Boundless Fundraising Benchmark Results Webinar Deck
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We're excited to invite you to a live walk-through of the recently released 2019 Boundless Fundraising Benchmark Report which highlights fundraising trends and key data insights observed across 125+ leading peer-to-peer event programs. This year's 34-page report covers a wide range of topics — all with the goal of developing better and more powerful fundraisers for your organization. Join us as Kathy Kempff, Sr. VP of Product, and Brenda Miele, UX Manager and resident statistician, discuss a number of key findings including how, in comparison to their peers, the average Boundless Fundraising Mobile App user: • Generated 3X the average dollar amount raised • Generated 3X the number of donations collected • Visited the BF Mobile App 4X more than fundraising center • Spent 2X the amount of time on BF Mobile App as in the fundraising center
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Boundless Fundraising Benchmark Results Webinar Deck
- 1. March 20, 2019 Benchmark 2019 Insights
- 2. What You’ll Learn Today 2 1. The benefits of Boundless Fundraising 2. Trends in mobile apps and Boundless Fundraising data and how to apply to your P2P events 3. How analytics can help better understand your participants’ UX
- 3. 3 Meet your Presenters Kathy Kempff Senior Vice President of Products Brenda Miele UX Director
- 5. 5 Social App • Fundraise & recruit using Facebook, LinkedIn, Twitter, Texting & Email • Ability to send and schedule fundraising messages Mobile & Tablet App • Share messages via Facebook, LinkedIn, Twitter, Texting & Email • Stay updated with push notifications • Mobile check deposit Email Badge • Make every email a fundraising request • Dynamically generated to reflect participants fundraising results
- 7. Engaging with Fundraisers Where They Are 7
- 8. Mobile Browsing versus Mobile apps 8 • According to Smart Insights, users spend nearly 90% of their time on mobile using apps vs. mobile browsing • Growth in the mobile area is in the app space vs. mobile browsing which is stagnant • Most successful organizations are investing in both applications and mobile responsive websites
- 9. Consumer Preference for Apps 9
- 10. Increased Conversion to Action on Mobile Apps 10 https://www.criteo.com/insights/ Mobile Browser Desktop App X 2 X 1.5
- 11. Consumers Access Information Multiplatform 11
- 12. What About Gen Z? Account for ¼ of today’s population First life milestone: getting a mobile phone by the age of 12 Phones introduce Gen Z to the world…and YOU.
- 13. Gen Z Device Usage 13 https://storage.googleapis.com/think/docs/GenZ_Insights_All_teens.pdf
- 14. Remember User Lifestyle • More and more of your participants expect to get information fast, conveniently, and to have choices in how they interact with their friends • Mobile apps are a great paired to any fundraising site • It’s convenient • It gives them communication choices • It boosts their productivity • Allows you to have a new channel to communicate
- 16. Boundless Fundraising™ Top Line App Results 16 10 Years. 125+ Event Programs. Over $650 million raised! 60% Top 30 P2P Event Programs Leverage Boundless Fundraising 10% Avg % of Online Donations Through BF 20-33% As High as % of Online Donations Through BF depending on the demographics
- 17. Summary Results In comparison to their peers that did not utilize the Boundless Fundraising platform, Charity Dynamics found that the average Boundless Fundraising Mobile App user:
- 19. Cycling and Endurance Adoption Rates Take Off 19 31% 14% 41% 31% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Cycling Endurance 2017 2018
- 20. 20 Percentage of Online Donations 10% Avg % of Online Donations Received Through BF
- 21. 21 Average $ Amount of Online Donations 46% Increase (YoY) in Avg $/Mobile App User
- 23. Kidney Walk 2018 Results • Using Boundless Fundraising for a decade • When a walker adopted Boundless Fundraising, the Kidney Walk saw: • 30% fewer zero dollar fundraisers • 1 additional donation per fundraiser • 2X the average fundraising amount 23
- 24. The Longest Day 2018 Results • Using Boundless Fundraising for 7 years • When a fundraiser adopted Boundless Fundraising, the event saw: • $1,000,000+ in checks via Mobile Check Deposit • 4,300 checks processed immediately • 57% increase in fundraising through BF app 24
- 25. Boot Walk 2018 Results • Using Boundless Fundraising for 3 years • When a walker adopted Boundless Fundraising, the Boot Walk saw: • 40% fewer zero-dollar fundraisers • 3X more donation transactions per fundraiser • 3X the average fundraising amount 25
- 27. Understanding UX Analytics gives insights into: • who you audience is • how long they engage • where they interact • what drives them to act
- 28. Participant Usage Behavior 28 Mobile App Fundraising Center 5.7 X 3.1 X 2.6 X
- 30. Facebook Analytics 30 • You begin to understand the impact of their Facebook posts and best time of day • Turn this data into educational points for your participant for better fundraising tips!
- 31. • Interested in getting access to your own analytics? 31 Ready to Geek Out on Analytics? Contact Boundless Fundraising Support for access to your dashboards! support.boundlessfundraising.com
- 32. Let’s Sum It Up
- 33. 3X • the average amount as non-Boundless Fundraising users. • the number of donations as non-Boundless Fundraising users. • the fundraising performance of non-Boundless Fundraising users. Organizations utilizing the platform saw:
- 34. Give them the tools to boost their fundraising! Mobile apps are an expected way to easily interact with your event Younger generations expect a mobile app to make their experience effortless Fundraisers who use an app do raise more money
- 35. Download the Benchmark Report Today! • Visit the Charity Dynamics website to download: • http://bit.ly/2OfVk7X 35
- 36. Questions?
- 37. THANK ©2019 Charity Dynamics – Confidential & Proprietary YOU
Editor's Notes
- Consumers prefer apps because of the one click convenience, speed, and the ability to easily store preferences and settings.
- Not only do consumers prefer to digest information through a mobile application but the combination of task based actions, UI, and stored information makes it easier to complete transactions. Consumer research in ecommerce shows the transition of conversion based on platform going from mobile browers to desktop to app.
- Then we layer on top age demographics and we can see that the preference for mobile and tablet apps increased the younger the demographic. We see this in programs we have where the participant audience is much younger than average programs. For AHA Kids Challenge ….. For …..
- Beyond Channel Choices — Via the app, your organization can offer participants a variety of choices for how they connect with potential donors: email, Facebook, Twitter, LinkedIn, and texting. Set It and Forget It — In 2018, nearly 20% of participants liked planning for messaging within the app and letting the system send messages automatically through LinkedIn or Twitter. Productivity Booster — At the end of the day, Boundless Fundraising helps your fundraisers be as efficient as possible. The Boundless Fundraising app is a quicker way for them to update their page, their goal, personalize their photo, and share their page with any friend or loved one. With a few taps, they can update their story as often as they'd like, as well as quickly upload a photo from their mobile phone's photo album. No need for them to save an image to their desktop computer, resize, and then upload within their fundraising center. Total time saver. A New Way to Communicate with your Users — Having a mobile app allows you to use push notifications to send instant and nonintrusive notifications to your participants. With so much noise coming from social media, email, and texts, this is a great way to grab your participants’ attention. When you add efficiency with the power of an app, you have a powerhouse of possibilities in fundraising.
- 10 Years. 125+ Event Programs. Over $650 million raised! Boundless Fundraising is an application suite that lets participants at all levels of fundraising expertise easily raise more money by connecting their social, mobile and email channels to reach more donors, wherever they are. Peer-to-peer event programs and participants continue to rapidly evolve. Boundless Fundraising provides a robust set of options that enhance the fundraising capabilities of your event audience. $650M raised using Boundless Fundraising since 2008 On average organizations using the Boundless Fundraising suite see 10% of their overall online revenue sourced through the Apps. Successful Organizations see between 20-33% of online donations sourced through Boundless Fundraising On average, 70% of donations sourced through Boundless Fundraising were new donors to the organization
- And these aren’t just consumer trends, these are the trend we’re seeing with our clients. Our 2018 Benchmark report will be public soon. Here’s a sneak peek. One of the things we measure is adoption of the applications. In Cycling and Endurance events we see a big jump in the adoption within programs between 2017 and 2018. These programs typically have more participant fundraisers in target demographics with higher preference for apps.
- 2018 was a landmark year for the Boundless Fundraising Mobile App. Not only did new functionality enhance each user’s ability to more easily ask for support across new channels, but the results also demonstrated significant value for organizations utilizing the platform. This can best be illustrated by the following three observations: • Boundless Fundraising Mobile App users generated 3X the average amount as non-Boundless Fundraising users. • Similarly, Boundless Fundraising Mobile App users generated 3X the number of donations as non-Boundless Fundraising users. • As a result, Boundless Fundraising Mobile App users represented 3X the fundraising performance of non-Boundless Fundraising users.
- Beyond Channel Choices — Via the app, your organization can offer participants a variety of choices for how they connect with potential donors: email, Facebook, Twitter, LinkedIn, and texting. Set It and Forget It — In 2018, nearly 20% of participants liked planning for messaging within the app and letting the system send messages automatically through LinkedIn or Twitter. Productivity Booster — At the end of the day, Boundless Fundraising helps your fundraisers be as efficient as possible. The Boundless Fundraising app is a quicker way for them to update their page, their goal, personalize their photo, and share their page with any friend or loved one. With a few taps, they can update their story as often as they'd like, as well as quickly upload a photo from their mobile phone's photo album. No need for them to save an image to their desktop computer, resize, and then upload within their fundraising center. Total time saver. A New Way to Communicate with your Users — Having a mobile app allows you to use push notifications to send instant and nonintrusive notifications to your participants. With so much noise coming from social media, email, and texts, this is a great way to grab your participants’ attention. When you add efficiency with the power of an app, you have a powerhouse of possibilities in fundraising.