Despite the fact that some governments are taking behavioral science and its challenges to the model of the rational individual very seriously, most enterprises still haven’t changed the way they deploy technology. No wonder 85% of ECM implementations fail to live up to expectations. Can the insights shared by Kahneman and others shed some insight onto this dilemma? Can we increase success by rethinking our approach to enterprise software deployments based on an improved understanding of how people perceive their environment, are swayed by others, and choose to act?
The raising amount data exhaust of the past years has created the need for more and better tools to analyze what lies within this massive amount of raw material. Visualization leveraging the human cognition proves to be an invaluable tool to explore, digest, analyze and communicate the information. We reveal patterns, trends, relations or dependencies that were buried before.
But, what happens after we have created such an elaborate and powerful visualization and released it to the world? How does the it affect the beholder? How does it help shaping his opinions or even changing his behavior? Because, at the end of the day, visualization is simply a means to an end — a tool to achieve a bigger goal.
Operating in a connected world and the power of doingMartin Bailie
From London creative agency glueIsobar's Head of Planning Martin Bailie
I describe:
How people learn
What happens when we interact with technology
Why involvement with brands and businesses grows recommendation and sales
How this information can help be more successful
The raising amount data exhaust of the past years has created the need for more and better tools to analyze what lies within this massive amount of raw material. Visualization leveraging the human cognition proves to be an invaluable tool to explore, digest, analyze and communicate the information. We reveal patterns, trends, relations or dependencies that were buried before.
But, what happens after we have created such an elaborate and powerful visualization and released it to the world? How does the it affect the beholder? How does it help shaping his opinions or even changing his behavior? Because, at the end of the day, visualization is simply a means to an end — a tool to achieve a bigger goal.
Operating in a connected world and the power of doingMartin Bailie
From London creative agency glueIsobar's Head of Planning Martin Bailie
I describe:
How people learn
What happens when we interact with technology
Why involvement with brands and businesses grows recommendation and sales
How this information can help be more successful
Human Impact on Information Security - Computer Society of India Conference, ...Anup Narayanan
A brief overview regarding risks to information security due to poor awareness and irresponsible behavior. Based on my methodology HIMIS (Human Impact Management for Information Security). To know more about HIMIS, visit http://www.isqworld.com/himis
Are You Designing for engagement or interaction?Patrizia Bertini
Do you want to influence actions or do you want to involve emotionally?
How do you decide if you need to focus on interaction or engagement?
And what are the differences between engagement and interaction?
PRESENTED ON 12TH OCT 2016 @ MEXDESIGN16
Can we design organizations for beauty?Joyce Hostyn
The future is ours to imagine, design and create. And if we’re dreaming the future into being, why not dream of a future where business is beautiful. Where business delivers the promise of happiness. Where business is an incredible force for positive change in the world.
Predictable Irrationality If You Build What They Ask For, They Will Not ComeJoyce Hostyn
Traditional approaches to defining and deploying enterprise software fail to account for that fact that people are influenced by their environment, emotions, shortsightedness, and other forms of irrationality. How do we get past the predictable irrationality of people to redefine the problem and create experiences that people will embrace?
Human Impact on Information Security - Computer Society of India Conference, ...Anup Narayanan
A brief overview regarding risks to information security due to poor awareness and irresponsible behavior. Based on my methodology HIMIS (Human Impact Management for Information Security). To know more about HIMIS, visit http://www.isqworld.com/himis
Are You Designing for engagement or interaction?Patrizia Bertini
Do you want to influence actions or do you want to involve emotionally?
How do you decide if you need to focus on interaction or engagement?
And what are the differences between engagement and interaction?
PRESENTED ON 12TH OCT 2016 @ MEXDESIGN16
Can we design organizations for beauty?Joyce Hostyn
The future is ours to imagine, design and create. And if we’re dreaming the future into being, why not dream of a future where business is beautiful. Where business delivers the promise of happiness. Where business is an incredible force for positive change in the world.
Predictable Irrationality If You Build What They Ask For, They Will Not ComeJoyce Hostyn
Traditional approaches to defining and deploying enterprise software fail to account for that fact that people are influenced by their environment, emotions, shortsightedness, and other forms of irrationality. How do we get past the predictable irrationality of people to redefine the problem and create experiences that people will embrace?
15 Behavioural Economics Principles to increase ConversionsSiteVisibility
This presentation demonstrates the value of understanding and using a variety of behavioural economics principles to achieve results in your digital marketing campaign.
Richard Thaler (Professor of Behavioral Science and Economics, University of Chicago Booth School of Business; Author) on Misbehaving: The Story Of Behavioral Economics (Norton, 2015) In Conversation with Amanda Lang (Host - “Bloomberg North”, Bloomberg TV Canada)
This clip was filmed as part of our Behavioural Science Experts Speaker Series @ Rotman on May 18, 2016
This presentation looks at behavioural nudges used by different businesses. Nudges are interventions that preserve freedom of choice but that nonetheless influence people’s decisions. Our decisions are often heavily affected by behavioural biases, instinctively we favour the default option
Choices are contextual and we are also deeply affected by social norms.
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...Board of Innovation
Within our team @boardofinno, we give short presentations to each other, to learn more, to get inspired, to be amazed,…
The following deck was used by @tjalve in our internal #teachme session.
It covers 15 lessons from Behavioural Economics you can apply to your ongoing projects.
The concepts covered are:
1. The Endowment Effect
2. Hyperbolic Discounting
3. The IKEA effect
4. Anchoring Bias
5. The Von Restorff Effect
6. Loss Aversion
7. Hedonic Adaption
8. The Bandwagon Effect
9. The Inaction inertia effect
10. The Zeigarnik Effect
11. The Framing Effect
12. The Goal Gradient Effect
13. The Choice Paradox
14. Round Pricing Preference
15. Reciprocity
A working plan to help freelancers, consultants and professionals to define the key points of their personal marketing plan.
10 questions and basic choices to define your personal plan.
The science behind persuasive design: Capturing the emotional triggers that ...Kath Straub
Today, interactions with prospective customers start on the web. This means to be useful, a website must be more than usable. It must also be engaging and persuasive, like a charismatic salesman.
Persuasive designs do not „just happen“. They are derived through rigorous research identifying the emotional triggers that drive a customer to commit or fears that hinder a customer from acting.
Once key emotional responses are understood, organizations can develop content and messaging strategies which employ principles of social psychology to amplifying customers motivations and minimize their concerns.
By extending the traditional usability methods into the domains of emotional response and human decision making, designers can create content that transform exploration into commitment.
Purposeful Community and Change Leadership for the 21st Century -Handout #5 c...ohedconnectforsuccess
June 29, 10:30am – noon, Room: Union A
Purposeful Community touches all aspects of the learning process. The four components of Purposeful Community will be explored in relation to increasing student achievement and growth. Participants will learn about the phases of the change-leadership process in the Ohio Appalachian Collaborative (called Enhancing Leadership Quality for Collaborative Action Impact). A mindset-management approach to leadership and delivery models will be shared, which will assist participants in creating a plan for Purposeful Community and Change Leadership in their own school or district.
Main Presenter: Mark Glasbrenner, Battelle for Kids
Co-Presenter(s): Barb Hansen, Battelle for Kids
A hard look at the softer side of business analysisJoe Newbert
Step forward the Business Analyst star. Taking a hard look at the soft skills as a catalyst for Business Analysis success, in the December 2008 IIBA Newsletter.
Designed experiences make the difference between belonging and rejecting; between connecting and missing; between believing and doubting. The threshold can be slight — everyone knows when you’re fake-smiling. As UX designers, we make it our mission to invite people to belong, connect, and believe. Storytelling gets us there. From understanding stakeholders and contexts to crafting experiences that resonate and delight, storytelling gets us to the moments that count. In this talk, we will discuss how you can use storytelling to pinpoint compelling UX opportunities — opportunities that invite a flicker of hope in the hearts of many and inspire action. (presented at the Homegrown lecture series hosted by AIGA Raleigh Chapter)
While working on a special project should a group of people be assigned to address the issue? TEAMS, TASK FORCES AND COMMITTEES – How to tell if you need them outlines this issue which may arise frequently in the workplace.
Designing food forests: fruit & nut tree guild handoutJoyce Hostyn
Looking for palettes for groups of species that work together interdependently to inspire your design of guilds (plant communities) for a food forest?
Featured guilds:
- eat your ornamentals
- native bounty
- urban orchard (apple & pear)
- nature's pharmacy
- medieval potager
- asian cooking herbal
- edible fence
- native nuts (black walnut, butternut, shagbark or shellbark hickory, chestnut or oak)
In Permaculture: A Designers Manual Bill Mollison says that "We ourselves are part of a guild of species that lie within and without our bodies. Aboriginal peoples and the Ayurvedic practitioners of ancient India have names for such guilds, or beings made up (as we are) of two or more species forming one organism. Most of nature is composed of groups of species working interdependently."
Guilding is a permaculture technique that learns from and works with the relationships in nature, especially in a forest system.
Unlike monocultures – a field of corn, a traditional apple orchard or a grass lawn – guilds are polycultures of diverse plants, insects and animals that support each other in a mini ecosystem. They’re designed around a primary food producing species (such as an apple tree) along with diverse, multi-functional support species to maximize the health and productivity of the guild. They produce a wide variety of useful products such as food, medicine, fibre, wood and dye.
By considering the whole plant community, – placing plants carefully in relation to each other in a way that facilitates interconnection and support rather than competition (for example, plants with different root systems such as shallow vs tap roots)
- Nitrogen fixing plants, along with species that supply phosphorus, potassium, calcium and other minerals, fertilize food producing plants
- Soil food web recycles plant debris to build healthy, moisture retentive soil
- Insectary plants attract beneficial predatory insects such as ladybugs, lacewings and predatory wasps as well as pollinators such as native bees that increase fruit and vegetable yield
- Strongly aromatic plants such as oregano, garlic, thyme and yarrow confuse pests, preventing them from discovering the plants they like to eat
- Diversity attracts a wide variety of bacteria, fungi, insects and birds to increase system health
- Dense layer of herbaceous and groundcover plants suppress unwanted species and protect the soil
Little Forests as Nature-Based Climate Solutions - Nature CanadaJoyce Hostyn
Little Forests are collaborations between plants, soil, organisms, land, climate, geology, & people. Disturbed land naturally returns to forest in 150 to 200 years. Because of the urgency of climate change, Dr. Akira Miyawaki designed a method that squeezes those 150 years into a 20-30 years.
What might a place where we park our car for an hour become?
What might a path, road, or active transport route become?
What might a parking lot become?
What might an apartment building become?
What might a school become?
What might a median become?
What might a front yard become?
What might our cities become?
Dr. Akira Miyawaki says that "Real forests made up of trees native to the area are three-dimensional, multi-layered communities having 30x the surface area of greenery of single-layered lawns, and have more than 30x the ability to protect against natural disasters and to conserve the environment."
Each of us is a node in a mycelial network of regeneration. Each little forest is a node in a mycelial network of regeneration.
Presented during "Learn How to Implement Nature Based Climate Solutions in your community" hosted by Nature Canada.
"Our world is made of systems within systems, an interconnected web of life more complex than humanity has the capacity to grasp all at once. It took me ages to realise that design was the main subject and that network science was the key to it all." Rosemary Morrow
"In many ways, the environmental crisis is a design crisis. It is a consequence of how things are made, buildings are constructed, and landscapes are used."
Sim Van Der Ryn & Stuart Cowan
Can Kingston become a City in a Forest?Joyce Hostyn
Imagine it’s 2030. Every child can look out their window and see trees (and the many creatures these trees support). On even the hottest days they can walk or bike along a tree-lined street to play, visit birds or hug a tree in a nearby forest. 3-30-300 builds climate resilience for extreme heat events.
No Mow May: Support Multispecies ResurgenceJoyce Hostyn
Celebrate No Mow May by rewilding your lawn. Rewilding isn't about curb appeal. It's about soul appeal. Think of rewilding as an embodied land acknowledgement supporting multispecies resurgence.
In our yards, our parks and along our streets we plant lines of lonely trees. But a tree is not a forest. Lonely trees are severed from their ecological communities—at the mercy of wind, weather and disease. Rewilding with Little Forests re-enchants our yards and our city with biodiversity... what Robert MacFarlane calls “the wondrous, teeming, calamitously threatened variety & variability of life on Earth, sometimes measured by species richness.”
Re-enchanting our gardens and our citiesJoyce Hostyn
How, by rewilding, might we invite more wonder into our gardens? Our gardens are shared spaces, communities of beings. Who visits? Who doesn't? Why? What moments invite enchantment and wonder? This winter, start your rewilding journey by discovering the stories of the beings with whom you share your garden. We'll explore how rewilding might change who we become as gardeners.
Our beautiful wild pollinators need help! Support bees, butterflies and other pollinators by converting your lawn into a meadowscape or let your lawn grow wild!
Wildscaping: break up with your lawn, invite in the wild Joyce Hostyn
Climate change is forcing us to rethink our approach to gardening, our relationship with plants and how we belong to place. Our weather is becoming more variable with wetter springs, drier summers, colder winters and more extreme storms. Let’s adapt our gardening style for a changing climate, drawing inspiration from local landscapes and indigenous flora to create sustainable, resilient gardens that welcome wild beings into our cities.
Rip out your lawn and replace it with a food forest. How to design a nut or fruit tree guild. Includes planting palettes for a black walnut guild, native plant guild, asian inspired guild, medicinal guild, medieval guild, ornamental guild, apple guild, pear guild and apple guilds.
Layering wildscapes: designing with plant communitiesJoyce Hostyn
When designing wildscapes, you need to think like a walnut, see like a squirrel, be like a bee and forage like a bird. Wildscapes replicate the layered structure of wild ecosystems to maximize biodiversity, habitat, resilience & beauty.
We now know that our century long quest for the perfect lawn is contributing to our climate emergency. It's time to reimagine curb appeal. Natural climate solutions offer immense possibility for helping Kingston achieve its strategic goals. Presentation to Kingston's EITP Committee.
Forest this being is: becoming forest stewards in a changing climateJoyce Hostyn
As gardeners, we've been colonized. We plant lonely trees, pines in lines and cookie cutter landscapes. How can we rewild ourselves and our approach to gardening? How can we learn to see forests as beings? How can we become forest stewards in a time of climate change?
how to design an edible landscape: unleash your inner gardenerJoyce Hostyn
Whether you have a tiny yard or a large lot, you can have a beautiful garden and eat it too! Edible landscapes filled with trees, shrubs, berries and perennial vegetables are a beautiful, sustainable method of growing food for yourself, increasing biodiversity, and attracting birds.
How to design a beautiful edible forest gardenJoyce Hostyn
Whether you have a small space or a large lot, you can have a beautiful garden and eat it too. Edible forest gardens mimic natural forests, but edibles are prioritized in plant selection. They're a natural, sustainable method of growing food for yourself, providing a habitat for wildlife and beautifying your home.
How to design a beautiful garden that attracts birds Joyce Hostyn
“Birds are good ecological indicators. If you have a diverse native bird population, it’s a sign that the ecosystem as a whole is healthy.” Convert your lawn to a beautiful, bird friendly garden. Biodiverse gardens provide the food niches, nesting sites, shelter, water, and safety that our native birds (and insects) need.
Design for dreams not needs: who do you want your customers to become?Joyce Hostyn
Who do you want your customer to become? Who do you want your coworkers, your organization, your employees, your children, your community, your country, the world to become? What gifts do you have? What gifts do they (those you are designing for) have? To answer these questions well is to discover your own dream. To answer these questions well is to uncover the dreams of those you are designing for.
Who do I want you to become? Someone who dreams beautiful dreams. Someone who helps others dream beautiful dreams. Someone who designs for dreams.
For it is through beautiful dreams that we will create more beautiful organizations, communities, and the more beautiful world our hearts know is possible.
Despite spending vast amounts of time and money on employee engagement, engagement metrics remain stagnant. What if, instead of obsessing about how to increase employee engagement, how to improve and position your employer brand, or how to fight the war for talent, you instead put serious effort into thinking about how to improve and position your employees?
the art of creativity: asking provocative questionsJoyce Hostyn
Since we live in the world our questions create, "the most interesting thing you can do in life... is to call into question the rules of the game.” Questions make the impossible possible, help the unknown become known, and transform paradigms. To transform yourself, transform your organization, or transform the world learn the art of asking provocative questions.
Employee Communities: Community Centric ChangeJoyce Hostyn
Customer Experience starts with the employee experience, but changing the employee experience can be very difficult. Most change methods are still based on an outdated top-down rational view of organizational change. How can we rewire organizational DNA to create great customer experiences? How can we shift the hearts, minds and behaviors of every employee? These are the questions we're wresting with as we rethink our approach to employee experience. Our new strategy is centered on an employee community of peers that we are promoting through internal content marketing. It might be working. Presented at CXPA Members Insight Exchange.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
12. Is it clear how to I have a stake in
start? What I can Understand sharing this.. How can I
What’s my role? How
do? culture. Don’t feel share my ideas on
will it affect me?
my job is threatened how it can be
Does it improve my Successfully
by sharing. Can I personalize it improved?
work? Do I have support? completing important
activities. Works the to match the way I
way I expect. Trust it. Confident work & become Why isn’t everyone
Have a personal What’s my manager Does it make me more efficient? using it? That would
my stuff is safe and
mobile phone for saying about it? feel stupid or make it even more
secure.
keeping in touch frustrate me? Give Feel supported, know useful to me!
with family. up if bad experience who to ask if have How else can I
What’s are benefits
or expectations not a question or run Confidence increases leverage this in my
to the organization?
met. into a problem. with each success. work? Evangelize. Coach.
Use web at home. Do I care?
past experience become aware first use decide to learn build experience become proficient champion
what else I’ve used learn about it how do I get started? is this working for me? intermittent use it’s how I do things advocate to others
Consult binders of Who else is using it Perceived usability, Good feedback and Clear perception of Extend training to Participate in user
procedures. & what are they usefulness, value security increase value. cover additional groups.
saying about it? determines confidence. functionality and
willingness to move reveal new
Poor perception of Adjust configurations Make it addictive to
to next stage. opportunities to
enterprise apps based Campaign (posters, Learning material or provide additional use and share.
on prior experience. town halls, videos) leverage.
based on department training and support
outlining clear vision Design for good first and role. based on experience. Support champions
Store documents in & benefits. Spread impressions – and provide channels
email, personal drive, positive stories. visually appealing, fit to help spread WOM.
Support through local Reinforce value.
and shared drive. to activity, easy to champions familiar Spread positive
Design to fit role. use, wow factor. with role, activities, Involve in designing
stories, reinforce
and department. organizational fit, future versions.
Conduct interviews, Leverage social Training, job aids, ensure ongoing
surveys, focus groups influence. and support for management support. Capture success
to understand quick success.
experiences and stories.
activities.
14. deploying ECM*
… planning means changing
minds not making plans
deploying technology
* Enterprise Content Management
15. from hoarder to sharer
mine ours
unsafe/loss of control safe/have control
only of value to me of value to others
lack confidence or trust in system have confidence & trust in system
it pays to hoard it pays to share
21. homo economicus
(econs)
store as much
memory as big blue
willpower
of Gandhi think like
Einstein
22. system 2, the rider
homo economicus (econs)
what does this do?
how much does it cost (time, money, effort)?
how does it compare?
what are the features?
23. economics is (now) about emotion and psychology*
Robert Shiller, Professor of Economics, Yale University
24. system 1, the elephant
homo behaviorus
how does this make me feel?
how will it affect me?
what are other people doing?
does it provide meaning or pleasure?
26. change management is in need of a transformation
through an improved understanding of
how humans interpret their
environment and choose to act
The Inconvenient Truth About Change Management, McKinsey
37. it’s MY information
(ownership) afraid they won’t
it’s it’s
What do they not secure
if I keep it, only I know
where it is, so the
THINK MINE!
find something
MINE! might need it, will MINE!
company needs me the wrong
docs will person may
be lost see it
go through it later
insecure and whatwon’t this tell you about their beliefs?
they does
don’t trust
understand it too hard to I know it won’t get lost or
I don’t have I might need it now anyone else
my job is in jeopardy use DM destroyed if I keep it
time or later (giving-up to preserve it
because now I have I don’t have I don’t have time
or lack of control)
to share my assets time someone will be to clean up
I need to
irresponsible with I am busy & just give
I’m insecure and need the fear of loss have it
the info if I share is it mandatory to me more disk space,
feeling of power of being of status I’ll deal with it later
share? if not, I won’t
“the one with the info” I’ll lose control no one else may need it what if I need to
I’ll be
What do they of…?
hoarder needs it someday do use it again?
What they
laughed at
FEEL overwhelmed &
not important now
it might get lost. won’t
be able to find it SAY
(resistance to using & W.I.P. not completed. I’m
what emotions & learning new tech) quotes & defining words?
not done yet. Judged by
attitudes? protective others.
I might need If I share it, it won’t be
it’s my work suspicious threatened this one day mine & others will get to
I am going to save use it for FREE
need the security everything to cover
loss of control I know where
blanket my bleep
vulnerable (may everything is
anxious
not be needed) What do they create other it’s confidential
stonewall
info oh, but I have gone back
DO?
I need hoarders
worried to my <stuff> 10 years &
control
find out how different groups of users perceive the world…
keep everything to it’s been useful
insecure
easy to find actions & behaviors? feel in control stuff in boxes/file
the info needs
cabinets
what stories are they telling themselves?
to be controlled
carry everything on
big inbox (everything kept since
save all to desktop keeps multiple a stick or laptop
no time to check if it can be
copies/iterations deleted)
50. You can't transfer funds
Let me walk you through
until you go through these
these steps to authorize
steps to authorize the
the account.
account.
83% higher quality
73% lower effort
51. large packages, plates, and serving bowls increase how
much a person serves and consumes by 15% to 45%
52. we’re more likely to make a decision or take an action if it’s
consistent with our identity
53. tax relief war on terror
death tax
most Americans vote their identity, not their beliefs
Don't Think of an Elephant! Know Your Values and Frame the Debate by George Lakoff
62. 3 we take mental shortcuts when
making decisions
63. when asked a cognitively demanding question involving
uncertainty, we answer an easier question instead
Illustration Mick Brownfield, for the Guardian
65. our thinking is influenced by what is personally relevant,
recent, or salient
66. governments are more likely to allocate resources in a way
that fits with people's fears rather than in response to the
most likely danger
67. Target question Heuristic question
How happy are you with your life these What is my mood right now?
days?
How much would you contribute to save How much emotion do I feel when I think of
an endangered species? dying dolphins?
How popular will the president be six How popular is the president right now?
months from now?
How should financial advisors who prey How much anger do I feel when I think of
on the elderly be punished? financial predators?
This woman is running for the primary. Does this women look like a political winner?
How far will she go in politics?
Daniel Kahneman, Thinking Fast and Slow
69. is it a good story? measure of success for System 1 is the
coherence of the story our brain creates
70. what to do?
attribute substitution
confirmation bias
availability bias
salience
mental shotgun
71. increase fear of a bad outcome by reminding people of a
related situation in which things went wrong
by hindesite, flickr
72. increase confidence by reminding people of a similar
situation in which everything worked out for the best
by Dano, flickr
73. not much
seamless RM
custom interfaces
easy sells smash hits
behavior change
Enterprise Connect workflow with
(just like drives) notifications
rough spots long hauls
seek out easy sells and smash hits
a lot
low high
payoff (degree of what’s in it for me)
77. 4 we’re not good at knowing what
we want & why we do things
78. the one we pick when
we don’t have to the one we pick when
explain ourselves we have to justify our
reasons
people think they know why they like the things they like and
why they feel the way they feel
79. what we think we’re
going to choose
what we actually
choose
we overly discount the future, valuing immediate rewards
80. how happy we think
we’ll be how happy we
actually are
someone else’s experience trumps our own prediction
by MSVG and The U.S. Army, flickr
81. The real problem is
Archie Bunker,
he needs to be a little
softer, more nurturing,
more of a caring father.
having to our preferences cause us to move away from
more innovative or radical ideas
83. can you show me
how you went
can you show about trying to find
it? did you know that if
me how you
you add it to your
save?
favorites, you can
search sucks drag & drop…
it’s slow
there are too many
clicks
if they’re complaining about something specific ask for a
recent example or, better yet, ask them to show you
84. avoid asking “what do you want” or “why do you like this”…
instead co-design, prototype, test, and pivot
85. Why?
Why?
Why?
Why?
Why?
don’t accept surface explanations… look to the real root of
why people do things (like hoard)
by aloshbennett, flickr
93. reserve my seat for 2 Euro
default change increased revenue by
$40 million annually
94. …information on efficient use didn’t reduce water consumption, but when
residents received a home visit and asked to commit to reduce use, ¾ of them
made the commitment… water consumption dropped by more than 50%
by MelvinSchlubman, flickr
95. when we choose for ourselves, we are far more committed
to the outcome (by a factor of almost 5 to 1)
96. what to do?
loss aversion
endowment effect
status quo bias
defaults
commitments
105. 6 we’re shaped by our social ties
and environment
106. the brain experiences the workplace first
and foremost as a social system
David Rock
107. mirror neurons allow us to understand actions, intentions,
and social meaning of other people’s behaviors and
emotions
The Empathic Civilization, Jeremy Rifkin
108. the human brain is a social organ… organizational change
provokes sensations of physical discomfort
115. threatened with info about
taxes go to good works
punishment for
like education, police
noncompliance
offered help if they were 90% of Minnesotans
confused or uncertain already complied, in full,
about how to fill out the with their obligations under
forms, the tax law
only one which had an
effect on taxpayer
compliance
116. what to do?
social status
social proof
scarcity
relatedness
fairness
perceived authority
128. When introducing information management or
collaboration how would you shift hoarders to sharers?
mine ours
unsafe/loss of control safe/have control
only of value to me of value to others
lack confidence or trust in system have confidence & trust in system
it pays to hoard it pays to share
131. Brainstorm how you could address
obstacle or
using pattern or card
opportunity
to achieve desired change
concept from MAO Model
132. Brainstorm how you could address
obstacle or lens, pattern,
opportunity using card
to achieve desired change
concept from MAO Model using mental notes
133. Brainstorm how you could address
obstacle or lens, pattern,
opportunity using card
to achieve desired change
concept from MAO Model using design with intent toolkit