This article explains the Introduction to digital marketing in a simple term which even a layman can understand with a brief description on DM Channels.

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2. What is Digital Marketing?
In Simple terms, it is a form of marketing which exists online and if
it is offline it is traditional marketing.
Digital Marketing Definition
 According to Hubspot Digital marketing is defined by the use of
numerous digital tactics and channels to connect with
customers where they spend much of their time online.
 It is referred to all marketing efforts that use the electronic
medium in order to reach the people.

3. Overall Internet Users in the World for June 2018
• This is the worldwide Data of Internet users according
to InternetworldStats.com as per June 2018
• Here a Digital Marketing plays an important role for business as in the
current scenario, because there are a larger group of Internet users.

4. Difference between Traditional Marketing and Digital
Marketing:
Traditional Marketing:
 It is a form of Advertising or Marketing which uses Print Media, Direct
mail, Broadcasts, and Telephone to reach Customers.
 It is the Oldest Form of Marketing, which uses predefined strategies to
Reach Customers.
 The Cost of Marketing is very high compared to Online Marketing.
 There is no proper way to measure the insights, and we cannot analyze
the Customer Reach.
 We cannot predict the future of our business as we don’t have
enough insights data, of audience reach.

5. Digital Marketing:
 It is a form of Marketing which uses the internet as a medium to reach
the Larger group of audience.
 It is a modern form of Marketing, which uses new trends and
strategies to reach customers.
 The cost of Marketing is comparatively low as with Traditional Form of
Marketing.
 There are many ways to measure the insights, which helps us analyze
customer behavior
 As we have Enough data, it is helpful for us to analyze the audience
and make changes.
 According to customer behavior online which ultimately help us to
predict the future our business

6. Digital Marketing Strategies and DM Channels used to
connect with the customers:
Search Engine Marketing (SEM):
 Refers to the online marketing which improves the website visibility in
Search Engine Result Pages (SERP) by the help of Paid advertisements.
 SEM is about PPC, also includes SEO, helps PPC to get enhanced by
rewriting the content and improve page ranking.
 In simple words, It is all about increasing website visibility on search
engine with the help of free or paid digital marketing strategies.
Search Engine Optimization (SEO):
 A Process involved optimizing the website to rank higher in the search
engine results pages.
 Which ultimately help in increasing the Free Website traffic (Organic
Traffic).

7. Social Media Marketing:
 It includes the process of promoting brands using different social
media channels like Facebook, YouTube, Instagram, Twitter, Pinterest,
LinkedIn, Quora.
 But Every social media has different tactics which need to be followed
before using for the business purpose.
Content Marketing:
 It is a process of creating awareness and Improving Website growth by
means of Blog posts, E-book, Info-graphics etc.
 It is one of the core strategies of Digital Marketing as content
marketing work as assets for any business.

8. Pay Per Click(PPC):
 It is the method of driving the traffic to the website by using PPC(Cost
Per Click) or AdWords.
 Google AdWords is the most common PPC which allows you to pay for
top slots in Google search Engine.
 Other channels where PPC can be used is Facebook Ads, Promoted
Tweets, Quora ads, promotion based on topics, and Linked in Sponsored
Messages.
Email Marketing:
 It is a form of reaching the potential users by sending an email regarding
Discounts, Offers, and Events which Drives the values the customers.
 It includes blog subscription newsletters, Follow-up email to the website
visitors who have downloaded some E-book, Holiday Promotion to the
Subscribers

9. Affiliate Marketing:
 It refers to the Process of Earning based on promoting others
(Company) Product/Services, usually works on Commission Basis.
 When the user clicks on the given link and purchases the
product/services with the referral code, usually affiliate Marketer earns
rewards as referral benefits.
SMS Marketing:
 SMS Marketing is a form of marketing which uses Short Messaging
Services as in order to reach the Customers.
 It becomes very easy for companies to send SMS to registered
customers about deals and offers right to their inbox.
 It has high open ratio compare to Email Marketing

10. Conclusion:
I Hope you got an idea about the basics of digital marketing. This is just
an introduction and you will get to know how important is digital
marketing in the current business scenario.
Therefore a large group of internet users and gradually increasing in
numbers day by day.
 And thus in the coming days, I am going to discuss the Digital
Marketing Process and its Importance.
 Let me know about your feedback on this post in a comment section
and don’t forget to share with your network.
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