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Shelter: building a successful supporter journey programme | The future of public engagement | Conference | 23 Feb 2017

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Cate Kirkbride, head of brand marketing, Shelter and Tracy Griffin, executive director of marketing, fundraising and communications, Scope

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
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Shelter: building a successful supporter journey programme | The future of public engagement | Conference | 23 Feb 2017

  1. 1. Building a successful supporter journey programme Cate Kirkbride, Head of Brand Marketing Tracy Griffin, Executive Director, Scope
  2. 2. Changing landscape of supporter communications Know your audience Internal culture Content and channel Infrastructure Building a Supporter Journey Programme
  3. 3. Changing face of supporter communications
  4. 4. Changing Legislative Landscape and future engagement
  5. 5. What Shelter needed to achieve More help & support More voice & impact More money to do that This all means more people...
  6. 6. People who need help People who campaign People who give money To deliver this we needed to understand who ‘they’ are…what their needs are…
  7. 7. Our Insight… Same person, many views
  8. 8. Segmenting our audiences
  9. 9. Different people, with different needs joining via different channels Deliver on immediate need/request Learn as much as we can without getting in the way Get another action if at all possible Welcome, thank and engage Follow up with more opportunities to engage Engagement, voice & money Strategy for journeys
  10. 10. Channels and ways to communicate
  11. 11. Content Show Impact Make it personal Be Agile
  12. 12. Internal Engagement Culture
  13. 13. Thank you
  14. 14. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
  15. 15. 23 February 2017 London #futurecomms The future of public engagement How will charities need to respond to changes in supporters, the media and the wider world over the next five years? Sponsored by

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