Presentation on audience feedback.

1. Nicolas Rodriguez
Q3 | WHAT HAVE YOU LEARNED FROM YOUR
AUDIENCE FEEDBACK?

2. • Initial idea of target audience: 14-22, both male and female
• We based this information on the fact that this was the most commonly found age
demographic that listened to similar artist like Taylor Swift and Ellie Goulding and we
related this information towards our music video.
• In my opinion it is important to have a target audience as it gives you a clear image on the
type of video you have to do and what changes you have to include if you want to please
that target audience. Social media and blogs are helpful when finding out the target
audiences for different music genre’s as you can see what type of people follow certain
artist like One Direction and what kind of things they say.

3. • When creating a questionnaire, we based our questions around whether or not the audience
knew what age demographic the song would fit into and what genre of music it was. We
wanted to find out what people liked in a common pop video to try to make our music video as
modern and relevant as possible.
• Examples: Favourite video and why? Setting and Location?
• What do you like in a music video?
• What don’t you like in a music video?
• In my opinion I think it is important to ask our audience about these type of subjects as it gives
the producer an insight into what people want to see and hear, allowing him to produce content
based on this information. Without this information, the content of the video would not appeal to
the target audience therefore not doing well.
• Focus groups helped us solidify what the questionnaires said and this feedback from our
audience was essential in getting the right feel in our video. The use of the smoke bomb, we
asked if this would be an idea that our audience would like to see implemented in our video,
most said it was a good idea that fitted the theme of ‘Fire’ correctly and complied with modern
conventions.

4. • Audience’s feedback impacted on our video as we
followed what the audience wanted and implemented
it into our video. For example the use of a young girl
to be the lead singer, dressed in fashionable clothes
was requested so we made sure by our mise en
scene that we dressed her on how we thought a
typical teenager would dress, fashion guidelines were
followed as we looked at outfits worn by Rihanna and
Taylor swift and tried to replicate this.
• Examples to how we have met their expectations
would be like it was mentioned that we should use an
interesting location too shoot our music video, we
used Richmond park as our prime setting as the
nature of the video was to represent freedom, as
Richmond park has a lot of open spaces to be ‘free’ it
depicted this nicely. Most of our audience did not
desire any narrative to be implemented so we
followed this and filmed the video without one.
• First viewing: Feedback 1: ‘The editing flowed quite
well’- ‘Professional’ Out of 10= 8
• Feedback 2: ‘I like the different location shots’ ‘Wow,
lost for words’ ‘Editing made justice to the video’ out
of 10? 8
• We didn’t really receive much negative feedback
other than the fact that our lip syncing could have
been more on the second, which I disagree to as I
thought that the lip syncing was precise.
• I felt that I met the expectations of the audience
through the use of young characters and the location
suited the song.
• The video was an interpretation of teenage life and
the desire to be free from the fire dwelling inside.

5. • When marketing to my target audience, I think that the
best way to go through with this would be by using
social media like Facebook and Twitter. Reasons to this
would be that now, mostly everyone especially the youth
has a Twitter and Facebook account meaning that these
websites are big advertising mediums to use and if we
had a budget this would be ideal as it is free to do and it
can be your views and not the views of the recording
company or advertising company restricting you in
advertising terms. Also with using social media you can
advertise as many times as you want while getting the
support of others, especially celebrities if they use the
‘retweet’ or ‘share’ button. By the use of hashtags like
≠Pop allows people who are interested in this genre to
reach out to you and you to reach out to them.
Audience feedback for my ancillary products were significant
as they helped me understand what I needed to do to appeal
to my target audience more. For example for my digipak I
asked what pictures they thought was more relevant for the
song and gave them the choice of two and with their
responses it made it easier for me to decide which one to
use.