WhatsApp is a multi-purpose messaging application that allows sharing of images, videos, and documents across Android, iPhone, and Blackberry devices. It has over 50 billion messages sent daily and does not require logging in or out. Some companies have used WhatsApp successfully for marketing, including an online retailer that updated customers on deals and an American food brand that engaged consumers for 65 minutes on average through a cooking campaign. However, WhatsApp lacks some enterprise features such as data protection, separating business and personal communication, and ecosystem integrations with other business software.

1. Whatsapp

2.  Leveraged on the idea of “Stay connected”
 Multi purpose ,user friendly , connectivity
application that allows sharing of images,
videos, documents.
 Compatible across all platforms- android,
blackberry, I phones
 More than 50billion messages everyday

3. Strategies – focusing on corporates
• Ensuring privacy, end to end encryption
• Info sharing among employees
• Customer communication and support (
ex:- Netmeds)
• Marketing
• Services like “connect with a doctor”
offered through whatsApp .

4. Best Practices
 Doesn’t require a sign in or log out,
pin, username
 Naming – appealing to youth
 Simplified group chats
 Free of cost voice calls and video calls
 Needn’t search for friends
 NO ADS

5. Pitfalls
 Does Not Provide Enterprise Data
Protection
 Mixes Private and Business
Communication – Airwatch (mobility
management software)
 Does Not Protect Against Data Loss
 Focuses on Consumer Use Cases -
calendar sharing, searching for content
 Short of Ecosystem Integrations - ERP,
CRM

6. Buyagift – Online retailer UK
• Year : 2016
• Updating the customers about
discounts on the site
• To promote consumer perks
like deals and competitions.

7. Hellman’s US - Unilever
• Year : 2016
• WhatsCook campaign online
• Direct and personal element
• Average consumers were engaged
with the brand for 65 minutes

8. Hellman’s US - Unilever
• https://www.youtube.com/watch?v=xYN9A09iy5Y
Results
• • +5MM people impacted
• 13,000 signed up for the service
• 99.5% of users approved of the service
• 1 in every 2 website users signed up for the
service
• Consumers spent on average 65minutes
interacting with the brand
• Reference :
http://www.digitaltrainingacademy.com/casestudie
s/2016/03/social_messaging_case_study_hellmann
s_successfully_taps_into_whatsapp.php

9. WhatsApp: The Road to 900 Million
“Your messaging experience to the next level.“
• Messaging Apps are arguably the most commercially
successful among the millions of apps available across
various App Stores.
• Adding approximately a million users every 4 months.
• With stiff competition from other Messaging Apps, the
growth rate has tapered off a bit in recent months as they
took 5 months for the climb from 800 to 900 million active
monthly users.
• Facebook Messenger, their closest rival in this space has
700 million and their parent company Facebook, just
crossed 1 billion daily active users.
• Source : DazeInfo.
• Newspaper Link:
http://www.thehindubusinessline.com/opinion/columns/thomas-
k-thomas/whatsapp-busness-head-interview/article9349784.ece

10. A way ahead of competitors

11. Metrics to Measure Growth

12. Strategies to increase Sales Leads
 Create an Engaging Brand Persona for WhatsApp.
 Offer Great Value to build a phone database.
 Offer Always On Relevant Content for Free.
 Deliver Speed Customer Service .

13. Thank You