Social Media in 2016: key stats and trends

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Overview of where we've come from, and where we're going... with an emphasis on social media usage in the USA and some key emerging global trends and behaviours.

Internet

Usage, trends and developments
Damian Radcliffe > @damianradcliffe
May 2016
Social Mobile in 2016

Increasingly connected world
Driving new media behaviors. Opportunities/challenges for publishers and brands.

Global trend
“…the younger a Facebook user is,
the more likely they are to be using
the service more than once a day.
Overall, perhaps the most impressive
metric is that just 9% of Facebook’s
active users select the less-than-
weekly option. Compare that to sites
like Instagram and Twitter, where
about a quarter say this, and the
strength of Facebook is clear.”

Messaging apps increasingly important
Jan 16, based on number of monthly active users (in millions)

Driving publishing methods and priorities

Social Media becoming Increasingly video led
"The challenge is not to get
the story published, but to
get the story into people’s
feeds — into their Twitter
timelines, into their inbox
and into their chat."
- Zach Seward, Quartz
-----------------
Buzzfeed gets:
• 50% referrals via mobile
• 75% via social BBC News Video on Instagram

Companies responding to Vertical Viewing
Snapchat has
told the Daily
Mail that on
mobile,
“vertical
video ads
have up to
[nine times]
more
completed
views than
horizontal
video ads.”

What happens next?
A few quick thoughts….

Pew Internet Director Lee Rainie was asked to present about the state of social media, in particular how non-profit groups might think about using social media to promote their missions. He cites the newest data from Pew Internet Project surveys and describes how the “messaging environment” for non-profits is changing. He also describes how digital technologies affect the operations and outreach strategies of members of organizations. More: pewinternet.org

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nhiyenphan2005

可查真实(Monash毕业证)西澳大学毕业证成绩单退学买

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JeyaPerumal1

Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors. Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices. Features of Wireless Communication The evolution of wireless technology has brought many advancements with its effective features. The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication). Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.

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Understanding User Behavior with Google Analytics.pdf

SEO Article Boost

Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement. Traffic Sources Analysis: Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation. User Demographics Insights: Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates. Tracking User Engagement: Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged. Conversion Rate Optimization: Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions. Custom Reports and Dashboards: Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions. This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.

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原版仿制(uob毕业证书)英国伯明翰大学毕业证本科学历证书原版一模一样

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Social Media in 2016: key stats and trends

1. Usage, trends and developments Damian Radcliffe > @damianradcliffe May 2016 Social Mobile in 2016

2. Remember these… First… a little history

9. Any others?

10.

11.

12.

13.

14.

15.

16.

17.

18. Usage in 2016

19. Driven by mobile

20. Increasingly connected world Driving new media behaviors. Opportunities/challenges for publishers and brands.

21.

22. Globally a diverse picture

23.

24. But Facebook still leading the way…

25. Global trend “…the younger a Facebook user is, the more likely they are to be using the service more than once a day. Overall, perhaps the most impressive metric is that just 9% of Facebook’s active users select the less-than- weekly option. Compare that to sites like Instagram and Twitter, where about a quarter say this, and the strength of Facebook is clear.”

26. Messaging apps increasingly important Jan 16, based on number of monthly active users (in millions)

27.

28.

29. 83% of Snapchat users are under 35

30.

31.

32.

33. Usage in the USA

34. In the US most online adults on social

35. Led by young people

36. And Facebook

37. FB has higher reach + frequency of use

38.

39. Breadth and diversity of usage

40. Millennials are different….

41.

42. Emerging Trends/Issues

43. Huge VC interest: a new tech bubble?

44.

45. The new gatekeepers

46. Driving publishing methods and priorities

47. Changing how we find the news

48. And what we see…

49. Social Media becoming Increasingly video led "The challenge is not to get the story published, but to get the story into people’s feeds — into their Twitter timelines, into their inbox and into their chat." - Zach Seward, Quartz ----------------- Buzzfeed gets: • 50% referrals via mobile • 75% via social BBC News Video on Instagram

50. 360 video

51.

52. New services and innovations abound

53.

54. Opportunity for brands and celebs

55.

56.

57.

58. Companies responding to Vertical Viewing Snapchat has told the Daily Mail that on mobile, “vertical video ads have up to [nine times] more completed views than horizontal video ads.”

59.

60. What happens next? A few quick thoughts….

61. Social Media at/for work

62. And for customer service

63. News breaks on streaming apps

64. What else can we expect?

Editor's Notes

10 trends What's the biggest social networks - Top 3? Numbers? Image: http://cdn2.hubspot.net/hubfs/53/social_media-8.png
It's pretty tough keeping up to date And second guessing On going challenges/impacts
http://2.bp.blogspot.com/-eke9x3e-gS4/TcOQapvKGLI/AAAAAAAAAMU/Rkj04rJDGic/s1600/Friendster+2.JPG
https://pbs.twimg.com/media/CgfhwFTXIAAwYwG.jpg:large
http://i.huffpost.com/gen/1648245/images/o-SOCIAL-MEDIA-ARAB-SPRING-facebook.jpg
Sohaib Athar (@ReallyVirtual on Twitter) was just “an IT consultant taking a break from the rat-race by hiding in the mountains”, specifically Abbottabad, northern Pakistan. https://tctechcrunch2011.files.wordpress.com/2011/05/tweets.png http://1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com/wp-content/uploads/2011/05/really-virtual-3.jpg
http://remixtheory.net/remixImages/AnalyticsTime3.jpg It's pretty tough keeping up to date And second guessing On going challenges/impacts
https://assets.entrepreneur.com/content/16x9/822/20150806171757-social-media-iphone-apple-twitter-facebook-instagram.jpeg
With growth of social on mobile http://static1.1.sqspcdn.com/static/f/1348613/25817213/1420224969150/MEW+slide+1.jpg?token=KXnBq8ufr2fTVVUJSD%2FETZFIYDo%3D
Surprises? * FB family * Instagram bigger than Twitter. Tumblr? * Chinese networks http://wearesocial.sg/wp-content/uploads/2016/01/Slide036.png
http://www.globalwebindex.net/blog/whatsapp-usage-highest-in-latam
http://www.globalwebindex.net/blog/81-of-online-adults-have-a-facebook-account
http://www.globalwebindex.net/blog/80-percent-of-facebookers-visit-the-service-daily
http://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/
http://www.adweek.com/prnewser/wp-content/uploads/sites/8/2015/04/social-keyboard.jpg
If you're online you're on social... http://www.smartinsights.com/wp-content/uploads/2015/04/Screen-Shot-2015-10-12-at-15.48.00.png
Slight leveling off http://www.smartinsights.com/wp-content/uploads/2015/04/Screen-Shot-2015-10-12-at-15.47.15.png
Less than 2/3 total pop on social Only half on mobile Here's the scope for growth
FB daily usage FB fatigue, real, but still popular https://d28wbuch0jlv7v.cloudfront.net/images/infografik/normal/chartoftheday_3740_social_media_engagement_n.jpg
https://recodetech.files.wordpress.com/2015/03/screen-shot-2015-03-25-at-3-36-08-pm.png
In the past year, US teens have used Facebook, Twitter, Tumblr and Google + less than they did a year ago, although Facebook continues to be the most used single social network amongst this cohort.
It's pretty tough keeping up to date And second guessing On going challenges/impacts
http://venturebeat.com/wp-content/uploads/2015/02/Digi-Capital-unicorns-2015.png
Now: http://cdn.ulisesinteractive.com/edpformacion/size/w/260x650/img/2014/38/541c3e18782e6.jpg http://cache.emirates247.com/polopoly_fs/1.583314.1452176779!/image/image.jpg
What is this? Why introduced? Why's this an issue for publishers? FB also including embedded video / autostart + 360 videos (Occulus Rift) http://rack.2.mshcdn.com/media/ZgkyMDE1LzA1LzEzL2FkL05CQ05ld3NGQkluLmM1OTEyLmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/3b9790f2/f46/NBCNewsFBInstant.jpg https://www.design19.org/blog/wp-content/uploads/2015/10/ampproject_design19blog_big.gif
Video on Social major source of growth Explain how they work - where idea came from BBC Instagram: http://www.websitemagazine.com/images/blog/instafax.jpg
FB added this in Sept 2015 http://newsroom.fb.com/news/2015/09/introducing-360-video-on-facebook/
Online video is the most lucrative component of digital advertising. As video ads generate more revenues than their photo and text based counterparts, Facebook is trying to incorporate more and more video oriented content to bring in more ad dollars. Research firm, Forrester Research projects digital ad revenues to touch $12.6 billion by 2019. http://www.zacks.com/stock/news/212689/facebook-fb-goes-full-throttle-with-live-video-viewing
http://betanews.com/wp-content/uploads/2015/05/periscope-android.jpeg
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=imgres&cd=&ved=0ahUKEwjuvZehtf3LAhUD7BQKHS3HAk0QjRwIBw&url=http%3A%2F%2Frecode.net%2F2015%2F10%2F26%2Fsnapchats-new-money-maker-discover-channels-for-advertisers%2F&psig=AFQjCNFY9D1SS98hW_H_feLlGVpifOTaoQ&ust=1460149057070424
http://www.adweek.com/files/2015_Oct/james-bond-snapchat-hed-2015.png
https://d3bg2441si4wp3.cloudfront.net/wp-content/uploads/2015/07/23185645/snapchat-roundup-vertical.jpg
http://www.bttf.net/v/vspfiles/photos/ADVANCE-C-2.jpg
https://tctechcrunch2011.files.wordpress.com/2016/04/dsc05478.jpg?w=680&h=451
http://mobilemarketingmagazine.com/wp-content/uploads/2015/08/messaging-apps.png

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Editor's Notes