The student used various methods to gather audience feedback on their music video, including posting it on social media and having friends, family, classmates, and teachers view it. The feedback showed that older audiences found the story emotionally moving while younger audiences enjoyed the black and white flashback scenes and emotive narrative. The student learned they could have improved the video by adding more shots, adjusting color correction, and clarifying a character identity. Overall, the feedback helped the student identify successful elements and areas for improvement for capturing the song's interpretation and lyrics.

1. Evaluation Question 3
What have you learned from your audience feedback?

2. Audience Feedback
To get my audience
feedback I used many
different methods.
Some of these methods
included posting my
video on different
forms of social media.
As well as posting on my
Facebook and Twitter
accounts, I was able to
get my parents to share
the video on their
accounts as I felt it would
be good to get feedback
from a different age
group.
I was also able to have my
class and my teacher
watch my music video and
received feedback from
them via email.
I think that posting my
music video on social
media is a great idea
because it is an easy way
to reach lots of people
meaning I could get as
much feedback as possible.

3. Feedback
This is some of the feedback I
received from posting my video on
Facebook. From this I was able to
find out what different age groups
to mine thought about the video.
I learned that people around 40+
found the video very moving but
everyone enjoyed it. I therefore
feel that I successfully achieved
what I wanted to with a believable
storyline that evoked emotion for
the audience.

4. Feedback
By posting my video on the social media site Twitter, I was lucky
enough to receive feedback from the artist I used for my music
video, Tom Speight. He really enjoyed watching the video and
especially loved the black and white moments showing my
protagonist as a teenager.
I learned that I successfully captured this black and white
moments and made them look realistic with the vintage look to
them as he was able to clearly identify what these scenes were
and I also learned that I again successfully captured the narrative
in a way that was emotive and moving for him.

5. Feedback

6. Feedback
This is some of the feedback
from my classmates. After
hearing their feedback I was
able to have another look at my
music video and make little
improvements before the final
deadline.

7. Feedback
From the feedback I received from my class, I have learned that people aged around 17-30:
• Liked the flashback scenes in black and white.
• Liked the emotional narrative and thought I portrayed the subject of the video in a good way.
• The contrasting colours showing the different time periods.
• The way the narrative was constructed in order to evoke emotion among audience members.
However, from this feedback, I received some very constructive feedback and I learned that:
• I could have played around with colour correction a little more and maybe made the shots more cold
looking with a blue tint as the narrative progressed to make it sadder.
• I could have filmed more shots of Evan and made the shot length shorter in the editing process. When
making final improvements to my edit I realised that if I wanted to achieve more of a montage look to
the flashback scenes then I would need more footage.
• I also could have made it clearer that the flashback scene was Andy as a child so it would be more
obvious to the audience who he is maybe by Andy looking at a photo album to show that he is clearly
reminiscing on his life.

8. Feedback
In order to get a response from an even wider audience, I showed my music video
to a few people aged 60+.
• “It was hard to watch as I could never imagine this happening to my child but I
thought the subject was dealt with in an incredibly mature way.” – Valarie
Greensides.
• “I really enjoyed it. The storyline was definitely emotional but a very good
job!” – Gerald Street
From the response of these people I was able to learn that, generally, people aged
60+ found it more emotional. This could be due to the fact that my protagonist is
of the age that their children would be, which therefore connects with them more
on an emotional level. However, they still enjoyed it and thought the narrative
and acting was very believable.

9. In Conclusion…
Overall, I believe that the feedback I have received from the
audience has been very beneficial for me to see what aspects
people of all ages liked and didn’t like about my video.
It has been good to see what people thought I did successfully and
the parts of the music video that weren’t as good or I could improve
on if I were to do it again.
After receiving my feedback I was able to identify that the aim of
my music video, in relation to Goodwin’s ideas about the relation of
visuals to the song, was to amplify my interpretation of the lyrics
and also use disjuncture of the lyrics to the video.
Receiving feedback from the artist, Tom Speight, was the most
pleasing as I knew that I had interpreted his lyrics in a way that he
appreciated and was able to create a storyline that he enjoyed.