Daniel Gray, digital engagement manager, WaterAid
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The science of social: how to be relevant to a sceptical audience | The futur...CharityComms
Ellie Moore, senior engagement strategist, Don't Panic
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
If it's broken – let’s fix it: finding new ways to engage | The future of eng...CharityComms
Reuben Turner, creative partner, Good Agency
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Internal and external audiences: developing a strategy to engage hearts and m...CharityComms
Alina O’Keeffe, engagement manager, Sands, the stillbirth and neonatal death charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
GDPR – an opportunity for engagement and growth? | The future of engagement c...CharityComms
Kavya Kaushik, product manager, Sage Publishing and Daniel Fluskey, head of policy and external affairs, Institute of Fundraising
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social, political and economic trends you need to know about | The future of ...CharityComms
Michele Madden, managing director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Putting young people at the heart of marketing campaigns | The future of enga...CharityComms
Marnie Winter-Burke, senior digital marketing officer and James Barker, associate head, digital engagement, NSPCC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social on a shoestring. Small charities communications conference, 23 Septemb...CharityComms
Kirsty Marrins, digital communications consultant
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Building an audience strategy from the ground up. Audience strategy conferenc...CharityComms
Al Scott, head of marketing, Anthony Nolan
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The science of social: how to be relevant to a sceptical audience | The futur...CharityComms
Ellie Moore, senior engagement strategist, Don't Panic
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
If it's broken – let’s fix it: finding new ways to engage | The future of eng...CharityComms
Reuben Turner, creative partner, Good Agency
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Internal and external audiences: developing a strategy to engage hearts and m...CharityComms
Alina O’Keeffe, engagement manager, Sands, the stillbirth and neonatal death charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
GDPR – an opportunity for engagement and growth? | The future of engagement c...CharityComms
Kavya Kaushik, product manager, Sage Publishing and Daniel Fluskey, head of policy and external affairs, Institute of Fundraising
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social, political and economic trends you need to know about | The future of ...CharityComms
Michele Madden, managing director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Putting young people at the heart of marketing campaigns | The future of enga...CharityComms
Marnie Winter-Burke, senior digital marketing officer and James Barker, associate head, digital engagement, NSPCC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social on a shoestring. Small charities communications conference, 23 Septemb...CharityComms
Kirsty Marrins, digital communications consultant
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Building an audience strategy from the ground up. Audience strategy conferenc...CharityComms
Al Scott, head of marketing, Anthony Nolan
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The life online: using new technology to improve sexual health | The future o...CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Driving engagement and growth through segmentation. Engagement conference, 22...CharityComms
Alison Goldsworthy, head of supporter strategy and engagement, Which?
Shaun Roberts, supporters and promotions manager, Which?
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crowdfunding: more than just money. PR in the digital age conference, 3 Decem...CharityComms
Kate Eggleshaw, crowdfunding marketing manager, JustGiving
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shelter: building a successful supporter journey programme | The future of pu...CharityComms
Cate Kirkbride, head of brand marketing, Shelter and Tracy Griffin, executive director of marketing, fundraising and communications, Scope
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Co-creation for impact. Audience strategy conference, 26 May 2016CharityComms
James Tattersfield, head of strategy, Latimer Group
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What role does PR have in addressing the charity trust shortfall? PR in the d...CharityComms
Karen Barker, researcher, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
All back to 'why?' | The future of public engagement | Conference | 23 Feb 2017CharityComms
Charlie Peverett, brand strategist, Neo and Paul Macauley, story and identity person, Here
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How do we create amazing supporter experiences? Audience strategy conference,...CharityComms
Richard Spencer, director, Commission on the Donor Experience
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Merging social practices into one... and how a musical helped us find our way...SocialMedia.org
In his Brands-Only Summit presentation, Kaiser Permanente’s Vince Golla shares how a $55B health care organization uses social media to harmonize paid, owned, and earned channels.
He talks about how they've merged social between internal departments so that their content can coexist, no matter which department it comes from.
What can we achieve together? Audience strategy conference, 26 May 2016CharityComms
Tobin Aldrich, CEO, Misfit Foundation
Imogen Ward, chief executive, Lessons for Life Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Opportunity knocks. Integrated campaigns conference, 25 February 2016CharityComms
Marianne Hewitt, head of brand, Age UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016CharityComms
Gareth Ellis-Thomas, head of digital, Prostate Cancer UK
Sadie Crabtree, digital engagement manager, Prostate Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Measuring the value of PR in the digital age. PR in the digital age conferenc...CharityComms
Natasha Hill, client strategy director, Bottle PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Responding to emergency situations in the social age. PR in the digital age c...CharityComms
Samantha Thomas, communications manager, Greater Manchester Fire and Rescue Service
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
An NVPC working document to share the vision and strategy of developing a giving ecosystem in Singapore. We believe we need to re-think how we learn, define issues and solutions, and collaborate for greater impact.
How to leverage mobile technology and crowdfunding to engage more effectively with four generations of Canadian donors.
In this session, Michael Johnston, Founder and President at hjc, and Ken Kuhler, Interactive Strategy Manager at Blackbaud, cover the following topics:
• Mobile phone preferences and engagement habits of four generations of Canadian donors
• What crowdfunding is, and how it can help you fund your organization’s next big project
• Can’t-miss data, real-world examples, and useful tips for engaging with Canadian donors
Creating an Effective Social Media Strategy for your NonprofitDonorPath
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It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
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This presentation, done by Robert Evans of Evans Consulting Group, reviews the finer points of fundraising in the digital age that we currently live in. Learning how to stay current and cutting edge will help take a nonprofit's fundraising to the next level!
The life online: using new technology to improve sexual health | The future o...CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Driving engagement and growth through segmentation. Engagement conference, 22...CharityComms
Alison Goldsworthy, head of supporter strategy and engagement, Which?
Shaun Roberts, supporters and promotions manager, Which?
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crowdfunding: more than just money. PR in the digital age conference, 3 Decem...CharityComms
Kate Eggleshaw, crowdfunding marketing manager, JustGiving
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shelter: building a successful supporter journey programme | The future of pu...CharityComms
Cate Kirkbride, head of brand marketing, Shelter and Tracy Griffin, executive director of marketing, fundraising and communications, Scope
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Co-creation for impact. Audience strategy conference, 26 May 2016CharityComms
James Tattersfield, head of strategy, Latimer Group
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What role does PR have in addressing the charity trust shortfall? PR in the d...CharityComms
Karen Barker, researcher, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
All back to 'why?' | The future of public engagement | Conference | 23 Feb 2017CharityComms
Charlie Peverett, brand strategist, Neo and Paul Macauley, story and identity person, Here
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How do we create amazing supporter experiences? Audience strategy conference,...CharityComms
Richard Spencer, director, Commission on the Donor Experience
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Merging social practices into one... and how a musical helped us find our way...SocialMedia.org
In his Brands-Only Summit presentation, Kaiser Permanente’s Vince Golla shares how a $55B health care organization uses social media to harmonize paid, owned, and earned channels.
He talks about how they've merged social between internal departments so that their content can coexist, no matter which department it comes from.
What can we achieve together? Audience strategy conference, 26 May 2016CharityComms
Tobin Aldrich, CEO, Misfit Foundation
Imogen Ward, chief executive, Lessons for Life Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Opportunity knocks. Integrated campaigns conference, 25 February 2016CharityComms
Marianne Hewitt, head of brand, Age UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016CharityComms
Gareth Ellis-Thomas, head of digital, Prostate Cancer UK
Sadie Crabtree, digital engagement manager, Prostate Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Measuring the value of PR in the digital age. PR in the digital age conferenc...CharityComms
Natasha Hill, client strategy director, Bottle PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Responding to emergency situations in the social age. PR in the digital age c...CharityComms
Samantha Thomas, communications manager, Greater Manchester Fire and Rescue Service
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
An NVPC working document to share the vision and strategy of developing a giving ecosystem in Singapore. We believe we need to re-think how we learn, define issues and solutions, and collaborate for greater impact.
How to leverage mobile technology and crowdfunding to engage more effectively with four generations of Canadian donors.
In this session, Michael Johnston, Founder and President at hjc, and Ken Kuhler, Interactive Strategy Manager at Blackbaud, cover the following topics:
• Mobile phone preferences and engagement habits of four generations of Canadian donors
• What crowdfunding is, and how it can help you fund your organization’s next big project
• Can’t-miss data, real-world examples, and useful tips for engaging with Canadian donors
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
Nonprofits and Technology: Fundraising in the Digital AgeRoss Kasper
This presentation, done by Robert Evans of Evans Consulting Group, reviews the finer points of fundraising in the digital age that we currently live in. Learning how to stay current and cutting edge will help take a nonprofit's fundraising to the next level!
How to Reinvigorate Your Donor Base Using Peer to Peer FundraisingArrevaSoftware
Could your donor base use a pick me up? Are you searching for a renewed and rejuvenated set of fundraisers? Then look no further than the fundraising fountain of youth: peer to peer fundraising.
In a world where crowdfunding sites are just a click away, peer to peer fundraising has the ability to engage younger generations more easily than other, more traditional forms of fundraising.
During this webinar we will outline how peer to peer fundraising:
-Engages Gen Z and Millennial volunteers.
-Yields more gifts from Baby Boomer and Mature donors.
-Increases your organization's reach across social media.
-Helps to spread mission awareness to newer audiences.
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
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In this webinar Co-Founders of TappNetwork share how to determine your organization's top goals, identify how your website can be used to achieve your goals. and more.
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
Stephen Follows, creative director, Catsnake and Madhu Parthasarathi, digital campaigns manager, Unicef
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How framing is changing the rules of charity commsCharityComms
Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Applying behavioural insights to commsCharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Michele Madden, managing director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What defines us? The importance of authentic communicators and the misconcept...CharityComms
Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?CharityComms
Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding social research insights into your communications and culture CharityComms
Kate Nightingale, head of marketing and communications and Francesca Albanese, head of research and evaluation, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
Roisin Treacy, media and communications officer, Fight for Sight
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
Grace Stokes, senior media officer and George Olney, stories manager, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
Francesca Corbett, press manager, Bowel Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis communications isn't always about the negativeCharityComms
Nicola Swanborough, acting head of external affairs, Epilepsy Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Canadian Immigration Tracker March 2024 - Key SlidesAndrew Griffith
Highlights
Permanent Residents decrease along with percentage of TR2PR decline to 52 percent of all Permanent Residents.
March asylum claim data not issued as of May 27 (unusually late). Irregular arrivals remain very small.
Study permit applications experiencing sharp decrease as a result of announced caps over 50 percent compared to February.
Citizenship numbers remain stable.
Slide 3 has the overall numbers and change.
2. Changing normal
WaterAid is an international not-
for-profit, determined to make
clean water, decent toilets and
good hygiene normal for everyone,
everywhere within a generation.
Only by tackling these three
essentials in ways that last can
people change their lives for good
8. Reach Objective:
maximise density of
interaction with
supporters; both
potential and existing
Awareness Objective:
improve recall of
WaterAid brand
Understanding
Objective:
establish trust in
WaterAid - make clear
our vision of changing
normal, evidence
effectiveness of
expenditure,
demonstrate progress
we are making
Consideration
Objective:
convert awareness
and understanding into
intent to engage
Activation Objective:
increase levels of
active engagement –
giving, campaigning,
event participation,
volunteering, etc.
Exploration Objective:
increase second
engagement rates,
either within the same,
or another product
group
Influencing Objective:
encourage supporters
to advocate on our
behalf, using their own
brand to improve the
salience of WaterAid
brand
Brand Love Objective:
increase the number of
supporters who
consider WaterAid to
be the charity they
support above all
others
9. Reach Objective:
maximise density of
interaction with
supporters; both
potential and existing
Awareness Objective:
improve recall of
WaterAid brand
Understanding
Objective:
establish trust in
WaterAid - make clear
our vision of changing
normal, evidence
effectiveness of
expenditure,
demonstrate progress
we are making
Consideration
Objective:
convert awareness
and understanding into
intent to engage
Activation Objective:
increase levels of
active engagement –
giving, campaigning,
event participation,
volunteering, etc.
Exploration Objective:
increase second
engagement rates,
either within the same,
or another product
group
Influencing Objective:
encourage supporters
to advocate on our
behalf, using their own
brand to improve the
salience of WaterAid
brand
Brand Love Objective:
increase the number of
supporters who
consider WaterAid to
be the charity they
support above all
others
11. Global Citizens (GC)
A well-educated segment with strong cultural inclinations (‘culture vultures’) and a broad outlook. The core
group of international charity supporters with the highest potential to WaterAid
Traditional Believers (TB)
A valuable group of elderly people driven by faith / spirituality – an important segment for WaterAid to win
over
Thrifty Living (TL)
A group of financially-constrained parents and younger women with children - important from the point of
view of volume rather than value of donations to WaterAid
Digital Natives (DN)
A large and crucial segment of young technology-focused men – building engagement key for WaterAid
Healthy Image (HI)
A group with a proactive interest in nutrition and health – mostly middle-aged women with a comfortable
standard of living. A sizeable and important segment - scope to build engagement with WaterAid
Traditional Investors (TI)
Finance focused and traditional in their approach, TI mostly comprises older, retired men. They have a
strong domestic focus; hence, can be a challenging target for WaterAid
Audience
Segmentation
Audience
Segmentation
14. The web in 2017
Time spent online via a
connected device
doubled over the past
decade.
Two key drivers:
• Social networks with
bottomless feeds and
algorithms designed to
increase time spent.
• Mobiles allow individuals
to fill every waking
moment with updates,
notifications and chat.
15. The current UK ecosystem showed us key connection and enhancement
opportunities across orphaned channels and with earned content
*
*
*
Earned Paid
16. What we
knew about
our website
audience
70% of the views were concentrated on the
top 100 pages
17. Most popular journey on site was homepage>donate,
highlighting an audience that arrived primed and
ready to complete an action
18. The rest of the top 20 journeys were information
focused: gathering specifics on WaterAid and
opportunities to get involved
19. Very little of the key content, spread across various
pages, was consumed
21. The website is an integral touch point,
but it’s part of the ecosystem and no
longer the centre of it.
22. Our audience comes to us with purpose.
The website helps them achieve that
purpose.
23. What
needed to
change
• Move from WaterAid centric to audience centric
• Understanding audience intent and behaviours allowed
us to optimise the information for high and low
involvement through progressive disclosure.
• Pages deliver consolidated information in line with user
intent, with the option to delve deeper into specific areas
of interest.
• Responsive design to align the site with the behaviour of
our mobile majority of users, from which we expected an
increase across all key action metrics.
• Culture of test and learn imperative.
25. Experience design principles
1. Show me how I can make a difference
Put me at the centre of the WaterAid story
2. Help me understand the bigger picture
Show me how my contribution fits within the context of WaterAid's
approach
3. Let me decide how much detail I get
Give me the core information and allow me to discover more, if I
wish
4. Give me what I came for
Chances are I came to the site with purpose. Guide me towards it
5. Let me get involved, my way
Let me tell you how I'd like to contribute, and give me tools to do
so
26. 1. Minimal, clean and clear
2. Simple messaging. Not
overcomplicated
3. Affordance and space to allow content
to breathe
4. Relevant imagery
5. Clear calls to action
Visual design principles
27. 1. Answer: Why WaterAid?
2. Focus on empathy through storytelling
3. Use our individual voices
4. Audience centric and intent led
5. Highlight the progress alongside the
challenges
6. Build trust (accountability and
transparency)
7. Sense of collective/movement
Content principles
28. Inform
Audience type: I’ve never heard about
WaterAid or heard about them but am
unsure what they do and what they
stand for.
Page purpose: Educate and inform.
Build trust.
Actions: Read, invite to explore related
content or stories, but interrupt with ‘tiny
things to do’.
Header
Footer
Intro
Main Story Module
Exit A Exit B
Sign Up
Community
TRUST ACTIONINSPIRATION COMMUNITY
29. Discover
Audience type: I heard about
WaterAid and want to know what they
are up to. I am generally interested and
convinced.
Page purpose: Introduce options,
tease out things they can do.
Actions: Scan, search, filter and
interrupt with ‘spontaneous things to
do’.
Header
Footer
Intro
More
Quick Links / Resources
Filter
Related
Idea Idea Idea
TRUST ACTIONINSPIRATION COMMUNITY
Idea
Idea Idea Idea Idea
Blog Blog Story Story
30. Take action
Audience type: I know what this is
about. I want to get involved right now.
Page purpose: Inform and take action.
Actions: Choose and sign up. Do not
interrupt with context unrelated content.
Header
Footer
Intro
Related Ideas
Main Story
Overview Form Tips
SIGN UP
TRUST ACTIONINSPIRATION COMMUNITY
Idea Idea Idea Idea
32. 6 UX tips • The purpose defines the layout of the page
• Support sequential processing of information
• One primary call to action per page
• Form follows function. Function follows content.
Content follows strategy. Start with strategy!
• 2 to 3 clicks max to get where you want to be
• 2 options are better than many. Know what your
users want
33. Audience
feedback “A website that shuttles the gratified user smoothly
from engagement and inspiration to motivation and
action. In the Venn diagram of great storytelling, brand
engagement and intuitive UX, this site sits right in the
centre.”
Audience feedback
34. • E-commerce conversion rate uplift of 38% (Jan 17
vs Jan 18)
• Mobile conversion rate uplift of 144% (Nov-Jan 17
vs Nov-Jan 18)
• Website loads 26% faster
• More engaged sessions, longer session time
(+13%)
• Per-session £ value increased by 108%
• Better bounce rate
Results
41. 1. Site performed exceptionally well in Facebook ads - 4.61%
CTR among target audience of global citizens.
2. Overall Facebook reach was 790,305.
3. Site attracted 57,567 unique visitors and 19,850 email sign-
ups, double original target of 10,000.
4. 1,652 people signed the petition. Audience then taken into
personalised email journey designed to further engage and
convert.
5. UXUK award nomination.
“I think this is novel marketing. It made me think; and I am
looking forward to receiving the email about what I can do.”
“Great way to get user name and email info - touché.”
Results and
feedback
43. Campaign strategy
If we’re going to bring the fresh taste of clean water to 250,000
people, we’ll need a bit of fresh thinking
For too long, the British
public have felt distanced
from the dirty water crisis –
both geographically and
emotionally.
44. Not any more. This winter, we’ll show how we’re aiming to
bring clean water, decent toilets and good
hygiene to everyone, everywhere by
welcoming the public into Tombohuaun, a
community that encapsulates the global water
and sanitation crisis.
We’ll offer an interactive experience so that the
British public build a strong connection to
Tombohuaun. The residents will feel like
neighbours, each with their own aspirations
and talents. We’ll show that reaching
everyone, everywhere with clean water, toilets
and hygiene really is achievable in our lifetime
– one Tombohuaun at a time.
Welcome to
Tombohuaun
48. Talk to Sellu
• Our first experiment with
Facebook Messenger
automated chat.
• Encouraged users to
personalise their storytelling
experience.
• Content design allowed for
users to determine how much
or how little they wanted to
consume.
49. Talk to Sellu - Design
• Predicted what content the
user would want based on
insight.
• Iterative approach.
• Offered value for increased
interaction.
50. Talk to Sellu - Lessons
• Too free-form? Subscription
rate (10%) could have been
higher.
• Attempted to cater for both
cold leads and existing
supporters.
• But quality of engagement
showed through in sentiment.
52. The future of engagement:
developing audience-centred strategies
25 April 2018
London
#CCaudience
Sponsored by
53. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk