Social Media in 2016 - 10 trends to note
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Notes from a presentation at the University of Oregon on 3rd March 2016 exploring take up of social media and key questions this poses for news publishers and journalists.
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Social Media in 2016 - 10 trends to note
- 1. 10 trends to note Damian Radcliffe > @damianradcliffe March 2016 Social Media in 2016
- 2. 1. Varying levels of take-up
- 3. 2. In the US most online adults on social
- 4. 3. Led by young people
- 6. 5. FB has higher reach + frequency of use
- 7. 6. Driving new publishing methods on FB
- 8. 7. And other platforms "The challenge is not to get the story published, but to get the story into people’s feeds — into their Twitter timelines, into their inbox and into their chat." - Zach Seward, Quartz ----------------- Buzzfeed gets: • 50% referrals via mobile • 75% via social BBC News Video on Instagram
- 9. 8. But we see demographic differences
- 10. 9. Incl. users repurposing networks
- 11. 10. Plus new ethical dilemmas
- 12. Who would be a publisher?
- 14. Disruption of traditional business models
- 15. Audiences not paying for online news Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year ? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app). Base: All markets 2015 – UK: 2149; Germany: 1969; Spain: 2026; Italy: 2006; France: 1991; Denmark: 2019; Finland: 1509; USA: 2295; Urban Brazil: 2033; Japan: 2017: Ireland: 1501; Australia: 2042.
- 16. Potential Impact
- 17. Smartphones are changing news consumption. How do you get – and keep – audience attention? Can innovation from legacy media operators be fast and good enough to compete with the disrupters? How do I best work with disrupters given the indirect way (search, social) audiences find content? And finally… Can I make it pay? Questions for Industry
Editor's Notes
- 10 trends What's the biggest social networks - Top 3? Numbers? http://marketingland.com/wp-content/ml-loads/2014/11/social-media-networks-icons-ss-1920.jpg
- Surprises? * FB family * Instagram bigger than Twitter. Tumblr? * Chinese networks http://wearesocial.sg/wp-content/uploads/2016/01/Slide036.png
- If you're online you're on social... http://www.smartinsights.com/wp-content/uploads/2015/04/Screen-Shot-2015-10-12-at-15.48.00.png
- Slight leveling off http://www.smartinsights.com/wp-content/uploads/2015/04/Screen-Shot-2015-10-12-at-15.47.15.png
- Less than 2/3 total pop on social Only half on mobile Here's the scope for growth
- FB daily usage FB fatigue, real, but still popular https://d28wbuch0jlv7v.cloudfront.net/images/infografik/normal/chartoftheday_3740_social_media_engagement_n.jpg
- What is this? Why introduced? Why's this an issue for publishers? FB also including embedded video / autostart + 360 videos (Occulus Rift) http://rack.2.mshcdn.com/media/ZgkyMDE1LzA1LzEzL2FkL05CQ05ld3NGQkluLmM1OTEyLmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/3b9790f2/f46/NBCNewsFBInstant.jpg
- Video on Social major source of growth Explain how they work - where idea came from BBC Instagram: http://www.websitemagazine.com/images/blog/instafax.jpg
- Challenge for publishers - diversity of networks Diff tools Diff demographics http://www.globalwebindex.net/blog/snapchat-was-the-fastest-growing-social-app-of-2014 https://twitter.com/damianradcliffe/status/581536707037773824
- Unexpected outcomes http://image.slidesharecdn.com/howqataruseswhatsappsnapchatandothersocialmediaplatformsfinalfinal-141201040129-conversion-gate01/95/how-qatar-uses-whatsapp-snapchat-and-other-social-media-21-638.jpg?cb=1417415178
- "I had to speak to someone," Mir said. "I was alone in my flat. I put the video on Facebook. That was my error." Mir said he left the video on Facebook for as little as 15 minutes before thinking the better of it and taking it down. It was too late. The footage had already been shared across the site and someone uploaded it to YouTube. Less than an hour after Mir removed the video from his page, he was startled to find it playing across his television screen. http://bigstory.ap.org/article/5e1ee93021b941629186882f03f1bb79/ap-exclusive-witness-paris-officers-death-regrets-video Medium: https://medium.com/@emhub/respecting-the-eyewitness-learning-lessons-from-the-paris-shootings-a1391a7cbe23 http://www.theguardian.com/world/2015/jan/12/man-regrets-stupid-decision-to-publish-shocking-film-of-paris-policemans https://www.facebook.com/time/posts/10152658102531491
- It's pretty tough keeping up to date And second guessing On going challenges/impacts
- With growth of social on mobile http://static1.1.sqspcdn.com/static/f/1348613/25817213/1420224969150/MEW+slide+1.jpg?token=KXnBq8ufr2fTVVUJSD%2FETZFIYDo%3D
- How is journalism paid for? Used to be print revenues. Falling thru floor. https://thehigherlearning.files.wordpress.com/2014/06/1f440-newspaper.jpg
- Digital not making up the gaps
- How long will print last? http://pressclubdallas.com/wp-content/uploads/2015/09/newspapers-are-dead.gif