Chris James, brand and ambassador manager, The Scouts
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Supporting social influencers to support their followers | Unlocking the powe...CharityComms
The Mix is a UK charity that provides support services to young people under 25 through multiple channels. It reaches over 3 million young people annually, including through social media where it has over 74,000 followers. The top articles and videos on its website focus on topics like mental health, relationships, and employment. The document discusses how The Mix partners with social influencers, celebrities, and other organizations to raise awareness, challenge stereotypes, and direct young people to its support services on important issues through engaging content. It provides statistics on the reach and engagement of several high-profile campaigns and collaborations with influencers.
Where will social influencer marketing go next? | Unlocking the power of soci...CharityComms
Tereza Litsa, social media manager, Lightful
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Campaigning: getting the most out of digital channels and tools - 52 Lives. S...CharityComms
Jaime Thurston, founder and CEO of 52 Lives
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...CharityComms
This document provides an overview of Macmillan Cancer Support's World's Biggest Coffee Morning fundraising event and tips for keeping the event fresh. Some key points:
- Coffee Morning is Macmillan's largest fundraising event, raising £29.7 million for cancer support.
- After 27 years, the challenge is maintaining interest as the event becomes an established part of society.
- Tips for keeping the event fresh include tailoring messaging and content for different audiences, tying activities to current news stories, developing new content like videos, and highlighting personal stories.
- The goal is to drive registrations to host events, encourage participation in events during Coffee Morning week, and inspire donations.
Creating content that works | Midlands Networking Group | 7 Feb 2017CharityComms
Anthony Tattum, MD at Big Cat
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Tips for developing anniversary campaigns that increase awareness and trust |...CharityComms
Paul Brown, director of marketing and communications, The Prince’s Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Show me the impact - Stroke awareness month. Integrated campaigns conference,...CharityComms
Anil Ranchod, deputy director of PR and communications, Stroke Association
Darren Walker, account director, Gorkana
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Demonstrating the value of PR beyond the volume of coverage. PR Network, 5 Ju...CharityComms
The document summarizes a stroke awareness campaign conducted by the Stroke Association in the United Kingdom. The campaign's goals were to raise awareness of stroke, encourage people affected by stroke to contact the Association, and grow the stroke community. Key activities included social media outreach, a mini-stroke prevention campaign, and promoting the Association's support services. The campaign was successful in increasing social media mentions, website visits, helpline calls and new members. It demonstrated the value of public relations in raising awareness and engagement around an important health issue.
Supporting social influencers to support their followers | Unlocking the powe...CharityComms
The Mix is a UK charity that provides support services to young people under 25 through multiple channels. It reaches over 3 million young people annually, including through social media where it has over 74,000 followers. The top articles and videos on its website focus on topics like mental health, relationships, and employment. The document discusses how The Mix partners with social influencers, celebrities, and other organizations to raise awareness, challenge stereotypes, and direct young people to its support services on important issues through engaging content. It provides statistics on the reach and engagement of several high-profile campaigns and collaborations with influencers.
Where will social influencer marketing go next? | Unlocking the power of soci...CharityComms
Tereza Litsa, social media manager, Lightful
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Campaigning: getting the most out of digital channels and tools - 52 Lives. S...CharityComms
Jaime Thurston, founder and CEO of 52 Lives
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...CharityComms
This document provides an overview of Macmillan Cancer Support's World's Biggest Coffee Morning fundraising event and tips for keeping the event fresh. Some key points:
- Coffee Morning is Macmillan's largest fundraising event, raising £29.7 million for cancer support.
- After 27 years, the challenge is maintaining interest as the event becomes an established part of society.
- Tips for keeping the event fresh include tailoring messaging and content for different audiences, tying activities to current news stories, developing new content like videos, and highlighting personal stories.
- The goal is to drive registrations to host events, encourage participation in events during Coffee Morning week, and inspire donations.
Creating content that works | Midlands Networking Group | 7 Feb 2017CharityComms
Anthony Tattum, MD at Big Cat
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Tips for developing anniversary campaigns that increase awareness and trust |...CharityComms
Paul Brown, director of marketing and communications, The Prince’s Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Show me the impact - Stroke awareness month. Integrated campaigns conference,...CharityComms
Anil Ranchod, deputy director of PR and communications, Stroke Association
Darren Walker, account director, Gorkana
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Demonstrating the value of PR beyond the volume of coverage. PR Network, 5 Ju...CharityComms
The document summarizes a stroke awareness campaign conducted by the Stroke Association in the United Kingdom. The campaign's goals were to raise awareness of stroke, encourage people affected by stroke to contact the Association, and grow the stroke community. Key activities included social media outreach, a mini-stroke prevention campaign, and promoting the Association's support services. The campaign was successful in increasing social media mentions, website visits, helpline calls and new members. It demonstrated the value of public relations in raising awareness and engagement around an important health issue.
Journalists and social media: insights to help you improve sell-in | Making ...CharityComms
Philip Smith, head of content marketing and comms, Cision
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Better listening. Audience strategy conference, 26 May 2016CharityComms
Viki Cooke, founding director, BritainThinks
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Building an audience strategy from the ground up. Audience strategy conferenc...CharityComms
Al Scott, head of marketing, Anthony Nolan
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Homeless in a heatwave | PR moments: using cultural trends and seasonal event...CharityComms
Laura McLellan, head of business development, Evolve Housing + Support and Kate Beard, account director, Amazon PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Reversible poems campaign | PR moments: using cultural trends and seasonal ev...CharityComms
Lisa King, director of communications and external relations, Refuge
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
#March4Women: capitalising on an existing media moment to create change | Mak...CharityComms
Ruby Wright, press and PR manager and Jo Broughton, senior press officer, CARE International UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
#JustATampon, Plan UK. Social media campaigns I wish I'd done seminar, 25 Jun...CharityComms
James Barker, NSPCC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Why Snapchat should be part of your content strategy | Content marketing conf...CharityComms
This document discusses NICE's use of Snapchat to engage younger audiences. It summarizes NICE's Snapchat strategy, including posting about guidance, events, and media interviews. It details how they created geofilters and stories around antimicrobial resistance to reach their target 18-34 demographic. The Snapchat content was successful, receiving 200 story views, reaching 5,000 people with the geofilter, and growing followers by 300%. The document suggests identifying appropriate topics and exploring influencer partnerships for the future.
Wear a Waistcoat Wednesday | PR moments: using cultural trends and seasonal e...CharityComms
Rob Parker, digital content editor, Bloodwise
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Making the news in 2017 - what does it take to thrive in a post-print world? ...CharityComms
Tim Harrison, director of tracking and research and Jonny Harper, researcher, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Rainbow Laces: connecting with hostile audiences | 'Burst the bubble' - how d...CharityComms
Robbie de Santos, head of campaigns, Stonewall
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Designing a successful viral challenge campaign | Behind the headlines: getti...CharityComms
Amy Brett-Schneider, head of communication, Combat Stress
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What role does PR have in addressing the charity trust shortfall? PR in the d...CharityComms
Karen Barker, researcher, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Influencer marketing: the media trend that matters | Making the news conferen...CharityComms
Jane Hunt, co-founder and marketing director, JBH and Promise Moyo Jr, head of social, The Wall of Comedy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A journey to joined-up thinking. Integration: breaking down the silos confere...CharityComms
Zoe Grumbridge, head of fundraising and communications, Refugee Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shouting louder than Dr Google: establishing your brand as a trusted source o...CharityComms
Emma Rubach, advice and content manager and Helen Jefferies, health content editor, Asthma UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
ATTN is a media company that provides context and information to entertain and inform people about the world around them. It has a massive reach of over 3 billion monthly impressions and 850 million monthly video views. ATTN focuses on programming around generational passion points like health, innovation, and female empowerment. It produces content across various formats from short-form social videos to long-form documentaries. ATTN partners with brands to create co-branded content and experiences to drive awareness and action among its large, engaged audience of mostly college-educated millennials.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...hjc
The document summarizes presentations from Laisie Tu of HJC, Susan Halligan of the New York Public Library, and Misty Meeks of WSPA Canada on using social media effectively. Halligan discusses how the NYPL has expanded its social media presence, growing from 14,825 Facebook fans in 2008 to over 32,600 Twitter followers currently. She also highlights how the library uses social media for customer service and engagement. Meeks reviews how WSPA Canada uses social media for campaigns and fundraising, obtaining 50% of donations for Haiti relief from new donors. She stresses experimentation and integration across social media platforms.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...mistymeeks
The document summarizes presentations from Laisie Tu of HJC, Susan Halligan of the New York Public Library, and Misty Meeks of WSPA Canada on using social media effectively. Halligan discusses how the NYPL has expanded its social media presence, growing from 14,825 Facebook fans in 2008 to over 32,600 Twitter followers currently. She also highlights how the library uses social media for customer service and engagement. Meeks reviews how WSPA Canada uses social media for campaigns and fundraising, having generated over 600,000 impressions on Twitter for its Haiti relief efforts. Both emphasize the importance of social media integration, customization, experimentation, and measurement of key metrics.
Engagement starts at home... using storytelling to connect and inspire your c...CharityComms
Michelle Baillie, senior communications and marketing officer, The Children's Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social media smarts | Strategic social media in Wales | Wales Networking Grou...CharityComms
This document discusses strategic social media planning and provides tips for social media campaigns. It outlines objectives like building engagement, listening to conversations, and reputation management. Pros include one-on-one conversations and brand awareness, while cons can be high costs and labor. The document advises planning content type, audiences, and repurposing. It provides an example of securing influencers in Wales that reached over 10 million people. Finally, it discusses community management, localizing content, and crisis response.
Social Hive is a digital PR and advertising agency that specializes in storytelling. They use strategic frameworks like the Social Heartbeat framework and Storytelling framework to help brands design purpose-driven programs and tell brand stories. They provide services across research, digital design, social media marketing, content creation, and media planning. They have experience working with brands like eBay India, Sony Mobile, Australian High Commission, and Volkswagen India to create engaging social media campaigns and build communities through consistent storytelling.
Journalists and social media: insights to help you improve sell-in | Making ...CharityComms
Philip Smith, head of content marketing and comms, Cision
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Better listening. Audience strategy conference, 26 May 2016CharityComms
Viki Cooke, founding director, BritainThinks
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Building an audience strategy from the ground up. Audience strategy conferenc...CharityComms
Al Scott, head of marketing, Anthony Nolan
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Homeless in a heatwave | PR moments: using cultural trends and seasonal event...CharityComms
Laura McLellan, head of business development, Evolve Housing + Support and Kate Beard, account director, Amazon PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Reversible poems campaign | PR moments: using cultural trends and seasonal ev...CharityComms
Lisa King, director of communications and external relations, Refuge
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
#March4Women: capitalising on an existing media moment to create change | Mak...CharityComms
Ruby Wright, press and PR manager and Jo Broughton, senior press officer, CARE International UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
#JustATampon, Plan UK. Social media campaigns I wish I'd done seminar, 25 Jun...CharityComms
James Barker, NSPCC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Why Snapchat should be part of your content strategy | Content marketing conf...CharityComms
This document discusses NICE's use of Snapchat to engage younger audiences. It summarizes NICE's Snapchat strategy, including posting about guidance, events, and media interviews. It details how they created geofilters and stories around antimicrobial resistance to reach their target 18-34 demographic. The Snapchat content was successful, receiving 200 story views, reaching 5,000 people with the geofilter, and growing followers by 300%. The document suggests identifying appropriate topics and exploring influencer partnerships for the future.
Wear a Waistcoat Wednesday | PR moments: using cultural trends and seasonal e...CharityComms
Rob Parker, digital content editor, Bloodwise
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Making the news in 2017 - what does it take to thrive in a post-print world? ...CharityComms
Tim Harrison, director of tracking and research and Jonny Harper, researcher, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Rainbow Laces: connecting with hostile audiences | 'Burst the bubble' - how d...CharityComms
Robbie de Santos, head of campaigns, Stonewall
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Designing a successful viral challenge campaign | Behind the headlines: getti...CharityComms
Amy Brett-Schneider, head of communication, Combat Stress
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What role does PR have in addressing the charity trust shortfall? PR in the d...CharityComms
Karen Barker, researcher, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Influencer marketing: the media trend that matters | Making the news conferen...CharityComms
Jane Hunt, co-founder and marketing director, JBH and Promise Moyo Jr, head of social, The Wall of Comedy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A journey to joined-up thinking. Integration: breaking down the silos confere...CharityComms
Zoe Grumbridge, head of fundraising and communications, Refugee Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shouting louder than Dr Google: establishing your brand as a trusted source o...CharityComms
Emma Rubach, advice and content manager and Helen Jefferies, health content editor, Asthma UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
ATTN is a media company that provides context and information to entertain and inform people about the world around them. It has a massive reach of over 3 billion monthly impressions and 850 million monthly video views. ATTN focuses on programming around generational passion points like health, innovation, and female empowerment. It produces content across various formats from short-form social videos to long-form documentaries. ATTN partners with brands to create co-branded content and experiences to drive awareness and action among its large, engaged audience of mostly college-educated millennials.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...hjc
The document summarizes presentations from Laisie Tu of HJC, Susan Halligan of the New York Public Library, and Misty Meeks of WSPA Canada on using social media effectively. Halligan discusses how the NYPL has expanded its social media presence, growing from 14,825 Facebook fans in 2008 to over 32,600 Twitter followers currently. She also highlights how the library uses social media for customer service and engagement. Meeks reviews how WSPA Canada uses social media for campaigns and fundraising, obtaining 50% of donations for Haiti relief from new donors. She stresses experimentation and integration across social media platforms.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...mistymeeks
The document summarizes presentations from Laisie Tu of HJC, Susan Halligan of the New York Public Library, and Misty Meeks of WSPA Canada on using social media effectively. Halligan discusses how the NYPL has expanded its social media presence, growing from 14,825 Facebook fans in 2008 to over 32,600 Twitter followers currently. She also highlights how the library uses social media for customer service and engagement. Meeks reviews how WSPA Canada uses social media for campaigns and fundraising, having generated over 600,000 impressions on Twitter for its Haiti relief efforts. Both emphasize the importance of social media integration, customization, experimentation, and measurement of key metrics.
Engagement starts at home... using storytelling to connect and inspire your c...CharityComms
Michelle Baillie, senior communications and marketing officer, The Children's Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social media smarts | Strategic social media in Wales | Wales Networking Grou...CharityComms
This document discusses strategic social media planning and provides tips for social media campaigns. It outlines objectives like building engagement, listening to conversations, and reputation management. Pros include one-on-one conversations and brand awareness, while cons can be high costs and labor. The document advises planning content type, audiences, and repurposing. It provides an example of securing influencers in Wales that reached over 10 million people. Finally, it discusses community management, localizing content, and crisis response.
Social Hive is a digital PR and advertising agency that specializes in storytelling. They use strategic frameworks like the Social Heartbeat framework and Storytelling framework to help brands design purpose-driven programs and tell brand stories. They provide services across research, digital design, social media marketing, content creation, and media planning. They have experience working with brands like eBay India, Sony Mobile, Australian High Commission, and Volkswagen India to create engaging social media campaigns and build communities through consistent storytelling.
Skills for Life: Rebranding Scouts for a digital ageCharityComms
Chris James, brand and ambassador manager at Scouts
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Developing a media plan for Parkinson’s Awareness Week | Keeping it fresh - g...CharityComms
Ruwani Purcell, head of campaigns, media and PR, Parkinson's UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The presentation was part of the Funding Conference in London on Monday 23 February 2015.
These presentations were part of the main plenary. Slides include Peter Lewis, Andrew Morris and Craig Dearden-Phillips MBE presentations.
Find out more about the Funding Conference from NCVO: https://www.ncvo.org.uk/training-and-events/funding-conference/workshops
Social media for DCLG digital championsAlexis Bailey
This document provides information about using social media for engagement by the Department for Communities and Local Government (DCLG). It discusses DCLG's social media strategy, channels, best practices for content, and case studies. It also covers tools for measuring engagement and success on social media platforms. The document is intended for digital champions and provides guidance on social media strategy, implementation, and evaluation.
Pride in London community open meeting 23 February 2017Pride in London
Pride in London holds three Open Meetings each year to report back to the community and to provide members of the community the opportunity to ask questions and find out more about our plans for Pride.
This open meeting revealed results from 2016's event and an update on plans for 2017 and the chance to ask questions. Updated included about the Parade, stages, Pride Festival, UK Black Pride and more.
The discussion was moderated by the chair of the independent Community Advisory Board.
Social media – the risk of not investing enough. Making the case for comms wo...CharityComms
Gail Scott-Spicer, director of marketing and communications, The Scout Association
Lynn Roberts, digital communications manager, The Scout Association
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Presented on Thursday 7 September at the NCVO Campaigning Conference 2017.
Jarina Choudhury, volunteering consultancy development officer, NCVO
Chris Lawes, media officer, Gingerbread
Chris Reed, director of volunteer mobilisation, British Red Cross
Grant Fisher, director, Model Westminster
Jude Anane-Agyei
Louise Peim, support network manager, Endometriosis UK
If you would like to find out more about our training and events, visit our website at https://www.ncvo.org.uk/training-and-events.
How to Create Exponential Growth For Your Brand/Company on Social MediaEvan Boser
This powerpoint was made for a presentation given by Paris Marketing to Meridian Intl Center at Seven Hills Foundation.
Paris Marketing
Instagram.com/ParisMarketing
Facebook.com/ParisSocialMedia
Twitter.com/ParisGetsSocial
Breakout F: Building a brand within a brand. CharityComms
The document discusses Wooden Spoon's Arctic Challenge campaign to build awareness of their brand and affiliation with rugby. They set a World Record by having celebrities wear woolly hats. This successful campaign increased awareness through PR reach of over 500 million people and social media engagement. It led to a 26% increase in website visitors and over 700% increase in online membership in the first two months. While the campaign was a success in raising awareness, the document recommends clearly defining objectives, testing ideas, and being flexible for future campaigns.
The document discusses how The Scout Association in the UK uses video to demonstrate its impact and promote flexible volunteering opportunities. It has over 500,000 members, including both youth and adult volunteers. Surveys found that scouting helps members develop skills and is viewed positively by employers. The association worked with an agency to create a video highlighting its brand values, diversity, and benefits to both youth members and communities. The video launched at the annual meeting and online, and resulted in increased membership and views on YouTube. The association believes video is an effective way to convey emotion and promote scouting's impact.
This document outlines Failte Ireland's digital strategy. It discusses 5 key pillars: 1) growth goal, 2) strategic imperatives, 3) digital strategy, 4) initiatives, and 5) areas of focus. Under initiatives, it describes the Dublin Now project which aimed to promote Dublin to UK social influencers through an adaptive content model. It provides statistics on the project's reach and engagement across various digital channels. It also describes the trade capability program to enhance digital skills. The areas of focus are listed as education to empower trade businesses and a shift to an encouragement content model.
Managing national and regional crises | Reputation management | PR Network | ...CharityComms
Emma Thorogood, media manager at The Trussell Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
YouthNet and 1000Heads showcase how they used WOM to put sex and drink on the...WOMMA UK
The document summarizes a word-of-mouth marketing campaign by TheSite.org to raise awareness of their online resources for youth. The campaign focused on influencing students through offline immersion and events to drive online conversation. It involved creating branded drinks and partnering with student unions to integrate messaging and start peer-to-peer discussion of issues like excessive drinking. The campaign was successful in getting TheSite.org's message to new audiences and establishing word-of-mouth and student advocates, which will be a continued part of their strategy going forward. Measurement of word-of-mouth impact and continued momentum were noted as areas for future improvement.
GlobalGiving's Online Fundraising Workshop in BeijingGlobalGiving
This document summarizes a workshop on online fundraising strategies presented by representatives from GlobalGiving. Some key points covered in the workshop include:
- An introduction to online fundraising and crowdfunding platforms like GlobalGiving that allow nonprofits to raise funds online from global donors.
- Strategies discussed for nonprofits to create an identity and marketing campaign on GlobalGiving, including developing clear goals and stories to engage donors. Maximizing existing networks and relationships to promote campaigns was also covered.
- An overview of GlobalGiving's model, results, and benefits it provides to partner organizations, such as access to a large donor base and corporate partnerships. Success stories from Chinese organizations that raised funds through
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
The document provides information on various media and communications services offered by Media Trust to support charity projects, including:
1) Open courses, training sessions, and consultancy on marketing, PR and media relations led by industry professionals.
2) Productions of award-winning films for charities and broadcasting of 500 new charity films per year on the Community Channel and online platforms.
3) The Community Newswire service which distributes charity press releases for free to media organizations after being written up by journalists.
Using Social Media to Market your services - ACS Community Symposium - Laila ...Marketing Success
This document provides an overview of using social media to market services. It discusses setting the scene by outlining changes affecting businesses and the importance of online marketing. It then covers getting started with social media, knowing your audience, developing a social media strategy, popular social media platforms like Facebook, Twitter, Instagram and analytics. The document aims to help businesses understand social media marketing and provides tips, tools and next steps.
Similar to Using influencers to maximise your brand potential | Unlocking the power of social influencers | Seminar | 24 Jan 2019 (20)
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
Stephen Follows, creative director, Catsnake and Madhu Parthasarathi, digital campaigns manager, Unicef
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How framing is changing the rules of charity commsCharityComms
Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Applying behavioural insights to commsCharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating a new sea story - a first aid kit for ocean communicationsCharityComms
The document discusses creating effective communication strategies for raising awareness about ocean conservation. It recommends establishing that the ocean has health, showing how human health is connected, communicating past harms, focusing on solutions and stewardship, being creative, and repeating key messages. The Marine CoLAB aims to cultivate public understanding of ocean systems and solutions through collaboration, experimentation, and framing issues around shared values. Their "changing health" story and reframing the ocean as the planet's body or climate's heart are presented as promising communication approaches.
This document summarizes trends affecting charities and nonprofit organizations. It discusses how the COVID-19 pandemic may accelerate changes to flexible working arrangements. Younger generations are having different views of charities that organizations need to understand. While Brexit continues to impact politics, charities must work to build relationships with new MPs and consider how to engage Conservative voters. Mental health and environmental issues are rising up public and political agendas. Charities are experimenting with pop-up events and spoken word audio to engage new audiences.
What defines us? The importance of authentic communicators and the misconcept...CharityComms
Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?CharityComms
Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding social research insights into your communications and culture CharityComms
Kate Nightingale, head of marketing and communications and Francesca Albanese, head of research and evaluation, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
This document discusses a campaign by Fight for Sight called "20 Voices for 2020" that aims to raise awareness of the personal impact of sight loss in the UK. It will feature 20 supporter-generated videos sharing stories of how sight loss has affected people's lives. While supporter-generated content is authentic, it also poses risks like unsuitable language or poor storytelling. To address this, the document recommends carefully selecting case studies and having open conversations about language to guide stories in the right direction without compromising authenticity.
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
Grace Stokes, senior media officer and George Olney, stories manager, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
Francesca Corbett, press manager, Bowel Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis communications isn't always about the negativeCharityComms
Nicola Swanborough, acting head of external affairs, Epilepsy Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What opportunities does the new parliament offer charities?CharityComms
This document summarizes a report on opportunities for charities in the new UK parliament. It finds that Brexit, housing, education, and the economy top MPs' agendas. Conservative MPs were more likely to trust and engage with local charities. Face-to-face meetings and events were seen as the most influential ways for charities to contact MPs. The report advises charities to emphasize their local links and constituency-level impacts to appeal to Conservative MPs.
Indira awas yojana housing scheme renamed as PMAYnarinav14
Indira Awas Yojana (IAY) played a significant role in addressing rural housing needs in India. It emerged as a comprehensive program for affordable housing solutions in rural areas, predating the government’s broader focus on mass housing initiatives.
How To Cultivate Community Affinity Throughout The Generosity JourneyAggregage
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters — emphasizing trust, engagement, and community!
Presentation by Julie Topoleski, CBO’s Director of Labor, Income Security, and Long-Term Analysis, at the 16th Annual Meeting of the OECD Working Party of Parliamentary Budget Officials and Independent Fiscal Institutions.
karnataka housing board schemes . all schemesnarinav14
The Karnataka government, along with the central government’s Pradhan Mantri Awas Yojana (PMAY), offers various housing schemes to cater to the diverse needs of citizens across the state. This article provides a comprehensive overview of the major housing schemes available in the Karnataka housing board for both urban and rural areas in 2024.
The Power of Community Newsletters: A Case Study from Wolverton and Greenleys...Scribe
YOU WILL DISCOVER:
The engaging history and evolution of Wolverton and Greenleys Town Council's newsletter
Strategies for producing a successful community newsletter and generating income through advertising
The decision-making process behind moving newsletter design from in-house to outsourcing and its impacts
Dive into the success story of Wolverton and Greenleys Town Council's newsletter in this insightful webinar. Hear from Mandy Shipp and Jemma English about the newsletter's journey from its inception to becoming a vital part of their community's communication, including its history, production process, and revenue generation through advertising. Discover the reasons behind outsourcing its design and the benefits this brought. Ideal for anyone involved in community engagement or interested in starting their own newsletter.
Bharat Mata - History of Indian culture.pdfBharat Mata
Bharat Mata Channel is an initiative towards keeping the culture of this country alive. Our effort is to spread the knowledge of Indian history, culture, religion and Vedas to the masses.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
3. The UK’s largest mixed youth movement…
•Now 640,000 members including over
460,000 young people aged 6-18
•Over 160,000 adult volunteers
•Over a quarter of our movement is female
•55,000 young people on waiting lists
•In 98 of the UK’s 100 most deprived areas
•New skills for life strategy and brand
launched in 2018
•Aim to attract 50,000 more young people,
10,000 more leaders and 5,000 more Young
Leaders by 2023
4. Our Ambassadors help us…
• change perceptions
• gain influence
• extend our reach
5. What makes a great ambassador…?
•Role model
•Audience affinity
•Surprising
•Valued aligned
•Availability
•Reach
•Media skills
7. 11 Scout ambassadors
6 Facebook Lives reaching over 100,000
20+ videos
Support at key events
10+ media stories
1 Guinness World Record
10 million impressions for #SkillsForLife
9. Micro influencers
Informal network of around 20 individuals with social reach
and compelling voices
Blogs and interventions
Wider network of motivated supporters, using tools like Pack
‘The power of normal people’
The credible and believable voices
15. Empathy campaign
• A focused, multi-channel digital-first
campaign focused on empathy as a key skill for
life.
•Based on compelling research
•Day launched at 8.15am on BBC Radio 2 to
9.43 million people
•Blogs from Chief Scout and Chief Executive
•Activated partners, volunteer champions
•7 million people reached on social
•Videos viewed 400,000 times
16. What works?
Co-ordinated support from several ambassadors
around a single story
Facebook Lives
Providing ready made assets and sharing content on
own channels
Innovative ambassador events with a skills related
story
17. Building relationships
Clear understanding of brand and strategy
Regular updates and staying in touch
Networking events
Sharing metrics and success
Supporting ambassadors’ activity
Building events around ambassadors’ interests
Saying thank you…
20. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk