Social Media & Internet Use In Ghana


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Presentation at US Embassy, Accra in honor of FCC's Commissioner; Mignon L. Clyburn on Nov 18, 2010.

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Social Media & Internet Use In Ghana

  1. 1. Social Media & Internet Use in Ghana • By Mac-Jordan D. Degadjor @MacJordan
  2. 2. A Little bit about me.. • Mac-Jordan D. Degadjor • Blogger & Digital Web Activist & a Geek • Regional Editor – Africa on • Contributing Author – Global Voices Online; • Proud member of the community of extraordinary young achievers between 20 and 30. • Member of the prestigious Ghana Blogging Group; • Two blogs & several articles on Social Media, ICT4D, Local Content Development & Mobile Technology
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  4. 4. What is social media?
  5. 5. Why is Social Media “Social”? • Its platform provides opportunities for people to share opinions, insights, experiences and perspectives in a two-way communication process. • Apart from exchange of ideas and skills, it also allows instantaneous and spontaneous response and reactions from the users. The social interaction is Real, Live, Un-interrupted and Un-edited. • Social Media has overtaken porn as the #1 activity on the Web (source: Huffington Post) • Social Media isn't a fad, it's a fundamental shift in the way we communicate these days.
  6. 6. 5 BIGGEST SOCIAL MEDIA Excuses, Myths, Fears • 1. "Social Media is a Waste of time“ •2. "No Return on Investment“ •3. "I don't have any Technical Experience“ •4. "I tried it and it didn't work“ •5. "Social Media is hard work"
  7. 7. % of Millennials have joined a social network * (Source: Grunwald Associates National Study- Trendsspotting Blog)
  8. 8. Social Media Tools. • User-created text, audio, video and multimedia that are shared in a social environment. The tools use software that permits individuals and groups to create and exchange contents while engaging in peer-to-peer conversations.
  9. 9. If Facebook were a country, it would be a the world's 3rd LARGEST. • 1. China • 2. India • 3. Facebook • 4. United States • 5. Indonesia • 6. Brazil • 7. Pakistan • 8. Bangladesh • 9. Nigeria (Source: Facebook)
  10. 10. • More than 500 million active users • 50% of active users log on to Facebook in any given day via Mobile/PC • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook • There are more than 200 million active users currently accessing Facebook through their mobile devices.
  11. 11. • According to CheckFacebook: The number of people in Ghana (including Expats, legal & illegal migrants) on Facebook is approximately 700,000 active users. • Whiles the number of active users in Nigeria is about 2,102,210. • FACT: People living in Ghana spends a lot of time on the Social Media Platform (Facebook) than those in Nigeria. •Total Number of Online Population on Facebook from Ghana is 79.14% whiles Nigeria with its huge active users have only 21.02% online. •According to InternetWorldStats; Ghana’s internet penetration is at 5.3% with 1,297,000 internet users as of June, 2010. This is a big improvement of last year’s stats of 4.2% with 997,000 of internet users as of June/2009. •What is the causing the difference in the HUGE numbers?
  12. 12. Twitter - • About 375,000 NEW users are signing up every day! • 160 million registered users around the world. • Over 90 million Tweets (updates) per day. • Twitter = the easiest network to grow a large audience. • Engage + Interact + Share = earn trust
  13. 13. • It has also created a unique entrepreneur. Every user has the ability to be a producer and consumer of information through the platforms. • The dual roles of the target audience have compelled traditional communication practices to adopt and apply the new technology found in New Media. • The magazines, newspapers, television, corporate organizations and radio stations are all joining the bandwagon in ensuring that they don’t lose their audiences who have embraced the phenomena.
  14. 14. • In Ghana, some media houses & personalities are also using Social Media to broadcast their news items apart from the normal radio broadcasting. • Other individuals are also using Social Media to push their interests on social/political issues to the masses.
  15. 15. Cultural Concepts of Social Media • Social media has eliminated cultural and sociological barriers and pulled down boundaries that separate nations and communities from instant communication. • People from diverse backgrounds closely and socially interact in the platforms without an intermediary’s interruption • 78% of Social Media folks in Ghana trust peer recommendation whiles only 14% trust advertisements
  16. 16. My Ghanaian Tech buddies; Ato Kwamena-Appiah & TED Fellow; Henry Addo with Masai folks in Nairobi, Kenya during Maker Faire Africa.
  17. 17. Traditional Media Agencies in Ghana • GBC ( Nationwide) • Joy 99.7 FM • Peace 104.3 FM • Radio Universe 105.7 • Yfm 107.9 FM • Volta Premier (Ho) • Melody 91.1 FM (Takoradi) •Skyy Power 93.5 FM (Takoradi) •Radio Justice (Tamale) • Citi 97.3 FM
  18. 18. Thanks for your time  Any Questions?