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The Internet & the Arts: How new technology affects old aesthetics 4.22.08 Mary Madden Pew Internet & American Life Project Presented to: Chicago Wallace Audience Engagement Network
Who we are…
Where we live…
Watching the online audience grow ,[object Object],[object Object],[object Object],[object Object]
Older adults still less likely to be online October-December 2007
Education still matters, too… October-December 2007
Then and Now… 2000 5% with broadband at home 50% owned a cell phone =slow and stationary connections 2008 55% with broadband at home 80% own a cell phone =fast and mobile connections
Mobile access goes mainstream 62% of Americans have some experience with “on the go” access to digital data and information
Does technology improve our lives? 59 Your ability to do your job 79 Your ability to learn new things 81% Your ability to keep in touch with friends and family Source: Pew Internet & American Life Project April 2006 Survey. N=3,355 for internet and cell phone users. Margin of error is ±2%. 55 Your ability to work with others in your community or in groups you belong to 55 Your ability to share your ideas and creations with others 55 The way you pursue your hobbies or interests “ A lot” or  “ Somewhat” How much, if at all, have communication and information devices improved … Attitudes about information technology
What’s the big deal with Web 2.0?
How many of us are participating?   19 37 8 9 11 12 18 Those who have done at least one: Create or work on your own online journal or blog Take material you find online – like songs, text, or images and  remix them into your own artistic creation Create or work on webpages or blogs for others Create or work on your own webpage Post comments to an online news group or website Share something online that you created yourself, such as your own artwork, photos, stories, or videos % - Adult Internet Users User-generated content creation activities:
Content Creation: Age tells a different story
Youth of today, arts audiences of tomorrow
Today’s Teen – Born 1990 Personal computers are 15 years old  Tim Berners-Lee writes World Wide Web program
Today’s Teen – First Grade 1996   Palm Pilot goes on the market
Today’s Teen –  Fourth Grade 1999 ,[object Object],[object Object]
Today’s Teen – Starts Middle School 2001 Wikipedia comes online…
Today’s Teen – Middle School iPods storm the market…
Today’s Teen – Middle School 2003 Skype - 2003
Today’s Teen – Starts High School 2004 Podcasts – 2004
Today’s Teen – Sophomore Year 2005 YouTube – 2005
Today’s Teen – Junior Year 2006 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Profiles: Switchboards for social life
Lesson #1: Get Creative ,[object Object],[object Object],[object Object]
Lesson #2: Start Conversations ,[object Object],[object Object],Teen content creators solicit feedback
Lesson #3: Reinforce Relationships ,[object Object],[object Object]
Lesson #4: Cultivate Semi-public Spaces ,[object Object],[object Object],Teens are skilled navigators of the semi-public Web
Sites to watch:  Ning http://www.ning.com
Sites to watch:  The Point http://www.thepoint.com/
Sites to watch:  Yelp http://www.yelp.com
Arts audiences run broad and deep ,[object Object]
And artists are all around us! ,[object Object],[object Object],Pew Internet & American Life Project, “Artists, Musicians and the Internet”  2004
Frequent arts attendees  <3  digital media ,[object Object],[object Object],Research from LaPlaca Cohen, 2007
Research meets practice:  Arts Marketing
Making the most of Web 2.0:  Stagework
Stagework : “From page to stage…”
San Francisco Symphony:  Keeping Score
Music & Art:  Make your own associations
Create false scarcity:  Artists Den
Community as content:  mnartists.org
Move beyond your site:  Library of Congress
Regroup and Rethink… ,[object Object],[object Object],[object Object]
Take this as you go… ,[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The internet and_the_arts_4.22.08

  • 1. The Internet & the Arts: How new technology affects old aesthetics 4.22.08 Mary Madden Pew Internet & American Life Project Presented to: Chicago Wallace Audience Engagement Network
  • 4.
  • 5. Older adults still less likely to be online October-December 2007
  • 6. Education still matters, too… October-December 2007
  • 7. Then and Now… 2000 5% with broadband at home 50% owned a cell phone =slow and stationary connections 2008 55% with broadband at home 80% own a cell phone =fast and mobile connections
  • 8. Mobile access goes mainstream 62% of Americans have some experience with “on the go” access to digital data and information
  • 9. Does technology improve our lives? 59 Your ability to do your job 79 Your ability to learn new things 81% Your ability to keep in touch with friends and family Source: Pew Internet & American Life Project April 2006 Survey. N=3,355 for internet and cell phone users. Margin of error is ±2%. 55 Your ability to work with others in your community or in groups you belong to 55 Your ability to share your ideas and creations with others 55 The way you pursue your hobbies or interests “ A lot” or “ Somewhat” How much, if at all, have communication and information devices improved … Attitudes about information technology
  • 10. What’s the big deal with Web 2.0?
  • 11. How many of us are participating? 19 37 8 9 11 12 18 Those who have done at least one: Create or work on your own online journal or blog Take material you find online – like songs, text, or images and remix them into your own artistic creation Create or work on webpages or blogs for others Create or work on your own webpage Post comments to an online news group or website Share something online that you created yourself, such as your own artwork, photos, stories, or videos % - Adult Internet Users User-generated content creation activities:
  • 12. Content Creation: Age tells a different story
  • 13. Youth of today, arts audiences of tomorrow
  • 14. Today’s Teen – Born 1990 Personal computers are 15 years old Tim Berners-Lee writes World Wide Web program
  • 15. Today’s Teen – First Grade 1996 Palm Pilot goes on the market
  • 16.
  • 17. Today’s Teen – Starts Middle School 2001 Wikipedia comes online…
  • 18. Today’s Teen – Middle School iPods storm the market…
  • 19. Today’s Teen – Middle School 2003 Skype - 2003
  • 20. Today’s Teen – Starts High School 2004 Podcasts – 2004
  • 21. Today’s Teen – Sophomore Year 2005 YouTube – 2005
  • 22.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Sites to watch: Ning http://www.ning.com
  • 29. Sites to watch: The Point http://www.thepoint.com/
  • 30. Sites to watch: Yelp http://www.yelp.com
  • 31.
  • 32.
  • 33.
  • 34. Research meets practice: Arts Marketing
  • 35. Making the most of Web 2.0: Stagework
  • 36. Stagework : “From page to stage…”
  • 37. San Francisco Symphony: Keeping Score
  • 38. Music & Art: Make your own associations
  • 39. Create false scarcity: Artists Den
  • 40. Community as content: mnartists.org
  • 41. Move beyond your site: Library of Congress
  • 42.
  • 43.
  • 44.

Editor's Notes

  1.