The document discusses the future of cross-media marketing. It outlines that cross-media marketing is moving beyond just adding digital elements like emails to print campaigns, and is becoming more personalized across multiple channels. Marketers are now leveraging various media like print, mobile, web and social media in integrated campaigns. Tracking and measurement is also advancing to provide real-time results data. The key aspects of successful cross-media campaigns outlined are using data to understand audiences, crafting compelling offers, applying personas for relevance, maximizing touches across channels, and following up on leads.
The document discusses best practices for auditing agency performance, including evaluating integrated online and offline media. It provides tips on interpreting media plans and reports, such as ensuring the creative strategy is justified and optimized over time. Creative testing methodologies and how to attribute success across channels are also covered.
MindFire Webinar- Direct Mail Strategies for New Revenue Growth in 2015camillemarti
MindFire hosted an educational webinar that highlighted the benefits of utilizing direct mail in your marketing campaigns. With data trends showing the continued growth and success of direct mail marketing, you won't want to miss out on this educational opportunity to learn more about this integral area of marketing.
These webinar slides cover:
-Recent trends of direct mail in the marketing industry
-How to open the door to additional revenue from existing direct mail customers
-How Summit Direct Mail has applied their direct marketing expertise for their customers in multiple successful campaigns
Innovative Direct Mail Strategies for New Revenue Growth in 2015camillemarti
This presentation will cover how Print Service Providers, Marketing Service Providers, and agencies can adapt to the changing print market by leveraging new innovative strategies, as well as other technologies to improve the direct mail program results for your customers.
Marketing automation technology allows marketing service providers to build and launch campaigns with multiple outbound elements. With MindFire Studio, you can use direct mail, email, social, and web to create a campaign that will reach your target audience at multiple touch points.
MindFire Studio is one of the only marketing automation solutions that integrates direct mail as a key outbound element. By partnering with HP, we have made it easy for marketing service providers to schedule and deliver their personalized direct mail pieces. During this presentation, Smith Printing and Cober Printing will share case studies that show how using direct mail with the power of MindFire Studio has helped grow their revenue.
Changing faces of direct marketing e briks infotechebriksinfotech
The document discusses integrated marketing and how using multiple marketing channels together can drive better results than individual channels alone. It provides an overview of key social media channels like Facebook, Twitter, LinkedIn, and blogs. It also discusses other digital channels like email, mobile, and QR codes. The document advocates developing campaigns that leverage different channels in an integrated way to increase efficiency, flexibility, visibility, and customer loyalty. It provides an example campaign using paid search, content marketing, social media, and radio/TV to promote a light bulb offer.
Cause We Care - Design Thinking Project Final ReportMatthew Stuckings
This is the final report for my group Design Thinking project. It shows qualitative and quantitative data and their tests for our hypotheses, design tools and MVP.
Team: Em, Kris, Marc, Adrian, Goran and Me
Enjoy.
Matt
The document provides an overview of a digital marketing strategy course. It discusses developing an integrated digital strategy with elements like assessment, branding, online environment, and media marketing. It emphasizes creating value for customers through engaging content and calls to action across social and digital platforms. The strategy should be regularly evaluated and fine tuned based on monitoring key metrics like user interactions, traffic sources, and company mentions.
A sample B2B marketing campaign for IBM on Digital Communication Solutions. Thie deck lists their products, key performance indicators, suggestions for target audience and strategies they can incorporate into their marketing plan. It also includes an analysis of their social media presence. There is information on tools like microsites, podcasts, webinars, cause videos along with a suggestive campaign calendar.
The document discusses best practices for auditing agency performance, including evaluating integrated online and offline media. It provides tips on interpreting media plans and reports, such as ensuring the creative strategy is justified and optimized over time. Creative testing methodologies and how to attribute success across channels are also covered.
MindFire Webinar- Direct Mail Strategies for New Revenue Growth in 2015camillemarti
MindFire hosted an educational webinar that highlighted the benefits of utilizing direct mail in your marketing campaigns. With data trends showing the continued growth and success of direct mail marketing, you won't want to miss out on this educational opportunity to learn more about this integral area of marketing.
These webinar slides cover:
-Recent trends of direct mail in the marketing industry
-How to open the door to additional revenue from existing direct mail customers
-How Summit Direct Mail has applied their direct marketing expertise for their customers in multiple successful campaigns
Innovative Direct Mail Strategies for New Revenue Growth in 2015camillemarti
This presentation will cover how Print Service Providers, Marketing Service Providers, and agencies can adapt to the changing print market by leveraging new innovative strategies, as well as other technologies to improve the direct mail program results for your customers.
Marketing automation technology allows marketing service providers to build and launch campaigns with multiple outbound elements. With MindFire Studio, you can use direct mail, email, social, and web to create a campaign that will reach your target audience at multiple touch points.
MindFire Studio is one of the only marketing automation solutions that integrates direct mail as a key outbound element. By partnering with HP, we have made it easy for marketing service providers to schedule and deliver their personalized direct mail pieces. During this presentation, Smith Printing and Cober Printing will share case studies that show how using direct mail with the power of MindFire Studio has helped grow their revenue.
Changing faces of direct marketing e briks infotechebriksinfotech
The document discusses integrated marketing and how using multiple marketing channels together can drive better results than individual channels alone. It provides an overview of key social media channels like Facebook, Twitter, LinkedIn, and blogs. It also discusses other digital channels like email, mobile, and QR codes. The document advocates developing campaigns that leverage different channels in an integrated way to increase efficiency, flexibility, visibility, and customer loyalty. It provides an example campaign using paid search, content marketing, social media, and radio/TV to promote a light bulb offer.
Cause We Care - Design Thinking Project Final ReportMatthew Stuckings
This is the final report for my group Design Thinking project. It shows qualitative and quantitative data and their tests for our hypotheses, design tools and MVP.
Team: Em, Kris, Marc, Adrian, Goran and Me
Enjoy.
Matt
The document provides an overview of a digital marketing strategy course. It discusses developing an integrated digital strategy with elements like assessment, branding, online environment, and media marketing. It emphasizes creating value for customers through engaging content and calls to action across social and digital platforms. The strategy should be regularly evaluated and fine tuned based on monitoring key metrics like user interactions, traffic sources, and company mentions.
A sample B2B marketing campaign for IBM on Digital Communication Solutions. Thie deck lists their products, key performance indicators, suggestions for target audience and strategies they can incorporate into their marketing plan. It also includes an analysis of their social media presence. There is information on tools like microsites, podcasts, webinars, cause videos along with a suggestive campaign calendar.
The document summarizes key aspects of developing an advertising program and campaign from setting objectives and budgets to choosing media and measuring effectiveness. It discusses:
1) The five M's of developing an advertising program - mission, money, message, media, and measuring sales impact;
2) Choosing between media types like TV, radio, magazines and their options; and
3) Other promotional tools like sales promotion, events, public relations and the potential of social media and influence marketing.
This document provides an overview of utilizing social analytics to enhance customer relationship management (CRM). It discusses defining social CRM as a business strategy to improve human interaction supported by systems and technology. The presentation covers getting started with social CRM by changing mindsets, unleashing the power of social data through social anthropology and segmentation, and integrating social data across channels. It emphasizes activating social data by overlaying it onto existing CRM databases to adjust communication plans and track trends over time. The key takeaways are that social CRM is a strategy not just a process; there is no silver bullet and approaches must be tailored; social media alone is not enough and integration is critical; start collecting social data now; and gaining support from
This document provides an overview of social media marketing strategies and case studies for tourism boards and travel companies. It discusses using social media to engage target audiences, generate leads, and influence consumer behavior. Specific strategies highlighted include competitions, becoming an authority in your industry, and viral marketing approaches. Case studies demonstrate how objectives like branding, traffic, lead generation, and user generated content were achieved for clients such as tourism boards in South Africa and Kenya.
This document discusses various online promotion tools for e-marketing, including online advertising using banners, pop-ups, interstitials, and sponsorships; online personal selling using video conferencing and virtual exhibitions; online sales promotion using coupons, sampling, contests and sweepstakes, and premiums; online public relations using forums, newsletters, and online communities; online direct marketing through email marketing, spamming, online shopping channels, and home shopping networks; and using websites for advertising, sales support, customer service, and e-commerce functions.
The document discusses various factors related to message sources, content, and channels in promotional planning. It provides examples of Tiger Woods' lucrative endorsement deals with Nike starting in 1996. It also shows diagrams of the persuasion matrix that outlines elements to consider, including the source's ability to gain attention, the receiver's ability to comprehend the message, and which media channels will increase message presentation and persuasiveness. Celebrities are often used as sources due to their attractiveness and ability to induce persuasion through identification, though they also carry advertising risks if their behavior affects their credibility.
This document provides an overview of Google and integrated marketing communications (IMC). It discusses Google's success stemming from simplicity, speed and accuracy. It also outlines Google's expansion beyond search advertising into other areas. The document then discusses the rapidly changing media environment and need for an integrated approach using both traditional and online strategies. Finally, it introduces key concepts of IMC including its definition, planning process, and importance in branding.
This document discusses incorporating social CRM initiatives into a traditional Microsoft Dynamics CRM 2011 strategy. It covers monitoring social networking channels, using social insights for sales, marketing and customer service, measuring social CRM results, and enabling enterprise collaboration. Specific tools are also presented, such as CoTweet for customer service, ClickDimensions for social discovery, and Vibe and Pulse for collaboration. The presentation aims to help organizations learn from and engage with customers on social media.
Customer Acquisition - Developing and Executing Integrated CampaignsPritham Krishnan
The document discusses customer acquisition and integrated marketing campaigns. It begins by outlining five meta themes disrupting marketing: channels, experiences, marketing platforms, data, and processes. It then focuses on customer acquisition, emphasizing the importance of understanding prospects and their needs through segmentation, personas, and research. The role of brand in acquisition is described as well as designing integrated acquisition programs. Challenges of integrated programs like stakeholder alignment, data and measurement, coordination, and skills are presented along with potential mitigation approaches. Finally, partnerships are discussed as a potential marketing channel.
Social Media is Changing the World! Will You Get Onboard on Have Regrets?Francine Allaire
Fundamentally social media is changing the way your company will do business now and in the future with its customers, its partners and even its employees. As a business leader it’s important that you understand and keep abreast of the business innovations and the trends that are shaping the marketplace, specifically those that are affecting your company so that you can provide thought leadership and innovation, whenever appropriate, in your respective role and function in light of those changes.
What are the different lead nurturing techniques?Abhishek Mitra
The document discusses techniques for nurturing leads through targeted content and incentives. It recommends crafting high-quality content to build authority and familiarity with the brand. The key aspects covered are:
1. Classifying and segmenting leads based on their stage in the buying funnel and personas to provide tailored content.
2. Nurturing leads through multiple channels like email, social media, and sales calls with metric-based assessments.
3. Using incentive-based strategies like lead magnets, coupons, discounts, contests and referral programs to motivate leads to engage more deeply with content.
This document discusses online advertising and digital marketing strategies. It outlines the benefits of online advertising such as lower costs, precise targeting, and easier tracking compared to traditional media. It then describes various digital marketing tactics including search engine marketing, display advertising, social media advertising, and mobile advertising. Finally, it provides examples of campaign designs and discusses how to effectively measure success online.
The document discusses media mix, public relations, and newsletters. It defines media mix as the combination of various media modes used for advertising and promotion. It notes the key roles of media mix in business include planning strategy, managing costs, and reaching target markets. Public relations is defined as the art of analyzing trends, counseling organizations, and implementing planned programs to serve both organizational and public interests. Newsletters are described as regular publications distributed to defined groups to inform, announce events, and promote products/services. Effective newsletter creation follows rules like knowing the audience and writing for them.
This document discusses key aspects of communication and consumer behavior. It outlines the basic elements of the communication process, including the source, message, medium, and receiver. It also identifies factors that can affect communication, such as characteristics of the source, message, medium, and target market. The document then examines different types of media and their characteristics. It explores techniques for designing persuasive messages, including message framing, comparative advertising, and order effects. Finally, it discusses different advertising appeals, like fear, humor, and sex appeals, and emphasizes the importance of obtaining feedback to measure communication effectiveness.
The document discusses various models of the communication process. It describes the key components of communication including the sender, message, medium, receiver, feedback. It also outlines several steps and factors that affect effective communication, such as understanding the target audience and choosing an appropriate message, source and format. Finally, it presents several communication models including the Shannon-Weaver, Murphy, Thill & Bovee, Berlo's, Lesikar, Petitt & Flatley, Becker, and Wilbur Schram models.
Proactive and Reactive Public RelationsGranit Ajdini
Proactive PR Explained
A proactive approach to public relations involves using the opportunities that public relations offers to augment paid advertising messages. With this type of approach, a PR audit is conducted to strategically evaluate the positive aspects of a brand, including the products and services they offer, the accolades they have received, and any other positive attributes that they offer. Once the audit is performed, PR professionals can then devise strategy for communicating with the public the positives aspects of a brand.
In other words, this type of PR strategy is conducted when there isn’t a crisis to manage. Rather, it’s an ongoing strategy that is used to develop strong relationships with journalists and establish a positive reputation for a brand.Benefits of Proactive PR
A proactive PR strategy can provide several advantages for a business. Some of these benefits include:
Increased exposure
Greater brand awareness
Improved reputation
Low cost
Better control
Reactive PR Explained
Essentially, a reactive strategy is damage control public relations. Should a company receive any negative publicity, or if it is involved in a crisis that impacts the public at large, reactive public relations can help to manage the situation.
For example, if a company is slammed with a lawsuit for misconduct, or if a company head is caught in a lewd act, reactive PR would be used to repair any damage. The challenge with reactive PR, however, is that it is usually difficult to predict. That’s because it can be hard to determine when or why a company would receive negative attention. As such, it can be difficult to plan a reactive PR strategy.
openPR-Tip: While you might not be able to predict the future, you can prepare yourself by figuring out how you would deal with a negative situation should one unfold.
Benefits of Reactive PR
The primary benefit of reactive PR is that it can help to repair any damage that comes along with negative publicity. If done right, meaning that PR professionals act quickly and deliver effective messages, reactive PR can save the reputation of a brand
This document discusses various traditional media channels for advertising, including their advantages and disadvantages. It provides statistics on advertising expenditures across different categories and media types. Key topics covered include media planning and selection processes, factors considered in media purchases, and how business-to-business advertisers have shifted spending to non-business media to reach decision makers. Examples are given of advertisements for specific companies placed in magazines, radio, television, and outdoor media.
Justin Thomas of TTH Media - Dovetail User Group - First News, Facebook case ...Dovetail Services (UK) Ltd
Justin Thomas' case study on First News 'Facebook targeting - learn how publishers are testing Facebook to see if it can provide a cost effective, acquisition channel for specialist titles'.
The document discusses auditing agency performance and includes the following topics:
1) Integrated media evaluation, discussing offline vs. online advertising and changes to the consumer purchase funnel.
2) Interpreting plans and reports, including what success factors and metrics to look for.
3) Creative testing methodology and best practices.
The document summarizes key aspects of developing an advertising program and campaign from setting objectives and budgets to choosing media and measuring effectiveness. It discusses:
1) The five M's of developing an advertising program - mission, money, message, media, and measuring sales impact;
2) Choosing between media types like TV, radio, magazines and their options; and
3) Other promotional tools like sales promotion, events, public relations and the potential of social media and influence marketing.
This document provides an overview of utilizing social analytics to enhance customer relationship management (CRM). It discusses defining social CRM as a business strategy to improve human interaction supported by systems and technology. The presentation covers getting started with social CRM by changing mindsets, unleashing the power of social data through social anthropology and segmentation, and integrating social data across channels. It emphasizes activating social data by overlaying it onto existing CRM databases to adjust communication plans and track trends over time. The key takeaways are that social CRM is a strategy not just a process; there is no silver bullet and approaches must be tailored; social media alone is not enough and integration is critical; start collecting social data now; and gaining support from
This document provides an overview of social media marketing strategies and case studies for tourism boards and travel companies. It discusses using social media to engage target audiences, generate leads, and influence consumer behavior. Specific strategies highlighted include competitions, becoming an authority in your industry, and viral marketing approaches. Case studies demonstrate how objectives like branding, traffic, lead generation, and user generated content were achieved for clients such as tourism boards in South Africa and Kenya.
This document discusses various online promotion tools for e-marketing, including online advertising using banners, pop-ups, interstitials, and sponsorships; online personal selling using video conferencing and virtual exhibitions; online sales promotion using coupons, sampling, contests and sweepstakes, and premiums; online public relations using forums, newsletters, and online communities; online direct marketing through email marketing, spamming, online shopping channels, and home shopping networks; and using websites for advertising, sales support, customer service, and e-commerce functions.
The document discusses various factors related to message sources, content, and channels in promotional planning. It provides examples of Tiger Woods' lucrative endorsement deals with Nike starting in 1996. It also shows diagrams of the persuasion matrix that outlines elements to consider, including the source's ability to gain attention, the receiver's ability to comprehend the message, and which media channels will increase message presentation and persuasiveness. Celebrities are often used as sources due to their attractiveness and ability to induce persuasion through identification, though they also carry advertising risks if their behavior affects their credibility.
This document provides an overview of Google and integrated marketing communications (IMC). It discusses Google's success stemming from simplicity, speed and accuracy. It also outlines Google's expansion beyond search advertising into other areas. The document then discusses the rapidly changing media environment and need for an integrated approach using both traditional and online strategies. Finally, it introduces key concepts of IMC including its definition, planning process, and importance in branding.
This document discusses incorporating social CRM initiatives into a traditional Microsoft Dynamics CRM 2011 strategy. It covers monitoring social networking channels, using social insights for sales, marketing and customer service, measuring social CRM results, and enabling enterprise collaboration. Specific tools are also presented, such as CoTweet for customer service, ClickDimensions for social discovery, and Vibe and Pulse for collaboration. The presentation aims to help organizations learn from and engage with customers on social media.
Customer Acquisition - Developing and Executing Integrated CampaignsPritham Krishnan
The document discusses customer acquisition and integrated marketing campaigns. It begins by outlining five meta themes disrupting marketing: channels, experiences, marketing platforms, data, and processes. It then focuses on customer acquisition, emphasizing the importance of understanding prospects and their needs through segmentation, personas, and research. The role of brand in acquisition is described as well as designing integrated acquisition programs. Challenges of integrated programs like stakeholder alignment, data and measurement, coordination, and skills are presented along with potential mitigation approaches. Finally, partnerships are discussed as a potential marketing channel.
Social Media is Changing the World! Will You Get Onboard on Have Regrets?Francine Allaire
Fundamentally social media is changing the way your company will do business now and in the future with its customers, its partners and even its employees. As a business leader it’s important that you understand and keep abreast of the business innovations and the trends that are shaping the marketplace, specifically those that are affecting your company so that you can provide thought leadership and innovation, whenever appropriate, in your respective role and function in light of those changes.
What are the different lead nurturing techniques?Abhishek Mitra
The document discusses techniques for nurturing leads through targeted content and incentives. It recommends crafting high-quality content to build authority and familiarity with the brand. The key aspects covered are:
1. Classifying and segmenting leads based on their stage in the buying funnel and personas to provide tailored content.
2. Nurturing leads through multiple channels like email, social media, and sales calls with metric-based assessments.
3. Using incentive-based strategies like lead magnets, coupons, discounts, contests and referral programs to motivate leads to engage more deeply with content.
This document discusses online advertising and digital marketing strategies. It outlines the benefits of online advertising such as lower costs, precise targeting, and easier tracking compared to traditional media. It then describes various digital marketing tactics including search engine marketing, display advertising, social media advertising, and mobile advertising. Finally, it provides examples of campaign designs and discusses how to effectively measure success online.
The document discusses media mix, public relations, and newsletters. It defines media mix as the combination of various media modes used for advertising and promotion. It notes the key roles of media mix in business include planning strategy, managing costs, and reaching target markets. Public relations is defined as the art of analyzing trends, counseling organizations, and implementing planned programs to serve both organizational and public interests. Newsletters are described as regular publications distributed to defined groups to inform, announce events, and promote products/services. Effective newsletter creation follows rules like knowing the audience and writing for them.
This document discusses key aspects of communication and consumer behavior. It outlines the basic elements of the communication process, including the source, message, medium, and receiver. It also identifies factors that can affect communication, such as characteristics of the source, message, medium, and target market. The document then examines different types of media and their characteristics. It explores techniques for designing persuasive messages, including message framing, comparative advertising, and order effects. Finally, it discusses different advertising appeals, like fear, humor, and sex appeals, and emphasizes the importance of obtaining feedback to measure communication effectiveness.
The document discusses various models of the communication process. It describes the key components of communication including the sender, message, medium, receiver, feedback. It also outlines several steps and factors that affect effective communication, such as understanding the target audience and choosing an appropriate message, source and format. Finally, it presents several communication models including the Shannon-Weaver, Murphy, Thill & Bovee, Berlo's, Lesikar, Petitt & Flatley, Becker, and Wilbur Schram models.
Proactive and Reactive Public RelationsGranit Ajdini
Proactive PR Explained
A proactive approach to public relations involves using the opportunities that public relations offers to augment paid advertising messages. With this type of approach, a PR audit is conducted to strategically evaluate the positive aspects of a brand, including the products and services they offer, the accolades they have received, and any other positive attributes that they offer. Once the audit is performed, PR professionals can then devise strategy for communicating with the public the positives aspects of a brand.
In other words, this type of PR strategy is conducted when there isn’t a crisis to manage. Rather, it’s an ongoing strategy that is used to develop strong relationships with journalists and establish a positive reputation for a brand.Benefits of Proactive PR
A proactive PR strategy can provide several advantages for a business. Some of these benefits include:
Increased exposure
Greater brand awareness
Improved reputation
Low cost
Better control
Reactive PR Explained
Essentially, a reactive strategy is damage control public relations. Should a company receive any negative publicity, or if it is involved in a crisis that impacts the public at large, reactive public relations can help to manage the situation.
For example, if a company is slammed with a lawsuit for misconduct, or if a company head is caught in a lewd act, reactive PR would be used to repair any damage. The challenge with reactive PR, however, is that it is usually difficult to predict. That’s because it can be hard to determine when or why a company would receive negative attention. As such, it can be difficult to plan a reactive PR strategy.
openPR-Tip: While you might not be able to predict the future, you can prepare yourself by figuring out how you would deal with a negative situation should one unfold.
Benefits of Reactive PR
The primary benefit of reactive PR is that it can help to repair any damage that comes along with negative publicity. If done right, meaning that PR professionals act quickly and deliver effective messages, reactive PR can save the reputation of a brand
This document discusses various traditional media channels for advertising, including their advantages and disadvantages. It provides statistics on advertising expenditures across different categories and media types. Key topics covered include media planning and selection processes, factors considered in media purchases, and how business-to-business advertisers have shifted spending to non-business media to reach decision makers. Examples are given of advertisements for specific companies placed in magazines, radio, television, and outdoor media.
Justin Thomas of TTH Media - Dovetail User Group - First News, Facebook case ...Dovetail Services (UK) Ltd
Justin Thomas' case study on First News 'Facebook targeting - learn how publishers are testing Facebook to see if it can provide a cost effective, acquisition channel for specialist titles'.
The document discusses auditing agency performance and includes the following topics:
1) Integrated media evaluation, discussing offline vs. online advertising and changes to the consumer purchase funnel.
2) Interpreting plans and reports, including what success factors and metrics to look for.
3) Creative testing methodology and best practices.
Integrated service marketing communication with exampleRadhika Venkat
This presentation covers the integrated service marketing communication tools and as well as the role of communication tools for service industry.
It also covers the example relating the successful mix of communication for HOTEL MARISOL.
Organic Marketing - An Evolving Landscape (Michael Fleischner)Michael Fleischner
This document discusses the evolving landscape of organic marketing. Small businesses now make up the majority of businesses due to low barriers to entry. Most consumers now shop online and are influenced by social media recommendations and reviews. While digital marketing has changed how larger businesses market, most small businesses still use traditional methods and do not collect much customer data or focus on relationships. The document recommends that marketers integrate digital techniques like SEO, social media, email marketing, and events with traditional methods to better target audiences and measure results. Marketers should focus on education, automation, and measurement to help all businesses adapt to changes.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Dana Hines, President and CEO, Membership Consultants
Rosie Siemer, Principal, fiveseed, Inc.
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
5 Leading Strategies for Creating Credit Union Member Communications That Pro...NAFCU Services Corporation
Watch this recorded webinar to learn five strategies for taking your credit union member and prospect communications to the next level. We will show real credit union examples of these innovative enhancements that will increase opportunities for new business and members, and add value to your communications to boost ROI.
Watch the recorded webinar and learn more at http://www.nafcu.org/cathedral
This document provides an overview of Module 4: Digital Marketing from a tourism training program. It discusses key topics like digital marketing and consumer behavior, main communication channels in digital marketing including content marketing, email marketing, social media marketing, Google Ads, and search engine optimization. It also covers the importance of digital marketing metrics and their use in measuring performance. Finally, it discusses the importance of digital marketing for the tourism industry and provides an introduction to digital booking sites.
Creating a Cohesive Marketing Message - WWA Show 2015Ascedia
Consistency is key when it comes to digital marketing success. In this presentation, you'll learn:
• The best ways to gather customer insights and turn them into an effective content strategy
• The benefits of a proactive yet adaptable digital marketing plan
• How to create consistency across tactics, from e-mail campaigns and web ads to video and social media
• Best practices and real-world examples to inspire your next campaign
Social media project presentation which is used to present in your classes du...AshishChauhan73383
Social media marketing refers to using social media platforms to market a company's products and services. It allows companies to engage with existing customers and reach new customers while promoting their brand. Key aspects of a social media marketing strategy include setting goals, creating a publishing plan, monitoring engagement, analyzing results, and advertising. Mobile social media marketing capitalizes on people's increasing use of social media on mobile devices and allows marketers to target customers based on demographics.
Srategies for maximising profitability without advertising - JULY 25, 2019.pptxPicasso Capital Management
One of the keys to maximising the return on the investment of marketing, or alternatively reduce the cost of marketing is a reduction in the reliance on advertising or more broadly promotion. This presentation looks at the strategies used by businesses that have excelled without advertising. This presentation looks at rational, commercial and scientifically sound strategies for boosting revenue - while reducing the cost of advertising and marketing more generally. It directly addresses maximising the lifetime value of each and every customer.
Almost five years ago, ExactTarget published the 2009 Email List Growth Study, an in-depth examination of marketers’ top subscriber growth tactics. Since then, direct digital marketing has expanded far beyond email to include previously untapped channels like mobile and social media. The time has come to renew our research and update our findings about the strategies and tactics of successful audience development.
But why call it audience development instead of “list growth,” as you may have heard in the past? Because your company needs audiences comprised of real people to survive. People are the building blocks of great audiences, and thanks to email, Facebook, Twitter, SMS, and mobile apps, you can have these push-button audiences at your fingertips. A thriving audience can become your most valuable business asset.
- Digital marketing involves various online methods like SEO, social media, email marketing and more to build relationships and facilitate exchanges that benefit both businesses and customers.
- It is important to understand competitors' digital strategies to learn from their successes and failures, and identify opportunities. Effective digital marketing requires planning activities across different channels and measuring their impact.
- Regularly listening to customers and analyzing marketing performance data allows businesses to continually improve their digital efforts over time.
The document discusses listening to consumers, competitors, and the overall industry or category to understand digital marketing opportunities. It recommends searching across digital channels like search engines, Google Trends, social media to understand what consumers and competitors are doing online. The key is to understand where target audiences spend time online and what topics interest them related to your business. This information can then be used to define marketing strategies, goals, objectives, and tactics.
Changing faces of direct marketing e briks infotechebriksinfotech
The document discusses integrated marketing and how using multiple marketing channels together can drive better results than individual channels alone. It provides an overview of key social media channels like Facebook, Twitter, LinkedIn, and blogs. It also discusses other digital channels like email, mobile, and QR codes. The document advocates developing campaigns that leverage different channels in an integrated way to increase efficiency, flexibility, visibility, and customer loyalty. It provides an example campaign using paid search, content marketing, social media, and radio/TV to promote a light bulb offer.
Integrated marketing communications (IMC) coordinates various promotional tools from the perspective of the customer. During the 1980s, companies began strategically integrating tools like advertising, direct marketing, sales promotions, public relations, and personal selling. The growth of IMC was driven by factors like shifts in power from manufacturers to retailers and the rise of the internet. IMC allows for better synergy between promotional functions while avoiding duplication to maximize return on investment. It manages the promotional mix of various communication tools.
Integrated marketing communications (IMC) coordinates various promotional tools from the perspective of the customer. During the 1980s, companies began strategically integrating tools like advertising, direct marketing, sales promotions, public relations, and personal selling. The growth of IMC was driven by factors like shifts in power from manufacturers to retailers and the rise of the internet. IMC allows for better synergy between promotional functions while avoiding duplication to maximize return on investment. It manages the promotional mix of various communication tools.
Making the Most of Your Multi-Channel MarketingMDR
This document discusses how using a multi-channel marketing approach can elevate marketing efforts. It finds that combining digital ads, email, and social ads increases open and click rates for emails by 20-24% compared to email alone. Each channel plays a unique role in building brand awareness and driving specific calls to action. The document provides tips for marketers on how to effectively implement a multi-channel strategy, including knowing the audience, using smaller focused campaigns, specific messaging, consistent branding, and layering channels to support email. It also shares a case study of a customer that saw great success by fully integrating multiple channels in their promotions.
Similar to The Future of Cross media Marketing (20)
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
1. The Future of Cross Media Marketing
Joe Manos
Executive Vice President
MindFireInc
2. Agenda
• During this session you will learn about the next generation of
Cross Media Marketing that is now upon us!
• What are today’s marketers doing most often
• The Six Must Have dynamics for next generation marketing
• How tracking and measurement has already moved to the next
dimension – have you?
• The Marketers Portal – what is it and how do you play
• Case Study of Success How Will You Leverage This Opportunity
• Q&A
3. Making the Journey
• Cross Media Marketing
is more than just hype
• It is the future of the
Graphic Arts Industry
• Traditional marketing
methodologies are
undergoing a radical shift
and change
• More marketing touches
exist today so an
integrated approach is a
requirement for success
4. To Start With…
Cross Media Marketing has
changed over the last year
Let’s look at what today’s
marketer is focusing on
5. Cross Media 101
• Cross Media Marketing
is more than adding a
PURL or email to a
campaign
• In fact, most email
campaigns today don’t
leverage a personalized
approach
• The marketing world of
the past that primarily
used print and mass
media…has exploded
with many media choices
6. The Cross Media Opportunity
• There are three areas of
opportunity for marketers
leveraging Cross Media
Marketing:
– Cross Media Marketing Services
– TransPromotional Campaigns
• Personalized Statements /
Invoices
– Packaging and Label Programs
• Each opportunity area has
varying decision makers
7. • Traditional media has been
augmented with the new use
cases for mobile, social, online
and interactive media
• All of these new channels
demand an integrated
marketing approach different
from the past
• This leads to greater
complexity for today’s service
providers
• For those willing to accept the
challenge it presents an
incredible growth opportunity
8. New Revenue Growth and Profit
• Over the last five years
many have made the
journey successfully
• There are hundreds of
PSP’s that have
reinvented themselves
• They have made the
transformation to a MSP
• In spite of what the
industry experts(?) say it
is possible!
9. Cross Media Marketing Today
• Cross Media Marketing is the all-
encompassing term for launching
one marketing campaign across
a spectrum of media formats
• The new dimension for this
approach is the experience, and
that involves a high level of
audience interactivity
• These campaigns are designed
to engage the target audience
and get them more actively
involved
• Marketers that successfully
engage their customers are
rewarded with significantly higher
results in all areas
10. Cross-media campaigns are designed to engage
respondents on a more personal and relevant basis using
multiple touches
Direct
Email Invite
Mail
Personal
Donation
Site Invite to campaign
Invite to campaign
Invite to join fan page Refer A Friend
Invite to join fan page Guests
Follow Up Email
11. • The demand for new,
innovative use cases impact
both marketers and service
providers
• The CMM train has left the
station and is picking up
speed!
• If you have been
considering this area of
opportunity…
• It is time to get on the train
and start the journey
12. Another Important Consideration
• The playing field is no
longer level
• The level of campaign
sophistication has
increased quickly and
significantly
• The number and type
of media touches has
grown
• The design elements
for campaigns has
moved to the next
level as well
13. The Next Step or Dimension
• The Next Step:
– Persona data tied to
persona media
– Data has a life cycle
• Leading marketers are
achieving results
significantly higher than
others using this approach
15. Campaign Objectives
• FNB’s objective was to create a highly-
personalized environment focused on four
customer segments:
– engage customers in an ongoing conversation
• “Personalized URL For Life”
– educate customers regarding offers related to
the service(s) held by the customer
– entice customers to follow-through on new
offers
16. “Financial Freedom” Campaign
- Four Customer Segments: Platinum, Gold, Silver and Smart
Platinum
- Segment-specific content and 4 triggered email notifications
17. Campaign Results
• Campaign is ongoing
– “PURL for Life”
• Initial results have far
exceeded bank’s previous
marketing activities:
– Visit rates and response
rates in excess of 10%
across all segments far
exceeding FNB’s
expectations
– FNB is considering re-
allocation of internal
resources to keep up with
the new generated demand
18. Building New Opportunities
• Let’s examine the value
associated with these
programs
• The deliverables the
marketer enjoys helps
them drive new sales
• It also provides them with
the ability to meet their
marketing objectives
• Delivering these types of
results is how you become
a critical partner for their
needs
19. What’s Driving the Adoption of New Use
Cases
• Social Media
500+ million Facebook users, 700+ billion minutes p/mo
65+ million Tweets p/day
• Mobile
3,000+ texts sent by teens p/mo[1]
1 in 2 people w/smart phones by end of ’11 [1]
• Direct Mail
12% drop in mail volume[2]
• Digital Coupons
60% YoY increase, 1% of total coupon utilization[3]
• Increased Digital Spend
$100 billion projected spend by 2014[4]
[1] Nielsen, 2010
[2] United States Postal Service Annual Report
[3] Marx, a Kantor Consumer Promotion Unit
[4] Forrester Report
20. InfoTrends Study
• In October 2010,
InfoTrends conducted an
in-depth study
• The study reported a shift
toward not only using
more electronic and
online marketing, but also
more channels
• Survey results indicated
that marketers are using
an average of 2.7 media
channels per campaign
29. Maximize Touches
• Use multiple channels
• Use Contact’s preferred
channel
• Create cohesive experience
30. Follow Up!
• Don’t f-up and neglect to f-up!
• Marketing Sherpa/MIT Study
– 100 times greater opportunity
– 21 times higher conversion level
• Maximize, maximize, maximize
– Non-responders: Do you have emails for some of them?
– What about your hand raisers? Call them!
• Map it all out, look at each opportunity
31. Sometimes, It’s Pretty Logical.
• Use common sense
• Consider:
– 39 survey questions, branched to a total of 75
– How do you think this would do?
• Well …
– Visit Rate: 15.85%
– Response Rate: 13.94%
32. Break a Rule!
“Hell, there are no rules here —
we're trying to accomplish
something.”
33. Simplify the Launch Process
• Simplifying the
Launch Process
for the marketer
• Marketers are
resource
challenged
• Seeking partners
with the solutions
to their needs
• Your ability in this
area speeds the
sales and launch
process!
34. Tracking and Measurement – The
Next Dimension
• Marketers must
have tracking and
measurement
• It’s your key
deliverable
• Take it to the next
dimension
35. Tracking & Measurement
• Marketers need the ability
to compare and contrast
their activities based on
performance data
• It must be “Real Time”
results data
• They are currently
searching for partners to
provide these capabilities
36.
37.
38.
39.
40. Response by Media Type
Press Release
1%
Social Media/Viral
12%
Email
87%
44. Marketers Get It!
• The increased use of multi-
media in a single campaign
represents a clear
understanding by marketers of
the need and value
• Today’s marketer is more
effective because they leverage
the use of print, mobile, Web,
and social media in an
integrated and targeted fashion
• Couple this with tracking and
measurement and you now
have the “silver bullet” for your
customers!
45. The Marketers Portal
• How do you tie a customer’s CRM or other
applications into the Cross Media Marketing
Campaign?
• The value of a fully integrated lead-to-rep-to-
CRM application
• What Other Key Marketer Applications can be
leveraged?
46. Better Technology Will Mature Online
Marketing
• A Forrester Research study stated that
marketers must make better use of technology to
mature their online marketing capabilities
• The study recommended that they maximize the
cost efficiencies and direct customer
relationships that online tools allow
• Tie all online technologies together through open
standard API’s
47.
48. This Capability Exists Today
• The ability to provide the marketer with a robust
portal / dashboard like Forrester outlined exists
today
• New innovative use cases are being developed
daily
• The value delivered for the marketer is a “must
have” by all marketers
49. The Suite Brings New Value
• Primary Function Support the end-to-end interactive
process
• User Interactive marketers of all levels,
agencies, and marketing personnel
• Data Model Unified data model that integrates at
the targeted level
• Integration Capabilities Built on an open source platform to
allow an easy connection with a
limitless partner network
• Delivery Model Hosted / On-Demand
50. Self Promotion Best Practice
Hemlock Printers Limited
Located: British Columbia
Founded: 1968
Business: 79,000 sq/ft facility, 170+ employees
Locations: Victoria, British Columbia;
Seattle, WA
San Francisco, CA
51. What Was the Objective?
• Campaign Objective:
– To renew relationships with customers
– Bring in business during the slow summer season
– Raise awareness of its cross-media capabilities
• Key Sponsors:
– Dirk Ottevangers, Director of Business Development
– Barbara Mallin, General Manager for Digital Print
Services
• Approach: A cross-media campaign
52. Objectives (cont’d)
• Sought to end fiscal year on a strong note
• Business down (economy + summer holidays)
• Tell customers about Nametag™ and other capabilities.
• Nametag™ is Hemlock’s branding for its cross-media product
• Goal: Secure new business by August 31, while raising
brand awareness and engage clients in conversations
about upcoming projects
53. • Reconnect with customers & reacquaint them wider range of services
• Show the power of Cross-media (Nametag™) by using it
• Target Audience:
– Hemlock sales reps provided customers
– Selected a cross-section of 1,551 existing customers
– Included graphic designers, ad agencies and corporations that
had done little or no business with Hemlock in the past 12 months
58. Campaign Results!
• 473 people (30.7%) visited the landing page
• 183 or 11.7 percent entered the contest
• 21 new printing projects generating $ 331,000 for
Hemlock Printers
• A return on marketing investment 25 times greater than the
amount invested
• “We knew the jobs were out there,” recounts Ottevangers.
“We just wanted to secure the business so we added
something to the offer to bring in the jobs”
• “Most people asked for the upgrade or add-on,” says Mallin,
“and the most common request was for carbon neutral
printing”
59. Critical Steps for Success
1. Well defined campaign
objectives
2. All about marketing
nothing else
3. Excellent data
preparation
4. Sufficient planning and
execution time
5. Everyone in the
organization is ready for
launch and follow-up
activities
6. Great offer
7. No less than three
touches
60. Closing Thoughts…
• This is the year of Cross Media
Marketing
• Where else is their growth potential
like this?
• If GROWTH is one of your key
objectives, this can’t be ignored!
61. There are Two Paths for 2011
• The path for Cross Media
Marketing success is
clear and well defined
• The opportunity for
growth and success has
never been greater
• We are here to help you
62. Questions & Answers
• Don’t forget to stop by our booth to pick up your copy
of the case study
• Feel free to refer questions or comments to:
– Joe Manos: jmanos@mindfireinc.com
• 916-284-8112 mobile