Pew Internet Director Lee Rainie was asked to present about the state of social media, in particular how non-profit groups might think about using social media to promote their missions. He cites the newest data from Pew Internet Project surveys and describes how the “messaging environment” for non-profits is changing. He also describes how digital technologies affect the operations and outreach strategies of members of organizations. More: pewinternet.org

1. The social media landscape Lee Rainie, Director, Pew Internet Project 9.20.11 Rita Allen Foundation Email: [email_address] Twitter: @Lrainie

2. Digital Revolution 1 Internet (78%) and Broadband at home (61%) 64% 61%

4. Consequences for info ecosystem Explosion of creators and niches

5. Digital Revolution 2 Mobile – 83% 96 % 90% 85% 58%

6. Mobile internet connectors – 59% adults 62% 59% 55%

7. 35% own “smartphones”

9. Consequences for information ecosystem Anywhere Any device Presence Place Any time Alone together

10. Digital Revolution 3 Social networking – 51% of all adults

12. Social networks and social media become more important in people’s information flows

14. What does this mean? Evaluators 1) Social networks are more influential and are differently segmented and layered

16. Social networks and social media become more important in community building and maintenance

18. Social side of internet – participation in 27 kinds of groups

19. Impact on “my” group participation

20. The role of the internet in achieving group goals

24. Are hot new gadgets and apps evident now?

25. Are hot new gadgets evident now? Hot gadgets and apps that will capture the imagination of users in 2020 will often come “out of the blue” and not have been anticipated by many of today’s savviest innovators. 81% experts 80% full sample The hot gadgets and applications that will capture the imagination of users in 2020 are pretty evident today and will not take many of today’s savviest innovators by surprise. 16% experts 17% full sample