Kavya Kaushik, product manager, Sage Publishing and Daniel Fluskey, head of policy and external affairs, Institute of Fundraising Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. GDPR: An Opportunity for
Engagement & Growth?
Kavya Kaushik

2. Why is data
good? ● We can’t escape data
● It’s unethical NOT to use
data - robots aren’t created
with biases
● Personalisation of your
user experience

3. Campaign
micro-targeting
“____ doesn’t represent me”
● ‘One size fits all’ campaigns
leave people feeling
disenfranchised
● A digitised user experience
personalises all products -
campaigners must use these
methods

5. User signs up to a petition website using Oauth to Facebook, with clear consent
Petition website takes their likes, and tracks which petitions they’re signing
Petition website partners with charities to produce mailings on that subject area
Data tracks specific information about their area of interest: personalised experience
User is asked if they want to sign up to targeted comms from the relevant charity
Scenario: Online Petition site

6. Data used for
Social good
● Data kind: work with charities to
use open access data to
improve services
● Good Things Foundation
● Nesta - provide public data to
improve social services
● SAGE Ocean: empowering the
social science community to
use big data through concept
grants, training, and tools

7. Why do we
need GDPR?
Actually, it’s about ethics in
data
● ‘Data’ is only in the press for
bad - Cambridge Analytica,
TalkTalk, Windrush
● Wild west days of the
internet- what is the business
model of the internet?

9. What is
GDPR? General
Data
Protection
Regulation

10. The GDPR
principles ● Lawfulness, fairness,
transparency
● Purpose limitation
● Data Minimisation
● Accuracy
● Storage limitations
● Integrity
● Accountability

12. Personal
Data ● Every individual has the right to
privacy - including public
stakeholders and the media
● Even data in the public domain is
“personal data”
● Personal data is ANYTHING
which identifies a user

13. Special
Category
Data
● Racial, ethnic data
● Political opinions
● Religious or philosophical beliefs
● Trade union membership
● Genetic data
● Biometric data
● Health
● Sex life and sexual orientation
NOT financial

14. Accessibility &
Fair Use
Fair Use Policy: Concise,
Transparent, Intelligible, Easily
Accessible, Written in Clear and
Plain Language, Free of charge
● Explain like the reader is 5 years
old
● Consider screen readers
● Consider colour schemes
● Consider users with learning
difficulties

16. Next
Steps
● TRAIN your staff
● AUDIT data
● Sort out SECURITY

17. The future of engagement:
developing audience-centred strategies
25 April 2018
London
#CCaudience
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18. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk