Social Media Update Paul Webster (Twitter : @watfordgap) 24th April 2012
Social Media is .... . media rich, interactive, content served based on preferences,open for comments, conversations WITH visitors encouraged.Web 2.0=Social Media=New Media=Social Networking
Social Networking – the numbers• Of all the websites visited in UK, 2 are Social Networks - Google (9.5%), Facebook (6.6%), YouTube (3.5%), ebay (1.9%), WinMail (1.4%). Google = 91% of search traffic. (HitWise – Feb 2012)• 96% of aged 18-35 on one or more network• Of the 48.6 million adult population (ONS), 77% have a Facebook profile, 66% are YouTube users, 32% are on Twitter and 16% have a presence on LinkedIn. (Umph Sept 2011 – sample of 2,400 adults)• 50% of Facebook users view their page daily and (February 2012)• YouTube 2nd most popular way to search for content. 48hrs is uploaded every minute• One to watch? Pinterest visits up from 50k to over 300k in 1 month. (Nov 2011 Comscore)
Social Networking – the numbers • Average social network user is aged 37 • LinkedIn its 44, Twitter 39, Facebook 38 & Bebo 28 (typical user younger) • 52% of Facebook users are 18 to 34 yrs • However of active social networking users, 55% of those over 65 are on Facebook & 19% of all users are over 45 • 55% aged 18-34 check their social networks at least once a day (June 2011) • 30% check their status as soon as they wake up, 81% never turn their phone off (Aug 2011) So, its not a passing phase, but it is important that organisations direct effort to the right network(s) http://bigbible.org.uk/2011/12/social-media-infographic/#.Tt6yloSrmSo (From – Ofcom, www.clickymedia.co.uk & www.hitwise.com)
Use of social networks is 23% of time spent on internet in UK, 159% increase in last 3 years. 76% of iPad users also have a desktop PC, but 9% bought one to replace their desktop / laptop Mobile web access will eclipse wired by 2015, 17% of UK households already use phone as primary web access Facebook mobile increased by 100% in last year Android OS use grown from 5% to 47% (Dec 2009 to Dec 2011). Apple is 30%, Symbian <5%. (ComScrore Aug 2011) Over 25 million Increase from 31% (2010) to 45% (2011) of people whosmartphones in use in UK connect to Internet from phone/tablet (ONS – Aug 2011) 51.3% of phone market (Ofcom Aug2011 / ComScore Dec2011) 59% access social network, 49% to buy, 12% to check-in 43% of users have downloaded an app Bite-sized learning & volunteering whilst commuting 70% would give up alcohol for a week rather than phone
Events AS they happen not AFTERwards200 million registered users180 million tweets posted per day7 million users in UK40% of tweets are from mobilesHootsuite / Tweetdeck to manage itA place to listen & respond to people. Togenerate wider awareness of what orgdoes & draw an audience to your site
Its Relational not Transactional So, Social Networking“The Conversational Web”, not a Broadcast. is the leveller.Listen more than you talk – and interactLink and Share, and Share again – this keeps Increases INCLUSIONthe conversations flowing. Share other peoples and givesnews more than your own (maybe 10 to 1) Communities a voiceWere all “content creators”. Our message is asvalid as anyones – whatever size organisation.Our campaigning voice can be just as loudIncreased Reach - traditional reporting barriersbroken down and communities empoweredComment and Feedback – agree or disagree, asthis builds a community around a topicImmediacy - what took days, takes hours, whattook minutes takes seconds! Common CraftBe Helpful – Be Generous - Say Thank You - What is Social Media VideoShare and you’ll be amazed what you get back!
Use by InfrastructureOrganisations back in 2010 NAVCA Survey 117 Chief Officers - June 2010 28 (23.9%) 35 (29.9%) 47 (40.2%) 7 (6.0%) 0 (0.0%)
Urban Forum Member Survey 2011. About types of social media use
Inclusion – Voluntary Sector audience• Social networking shouldnt replace face to face communication• Although 77% of households are connected and 30.1million people access the internet every day (ONS 2011 / 2010), 8.4 million people have never been online• Of this, 31% in low income households and 45% have no post 16 qualifications• 75% in BME communities don’t use internet regularly• 43% put off using social media due to jargon• Away from populated areas broadband and even 3G access can be difficult (33% < 2mbps in Penrith & Borders)• 1200+ partners pledged to help people get online, find what they want online & then stay online. Resources to help become a Digital Champion
Social Media Mini HealthcheckCarried out by organisations before social media visitCurrent methods• 81.8% communicate messages clearly some or all the time• Primary method of communicating with members is e-mail bulletin sent monthly (47%) or weekly (32%)• Primary way of listening to members views is through ad-hoc requests (47%) or meetings (35%)• 35% of organisations have a Communications plan• But 83% of organisations dont have a social media plan• And only 6% of organisations have social media guidelines
Social Media Mini HealthcheckCarried out by organisations before social media visitUse of social media• For communicating to members. Used a lot, Facebook (17%), Twitter (10%) & Flickr (6%), a little Facebook (44%), Twitter (37%) & YouTube (22%)• For listening, Facebook (5%) & Twitter (5%) a lot and Facebook (50%), Twitter (32%), Blogs (17%) a little• Cloud tools to increase productivity, little knowledge of Hashtags, RSS, Digg, Scribd & Slideshare• Tools used a little Google Docs (10%) and Eventbrite (31%)• Greatest need. Ways to Measure Effectiveness (88%) & Better ways to Communicate (82%)
The problems organisations raisedWhere to startKnowledge / ConfidenceFearCapacityAccessTimeCostDo we really have to?
The best website for the job• Choose the way to convey message. – Audio → Images → Video – See Audioboo, Flickr, Pinterest, Bambuser, Youtube• Choose the context to engage with audience. – Blog → Facebook → Twitter• Choose a useful (FREE) tool/s to help streamline work – Finding out → Letting people know → Running events – See Survey Monkey, MailChimp, Eventbrite
Finding OutSurvey Monkey What it is - online survey website - drag and drop questions - simple tick-box or grids - multi-users
Finding Out - Survey Monkey Paid for version includes ...What it does- generate graphs- download spreadsheets- event feedback forms- logic based on responses
Finding Out Survey MonkeyFeedback on how it has been of benefit to organisations- finding out more about what members needs are- as a post-event feedback system- useful graphs for presentations & funding bids- timesaving vs annual paper based survey- also see www.polleverywhere.com
Letting People Know MailChimpWhat it is- mailing list management- e-bulletin design- engagement stats- segmented subscribers
Letting People Know MailChimpWhat it does- emails sent smoothly avoid spam- handles bounces automatically- use templates or build own- easy import from Excel
Letting People Know MailChimpFeedback on how it has been of benefit to organisations- build & import lists of supporters & group / segment- sign-up forms to embed on website- template based design of campaigns & for re-use- track e-bulletins sent, bounced, opened and clicked- social media integration and reach measurement
Running Events EventbriteWhat it is- online event management- step by step process- free if event is free- booking, maps, tickets incl
Running Events EventbriteWhat it does- embed on website- attendee books online- send email reminders- link with Mailchimp- badges & check in lists
Running Events EventbriteFeedback on how it has been of benefit to organisations- manual process of handling booking eliminated- attendance emails and reminders are automatic- badges and sign-in sheets printed- link into Mailchimp to contact groups of contacts- also use with Doodle to select a date
Social Media Surgery http://www.youtube.com/watch?v=6_xf_Y37yNQPeople who want to see change +People who use social media =Organisations inspired in new waysof using technologyInformal (Tea & Cake too!)No Lectures, No Selling, Locally ledDerby, Nottingham, Your area next?
New way to interact – a Quick Response from visitors – QR Codes Letting people know how to get involved in volunteering ...http://www.nottinghamcvs.co.uk/files/Get%20involved%20-%20volunteer.docCreate with - http://qrcode.kaywa.com/ : Read with - http://redlaser.com/ (app) Works well for ... Bear in mind … - Direct to difficult web address - No major benefit on a web page - Print media & flyers - Check location has connection - FREE to create and use - Needs smart phone - Current buzz - Check link hasnt changed
Add This (e.g. NAVCA) for sharing and tracking links with others on line ...Show all thechannels on yourmain home page
Whats next?Bite-sized Consumption of learning & informationMobile Tablets & Phones is only growingVisual Image & Video based content dominateVirtual Google Glass – Virtual & ImmersiveSmart NFC Near Field Communication paymentsBut we should always ask, How is this relevant to thesector and how will it help work with communities
Measuring Success- Check how many times links are clicked if using Bit.ly- Listen whats said about your organisation using Topsy- Monitor. Google Analytics, Facebook Insights &Wordpress page visits- Measure. Tweetreach, Twitalyzer, SocialBro, www.twentyfeet.com- Visualize. Infographics on Visual.y, My Social StrandBUT …. real success is not just about the numbers- Tell stories of real people and real changes- Find out how people heard about you- Build relationships & success by joining in conversations- Social media presence an reflection of your organisation- Engage press, funders, authorities with pictures and video- Say Thank You!
email@example.com Paul Webster (Twitter : @watfordgap) Thank You