This proposal outlines a motivational podcast aimed at young people aged 15-24. The podcast will provide motivation and positive thinking to help audiences succeed in school, college, and university. It will feature music and the host talking about their own motivation. The target audience is both male and female of varying social statuses who need motivation. The proposal notes the podcast will avoid offensive, restricting, or culturally insensitive content. Copyrighted material will not be used without permission to prevent legal issues.

1. Proposal
1
Working Title:
What is it called? This can change if you think of something better later
Motivational Podcast
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
My products purpose is to give my target audience motivation and to change there thinking so they
can succeed through, college, school and university.
Genre:
What sort of product is it
My product is a podcast
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
My product is a podcast that focuses on making you motivated and changing you’re your mind-set
to more of a positive setting. I will be putting music in my podcast that I think will add to my topic
and I will make sure it is positive vibes and puts my listeners in a good mood. I will also talk about
my motivation and what motivates me.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
My audience are young people aged 15-24, I have chosen this age range because I believe my
podcast will fit very well with this age range, because people at this age are going through school,
college and university and at these stages they need a lot of motivation to get through it and
succeed. My product is aimed at both male and female because everyone needs motivation its not
just one group of people. My product is aimed at all social statues because I don’t feel as if my
podcast should be made available of just a group of people in society. Some people will need it
more than others because for example, if you come from a rich background and have a very
sheltered life and you know your going to have a good future and everything in way of money is
“sorted” then this podcast most likely won’t appeal to that person. If you come from quite a poor
background and your struggling with school and money, this podcast will appeal to you a lot.
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
I will make sure my product does not include any offensive material, when I come do make it. I will
not restrict any one from using or accessing my product, especially not young people as it is aimed
at them. I will not offend any social groups, religions or ethnicities I will make sure I don’t offend
anyone by checking the songs and topics I talk about, I will make sure all songs are “radio edited” I
am not using any characters, names or logos in my product, my product will be different from
existing products, and to make sure I do not get sued for copyright infringement I will research

2. Proposal
2
existing podcast to have a look at what’s already been made.