; organization, where elements are arranged in intentional ways; and focusing, where the text guides audience attention. Mediation means the reality is altered and we receive a represented version through this process, rather than direct reality. We should bear in mind that any media text we encounter has undergone mediation and represents a version, not the original reality.
Week 12 pro-forma audiences & products
This document discusses various media theories related to audiences and their consumption of media messages. It defines passive consumption as when audiences accept media messages without influencing production. The hypodermic needle model assumes audiences will immediately believe anything they are told by media. Active consumption involves audiences engaging with and discussing media messages. The uses and gratifications theory focuses on what audiences do with media rather than what media does to people. Reception theory examines how audiences receive and interpret encoded messages from producers in various ways. Spectatorship refers to watching without participation, and frameworks for interpretation consider how audiences from different backgrounds may interpret media differently.
Week 12 pro-forma audiences & products
This document discusses various media theories related to audiences and their consumption of media messages. It defines passive consumption as when audiences accept media messages without influencing production. The hypodermic needle model assumes audiences will immediately believe anything they are told by media. Active consumption involves audiences engaging with and discussing media messages. The uses and gratifications theory focuses on what audiences do with media rather than what media does to people. Reception theory examines how audiences receive and interpret encoded messages from producers in various ways. Spectatorship refers to watching without participation, and frameworks for interpretation consider how audiences from different backgrounds may interpret media differently.
Year 9 options evening
This document provides an overview of media studies, outlining what students can learn including researching, deconstructing, analyzing, discussing, planning, creating, and evaluating media texts. It states media studies involves a deeper understanding of how media like films and magazines are made and how they work. The document indicates media studies is a good fit for those with an inquisitive mind who like being critical and creative, and enjoy media like films, TV, and the internet. Some who may not enjoy it are those who find writing or computers hard or think it will be an easy subject. It also outlines the four key concepts used to analyze media texts: language, institution, audience, and representation.
Theory audience pro-forma
The document discusses audience profiles and uses of the internet. It provides three potential primary audiences: teenage and adult women for a romantic film; men and women aged 15-30 for a film with diverse characters; and children for a family film containing jokes adults would understand. It also lists older generations and parents as secondary audiences. The document then discusses how the internet is used for information, learning, identity development, social interaction, entertainment, and consumer generated content like YouTube videos. People find a sense of belonging and escape from reality online.
Theory audience pro-forma
The document discusses audience profiles and uses of the internet. It provides three potential primary audiences: teenage and adult women for a romantic film; men aged 15-30 of any identity for a diverse film; and children of both genders for a family film. It also lists older generations and parents as secondary audiences. The document then discusses how the internet is used for information, learning, identity development, social interaction, and entertainment. It provides examples of each use and how people find a sense of belonging and escape from reality online.
7 uses and gratifications theory
The document discusses the Uses and Gratifications theory, which examines why audiences use media and what needs they are fulfilling. It explains that audiences are motivated by desires like surveillance, personal identity, personal relationships, and diversion. The theory looks at how audiences are active in choosing media to satisfy these needs, rather than viewing audiences as passive recipients of media effects.
Initial theory research
1) Uses and gratifications theory suggests that media can fulfill needs of identity, education, entertainment, and social interaction.
2) The document discusses how a music video about drag queens can help fulfill these needs for LGBTQ+ audiences by helping them find identity and acceptance, educating others about drag culture, and providing escapism.
3) It also discusses the hypodermic model, where media has influence over passive audiences, and how this music video could positively influence audiences to accept the protagonist's journey of self-discovery.
Lesson 1 Media concepts - Representation & mediation
The document discusses media representation and how the media constructs aspects of reality through the ways it chooses to portray people, places, events, and issues. It explains that representation involves re-presenting reality, not presenting it directly, and different people will have different representations based on their own experiences and perspectives. It also discusses how media producers mediate, or control, representations to try and influence the messages and meanings audiences take away. Producers do this through techniques like editing, camera angles, music, and captions that can shape interpretations. Overall, the document emphasizes that all media representations are constructions of reality, not reality itself, and will reflect the perspectives and agendas of those creating the representations.
Uses and gratifications theory 2
Uses and Gratifications Theory posits that audiences are active, choosing media to fulfill needs rather than media passively influencing people. Katz identified four needs media can meet: escape from daily life, surveillance or information gathering, personal relationships, and personal identity. Regarding music media, it can provide escape through artist stories, surveillance of music news, personal relationships via social media discussions, and ways to develop personal identity by relating to genres.
Media studies gcse representation
The document discusses representation in media and how the media constructs meanings about people, events, and ideas through representation rather than objectively portraying reality. It defines representation as depicting or describing something to call it up in the viewer's mind. The media relies on audiences understanding and accepting its representations. As media students, it is important to question who and what is represented and how, identify lack of representation, and deconstruct technical and cultural codes used to represent things to audiences.
What have you learnt from your audience feedback?
The document discusses feedback received from audiences on a student film project. It describes how the group identified their target audience as those aged 15-28 from socioeconomic classes C1 to E. They conducted surveys, questionnaires, and used social media to gather feedback. Classmates provided positive feedback on the shots establishing genre and use of costumes/props. The group developed a narrative about a youth joining a gang that was influenced by other social realist films. Overall, the audience feedback helped the group improve their film to better appeal to the target audience.
Theoretical research complete
The document discusses several film theories that could be applied to the production of a thriller film opening, including:
- Auteur theory, which focuses on the director's creative influence, will be used to reflect the directors' views through characters and plotlines.
- Genre theory examines conventions of genres like thriller; the opening will mainly follow thriller conventions while adding unconventional elements.
- Representation theory analyzes how media portrays people and events; the opening will present a realistic world and storyline that audiences can relate to.
- Audience and narrative theories like uses and gratifications, reception, and Barthes' will be used to engage audiences and associate elements with the thriller genre. Propp's theory
AS Media Studies Lesson 14 - mediation
1. This document discusses the representation of issues and events by the media, including the use of sexualized images of children, size zero models, third world poverty, the London riots, the royal baby/marriage, and the Olympics and Paralympics.
2. It explains that representations in media are constructions of reality, not reality itself, and how individuals and groups are represented is a deliberate construct by media producers to portray people and events in a certain way.
3. The process of mediation, by which media producers select and edit content through techniques like camera angles, costumes, language, and music, shapes the message and interpretation presented to audiences.
Feedback for Initial Ideas Mary Callisto
This document provides feedback on four initial documentary ideas:
1) Body image - explores reasons for low body confidence and society's influence on perceptions of beauty. Strengths include relevance and relatability, but it may seem overdone.
2) Bullying - focuses on types of bullying and stories of those affected, while promoting anti-bullying. It risks seeming too broad or stating what's already known.
3) Misrepresentation of Muslims - examines societal attitudes that contribute to their treatment, using a social experiment. It risks being insensitive or taking away from the serious topic.
4) Social media - highlights thinking before posting online and consequences. Strengths are timeliness and clear message, but risks seem lacking in
Theory audience pro-forma
The document provides audience profiles for three different films/media.
The first is targeted at ages 15-24 and 25-44, who would enjoy it for the story, action, and humor.
The second targets ages 25-44 for the jokes and characters, and 15-24 for the humor and action.
The third targets ages 0-14 for the story, characters and humor, and 25-44 for humor when relaxing.
It also discusses concepts like the hypodermic needle theory, uses and gratifications of media, and consumer generated content.
Question 1 evaluation
The document analyzes how the media product uses, develops, or challenges conventions of real media. It discusses researching documentaries like "Crushing Weight" and "Spellbound" to understand conventions. It then explains how the media product both develops and challenges some conventions. It develops the convention of direct address through voiceovers rather than filmed footage. It also challenges the convention from "Crushing Weight" of subjects filming themselves, feeling it makes the documentary too informal.
Uses and gratifications theory
Uses and Gratifications theory proposes that people actively seek out media to satisfy personal needs and desires. It focuses on why audiences use specific media rather than how media affects people. The theory suggests people may consume media for personal identity, education, entertainment, or social interaction. However, some criticize it for implying people always choose and control their media consumption.
Uses and gratifications theory
Uses and Gratifications Theory examines how audiences actively engage with media to fulfill various needs. It was developed by Blumler and Katz who argued that people's social and psychological origins generate expectations of media that lead to differential exposure patterns fulfilling needs and other consequences. The theory suggests that media use fulfills cognitive needs for knowledge, affective needs for emotion/pleasure, personal integrative needs for status/self-esteem, and social integrative needs for social interaction. The internet has expanded media options and allowed audiences more control over fulfilling these needs.
The uses and gratification theory
The Uses and Gratification Theory proposes that people actively seek out specific media to satisfy certain needs. It focuses on understanding why and how audiences use media rather than how media affects people. The theory suggests people choose media to fulfill needs like information, personal identity, social interaction, and entertainment. It presents an audience-centered perspective on mass communication.
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Audience theory
The document discusses theories of audience analysis by various scholars such as Burton, Hartley, and Fiske for identifying and segmenting target audiences. It applies these theories to plan a music magazine aimed at urban teenagers and young adults, especially males interested in genres like grime and rap. Key factors for analyzing the target audience discussed are gender, age, education, region, and interests.
Audience profiling
The document discusses the target audience for a thriller film. The primary target audience is people in their late teens to early twenties, particularly students, as the creators can most relate to this demographic. Additionally, the film aims to appeal to fans of the thriller genre by utilizing common conventions. Psychographic research indicates the target audience falls into the mainstream and reformer categories, who are generally conformist and open to new ideas, respectively. The purpose of the film is entertainment rather than information or personal identity.
Mediation and representation
The document discusses the concept of mediation in media studies. It provides three key things to look for in any mediated text: selection, where elements are chosen from many alternatives; organization, where elements are arranged in intentional ways; and focusing, where the text guides audience attention. Mediation means the reality is altered and we receive a represented version through this process, rather than direct reality. We should bear in mind that any media text we encounter has undergone mediation and represents a version, not the original reality.
Week 12 pro-forma audiences & products
This document discusses various media theories related to audiences and their consumption of media messages. It defines passive consumption as when audiences accept media messages without influencing production. The hypodermic needle model assumes audiences will immediately believe anything they are told by media. Active consumption involves audiences engaging with and discussing media messages. The uses and gratifications theory focuses on what audiences do with media rather than what media does to people. Reception theory examines how audiences receive and interpret encoded messages from producers in various ways. Spectatorship refers to watching without participation, and frameworks for interpretation consider how audiences from different backgrounds may interpret media differently.
Week 12 pro-forma audiences & products
This document discusses various media theories related to audiences and their consumption of media messages. It defines passive consumption as when audiences accept media messages without influencing production. The hypodermic needle model assumes audiences will immediately believe anything they are told by media. Active consumption involves audiences engaging with and discussing media messages. The uses and gratifications theory focuses on what audiences do with media rather than what media does to people. Reception theory examines how audiences receive and interpret encoded messages from producers in various ways. Spectatorship refers to watching without participation, and frameworks for interpretation consider how audiences from different backgrounds may interpret media differently.
Year 9 options evening
This document provides an overview of media studies, outlining what students can learn including researching, deconstructing, analyzing, discussing, planning, creating, and evaluating media texts. It states media studies involves a deeper understanding of how media like films and magazines are made and how they work. The document indicates media studies is a good fit for those with an inquisitive mind who like being critical and creative, and enjoy media like films, TV, and the internet. Some who may not enjoy it are those who find writing or computers hard or think it will be an easy subject. It also outlines the four key concepts used to analyze media texts: language, institution, audience, and representation.
Theory audience pro-forma
The document discusses audience profiles and uses of the internet. It provides three potential primary audiences: teenage and adult women for a romantic film; men and women aged 15-30 for a film with diverse characters; and children for a family film containing jokes adults would understand. It also lists older generations and parents as secondary audiences. The document then discusses how the internet is used for information, learning, identity development, social interaction, entertainment, and consumer generated content like YouTube videos. People find a sense of belonging and escape from reality online.
Theory audience pro-forma
The document discusses audience profiles and uses of the internet. It provides three potential primary audiences: teenage and adult women for a romantic film; men aged 15-30 of any identity for a diverse film; and children of both genders for a family film. It also lists older generations and parents as secondary audiences. The document then discusses how the internet is used for information, learning, identity development, social interaction, and entertainment. It provides examples of each use and how people find a sense of belonging and escape from reality online.
7 uses and gratifications theory
The document discusses the Uses and Gratifications theory, which examines why audiences use media and what needs they are fulfilling. It explains that audiences are motivated by desires like surveillance, personal identity, personal relationships, and diversion. The theory looks at how audiences are active in choosing media to satisfy these needs, rather than viewing audiences as passive recipients of media effects.
Initial theory research
1) Uses and gratifications theory suggests that media can fulfill needs of identity, education, entertainment, and social interaction.
2) The document discusses how a music video about drag queens can help fulfill these needs for LGBTQ+ audiences by helping them find identity and acceptance, educating others about drag culture, and providing escapism.
3) It also discusses the hypodermic model, where media has influence over passive audiences, and how this music video could positively influence audiences to accept the protagonist's journey of self-discovery.
Lesson 1 Media concepts - Representation & mediation
The document discusses media representation and how the media constructs aspects of reality through the ways it chooses to portray people, places, events, and issues. It explains that representation involves re-presenting reality, not presenting it directly, and different people will have different representations based on their own experiences and perspectives. It also discusses how media producers mediate, or control, representations to try and influence the messages and meanings audiences take away. Producers do this through techniques like editing, camera angles, music, and captions that can shape interpretations. Overall, the document emphasizes that all media representations are constructions of reality, not reality itself, and will reflect the perspectives and agendas of those creating the representations.
Uses and gratifications theory 2
Uses and Gratifications Theory posits that audiences are active, choosing media to fulfill needs rather than media passively influencing people. Katz identified four needs media can meet: escape from daily life, surveillance or information gathering, personal relationships, and personal identity. Regarding music media, it can provide escape through artist stories, surveillance of music news, personal relationships via social media discussions, and ways to develop personal identity by relating to genres.
Media studies gcse representation
The document discusses representation in media and how the media constructs meanings about people, events, and ideas through representation rather than objectively portraying reality. It defines representation as depicting or describing something to call it up in the viewer's mind. The media relies on audiences understanding and accepting its representations. As media students, it is important to question who and what is represented and how, identify lack of representation, and deconstruct technical and cultural codes used to represent things to audiences.
What have you learnt from your audience feedback?
The document discusses feedback received from audiences on a student film project. It describes how the group identified their target audience as those aged 15-28 from socioeconomic classes C1 to E. They conducted surveys, questionnaires, and used social media to gather feedback. Classmates provided positive feedback on the shots establishing genre and use of costumes/props. The group developed a narrative about a youth joining a gang that was influenced by other social realist films. Overall, the audience feedback helped the group improve their film to better appeal to the target audience.
Theoretical research complete
The document discusses several film theories that could be applied to the production of a thriller film opening, including:
- Auteur theory, which focuses on the director's creative influence, will be used to reflect the directors' views through characters and plotlines.
- Genre theory examines conventions of genres like thriller; the opening will mainly follow thriller conventions while adding unconventional elements.
- Representation theory analyzes how media portrays people and events; the opening will present a realistic world and storyline that audiences can relate to.
- Audience and narrative theories like uses and gratifications, reception, and Barthes' will be used to engage audiences and associate elements with the thriller genre. Propp's theory
AS Media Studies Lesson 14 - mediation
1. This document discusses the representation of issues and events by the media, including the use of sexualized images of children, size zero models, third world poverty, the London riots, the royal baby/marriage, and the Olympics and Paralympics.
2. It explains that representations in media are constructions of reality, not reality itself, and how individuals and groups are represented is a deliberate construct by media producers to portray people and events in a certain way.
3. The process of mediation, by which media producers select and edit content through techniques like camera angles, costumes, language, and music, shapes the message and interpretation presented to audiences.
Feedback for Initial Ideas Mary Callisto
This document provides feedback on four initial documentary ideas:
1) Body image - explores reasons for low body confidence and society's influence on perceptions of beauty. Strengths include relevance and relatability, but it may seem overdone.
2) Bullying - focuses on types of bullying and stories of those affected, while promoting anti-bullying. It risks seeming too broad or stating what's already known.
3) Misrepresentation of Muslims - examines societal attitudes that contribute to their treatment, using a social experiment. It risks being insensitive or taking away from the serious topic.
4) Social media - highlights thinking before posting online and consequences. Strengths are timeliness and clear message, but risks seem lacking in
Theory audience pro-forma
The document provides audience profiles for three different films/media.
The first is targeted at ages 15-24 and 25-44, who would enjoy it for the story, action, and humor.
The second targets ages 25-44 for the jokes and characters, and 15-24 for the humor and action.
The third targets ages 0-14 for the story, characters and humor, and 25-44 for humor when relaxing.
It also discusses concepts like the hypodermic needle theory, uses and gratifications of media, and consumer generated content.
Question 1 evaluation
The document analyzes how the media product uses, develops, or challenges conventions of real media. It discusses researching documentaries like "Crushing Weight" and "Spellbound" to understand conventions. It then explains how the media product both develops and challenges some conventions. It develops the convention of direct address through voiceovers rather than filmed footage. It also challenges the convention from "Crushing Weight" of subjects filming themselves, feeling it makes the documentary too informal.
Uses and gratifications theory
Uses and Gratifications theory proposes that people actively seek out media to satisfy personal needs and desires. It focuses on why audiences use specific media rather than how media affects people. The theory suggests people may consume media for personal identity, education, entertainment, or social interaction. However, some criticize it for implying people always choose and control their media consumption.
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Lesson 1 Media concepts - Representation & mediation
Lesson 1 Media concepts - Representation & mediation
Similar to Uses of gratification theory - 1
Uses and gratifications theory
Uses and Gratifications Theory examines how audiences actively engage with media to fulfill various needs. It was developed by Blumler and Katz who argued that people's social and psychological origins generate expectations of media that lead to differential exposure patterns fulfilling needs and other consequences. The theory suggests that media use fulfills cognitive needs for knowledge, affective needs for emotion/pleasure, personal integrative needs for status/self-esteem, and social integrative needs for social interaction. The internet has expanded media options and allowed audiences more control over fulfilling these needs.
The uses and gratification theory
The Uses and Gratification Theory proposes that people actively seek out specific media to satisfy certain needs. It focuses on understanding why and how audiences use media rather than how media affects people. The theory suggests people choose media to fulfill needs like information, personal identity, social interaction, and entertainment. It presents an audience-centered perspective on mass communication.
Audience uses and Gratification Theory
The uses and gratification theory holds that people actively seek out media to satisfy specific needs like entertainment, education, social interaction, and identity formation. Some key points:
- People use media for entertainment purposes like enjoyment and escapism from daily stresses.
- Media can also be used to gather information and expand one's knowledge on various topics, especially through online sources like YouTube educational videos.
- Finding identity and social interaction are other motivations, like identifying with media personalities or having topics of conversation.
- Music is particularly useful for both identity and socializing.
Audiencetheory ugt
Uses and Gratifications Theory suggests that audiences use media to fulfill various needs and motivations, including diversion through entertainment and relaxation, developing personal relationships and social interaction by observing relationships in media, exploring personal identity by identifying with media characters, and fulfilling informational needs through surveillance of world events. The theory was coined in the 1970s and proposes that audiences are active users of media as opposed to passive recipients of media effects or influence.
Section b planning answer
This document discusses theories of identity construction through media and technology. It begins by quoting David Buckingham who said that identity implies both uniqueness and shared attributes with social groups. Collective identity depends on acceptance by those it applies to and is expressed through cultural symbols. Self-identity forms the basis of self-esteem while social identity is constructed by others and may differ from one's own identity. Social identity theory holds that people have multiple identities corresponding to social groups. The document also discusses quotes about identity being fluid and constantly evolving through social interactions and influences from media.
Uses and gratifications
The document discusses the Uses and Gratifications theory proposed by Blumler and Katz. The theory examines why audiences consume various media and what needs they fulfill in doing so. It focuses on what audiences do with media rather than what effects media has on people. The theory proposes that audiences are active and make motivated choices to consume media that fulfills various needs, including surveillance, personal identity, personal relationships, and diversion.
Audience Media
There are several types of audiences described in the document:
- Mainstreamers make up 40% and want to fit in by sticking to familiar brands and genres like comedy and action.
- Aspirers value status and lifestyle choices shown in media like fashion shows.
- Reformers are influential and interested in influencing society.
- Individualists seek uniqueness and new, untried content.
- Succeeders have achieved success and seek luxury and control.
Audiences use media for information, identity exploration, social interaction, and entertainment through escaping, relaxing, and enjoyment. They are actively engaged rather than passive.
Uses&Gratifications
Uses and gratifications theory focuses on why people use media and what people gain from media use, rather than how media affects people. It recognizes that people can have varied responses to and interpretations of media. Some benefits people seek from media include information, entertainment, social interaction, and personal identity. Specific gratifications identified include escape from problems, learning, social interaction, and emotional release.
Uses and gratifications
Uses and gratifications theory focuses on why people use media and what people gain from media use, rather than how media affects people. It recognizes that people can have varied responses to and interpretations of media. Some benefits people seek from media include information, entertainment, social interaction, and personal identity. Specific gratifications identified include escape from problems, learning, social interaction, and emotional release.
Week 12 pro-forma audiences & products (2)
This document discusses various concepts related to audiences and media products. It defines passive consumption as when audiences accept media messages without interacting or influencing production. The hypodermic needle model is when audiences believe messages from media, even if false. Active consumption is when audiences engage with and question media messages. The uses and gratifications theory focuses on why audiences choose certain media to meet their needs. Reception theory examines how audiences interpret and make meaning from encoded media messages. Spectatorship is the act of watching without participating. Different frameworks like age, gender, class and education can lead to varied interpretations of the same media.
The document provides examples and details for each concept to illustrate strengths, weaknesses and applications in media and audiences. It
Theory audience pro-forma(2)
The document discusses several topics related to media and audiences:
1. It provides examples of primary and secondary audiences for different films and media, focusing on attributes like age, gender, and ethnicity.
2. It defines the hypodermic needle theory of media effects, which suggests that media messages can directly influence passive audiences.
3. It lists some reasons people use and gratify needs from various media like seeking information, advice, entertainment, social interaction, and forming personal identity.
4. It gives examples of consumer generated content on platforms like YouTube and Instagram and discusses advantages for media producers in reaching specific audiences and motivations for audiences to generate content.
Representation
This document discusses representation in media and how audiences receive and interpret representations. It explains that representations carry implicit ideologies and values that shape how we see the world. Stereotypes are discussed as oversimplified representations of groups. The male gaze and ways women are objectified in media are also covered. The postmodern idea that media blurs reality is presented along with theories of how ideologies shape the representations used in media texts.
Denis mcquail
Denis Mcquail theorized that there are four main reasons why people use media: 1) for information to learn about world events, 2) for personal identity to understand themselves and relate to celebrities, 3) for social interaction and empathy as a substitute for real-life social connections, and 4) for entertainment and escape from problems through relaxation. He provided examples like newspapers and television news for information, social networks for social interaction, and gaming consoles like Xbox for entertainment.
Evaluation Question 5
The document summarizes Katz and Bulmer's Uses and Gratification Theory, which explains that media consumers seek to fulfill their needs through media. The theory argues that audiences are not passive, but actively select media to fulfill five needs: entertainment, personal identity, surveillance, diversion, and social interaction. The document then provides examples of how a fictional rap magazine might fulfill these needs for its target 18-24 year old audience through its cover design, interviews, and discussion of artists.
Denis mcquail
Denis Mcquail theorized that people use media for four main reasons: 1) information, to learn about events happening in the world; 2) personal identity, to understand their own values in relation to media; 3) integration and social interaction, to feel socially connected or substitute social interaction; and 4) entertainment, to escape problems and relax. He provided examples for each category, such as using news media for information, social networks to overcome insecurities, and gaming systems for entertainment and stress relief.
Week 12 audiences interaction film studies
This document discusses various theories related to how audiences consume and interpret media. It begins by defining passive and active consumption, then discusses several theories: the hypodermic needle model which suggests media immediately affects audiences; uses and gratifications theory which focuses on why audiences consume certain media; reception theory which proposes that meaning can be encoded differently; and spectatorship which notes personal experiences influence responses. It also covers frameworks for interpreting media differently based on attributes. Overall the document analyzes the complex relationship between audiences and media from several theoretical perspectives.
Audience
The document discusses theories about how media texts target audiences and how audiences interact with media. It describes several theories:
1. Target audience theory which holds that media producers identify an intended audience during planning and design media texts to appeal to that audience.
2. Uses and gratifications theory which suggests that audiences are active and choose media to fulfill needs like information, entertainment, social interaction rather than being passively influenced.
3. Hypodermic syringe/mass audience theory which argues media directly influences passive audiences like ideas being injected, but this view is now seen as too simplistic.
Collectiveidentity intro
Collective identity refers to a sense of belonging to a group that transcends individual identity. Media representations can influence collective identity formation as audiences draw on media depictions to understand themselves and others. While early theories viewed audiences as passive, current research recognizes audiences as active in decoding and making meaning from media representations according to their own experiences. Identity is constructed through social interactions and media provides resources for thinking about oneself and possible lifestyles, though lived experiences have a stronger influence than media alone.
Audience theory
Media producers identify target audiences during planning to shape content and style appropriately. Target audiences are defined by demographics like age, gender, social class and interests. While a text may target a specific group, other audiences may interpret it differently based on their own characteristics and experiences.
Uses and graftication theory
Uses and Gratification Theory proposes that people actively seek out media to meet specific needs or gratifications. Katz, Blumler, and Gurevitch developed the model in 1974, identifying four needs media can fulfill: diversion, personal relationships, personal identity, and surveillance. People may listen to music for these gratifications, such as upbeat songs when happy or emotional songs when angry. However, the theory relies on self-reports and focuses only on consumers.
Similar to Uses of gratification theory - 1 (20)
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Pitch
A pitch document outlines a short film about a man who meets a woman online after a breakup only to discover she is not who she seems. The film was influenced by "Catfish" and aims to warn about online dangers. It targets an audience aged 15 and older who use social media, where the film will be promoted to generate feedback.
Evaluation 6 - Media
The document discusses various technologies the author learned about through constructing a production project. The author learned how to use blogging platforms like Blogger, Scribd, Calameo, and Slideshare to publish written work and presentations online. Social media sites like Facebook and Twitter helped publicize the project and gather feedback. Video editing software like Final Cut Pro was useful for assembling footage. While the camera and iMac took some getting used to, the author became comfortable with the equipment over time. Through the process, the author gained a better understanding of alternative ways to make work more engaging beyond traditional programs like Word and PowerPoint.
Evaluation 3 - media
The document discusses production companies, distributors, and credits. It explains that a production company raises funds and produces a film or other media product. A distributor is responsible for marketing and deciding how and when to release the product to audiences. The author would choose Film4 as the distributor because they distribute films from 20th Century Fox, which would help reach a wider audience. Opening credits typically include important crew members, while closing credits list everyone involved in the production. The document provides an example of credits used in the short film produced by the author's company, JRS Productions.
Log rushes 2 - media
Gursimran is redoing work that other members did not complete and is redoing her work after school in room A29. She is also completing the Narrative Theory.
Credits Used - Media
The document lists the credits for the film "Catch Me If You Can" and provides a brief description of the roles of each member of the film production team. It identifies DreamWorks Pictures as the distributor responsible for marketing and distributing the film. The Kemp Company and Splendid Pictures are identified as the production companies that helped create and fund the film. It also lists the names of the actors, caster, co-producers, composer, costume designer, film editor, production designer, director of photography, executive producers, co-executive producer, producer, screenplay writer, and director for the film.
Narrative theories - 1
This document discusses narrative theories proposed by Tzvetan Todorov and Roland Barthes. It explains that Tzvetan Todorov, a Bulgarian philosopher, proposed that narratives follow five stages in order: equilibrium, disruption, realization, reparation, and restoration of equilibrium. Roland Barthes, a French literary theorist, categorized narrative codes into five ways: proairetic code, hermeneutic code, semantic code, cultural code, and symbolic code. The document provides biographical details about Tzvetan Todorov and Roland Barthes and overviews their theories regarding the structure and codes of narratives.
Log rushes - 2
Gursimran is editing together shots for the opening sequence of a film and adding sound and credits to finish it. Gursimran and Jasdeep then reviewed the full opening sequence to ensure the story flows clearly from one shot to the next.
Log rushes -1
Gursimran is doing pre-production coursework for a project and finding sound effects to include, while Jasdeep is completing her own coursework.
Reece pictures – 24th november 2013
This 3 sentence document provides a summary of the filming of a movie scene. It describes Rameesha filming the last scene of an attack in Seven Kings Park, where the victim gets attacked by the protagonist. The document then notes that Rameesha is now filming Jasdeep walking away from the attack.
Recce pictures – 24th november 2013
This 3 sentence document provides photos and descriptions from the filming of a movie scene on November 24, 2013. The first sentence describes Rameesha filming the last scene of an attack in Seven Kings Park. The second sentence explains that the scene shows the victim getting attacked by the protagonist. The third sentence states that Rameesha is now filming Jasdeep walking away from the attack.
Location notes (back up)
The document discusses backup filming locations for a school-based thriller. The first location is the assembly hall, which has pillars outside that a killer could hide behind while filming a schoolgirl. The second location is the school corridors, allowing a scene of a schoolgirl walking between classrooms. The final backup location is the A29 media classroom, where the killer can upload footage to a computer for the climax.
Location notes (back up)
The document discusses backup filming locations for a school-based thriller. The first location is the assembly hall, which has pillars outside that a killer could hide behind while filming a schoolgirl. The second location is the school corridors, allowing a scene of a schoolgirl walking between classrooms. The final backup location is the A29 media classroom, where the killer can upload footage to a Mac computer for a clear final scene.
Location notes
Oaks Park High School front entrance was chosen as the main location because the storyline involves a schoolgirl and it would be easy to film after school hours. Oaks Lane was selected to show the girl's journey home from school and her vulnerability walking alone. Sainsbury's alleyway was picked for the final scene to imply danger and suspense as alleyways are often seen as dodgy. E14, the school's computer room, was also chosen so the protagonist could upload footage to YouTube at the end, and it would be empty after school for convenient filming.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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Uses of gratification theory - 1
- 1. Uses of Gratification Theory By Gursimran Deol
- 2. The Theory • The Gratification Theory was created by Elihu Katz in 1959. This theory attempts to understand how and why people seek out to certain parts of the media to satisfy their specific needs, this theory is popular to understand mass communication. The theory is based on finding out why people use certain parts of the media rather than the content of the media. • The theory suggests that the audience is responsible for choosing certain parts of the media to satisfy their needs.
- 3. Main uses of Gratification Theory • Entertainment • Integration and Social Interaction • Personal Identity • Information
- 4. Entertainment • Entertainment is seen as a method of relaxation or to escape the reality of the peoples lives, it could also be seen as an emotional release. For example; when audiences watch a movie they forget about the problems they have, the entertainment diverts or distracts the person from the their harsh reality.
- 5. Integration and social interaction • Social interaction is done through communication with family and friends. This can be simply by talking about the characters, general thought of film etc. • This can also be done in groups, for example; if a group of people were to go to the cinema, they could talk about the film after it is finished and see what each member of the group thought of the film.
- 6. Personal Identity • This is used to see how people reflect us and our personalities through the media. For example; sometimes we may find similarities through celebrities and role models.
- 7. Information • Through the media you can gain a variety of information such as; events, conditions, society etc. You can also gain information about celebrities lifestyles and gossip. • The media can help us throughout our lives, for example; the information gained through the media can help an individual on certain matters and opinions in their life. Also, the media can educate people by feeding them useful information.