Anthony Tattum, MD at Big Cat Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. CHARITY CREDENTIALS
C R E AT I N G C O N T E N T T H AT W O R K S

2. INTEGRATED MARKETING COMMUNICATIONS AGENCY
MARKETING, DIGITAL, PR & CREATIVE IN-HOUSE
SPECIALIST IN FOOD & DRINK, TOURISM AND
RETAIL CAMPAIGNS
15 STAFF IN THE JQ & SHOREDITCH
ABOUT BIG CAT

3. THE PRIDE
Marketing Creative + Design
Brand Identity
Creative Campaigns
Print Design
Digital Design
Creative Strategy
Digital Marketing
Media Planning
+ Buying
Event Marketing
Consumer / Corporate
/ Trade PR
Social Media
Communications
Strategy
Media Relations
Digital Strategy
Website Development
Digital Design
SEO/PPC
PR + Comms Digital

4. THE PRIDE’S EXTENDED FAMILY

5. RELEVANT CLIENTS

6. WE ALL REMEMBER A WELL-TOLD STORY
TELL YOURS IN WAYS THAT CAPTURE
YOUR AUDIENCE’S IMAGINATIONS

7. FORMING YOUR NARRATIVE
A fundamental part of your content plan will be forming
your narrative.
• What story do we want to tell?
• Who are you and where have you come from?
• What’s your vision for the brand?
• What are your key USPs?
• What do you want to be renowned for?
Carving out your key messaging will provide a platform
for future communications and deliver consistency for
the brand across all media that we engage.

8. THE FORMULA FOR SUCCESS
VISUAL
SHAREABLE
RELEVANT
TIMELY
STRUCTURED SOCIAL CONTENT

9. MAPPING CHANNELS TO YOUR AUDIENCE
Objective: Tap into current trends
using Instagram as a visual tool to
aspire audiences.
• Tap into the millennial market
• User generated posts can form
your content
• Engage with show donors by
encouraging them to take
photos while at your events
• Build advocates for your charity
by encouraging people to share
photos of their experiences
Objective: Utilise Facebook to
promote the show to families and
tap into emotions.
• Encouraging participation
& FAQ’s
• Publishing images of activities
available to participate in
• Developing and
promoting reviews
• Encourage people to share their
stories and experiences
• Resonate with audiences
through imagery
Objective: Utilise Twitter to
promote your charity to
advocates and act as a brand
loyalty platform.
• React to daily news
• Pushing engagement
with stakeholders
• Participating in conversations
• Following your stakeholders
• Publishing relevant info
and stats
• Leverage audiences
of influencers
WEALTHY MILLENNIALS FUN FAMILIES SERVICE USERS

10. CALENDAR MAPPING
• Build a detailed and relevant content calendar to
schedule content
• Map content to ensure everyone knows what topics are
being considered, drafted, edited & shared
• This enables us to respond to the wider news agenda
and proactively piggyback on the news agenda
• Create a social asset calendar – we call it the content
pool – this can be distributed to multiple platforms

11. SOME CALENDAR DATES
• 8 March International Women’s Day
• 8 March Chancellor’s Budget 2017
• 31 March UK Government deadline to trigger
Article 50
• 30 April Gender pay gap reporting
period starts
• 4 May West Midlands Mayoral Election
• November Chancellor’s Autumn Budget
SOME SERIOUS ONES AND SOME MORE FUN
• 15 February Singles Awareness Day
• 17 February Random Acts of Kindness day
• 28 February Pancake Day
• 1-8 March Time for a cuppa week for
Dementia UK
• 6-12 March British Pie Week
• 10 March World Book Day
• 24 March Red Nose Day
• 1 April International Pillow Fight Day
• 23 June Bring your dog to work day
• 13 September Roald Dahl Day
• 22 September Doodle Day for Epilepsy Action
• 29 September Macmillan Coffee Morning

12. REACTIVE SOCIAL
APPROACH

13. REACTIVE SOCIAL APPROACH
RESONANT RELEVANT
TIMELY
Conversation
trends
Audience
interests
Brand
priorities
IDEAL
CONTENT
CREATIVE NEWSROOM

14. APPROVE
DEVELOP
CONCEPT
SPOT A TREND
CHOOSE
A TREND
POST
AMPLIFY
OPTIMIZE
MEASURE
HOW IT WORKS

15. T H E S O U T H A M P T O N
B O AT S H O W
C A M PA I G N P R O P O S I T I O N :
# M A K I N G WAV E S

16. SOCIAL EXAMPLES

17. SOCIAL EXAMPLES

18. SOCIAL EXAMPLES

19. A N Y Q U E S T I O N S ?

20. Birmingham +44 (0)121 200 0910
London +44 (0)208 981 8807
bigcatagency.com