Crowdfunding: more than just money. PR in the digital age conference, 3 December 2015

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Kate Eggleshaw, crowdfunding marketing manager, JustGiving Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Government & Nonprofit

Crowdfunding: more than just money
Kate Eggleshaw - JustGiving
@keggleshaw

Today we’ll see how crowdfunding
could help your charity…
Reach new audiences
Test new ways of working
Generate multiple PR opportunities

It isn’t new…
“A group of people coming together to pledge the funds needed
to make something happen…”

of Crowdfunders on JustGiving have never used the platform before

57% are under 40
17% are 18-25
81% are under 50
More like to be
male than the
average
JustGiving user
More ‘socially
active’
From lower income
households.

offered to volunteer with the project they supported

offered non-financial donations (such as hardware or the use of space)

Join the news agenda:
Be part of the solution

Plan for…
Milestones Challenges
Moments Impact

In summary…
Crowdfunding is attracting a new, younger more socially active
audience who are often keen to get involved with projects beyond their
initial gift.
The creation of a campaign can enable you to join the news agenda, or
simply provide an excuse for you to talk about your impact.
No standing starts! Plan for the key moments you’re expecting and
decide how you’re going to make the most of these in advance.

Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do: www.charitycomms.org.uk

PR in the digital age
Conference
3 December 2015
London
#charityPR
Sponsored by

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