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An introduction to Social Media


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An introduction to social media including use statistics, a tour of various tools, and ways to streamline the time managing the tools.

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An introduction to Social Media

  1. 1. An Introduction toSocial Media<br />Nancy HeltmanDirector of Marketing and AdministrationSocial Media EvangelistVirginia State ParksDepartment of Conservation and Recreation<br />
  2. 2. Once Upon a Time ….. (1996)<br />
  3. 3. It’s not just nerds anymore ….<br />
  4. 4. First there was the web<br />The internet expanded the public’s access to news, information, entertainment<br />Web 1.0, or web, refers to the first stage of the World Wide Web linking webpages with hyperlinks. (1993)<br />Wikipedia<br />
  5. 5. Then there was Web 2.0<br />The public was empowered to comment on and share that content and their opinions of the content with their friends. <br />Since 2004, Web 2.0 has been the term used to describe social web, especially the current business models of sites on the World Wide Web<br />Wikipedia<br />
  6. 6. Social Media is all about sharing content and relating with your fans.Your fans share your content with their friends and it creates a new dynamic to advertising.<br />
  7. 7. Statistics<br />Great Source for social media and web 2.0 statistics<br />Pew Internet and <br />American Life Project<br /><br />
  8. 8. 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn.<br />under age 30: 61% use social networking sites on a typical day.<br />Ages 50-64, 32% use social networking sites on a typical day.<br />The number of those using social networking sites has nearly doubled since 2008 and the population of SNS users has gotten older<br />
  9. 9. 92% of SNS users are on Facebook<br />On a given day: <br />15% of Facebook users update their status. <br />22% comment on another’s post or status. <br />20% comment on another user’s photos. <br />26% “Like” another user’s content. <br />10% send another user a private message<br />
  10. 10. 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in groups, compared with 56% of non-internet users.<br />Moreover, social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants. <br />
  11. 11. “One of the striking things in these data is how purposeful people are as they become active with groups.”<br /> “Many enjoy the social dimensions of involvement, but what they really want is to have impact. Most have felt proud of a group they belong to in the past year and just under half say they accomplished something they couldn’t have accomplished on their own.”<br />
  12. 12. 13% of online adults use Twitter 6/2011, (up from 8% in November 2010). <br />95% of Twitter users own a mobile phone, and half of these users access the service on their handheld device.<br />
  13. 13. African Americans and Latinos continue to have high rates of adoption of the service. <br />25% of online African Americans use Twitter at least occasionally, with 11% doing so on a typical day.<br />Twitter use by internet users ages 25-34 has doubled since late 2010 (9% to 19%)<br />Usage by ages 35-44 has also grown significantly (from 8% to 14%).<br />
  14. 14. Smart Phone Usage – being social on the go<br />35% of Americans own smart phones<br />Some 87% of smartphone owners access the internet or email on their handheld<br />68% do so on a typical day<br />25% of smartphone owners say that they mostly go online using their phone, rather than with a computer. <br />
  15. 15. Social Media Tools<br />Blogs<br />
  16. 16.
  17. 17. Virginia State Parks Blog<br />
  18. 18. Micro Blogging<br />
  19. 19. Social Networking<br />
  20. 20. Picture Sharing<br />
  21. 21. Video Sharing<br />71% of online adults now use video-sharing sites <br />
  22. 22. Streaming<br />
  23. 23. Mobile<br />42% check local weather reports<br />37% find local restaurants or other businesses<br />30% get information or news about their local community<br />24% check local sports scores and get updates<br />22% get information about local traffic or public transportation<br />19% get or use coupons or discounts from local stores<br />15% get news alerts about community sent via text or email<br />
  24. 24. QR Codes<br />Allows easy access to mobile ready sites from print media, fliers and signs<br />QR code maker:<br /><br />
  25. 25.
  26. 26.
  27. 27. Time Saving Tools<br />Desktop Social Media Monitoring<br />
  28. 28. Scheduling Tools<br />
  29. 29. Posting Tools<br />
  30. 30. Important Considerations<br />Social media is all about being SOCIAL. That means your staff need to share content and interact. <br />While most of the tools are free – you have to spend time adding content, monitoring, responding, SOCIALIZING<br />
  31. 31. Start with a plan. <br />Pick the social media sites that will have the most impact reaching your audiences<br />Doing social media badly is worse than not doing it at all<br />
  32. 32. Social Media Policy<br />We in DCR's Virginia State Parks believe in transparency and engaging the public. Public comments made on our blogs and other social media portals are valuable. However, we reserve the right to restrict comments. We consider the following when restricting comments:<br />
  33. 33. Inappropriate and offensive comments will be deleted. Parks are family friendly venues, and comments and posts must pertain to their users. <br />Comments meant to belittle, demean or bully others will be deleted, as will those that are spiteful or discourteous.<br />
  34. 34. Posts and comments that are irrelevant to Virginia State Parks will be deleted. Our social media account administrators determine which comments, photos, videos, posts and other user-submitted content are inappropriate or offensive. Administrators also decide when to remove or disapprove user-submitted content pertaining to places and attractions outside Virginia State Parks or of no general interest to park visitors. Our admin team is the final arbiter on relevancy.<br />
  35. 35. We welcome criticism and the opportunity to address complaints in public forums. Continued comments regarding the same complaint or made on posts that are unrelated to the complaint's topic, however, will be deleted. We provide a forum for complaints, but complaints must pertain to the given post or blog.<br />
  36. 36. Twitter Follow Policy<br />We generally follow those who follow us on Twitter. We reserve the right to not follow accounts that seem to be for spamming, are not identified with an avatar, or have descriptions that aren't adequate for us to tell whether or not the account is family friendly. <br />
  37. 37. We won't follow those with lewd or inappropriate avatars. Accounts focused on topics irrelevant to Virginia State Parks or our mission may not be followed. For example, accounts with a description that implies ways to get more followers, forex currency trading, or get-rich-quick schemes, etc., would not be followed even if those with such accounts mention family and similar interest as well. <br />
  38. 38. Our decision on whether or not to follow a Twitter account is often based on limited information so those who feel we were wrong about not following them should send us a message.<br />We also reserve the right to discontinue following those with accounts we deem to be not family friendly or in violation of the above criteria. We also may block accounts that "spam the timeline" or persist in sending us messages even though we are not following them. <br />
  39. 39.
  40. 40. REFERENCES<br />Smartphone Adoption and Usage <br />by Aaron Smith<br />Pew Internet and American Life Project<br />Jul 11, 2011<br /><br /> <br />Social networking sites and our lives <br />Jun 16, 2011by Keith Hampton, Lauren Sessions Goulet, Lee Rainie, Kristen Purcell<br />Pew Internet and American Life Project<br /><br /> <br />Twitter Update 2011 <br />by Aaron Smith<br />Pew Internet and American Life Project<br />Jun 1, 2011<br /><br /> <br /> <br />
  41. 41. The Social Side of the Internet <br />by Lee Rainie, Kristen Purcell, Aaron Smith<br />Pew Internet and American Life Project<br />Jan 18, 2011<br /><br /> <br />71% of online adults now use video-sharing sites <br />by Kathleen Moore<br />Pew Internet and American Life Project<br />Jul 26, 2011<br /><br /> <br />How mobile devices are changing community information environments <br />by Kristen Purcell, Lee Rainie, Tom Rosenstiel, Amy Mitchell<br />Pew Internet and American Life Project<br />Mar 14, 2011<br /> <br /> <br />
  42. 42. VIDEOS:<br /> <br />Social Media Revolution 2011 video<br /><br /> <br />Social Media in Plain English<br /><br />The World of Social Media in 2011 - All The Statistics, Facts and Figures<br /> <br /><br />  <br />The Internet, circa 1996 <br /><br /> <br />  <br />Virginia State Parks Social Media Policy<br /><br />