Building digital support systems. Digital communications trends 2016 and beyond, seminar, 28 January 2016
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Jo Wolfe, director of digital, Breast Cancer Care Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Building digital support systems. Digital communications trends 2016 and beyond, seminar, 28 January 2016
- 1. Building digital support systems Jo Wolfe @msjowolfe
- 2. Care, support and information from day one When you have breast cancer, everything changes. From the day you notice something’s not right to the day you begin to move forward, we’ll be here to help you through.
- 4. What it does… “Best of all was finding this forum as you can weep and wail on here when you don't want to show your distress to your family, you can ask ANY question and some wise woman who has experienced it will pop up and answer it for you and most of all, when you feel low or down, they will pick you up again with some reassuring words or dark humour.”
- 5. And some stats… Forum launch 1999. Since then it has become our biggest service for people affected and their families. Post frequency Someone posts in the forum every eight minutes. Busy times Used 24 hours a day. Busiest in evenings (8pm-10pm). 600k Visitors 45k Reg. Users 9k Active Users
- 6. 1999?
- 7. So why are ‘digital services’ a new trend for charities? 1. Digital device usage is established 2. NHS agenda for self-care 3. Digital transformation – push for charities help people through tech 4. Competitors from corporate world moving into this space
- 8. 1. Digital use • In 2014, UK smartphone use reached 70% • 75% of UK population goes online for health info • Over 100,000 health apps • By 2017 it’s estimated that the market will be worth $26 billion • There are an estimated 13.1 million users of wearables in the UK
- 9. 2. NHS agenda of self-care • 2014 report – Personalised Health and Social Care 2020 • National Information Board recommendations • NHS Alpha – new vision for NHS.UK
- 11. 3. Tech for good • Increased reach • Ability to scale more quickly (than face-to- face services) • Cost efficiencies? • Support new generation of clients • Convenient – devices and tools people are already using – e.g. wearables
- 12. 4. Competition • Many health apps from private companies – they’ll do it if we don’t
- 13. So what should you consider? 1. Be user-focussed and start with clients’ needs – co-creation 2. Funding can be tricky, are new funding models needed? 3. Change management within organisations 4. The role of the Digital Team
- 14. 1. User focus
- 16. 2. Funding • Expensive set-up and ongoing costs • Options: • Trusts • Philanthropists • Corporate sponsors • Advertising • Option to donate in-app…
- 17. … or through NHS Commissioners
- 19. Task Squad Case Study
- 20. 4. Role of your Digital Team
- 21. What’s our big idea?
- 23. @msjowolfe
- 24. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
- 25. Seminar 28 January 2016 London #charitydigital Digital communications trends for 2016 and beyond Sponsored by