Sam Strudwick, head of digital and communications and Catherine Druce, communications strategist, Amnesty International
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Public trust, authenticity, and the post-truth world | The future of public e...CharityComms
This document summarizes a presentation on public trust in charities and the challenges they face in a "post-truth" world. It notes that trust in charities has declined but remains fragile. Frustration with CEO pay and intrusive fundraising continues to drive negative media coverage of charities. However, charities are seen as more authentic than other institutions. To rebuild trust, charities will need to balance calls for radical change with maintaining government relationships, address issues like executive pay transparency, and find ways to appeal to both facts and emotions in an increasingly divided public.
Shelter: building a successful supporter journey programme | The future of pu...CharityComms
Cate Kirkbride, head of brand marketing, Shelter and Tracy Griffin, executive director of marketing, fundraising and communications, Scope
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Whatever next? | The future of public engagement | Conference | 23 Feb 2017CharityComms
Joe Barrell, director, Eden Stanley
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Building an audience strategy from the ground up. Audience strategy conferenc...CharityComms
Al Scott, head of marketing, Anthony Nolan
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Making the news in 2017 - what does it take to thrive in a post-print world? ...CharityComms
Tim Harrison, director of tracking and research and Jonny Harper, researcher, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Viral content and virtual reality – creating an experiential marketing campai...CharityComms
Tom Madders, head of campaigns and community engagement and Chrystyna Chymera, marketing manager, National Autistic Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Developing a channel plan – workshop | The future of engagement conference | ...CharityComms
The document outlines a workshop on developing a channel plan for GameLife, a UK charity that uses games for children with illnesses. It provides background on GameLife's current channels and objectives to engage and acquire new Muslim supporter ages 18-35 in the UK with a £30,000 budget. It also gives demographic and behavioral information on British Muslims relevant to the campaign, such as their strong social media presence, charity giving, and family values. The workshop will help create a plan to reach this target audience across owned, paid, and earned channels.
Public trust, authenticity, and the post-truth world | The future of public e...CharityComms
This document summarizes a presentation on public trust in charities and the challenges they face in a "post-truth" world. It notes that trust in charities has declined but remains fragile. Frustration with CEO pay and intrusive fundraising continues to drive negative media coverage of charities. However, charities are seen as more authentic than other institutions. To rebuild trust, charities will need to balance calls for radical change with maintaining government relationships, address issues like executive pay transparency, and find ways to appeal to both facts and emotions in an increasingly divided public.
Shelter: building a successful supporter journey programme | The future of pu...CharityComms
Cate Kirkbride, head of brand marketing, Shelter and Tracy Griffin, executive director of marketing, fundraising and communications, Scope
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Whatever next? | The future of public engagement | Conference | 23 Feb 2017CharityComms
Joe Barrell, director, Eden Stanley
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Building an audience strategy from the ground up. Audience strategy conferenc...CharityComms
Al Scott, head of marketing, Anthony Nolan
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Making the news in 2017 - what does it take to thrive in a post-print world? ...CharityComms
Tim Harrison, director of tracking and research and Jonny Harper, researcher, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Viral content and virtual reality – creating an experiential marketing campai...CharityComms
Tom Madders, head of campaigns and community engagement and Chrystyna Chymera, marketing manager, National Autistic Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Developing a channel plan – workshop | The future of engagement conference | ...CharityComms
The document outlines a workshop on developing a channel plan for GameLife, a UK charity that uses games for children with illnesses. It provides background on GameLife's current channels and objectives to engage and acquire new Muslim supporter ages 18-35 in the UK with a £30,000 budget. It also gives demographic and behavioral information on British Muslims relevant to the campaign, such as their strong social media presence, charity giving, and family values. The workshop will help create a plan to reach this target audience across owned, paid, and earned channels.
It's Not Just About the Millennials. It's About Philanthropy for a New Millen...Greta Daniels
Who are the "millennials?" What do they value? How do they view the nonprofit market? And how can your organization better engage and activate the second largest generational group with $1 trillion dollars in annual buying power?
Responding to emergency situations in the social age. PR in the digital age c...CharityComms
Samantha Thomas, communications manager, Greater Manchester Fire and Rescue Service
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The blurring of PR and digital - how small charities can punch above their we...CharityComms
Target Ovarian Cancer is a UK charity that works to improve early diagnosis of ovarian cancer, fund life-saving research, and provide support to women with ovarian cancer. While it has strong statistics, case studies, messaging and research expertise as pros, it also has a small team and resources as cons. It invested significantly in digital to improve its reach to key audiences, reinforce its brand, increase fundraising, and enable future projects. This led to an 80% increase in website sessions and 70,000+ social media followers, extending its PR reach to 18.9 million. A campaign achieved over 80 MP meetings and support from the Health Minister via social media and PR.
Building digital support systems. Digital communications trends 2016 and beyo...CharityComms
Jo Wolfe, director of digital, Breast Cancer Care
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
#JustATampon, Plan UK. Social media campaigns I wish I'd done seminar, 25 Jun...CharityComms
James Barker, NSPCC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Measuring the value of PR in the digital age. PR in the digital age conferenc...CharityComms
Natasha Hill, client strategy director, Bottle PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Cashless society. Digital communications trends 2016 and beyond, seminar, 28 ...CharityComms
Matthew Patten, CEO, Mayor's Fund for London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Lightning talk: the campaign I wish I'd run - The Marmite Gene Project | Maki...CharityComms
Andrew Webster, head of media, British Heart Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Generational Giving, The Charitable Habits of Generation Baby Boomers and Mat...Blackbaud
Presented by Michael Johnston President and Founder of HJC
All generations are not created equal. Are you optimizing your outreach and
fundraising to connect with each group? In this 45 min session Michael will lead us
through key giving treads for the baby boomers and matures, offering tips and
tricks on how to optimize your fundraising efforts and much more. Boomers
contribute 43% of all giving, are you neglecting this important generation in your
everyday efforts?
The Digital Advancement Office of the Future: Williams College & EverTrueEverTrue
How the advancement team at Williams College, led by Mike Reopell, is moving from the "all-in-one" to "best-in-class" model for donor relationship management.
Charities are working to rebuild public trust and address concerns about transparency and their operations. Recent research identified key issues including frustration with aggressive fundraising, a desire for greater transparency around spending, and concerns that CEO pay is too high. In response, charities are coordinating messaging, establishing new regulatory bodies, and emphasizing their collective impact. Initiatives to promote understanding include a public-facing website explaining how charities work, factsheets for journalists, and a communications toolkit for charities. The goal is to acknowledge public concerns and shift the narrative to focus on beneficiaries rather than institutions.
A presentation by Rev. Mark Johns at BE HEARD!, the 2012 Southeastern Minnesota Synod (ELCA) communicators workshop. More information at http://semnsynod.org/communicators/workshop
The document discusses 4 trends nonprofits should watch regarding philanthropy: 1) embrace demographic shifts by connecting with diverse groups like people of color, millennials, and women; 2) leverage technology strategically through websites, email, social media, mobile to raise funds; 3) embrace social giving by enabling volunteer fundraisers and staying connected to networks; 4) personalize the donor experience by giving options to express generosity and make donors feel valued. The VP provides questions to help nonprofits assess how they can respond to these trends.
The document discusses the importance of gratitude and thank you letters for nonprofit organizations. It outlines 4 key components of an effective thank you letter: being personal, tangible, emotional, and making it about the donor rather than the organization. Nonprofits that properly thank donors stand out, help retain donors, and increase chances of future donations. Learning from best practices of other nonprofits' thank you letters can also help improve an organization's donor communications.
Social Donor Management for JSEA ConferenceEverTrue
This document discusses using social media data to improve donor management. It notes that over 80% of donor records lack accurate career information. Social media platforms like LinkedIn provide a wealth of updated professional data that can be used to better understand donors and prospects. Analyzing social media engagement and connections through a "Donor Graph" can help identify highly engaged individuals who may be likely and capable donors but are not currently giving. Several examples are given of how universities have found new prospects and re-engaged lapsed donors by leveraging social data in donor management.
These are the introduction slides for the past MyCharityConnects On The Road presented by Direct Energy that happened in Calgary and Edmonton in November 2009.
Presented at NCVO's Trustee Conference on Monday 11 November 2014.
The presentation was by Elizabeth Chamberlain, NCVO, Rosie Champan, BPRC Associates and Phillip Kirckpatrick, BWB. These slides provide the context in which charities currently operate, and talk about what measures can be taken to ensure organisations can be transparent and stand up to scrutiny without fear of anything going wrong.
To learn more about governance: http://www.ncvo.org.uk/practical-support/governance
To find out about NCVO's Trustee Conference: http://www.ncvo.org.uk/training-and-events/trustee-conference
This document discusses the evolving role of mail in the charity sector marketplace. It provides data showing that charitable giving has grown after declining years, with younger audiences giving more. Mail remains the most popular communication channel for charities, accounting for 58% of charity advertising spend. Several case studies are presented that demonstrate the effectiveness of targeted mail and door drops in acquiring new donors and fundraising for various charities.
Opt-in is coming: are you ready? | The future of public engagement | Conferen...CharityComms
Sara Thompson, marketing manager and Ruth Bessant, executive assistant, RNLI
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Burst the bubble: engaging outside of our established audiences | The future ...CharityComms
Nicky Hawkins, communications director, Equally Ours
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
It's Not Just About the Millennials. It's About Philanthropy for a New Millen...Greta Daniels
Who are the "millennials?" What do they value? How do they view the nonprofit market? And how can your organization better engage and activate the second largest generational group with $1 trillion dollars in annual buying power?
Responding to emergency situations in the social age. PR in the digital age c...CharityComms
Samantha Thomas, communications manager, Greater Manchester Fire and Rescue Service
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The blurring of PR and digital - how small charities can punch above their we...CharityComms
Target Ovarian Cancer is a UK charity that works to improve early diagnosis of ovarian cancer, fund life-saving research, and provide support to women with ovarian cancer. While it has strong statistics, case studies, messaging and research expertise as pros, it also has a small team and resources as cons. It invested significantly in digital to improve its reach to key audiences, reinforce its brand, increase fundraising, and enable future projects. This led to an 80% increase in website sessions and 70,000+ social media followers, extending its PR reach to 18.9 million. A campaign achieved over 80 MP meetings and support from the Health Minister via social media and PR.
Building digital support systems. Digital communications trends 2016 and beyo...CharityComms
Jo Wolfe, director of digital, Breast Cancer Care
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
#JustATampon, Plan UK. Social media campaigns I wish I'd done seminar, 25 Jun...CharityComms
James Barker, NSPCC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Measuring the value of PR in the digital age. PR in the digital age conferenc...CharityComms
Natasha Hill, client strategy director, Bottle PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Cashless society. Digital communications trends 2016 and beyond, seminar, 28 ...CharityComms
Matthew Patten, CEO, Mayor's Fund for London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Lightning talk: the campaign I wish I'd run - The Marmite Gene Project | Maki...CharityComms
Andrew Webster, head of media, British Heart Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Generational Giving, The Charitable Habits of Generation Baby Boomers and Mat...Blackbaud
Presented by Michael Johnston President and Founder of HJC
All generations are not created equal. Are you optimizing your outreach and
fundraising to connect with each group? In this 45 min session Michael will lead us
through key giving treads for the baby boomers and matures, offering tips and
tricks on how to optimize your fundraising efforts and much more. Boomers
contribute 43% of all giving, are you neglecting this important generation in your
everyday efforts?
The Digital Advancement Office of the Future: Williams College & EverTrueEverTrue
How the advancement team at Williams College, led by Mike Reopell, is moving from the "all-in-one" to "best-in-class" model for donor relationship management.
Charities are working to rebuild public trust and address concerns about transparency and their operations. Recent research identified key issues including frustration with aggressive fundraising, a desire for greater transparency around spending, and concerns that CEO pay is too high. In response, charities are coordinating messaging, establishing new regulatory bodies, and emphasizing their collective impact. Initiatives to promote understanding include a public-facing website explaining how charities work, factsheets for journalists, and a communications toolkit for charities. The goal is to acknowledge public concerns and shift the narrative to focus on beneficiaries rather than institutions.
A presentation by Rev. Mark Johns at BE HEARD!, the 2012 Southeastern Minnesota Synod (ELCA) communicators workshop. More information at http://semnsynod.org/communicators/workshop
The document discusses 4 trends nonprofits should watch regarding philanthropy: 1) embrace demographic shifts by connecting with diverse groups like people of color, millennials, and women; 2) leverage technology strategically through websites, email, social media, mobile to raise funds; 3) embrace social giving by enabling volunteer fundraisers and staying connected to networks; 4) personalize the donor experience by giving options to express generosity and make donors feel valued. The VP provides questions to help nonprofits assess how they can respond to these trends.
The document discusses the importance of gratitude and thank you letters for nonprofit organizations. It outlines 4 key components of an effective thank you letter: being personal, tangible, emotional, and making it about the donor rather than the organization. Nonprofits that properly thank donors stand out, help retain donors, and increase chances of future donations. Learning from best practices of other nonprofits' thank you letters can also help improve an organization's donor communications.
Social Donor Management for JSEA ConferenceEverTrue
This document discusses using social media data to improve donor management. It notes that over 80% of donor records lack accurate career information. Social media platforms like LinkedIn provide a wealth of updated professional data that can be used to better understand donors and prospects. Analyzing social media engagement and connections through a "Donor Graph" can help identify highly engaged individuals who may be likely and capable donors but are not currently giving. Several examples are given of how universities have found new prospects and re-engaged lapsed donors by leveraging social data in donor management.
These are the introduction slides for the past MyCharityConnects On The Road presented by Direct Energy that happened in Calgary and Edmonton in November 2009.
Presented at NCVO's Trustee Conference on Monday 11 November 2014.
The presentation was by Elizabeth Chamberlain, NCVO, Rosie Champan, BPRC Associates and Phillip Kirckpatrick, BWB. These slides provide the context in which charities currently operate, and talk about what measures can be taken to ensure organisations can be transparent and stand up to scrutiny without fear of anything going wrong.
To learn more about governance: http://www.ncvo.org.uk/practical-support/governance
To find out about NCVO's Trustee Conference: http://www.ncvo.org.uk/training-and-events/trustee-conference
This document discusses the evolving role of mail in the charity sector marketplace. It provides data showing that charitable giving has grown after declining years, with younger audiences giving more. Mail remains the most popular communication channel for charities, accounting for 58% of charity advertising spend. Several case studies are presented that demonstrate the effectiveness of targeted mail and door drops in acquiring new donors and fundraising for various charities.
Opt-in is coming: are you ready? | The future of public engagement | Conferen...CharityComms
Sara Thompson, marketing manager and Ruth Bessant, executive assistant, RNLI
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Burst the bubble: engaging outside of our established audiences | The future ...CharityComms
Nicky Hawkins, communications director, Equally Ours
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Responding to the everchanging media landscape: how will we cut through? | Th...CharityComms
Paul Gill, head of digital engagement, Oxfam GB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Debate: How can charities optimise interest and engagement across generations...CharityComms
This document discusses which demographic charities should focus on in the future - millennials or baby boomers. It notes that millennials are the largest generation but give the least to charities currently, though they trust brands to do good and individuals over institutions. It argues charities should embrace transparency and new technologies to attract millennials. Meanwhile, baby boomers have more time and money now in retirement, are socially active both online and offline, and will soon lose their core senior audience, so charities should also focus on this demographic. Ultimately, the document concludes demographics divide us but values unite us.
Future proof: what will your team look like in 2022? | The future of public e...CharityComms
Sarah Fitzgerald, director, Self Communications Ltd (presentation on the day delivered by John Ground, chair of trustees, CharityComms and Joe Barrell, director, Eden Stanley)
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The life online: using new technology to improve sexual health | The future o...CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
All back to 'why?' | The future of public engagement | Conference | 23 Feb 2017CharityComms
Charlie Peverett, brand strategist, Neo and Paul Macauley, story and identity person, Here
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Walter Lippman argued that it is impossible for citizens in a democracy to be fully informed on all issues, as idealized. Public opinion is influenced by cognitive shortcuts and predispositions. People rely on elites, interest groups, friends, and family to inform their opinions. There are two models of how public opinion forms - the elite model where elites generate messages that citizens absorb, and the activated masses model where citizens discuss issues and counter-elites drive grassroots movements. Public opinion has characteristics like direction, intensity, saliency, and latency. While there is often widespread agreement, there are also fundamental disagreements in public opinion around specific issues and core values.
Walter Lippman argued that it is impossible for citizens in a democracy to be fully informed on all issues or have well-informed opinions. Public opinion is influenced by cognitive shortcuts and predispositions. There are two models of how public opinion forms - the elite model where citizens absorb messages from political elites, and the activated masses model where citizens discuss issues and are influenced by opinion leaders outside the elite class. Predispositions like ideology, partisanship, and socialization from a young age shape individuals' basic political beliefs and values. While surveys measure average opinions, not all opinions are held with the same intensity and salience, and some opinions remain latent. There are also fundamental disagreements in public opinion between liberals and conservatives
ThinkNow partnered with Klick Health to address the insight gaps in healthcare marketing geared toward Hispanic communities. To honor the nuances of Hispanic health within the community versus continuing to center the non-Hispanic experience as the baseline for analysis, we looked at the intricacies of Hispanic health attitudes and behaviors through Hispanic identity, age and acculturation, and gender and sexuality.
The document discusses the rise of consumerism in the U.S. after World War I and how companies used psychology to market unnecessary products. It presents research showing people's vast knowledge of corporate logos compared to local plants. The author surveyed people and found a negative correlation between political knowledge and pop culture knowledge. Most surprisingly, many people did not know their own representative despite knowing corporate logos and the president. The conclusion is that democracy requires an educated and informed citizenry.
The document provides a SWOT analysis, key facts, and marketing problem for the New York Organ Donor Network (NYODN). The SWOT highlights NYODN's long reputation but lack of advertising, leading to public misconceptions. Minorities have higher organ transplant needs but lower donor rates. The marketing problem is addressing misconceptions among minority groups through promotion to increase awareness and donor registration, targeting 18-24 year old minorities.
The document introduces three approaches to dealing with social problems: the Charity Model, Needs-Based Approach, and Rights-Based Approach. The Charity Model focuses on donors meeting needs through generosity but does little to address root causes. The Needs-Based Approach improved on this by involving communities in identifying needs but also failed to create systemic change. The Rights-Based Approach, adopted by the UN, frames development as the fulfillment of universal human rights where states have obligations to respect, protect, and fulfill rights, and communities can participate in development and hold duty bearers accountable.
The Centre For Applied Research and Evaluation‐International Foundation: Position Statement on Stigma.
There is no doubt that cultural differences and exchanges can require great humility and sensitivity to avoid unintended insult or humiliation; the human desire to befriend and reach out can sometimes result in disagreements about entitlements and mutual obligations and rights.
Careif aims to address these aspects of stigma. We do this by identifying and confronting the sources of stigma and to empower all parties through dialogue, contact, education and research.
http://www.careif.org/news-a-events/131-careif-position-statement-on-stigma.html
This document provides information about an organization called Help 4 Human Research & Development (H4HRD). It is an international non-profit organization with the mission of contributing to holistic human development and serving all humanity. Some of its key goals include improving quality of life, eliminating poverty, hunger and disease, promoting human rights, empowering marginalized groups, and promoting environmental protection. The organization has several initiatives or "missions" focused on areas like health, education, law and human rights, empowering women and children, crime prevention, and social justice. It aims to address issues like lack of access to healthcare and education, poverty, discrimination, and environmental degradation through advocacy, awareness campaigns, and community empowerment programs.
The document discusses several negative impacts that commercialization and sensationalism in media have led to, including the proliferation of misinformation, the idolization of celebrities over important issues, and a reduction in credibility of news outlets. The drive for viewership and profits has incentivized exaggerating and distorting stories in pursuit of attention-grabbing headlines, often citing incorrect information. This misinforms the public and can increase tensions in society. As the internet grows, clickbait articles online are as guilty of sensationalism as other media.
School Essay: If I Were President Sample - PHDessay.com. "If I Were President of the United States" Essay Writing Sheet - B/W .... If I Were President Writing (Brainstorming, Prewriting, teacher sample .... Mrs. Madden's Second Grade Class. If i were a president of my country free essays. If i were president essay examples - articleeducation.x.fc2.com. "If I Was the President" Presidents Day Writing Paper by Candace Post. Expository Writing - If I Were President Essay by Karen Elle | TpT. If I Was President Essay - How to Write an If I Were President Essay. What would you change if you were president? essay contest.
The document discusses several key topics related to public opinion and political participation in the United States: 1) It describes different levels of public opinion from the mass public to the attentive public to opinion leaders; 2) It outlines factors that influence political socialization such as family, media, schools, peers, and religion; 3) It discusses how public opinion is measured through polling and some challenges with polling; 4) It provides an overview of liberal and conservative political ideologies and how they differ on key public policy issues.
Public opinion consists of attitudes held by many people about politics and government. It is shaped by factors like family, education, media, and historical events. Public opinion is measured through elections, polls, and media reporting. Scientific polls sample a representative group to accurately measure views. Major forms of media that influence public opinion are television, newspapers, radio, magazines, and the internet. Television and internet use has grown as sources for political news.
Chapter 4Culture Competency and CEOD Process Immigrant Popula.docxrobertad6
Chapter 4
Culture Competency and CEOD Process: Immigrant Populations, Health Care, Public Health, and Community
Defining and Exploring Culture
A group or community with whom one shares common experiences that shape the way they understand the world
Can include groups:
Born into
Gender
Race
National origin
Class
Religion
Moved into
Moving into a new community
Change in economic status
Change in health status
Four Concepts Associate With Culture:
Cultural knowledge / the knowledge of cultural characteristics, history, values, beliefs and behaviors of another ethnic or cultural group
Cultural awareness / being open to the idea of changing cultural attitudes
Cultural sensitivity / knowing that differences exist between cultures, but not assigning values to the differences
Cultural competence / having the capacity to bring into its systems different behaviors, attitudes and policies and work effectively in cross-cultural settings to produce better outcomes
Learning Culture
Be more aware of your own culture
What is your culture?
Do you have more than one culture?
What is your cultural background?
Learn about other’s culture
Make s conscious decision to establish friendships with people from other cultures
Put yourself in situations where you will meet people of other cultures
Examine your biases about people from other cultures
Ask questions about the cultures, customs and views
Read about other people’s cultures and histories
Listen and show caring
Observe differences in communication styles and values; don’t assume that the majority’s way is the right way
Risk making mistakes
Learn to be an ally
Understanding Culture for Community Engagement, Organization and Development (CEOD)
U.S. communities are becoming more diverse
Racial profiling & stereotyping will be key discussion points when engaging and developing communities in public health practice and may be harmful because they can impede communication, engagement and development
Racial profiling / a law enforcement practice of scrutinizing certain individuals based on characteristics thought to indicate a likelihood of criminal behavior
Stereotyping / a fixed, over generalized belief about a particular group or class of people (Cardwell, 1996)
CEOD and Cultures of the Future
Questions to help engage, organize and develop a healthy community of the future:
If you could have your ideal community right now what would it look like?
If you can’t have your ideal community right now, what will be the next steps in building the kind of cultural community you desire?
Who lives in the community right now?
What kinds of diversity already exist?
How will diversity be approached in your community?
What kinds of relationships are established between cultural groups?
Are the different cultural groups well organized?
What kind of struggles between cultural groups exists?
What kind of struggles within cultural groups exists?
Are these struggles openly recognized and ta.
Careif Position Statement: Mental Health Human Rights and Human DignityMrBiswas
Mental Health, Human Rights and Human Dignity "Magna Carta for people living with Mental Illness".
It is often said that the true test of a decent society is the way it treats its most vulnerable citizens. However, across the world, too often, politicians, policy-makers, professionals and those with the authority and duty to protect and provide for them, fail to do so. In many countries people do not have access to basic mental health care and the treatment they require. In others, the absence of community-based mental health care means the only care available is in psychiatric institutions, which may be associated with grossly impoverished living conditions and even human rights violations, including inhuman and degrading treatment. In addition, in countries recently affected by economic depression, mental health services are under threat from the economic-reductionist debate as the engine of growth has gone into reverse.
The document discusses several key issues in media law and ethics including:
1. The relationship between legal and ethical issues in journalism and how they are often difficult to separate.
2. Examples of ethical dilemmas journalists may face such as chequebook journalism and using hidden cameras.
3. Different approaches to framing ethical issues such as descriptive, normative, universalist, and situational ethics frameworks.
