The document discusses research the author conducted on their target audience of teenagers aged 15-19 for a horror movie. They created a survey to distribute to their college that provided feedback on preferred character types, props, and storylines for horror movies. The author used this audience research to inform decisions about the killer, props, and storyline for their movie, as well as the best time to release it when more of their target demographic would be available to see it during holiday periods.

1. Media Evaluation
Question 5:
Before creating my movie, I decided to do some research on my target audience,
to get a feel of what they liked to see in a horror movie. I did this by creating a
survey to give to people around my college to fill in, this would give me feedback
on what I could base my movie around, what I could use as props in my movie
and other things like which types of characters they like to see in a horror movie.
Once I had gotten all of the feedback from the surveys that I handed out, I started
to take Parts out of the survey such as, which type of killer to use and which
props to use. The reason you have to have a specific target audience is because
without a target audience, you wouldn’t know what things to use in your film,
you wouldn’t know what type of storyline to use and you wouldn’t know when to
release the movie into cinemas. For example, my target audience is teenagers
aged between 15 and 19 years old, therefore I would release the film in holiday
times because teenagers are usually at university, college or school and if the
movie was released in holiday time, more teenagers would have time to go and
see it, this would make a bigger profit than if it was released out of holiday times.