Tweeting like a millennial – tips for creating content that resonates | Content marketing conference | 27 April 2017

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Sinéad Molloy, Uni Boob team and social media manager, CoppaFeel! Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Government & Nonprofit

• The average scroll rate in
the Facebook newsfeed is
1.7 seconds
• The average social video
view is 4.5 seconds
• Attention is now the most
important social metric
over engagements

Source: L2 Intelligence Report and Locowise report

• The 15-24 segment are more active
across all platforms and accessing more
frequently
• Snapchat is the big story for the 15-24
bracket overtaking Twitter in daily
usage; reflects a broader trend
amongst this younger audience in
moving away from the big social
platforms in favour services that give
them more control over who they’re
sharing content with.
• Although… Instagram stories now looks
set to overtake Snapchat!

• BE AUTHENTIC! Write copy
that sounds human
• Capitalise on existing
conversations.
• Find authentic influencers, and
collaborate with them.
• Video > Photos, but keep it
short.
• Use your supporters as
inspiration: what they post,
when they post, where they
post.
• Know when not to post.

Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do:
www.charitycomms.org.uk

27 April 2017
London
#CharityContent
Content marketing
– planning, delivering and distributing
stand-out content

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