4. The importance of moral reasoning in journalism and how it is shaped by social and material pressures.
Slide 1 WestCal Political Science 1 - US Government 2015-2016WestCal Academy
American Leadership Policy Studies (ALPS) is a for-college credit certificate program that teaches the fundamentals of American government. ALPS includes a custom tailored Political Science 1 – US Government course taught in partnership with accredited colleges to assure students receive college credit. The class is taught from the perspective of industry professionals who work in local/state/federal bureaucracies and/or political/union campaigns. This course program may operate at the site of a partnering college or instructor of record who licenses ALPS course materials from WestCal Academy or at WestCal Academy’s main campus in partnership with an accredited college. WestCal Academy
This slide covers the following:
1. Defining Political Science
2. Theory Defined
3. Rational Choice
4. Elitism & Pluralism
5. Spheres of Influence
6. Transitional Effects
7. Manipulation
8. Interdependency Theory
9. Power Theory
10. Transparency
Truth, Trust and Technology: an agenda for the countering misinformationPOLIS LSE
A lecture setting out the problems being addressed the LSE Truth Trust and Technology Commission of 2018. It sets out the problem, the possible solutions in a conceptual framework.
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Food safety, prepare for the unexpected - So what can be done in order to be ready to address food safety, food Consumers, food producers and manufacturers, food transporters, food businesses, food retailers can ...
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
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2. External communication is
central to our theory of change.
It is how we change minds and
win the trust of our supporters.
So this strategy is not just for our communication
teams, it is for anyone at Amnesty who wants to
build our influence, raise more money, and win
more campaigns.
Who is this strategy for?
3. Take a moment to think about someone you know that
doesn’t talk in our strange NGO language, has different
priorities from you, and perhaps holds quite ‘small-c’
conservative opinions. Perhaps they see you as a bit of a do-
gooder – admirable, but different. Meanwhile, they are getting
their ideas about human rights from mainstream media – and
now they can’t hear the term ‘human rights’ without thinking
about terrorists, or a remote European bureaucracy. It is not
because human rights are too hard or too complex. It is not
because they don’t have time. Or that they don’t value
compassion, equality or fairness. They need us to
inform, educate and engage them in ways that are
relevant to their lives. Ask yourself this: How
am I going to persuade this person to
support human rights and to
support Amnesty?
This is how we will change minds
and extend our influence – because
it will be much more difficult
to dismiss Amnesty as a niche
pressure group if we represent
more than a niche audience.
4. BACKGROUND
In the UK, the counter-
narratives against human
rights have established
a firm grip on the public
consciousness.
In 2000, when the Human Rights Act
came quietly into force less than one year
before 9/11, it would have been difficult
to imagine many people objecting to a Bill
of Rights for UK citizens.
5.
6. Across the survey just 7% (3.5m) of UK adults
strongly share Amnesty’s world view.
N=1,502 nationally representative on age/gender, socio-economic group, region and ethnicity. Fieldwork October 2015
Attitudes to human rights
67%
57%
43%
41%
20%
21%
33%
63%
73%
34%
67%
63%
54%
58%
% WHO ‘AGREE’ OR ‘STRONGLY AGREE’
Universal human rights are an important basic foundation for a fair and just world
Human rights are a privilege that people should lose when they infringe the rights of others
Sometimes human rights have to be relaxed to protect national security
Human rights laws are mainly used by criminal and terrorists to evade justice
Human rights are a made-up idea that have nothing to do with real life
Human rights are a Western idea that shouldn’t be imposed
on other countries with different cultural traditions
We should strictly uphold the human rights of everybody, even those that wish us harm
The rights of people in other countries are as important as the rights of people in the UK
Respect for human rights is a sign of a decent society
I get annoyed or upset by media stories that criticise human rights
People in the UK should stand up for human rights
I care about human rights
The UK should abide by international human rights laws
The UK should be proud of its history of developing and promoting human rights
7. Amnesty Sector average
Outspoken Trustworthy
Brave
Dynamic
Friendly
Compassionate
Establishment
Effective
Relevant
Our brand footprint
Consideration ratio Brand advocacy
Brand tracking
British Red CrossBritish Red Cross
DEC
Amnesty
Muslim Aid
13
7
5
2 3%
12%
5%
27%
RATIO ADVOCACY
Base: people that would consider supporting an international
human rights organisation and are aware of each brand
If we don’t challenge the counter-narratives
against human rights, who will?
An opportunity and a responsibility
8. Fieldwork: Jan-May 2016 N=5,032
Median age of those that know something about each organisation
VSO 50
Christian Aid 49
Amnesty 48
Oxfam 47
British Red Cross 47
Save the Children 47
WWF 47
Sightsavers 46
WaterAid 46
UNICEF 45
DEC 44
World Vision 43
CAFOD 42
ActionAid 42
World Animal Protection 41
Brooke 39
Care 37
Action Against Hunger 37
Concern Worldwide 38
Human Rights Watch 37
Farm Africa 34
Plan International 34
Muslim Aid 33
Islamic Relief 32
ONE Campaign 31
AVERAGE 42
9. OUR STRATEGY
This is not about growth for
growth’s sake. It’s not about
numbers in a KPI report, or
a disconnected marketing
objective. It is core to our
purpose – because we know
that with more people comes
more power, through:
• A constituency ready to act when human
rights come under threat.
• Broader public attitudes creating a
favourable environment for change.
• More income, enabling us to do more to
help the victims of human rights abuses.
Objectives and purpose
10. Broaden popular
support for
human rights
Grow
demonstrable
support for our
cause and for our
campaigns
Develop an
active base of
support ready to
mobilise
Build
engagement
with the
Amnesty brand
Help generate
more money
through
fundraising
Broaden popular
support for
human rights
Grow
demonstrable
support for our
cause and for our
campaigns
Develop an
active base of
support ready to
mobilise
Build
engagement
with the
Amnesty brand
Help generate
more money
through
fundraising
We don’t communicate to talk about
the change we make in the world.
We communicate to make change happen.
more
audience-centred
more
integrated
more
systematic
more focused on
measurable outcomes
Our strategy will do this in a number of ways. It will:
We’ll have to become:
Our goals
11. Charity begins
(and ends) at home.
Vocally cynical about human
rights, Fully bought in to
Daily Mail-style counter-
narratives. Very high
proportion of UKIP voters.
Just not interested.
Don’t actively reject human
rights– but don’t consider
them important. Politically
disengaged, there are a lot of
non-voters in this group.
Agree with universal
human rights on the
surface.
Very community-oriented,
strong ethics, but socially
illiberal, and consider rights
to be culturally dependent.
Sympathetic to
human rights
principles
but believe rights come with
responsibilities and should
be withdrawn from those that
break society’s rules. Often
Conservative voters, but
also a lot of centrist Labour
and Greens.
Strongly support
human rights
principles,
even if some don’t know
much of the detail.
Concerned about injustice
and world issues, they tend
to hold left-wing views, and
are typically Labour or Green
Party voters.
Hard
Rejectors
20%
Centrist
Consensus
19%
Soft
Rejectors
31%
Hard-
Nosed
Pragmatists
8%
Human
Rights
Advocates
22%
As % of the UK adult population
Attitude groups
12. Propensity to
support Amnesty
Percentage of
Amnesty database
Percentage of adult
population*
Human rights advocates
Strongly support human rights principles,
even if some don’t know much of the
detail. Concerned about injustice and
world issues, they tend to hold left-wing
views, and are typically Labour or Green
Party voters.
13%
80%
12%
16%
82%
84%
*filtered to people that would consider supporting
an international human rights organisation
The opportunity
Centrist consensus
Sympathetic to human rights
principles, but believe rights come
with responsibilities and should be
withdrawn from those that break
society’s rules. Often Conservative
voters, but also a lot of centrist Labour
and Greens.
13. Over 45 ABC1
Under 35 ABC1
Over 45 C2DE
Under 35 C2DE
Young Optimists
Under-35 ABC1 C2DE
Both attitude groups
5.4 million
Sceptical Moderates
Over 45 ABC1
Centrist Consensus
1.5 million
Stretched Believers
Over 45 C2DE
Human Rights
Advocates
1.4 million
Comfortably Convinced
Over 45 ABC1
Human Rights
Advocates
2 million
Human rights advocates Centrist consensus
Deeper segmentation
14. • Pragmatic
Less likely to stand on high, immovable principles,
preferring to respond flexibly to issues as they arise.
• Inner directed
How does this issue affect me, my family, or my
community?
• Conservative
Likely to defend existing political and cultural
institutions from change. Respectful of the rule of law.
• Small government
Sceptical of centralised, state-imposed solutions or
the idea of entitlement.
• Patriotic
A sense of national identity is important.
Sceptical
Moderates
Over 45
ABC1
Centrist Consensus
1.5 million
Centrist and centre-right values
15. Young
Optimists
Under-35
ABC1 C2DE
Both attitude groups
5.4 million
• Seeking self-actualisation
Want to engage with causes on their own terms, and
carefully select brands that they feel reflect their values.
• Sociable
Engagement with Amnesty is partly contingent on
whether their social group is engaged, or whether it will
enhance their reputation among friends.
• Seeking knowledge
Younger audiences’ understanding of human rights
principles is much sketchier than most, as is their
awareness of Amnesty.
• Idealistic
Interested in causes with strong ideals, and unlikely to
engage with pragmatism or compromise.
• Flexible
Likely to be still forming political opinions, and they may
not think about political issues in a traditional left/right
paradigm. But they do see injustice in the world and are
open to persuasion.
Engaging the Young Optimists
16. As we grow our reach, we want
the Comfortably Convinced
to continue to donate to our
appeals, and support our
campaigns. Many hold positions
of influence in their social and
professional lives, and have a
vital role in keeping human rights
on the political agenda.
Sustaining our core support
Comfortably
Convinced
Over 45
ABC1
Human Rights
Advocates
2 million
17. This is a summary of our attitude groups and segments.
More can be found in the report from the qualitative
research, and our audience pen portraits. We also
have quantitative data available in our brand tracker,
including more detail on demographics and attitudes
of these groups.
Comfortably Convinced
Key characteristics
‘Heartland’ audience –
most strongly aligned to
the cause.
Role in this strategy
Strongest advocates,
and high value donors.
Sceptical Moderates
Key characteristics
Respectful of Amnesty,
most would consider
supporting a human
rights NGO but many have
accepted negative human
rights counter-narratives.
Role in this strategy
Potentially high value donors
and advocates.
Stretched Believers
Key characteristics
Instinctively aligned, they
have a strong sense of
social justice derived
from direct experience.
Time- and cash-poor, less
exposed to Amnesty, and
likely to be preoccupied
with close-to-home issues.
Role in this strategy
Some donors, but also
potential community activists
and advocates.
Young Optimists
Key characteristics
Low awareness of Amnesty
and often uninformed
about human rights
principles. Different
degrees of alignment, but
many still forming political
identities, and can be
persuaded with the right
argument.
Role in this strategy
Social media advocates, activists
and future donors.
Human rights advocates Centrist consensus
Audience summary
18. Positive affirmation
Most of us respond better to positive affirmation than to
criticism. If we are rewarded for doing good, we are likely
to do good again. So we’ll remind our audiences that they
are good people. This will make them feel better, and be
more likely to engage with us. This does not mean at all
that we shy away from showing the problems we exist to fix
– because there is really nothing good to say about injustice
or violence. But it does mean we will engage our audiences
with a genuine warmth and generosity of spirit, without
finger-wagging or guilt-tripping. Change will come about
because of the goodness and humanity of our supporters,
so let’s thank them in advance.
For example
Pre-existing commitments
Everyone has commitments in life, and are likely to do
things that help them fulfil those commitments. Some of
our audiences are already committed to campaigning for
social justice, which means we just need to provide the
opportunity for them to act. But for others, the dominant
commitment will be something else entirely – perhaps
protecting their family, or enhancing their reputation
among peers. We will find ways to link those commitments
to our cause.
For example
Social norming
We are all guided by social norms – rules for what is
considered normal behaviour for people like us. This
happens both consciously and unconsciously and helps
explain, for example, why human rights campaigners in
the UK are often very similar. To broaden support we will
tell our new audiences that people like you stand up for
human rights.
For example
Three audience motivations
will drive our communications
We might say:
We might show:
You care about human rights.
Your actions have worked.
You are changing the world.
We might say:
We might show:
Because you care about your family, you
care about human rights.
By sharing our content you can inform
and engage your friends.
We might say:
We might show:
People in your community are
campaigning to welcome refugees.
Spokespeople or supporters that look
more like our target groups.
Motivations
19. Centrist
Consensus
... are patriotic, less
likely to worry about
colonial overtones
Human
Rights Advocates
... are guided by
universal principles,
and likely to have
an internationalist
mindset
Common ground
If in the UK we don’t respect
human rights, we can’t complain
when others don’t. We have to set
a good example.
Centrist
Consensus
... are sceptical of
state-imposed
solutions or ‘
entitlement’
Common ground
Talk about what is ‘fair’ and
‘right’ more than evoking the
unqualified idea of ‘entitlement’.
Human
Rights Advocates
... are motivated by
social justice
Centrist
Consensus
... are respectful of
the rule of law
Human
Rights Advocates
... are willing to hold
duty-bearers
to account
Common ground
Human rights belong to you and
are part of the legal framework
that protects you. All we are
asking is that those in power abide
by the law, just as you do.
Centrist
Consensus
... are likely to be inner
directed, seeking
benefits to self or
community
Human
Rights Advocates
... are altruistic,
showing compassion
for victims of human
rights abuses
Common ground
Make human rights personal.
When we talk about distant
problems we remind people that
these are the same rights that they
enjoy. We show how human rights
are enjoyed as well as lost.
To broaden support, we need to
frame human rights in a way that
will engage core support as well
as a more centrist mindset.
Centrist
Consensus
... are likely to defend
institutions
Human
Rights Advocates
... are likely to believe
that rights were hard
won by activists
Common ground
Human Rights are an institution
worth defending. The cost of
losing human rights is the loss of
freedom and security.
Framing human rights
20. When we talk
We’ll talk about human rights
We can’t assume our
audiences will make their
own connections between
personal stories and the
broader principles they
illustrate.
So our communications will explain,
every time, which human rights are being
highlighted, and why they matter.
We’ll talk about achievements
We will never assume
that our audiences know
who we are or what we
do, because we know
this isn’t true for some
people.
When we talk about Amnesty we will talk
about our achievements, because even those
that know us well don’t know much about
what we’ve done.
We’ll sound more like our audiences
We’ll use a
conversational,
accessible voice, mixed
with analogy and other
methods to underline
central ideas and make
content relatable.
We’ll stop shouting.
21. Getting support from
grass roots to board
level.
We’ve involved stakeholders from all
levels of our organisation to ensure
that this strategy is at the centre of the
ways we work from implementation of
communications ideas, to writing and
approving of new strategies.
Integrating our roll-out
with the organisation’s
effectiveness strategy.
We’re knitting communications strategy
skills and processes right through our
organisational working – modules of our
new staff induction are now informed by
the communications strategy.
Localising across
the organisation.
We’re working with managers across all our
departments to help them with working the
communications strategies into their teams’
day-to-day work, and longer-term strategies
Roll-out
22. It has become more than a communications strategy.
We’ve taken this to all levels of the organisation
including our grass roots activists.
At first, many didn’t understand why we were
doing a ‘communications strategy’, but when
they had read it they said they realised why.
They told us: “This is not a communications strategy.
It’s an organisational strategy”.