The document discusses digital strategy and planning. It covers defining business objectives and target audiences, conceiving tactical solutions aligned with personas and channels, implementing campaigns and measuring key performance indicators, and continuously improving based on evaluation and lessons learned. The goal is to engage audiences and align digital efforts with business goals through an iterative planning, creation, actualization, and evaluation process.
The document provides an overview of social media strategies and case studies. It discusses the relevance of social media and how it fits into digital marketing mixes. It also outlines how to run successful social media programs, including setting goals, identifying platforms, and measuring metrics. Several international case studies of social media campaigns for brands like Old Spice and Tippex are also summarized.
The document outlines content marketing programs and provides examples of different types of content that can be used. It discusses creating content both for business-to-consumer (B2C) and business-to-business (B2B) contexts. Specific case studies are presented of companies that have successfully used content marketing across multiple channels including Facebook, blogs, videos and more. The purpose of content marketing is to create awareness, engage customers, help with acquisition and retention, and encourage advocacy.
This document provides specifications and guidelines for standard Facebook ads. It outlines requirements for ad image size, title character count, body text limit, and linking specifications. It also provides tips for creating effective ads, such as using compelling images, clear calls to action, and testing multiple ad variations. Additionally, the document lists examples of ads with good and bad click-through rates.
This document provides information about using Facebook for business purposes. It discusses why companies should use Facebook, details about the Facebook ecosystem including pages, ads, and applications. It also provides tips on how to set up a fan page and get fans, examples of Facebook ad types, and case studies of campaigns run by B!Digital, including for 3Italia mobile and Samsung Galaxy Apollo. The document is meant to educate companies on utilizing Facebook for marketing and customer engagement.
Strategies And Tips To Maximize Facebook For Health ClubsBryan K. O'Rourke
This document outlines strategies and tactics for maximizing the use of Facebook. It discusses developing a marketing strategy that integrates Facebook, building a strong Facebook presence through promoting your page, engaging members, and sharing the right content. It also covers advertising on Facebook, getting viral content through follower interaction and compelling headlines, and emphasizes keeping up with new Facebook features. The document recommends resources for best practices and offers the author's assistance.
This document provides an overview and introduction to various social media platforms and case studies. It discusses Facebook, Twitter, blogging, YouTube, Flickr and LinkedIn. For each platform, it discusses key usage statistics in Ireland and how organizations can engage audiences. It provides examples of case studies of individuals and companies using each platform successfully. The document aims to explain why social media is important for organizations and how to interact on these channels to engage customers.
The document discusses digital strategy and planning. It covers defining business objectives and target audiences, conceiving tactical solutions aligned with personas and channels, implementing campaigns and measuring key performance indicators, and continuously improving based on evaluation and lessons learned. The goal is to engage audiences and align digital efforts with business goals through an iterative planning, creation, actualization, and evaluation process.
The document provides an overview of social media strategies and case studies. It discusses the relevance of social media and how it fits into digital marketing mixes. It also outlines how to run successful social media programs, including setting goals, identifying platforms, and measuring metrics. Several international case studies of social media campaigns for brands like Old Spice and Tippex are also summarized.
The document outlines content marketing programs and provides examples of different types of content that can be used. It discusses creating content both for business-to-consumer (B2C) and business-to-business (B2B) contexts. Specific case studies are presented of companies that have successfully used content marketing across multiple channels including Facebook, blogs, videos and more. The purpose of content marketing is to create awareness, engage customers, help with acquisition and retention, and encourage advocacy.
This document provides specifications and guidelines for standard Facebook ads. It outlines requirements for ad image size, title character count, body text limit, and linking specifications. It also provides tips for creating effective ads, such as using compelling images, clear calls to action, and testing multiple ad variations. Additionally, the document lists examples of ads with good and bad click-through rates.
This document provides information about using Facebook for business purposes. It discusses why companies should use Facebook, details about the Facebook ecosystem including pages, ads, and applications. It also provides tips on how to set up a fan page and get fans, examples of Facebook ad types, and case studies of campaigns run by B!Digital, including for 3Italia mobile and Samsung Galaxy Apollo. The document is meant to educate companies on utilizing Facebook for marketing and customer engagement.
Strategies And Tips To Maximize Facebook For Health ClubsBryan K. O'Rourke
This document outlines strategies and tactics for maximizing the use of Facebook. It discusses developing a marketing strategy that integrates Facebook, building a strong Facebook presence through promoting your page, engaging members, and sharing the right content. It also covers advertising on Facebook, getting viral content through follower interaction and compelling headlines, and emphasizes keeping up with new Facebook features. The document recommends resources for best practices and offers the author's assistance.
This document provides an overview and introduction to various social media platforms and case studies. It discusses Facebook, Twitter, blogging, YouTube, Flickr and LinkedIn. For each platform, it discusses key usage statistics in Ireland and how organizations can engage audiences. It provides examples of case studies of individuals and companies using each platform successfully. The document aims to explain why social media is important for organizations and how to interact on these channels to engage customers.
The document discusses content marketing programs and provides examples of different types of content that can be used. It outlines the purpose of content marketing and provides case studies of businesses that have successfully used content marketing on platforms like Facebook and in multi-channel strategies. It also discusses how content marketing can be used specifically in B2B contexts to engage prospects and move them through the sales funnel.
The document provides an overview of using Facebook for marketing purposes. It discusses engaging with users by interacting and providing value. Successful campaigns know the audience, goals, and tone before choosing platforms and content. Pages have technical specifications and big brands use Facebook well. Case studies show engaging fans and competitions. Guidelines specify how to properly run competitions without conditioning on user-generated content or notifying winners on Facebook. The document concludes with recommendations for landing pages and third-party tools.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
This document discusses best practices for using Facebook marketing to engage shoppers. It recommends focusing on starting conversations with consumers around health and wellness topics. Some key points made include:
- Facebook is the dominant social media platform where many shoppers spend their time
- Brands should leverage the social graph and encourage discovery by focusing on relevance, trust and authority rather than direct promotions
- Engagement strategies should break engagement down into small actions like getting consumers to like a brand's page, share content, and recommend the brand to friends
- Providing daily inspiration through questions and content can help engage audiences and drive traffic to websites.
This document provides an overview of using Facebook for business purposes. It discusses Facebook's large user base and how people use the platform. The document then explains how to create an effective Facebook page for a business or organization by setting goals, designing the page layout, encouraging sharing and interaction, and measuring success. It emphasizes creating a customer-centric page to build a vibrant online community around a brand.
Brian groth’s quick guide to social media v3Brian Groth
The document provides guidance on using social media as part of an overall marketing strategy. It recommends starting with owned media like a website and blog, then using earned media like social networks to drive traffic to owned properties. Paid media like ads can then direct large audiences to owned or earned media sites. The document outlines best practices for each type of media, including consistency, analyzing results, engaging communities and targeting influencers.
Part 3 - Social Media Strategies 201 at Seattle's School of Visual Conceptssocial3i
Part 3 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. Topics in this section include social advertising, social commerce, contests and promotions.
Facebook provides businesses with unique marketing opportunities to interact with customers, manage their reputation, acquire new customers, and drive traffic to their website. Businesses can customize their Facebook page, promote sales and special deals, encourage customer interaction through polls and reviews to position their brand and increase awareness of their company. Similarly, job applicants should be aware that employers increasingly use Facebook to screen candidates and content posted could negatively impact potential hires.
Social media platforms can be categorized into social/professional networks, blogging/micro-blogging, video/photo sharing, mobile apps, and bookmarks/sharing. Running successful social media campaigns requires understanding your audience, setting goals for each platform, monitoring progress, and revising based on metrics like engagement, traffic, sales, and brand awareness. Facebook is a major platform that continues growing, with brands engaging customers through pages, competitions, and guidelines.
This document provides an overview of measuring and optimizing marketing campaigns on Facebook. It discusses:
1) Facebook's enormous opportunity for marketers with over 400 million users worldwide who spend significant time on the platform.
2) The challenges of measuring ROI on Facebook given its popularity and lack of effective measurement tools.
3) A framework for marketers to measure, segment, target, and optimize their Facebook efforts including identifying best customers and message delivery.
This document provides an overview of using Facebook for marketing and promotions. It discusses devising a social media strategy, interacting on social media, using Facebook pages and applications, running competitions on Facebook according to guidelines, and leveraging Facebook for non-profits and ecommerce. Case studies are presented on businesses that have successfully used Facebook. The document concludes with contact information.
This document provides an overview of digital marketing strategies and tactics for businesses. It discusses developing an online marketing strategy focused on clear business objectives. It also covers key tactics like content marketing, social media marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. Specific topics include developing owned, paid and earned media, using blogs and social platforms like Facebook to engage customers, and best practices for email marketing.
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...Ignitus
With Facebook, blogs, Twitter, email, and YouTube, how do you determine which new media will work for your organization? Kimberly will show how Ignitus Strategies has used new media to help nonprofit and for-profit clients to grow email lists, build brands, and bring in more money. She will walk through case studies demonstrating how organizations can integrate new media with traditional marketing to reach current and future customers and increase sales. Kimberly will explain how, through a 6-week new media campaign, an environmental organization raised $80,000, grew its email list by 15,000, and spread its brand to 20,000 new supporters. She will also cover:
> Advantages and disadvantages of various forms of new media
> Expectations of online customers
> Key metrics to monitor and benchmarks
BlogWell Philadelphia Social Media Case Study: Scholastic, presented by Ivy L...SocialMedia.org
In their BlogWell Philadelphia presentation, "Transforming Scholastic Book Clubs Into Brand Amabassadors," Scholastic Digital Publicist, Ivy Li, and Senior Manager of Internal Communications and Social Media, Morgan Baden, share how social media has helped turn Clubs customers into brand ambassadors.
They also discuss the unveiling of a new book community for readers of every age, everywhere, to celebrate the company's 90th anniversary.
Facebook exchange overview - november 2012Brian Groth
The Facebook Exchange (FBX) allows advertisers to buy targeted Facebook inventory through demand-side platforms. FBX uses third-party data and Facebook user information to target ads without sharing personal user data. Early results show FBX driving better performance than other ad exchanges, with higher returns on ad spend and lower costs-per-acquisition. FBX provides advertisers access to Facebook's large audience in a real-time bidding model.
BlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate BirdSocialMedia.org
In her BlogWell Philadelphia presentation, "Pfizer Social Media Playbook: Practical Guidance for Colleagues," Pfizer's Director of Digital Communications Strategy, Kate Bird, shares how Pfizer is communicating via social media with a well-developed and implemented social media policy.
This document summarizes guidelines for biosimilars in India. It begins by defining biosimilars as biologic compounds that are similar but not identical to reference biopharmaceuticals. It then discusses several biosimilar drugs used in cancer treatment such as G-CSF, interferons, and epoetins. While biosimilars have similar mechanisms of action, differences in manufacturing can result in differences in properties. The document concludes by outlining Indian regulatory guidelines for biosimilar approval and the importance of post-marketing safety monitoring to evaluate potential differences from reference drugs.
The document discusses distance learning models and networks, outlining the CWANA distance learning network which involves national programs enrolling students and assigning supervisors, a focal point validating registrations, and RITSEC providing course materials and hosting courses online, with an example of a documentation on PGR course covering topics like descriptor databases and information systems.
The document outlines a TOEIC speaking course that uses technology and group projects. It is divided into 7 units covering various topics. Each unit includes 3 activities: 1) vocabulary building, 2) conversation practice, and 3) problem-solving. Students use sites like YouTube, Visuwords and PimPampum for vocabulary and videos. They also do pair and group work to complete dialogs, roleplays and presentations. The final project has groups research and present on a selected company. Homework includes researching the company and practicing the presentation.
I recently contributed to a book about supervision in Norway edited by Freja Ulvestad Kärki and Asbjørn Kärki Ulvestad. My contribution involved four 500 word responses to the editor’s questions about my views of supervision, conceptualized more of a dialogue than a question and answer.
Reference: Asbjørn Kärki Ulvestad & Freja Ulvestad Kärki (2012). Flerstemt veiledning. Oslo: Gyldendal
The rest of the book is in Norwegian. Check it out here: http://tidsskriftet.no/article/2894303/
The document discusses content marketing programs and provides examples of different types of content that can be used. It outlines the purpose of content marketing and provides case studies of businesses that have successfully used content marketing on platforms like Facebook and in multi-channel strategies. It also discusses how content marketing can be used specifically in B2B contexts to engage prospects and move them through the sales funnel.
The document provides an overview of using Facebook for marketing purposes. It discusses engaging with users by interacting and providing value. Successful campaigns know the audience, goals, and tone before choosing platforms and content. Pages have technical specifications and big brands use Facebook well. Case studies show engaging fans and competitions. Guidelines specify how to properly run competitions without conditioning on user-generated content or notifying winners on Facebook. The document concludes with recommendations for landing pages and third-party tools.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
This document discusses best practices for using Facebook marketing to engage shoppers. It recommends focusing on starting conversations with consumers around health and wellness topics. Some key points made include:
- Facebook is the dominant social media platform where many shoppers spend their time
- Brands should leverage the social graph and encourage discovery by focusing on relevance, trust and authority rather than direct promotions
- Engagement strategies should break engagement down into small actions like getting consumers to like a brand's page, share content, and recommend the brand to friends
- Providing daily inspiration through questions and content can help engage audiences and drive traffic to websites.
This document provides an overview of using Facebook for business purposes. It discusses Facebook's large user base and how people use the platform. The document then explains how to create an effective Facebook page for a business or organization by setting goals, designing the page layout, encouraging sharing and interaction, and measuring success. It emphasizes creating a customer-centric page to build a vibrant online community around a brand.
Brian groth’s quick guide to social media v3Brian Groth
The document provides guidance on using social media as part of an overall marketing strategy. It recommends starting with owned media like a website and blog, then using earned media like social networks to drive traffic to owned properties. Paid media like ads can then direct large audiences to owned or earned media sites. The document outlines best practices for each type of media, including consistency, analyzing results, engaging communities and targeting influencers.
Part 3 - Social Media Strategies 201 at Seattle's School of Visual Conceptssocial3i
Part 3 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. Topics in this section include social advertising, social commerce, contests and promotions.
Facebook provides businesses with unique marketing opportunities to interact with customers, manage their reputation, acquire new customers, and drive traffic to their website. Businesses can customize their Facebook page, promote sales and special deals, encourage customer interaction through polls and reviews to position their brand and increase awareness of their company. Similarly, job applicants should be aware that employers increasingly use Facebook to screen candidates and content posted could negatively impact potential hires.
Social media platforms can be categorized into social/professional networks, blogging/micro-blogging, video/photo sharing, mobile apps, and bookmarks/sharing. Running successful social media campaigns requires understanding your audience, setting goals for each platform, monitoring progress, and revising based on metrics like engagement, traffic, sales, and brand awareness. Facebook is a major platform that continues growing, with brands engaging customers through pages, competitions, and guidelines.
This document provides an overview of measuring and optimizing marketing campaigns on Facebook. It discusses:
1) Facebook's enormous opportunity for marketers with over 400 million users worldwide who spend significant time on the platform.
2) The challenges of measuring ROI on Facebook given its popularity and lack of effective measurement tools.
3) A framework for marketers to measure, segment, target, and optimize their Facebook efforts including identifying best customers and message delivery.
This document provides an overview of using Facebook for marketing and promotions. It discusses devising a social media strategy, interacting on social media, using Facebook pages and applications, running competitions on Facebook according to guidelines, and leveraging Facebook for non-profits and ecommerce. Case studies are presented on businesses that have successfully used Facebook. The document concludes with contact information.
This document provides an overview of digital marketing strategies and tactics for businesses. It discusses developing an online marketing strategy focused on clear business objectives. It also covers key tactics like content marketing, social media marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. Specific topics include developing owned, paid and earned media, using blogs and social platforms like Facebook to engage customers, and best practices for email marketing.
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...Ignitus
With Facebook, blogs, Twitter, email, and YouTube, how do you determine which new media will work for your organization? Kimberly will show how Ignitus Strategies has used new media to help nonprofit and for-profit clients to grow email lists, build brands, and bring in more money. She will walk through case studies demonstrating how organizations can integrate new media with traditional marketing to reach current and future customers and increase sales. Kimberly will explain how, through a 6-week new media campaign, an environmental organization raised $80,000, grew its email list by 15,000, and spread its brand to 20,000 new supporters. She will also cover:
> Advantages and disadvantages of various forms of new media
> Expectations of online customers
> Key metrics to monitor and benchmarks
BlogWell Philadelphia Social Media Case Study: Scholastic, presented by Ivy L...SocialMedia.org
In their BlogWell Philadelphia presentation, "Transforming Scholastic Book Clubs Into Brand Amabassadors," Scholastic Digital Publicist, Ivy Li, and Senior Manager of Internal Communications and Social Media, Morgan Baden, share how social media has helped turn Clubs customers into brand ambassadors.
They also discuss the unveiling of a new book community for readers of every age, everywhere, to celebrate the company's 90th anniversary.
Facebook exchange overview - november 2012Brian Groth
The Facebook Exchange (FBX) allows advertisers to buy targeted Facebook inventory through demand-side platforms. FBX uses third-party data and Facebook user information to target ads without sharing personal user data. Early results show FBX driving better performance than other ad exchanges, with higher returns on ad spend and lower costs-per-acquisition. FBX provides advertisers access to Facebook's large audience in a real-time bidding model.
BlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate BirdSocialMedia.org
In her BlogWell Philadelphia presentation, "Pfizer Social Media Playbook: Practical Guidance for Colleagues," Pfizer's Director of Digital Communications Strategy, Kate Bird, shares how Pfizer is communicating via social media with a well-developed and implemented social media policy.
This document summarizes guidelines for biosimilars in India. It begins by defining biosimilars as biologic compounds that are similar but not identical to reference biopharmaceuticals. It then discusses several biosimilar drugs used in cancer treatment such as G-CSF, interferons, and epoetins. While biosimilars have similar mechanisms of action, differences in manufacturing can result in differences in properties. The document concludes by outlining Indian regulatory guidelines for biosimilar approval and the importance of post-marketing safety monitoring to evaluate potential differences from reference drugs.
The document discusses distance learning models and networks, outlining the CWANA distance learning network which involves national programs enrolling students and assigning supervisors, a focal point validating registrations, and RITSEC providing course materials and hosting courses online, with an example of a documentation on PGR course covering topics like descriptor databases and information systems.
The document outlines a TOEIC speaking course that uses technology and group projects. It is divided into 7 units covering various topics. Each unit includes 3 activities: 1) vocabulary building, 2) conversation practice, and 3) problem-solving. Students use sites like YouTube, Visuwords and PimPampum for vocabulary and videos. They also do pair and group work to complete dialogs, roleplays and presentations. The final project has groups research and present on a selected company. Homework includes researching the company and practicing the presentation.
I recently contributed to a book about supervision in Norway edited by Freja Ulvestad Kärki and Asbjørn Kärki Ulvestad. My contribution involved four 500 word responses to the editor’s questions about my views of supervision, conceptualized more of a dialogue than a question and answer.
Reference: Asbjørn Kärki Ulvestad & Freja Ulvestad Kärki (2012). Flerstemt veiledning. Oslo: Gyldendal
The rest of the book is in Norwegian. Check it out here: http://tidsskriftet.no/article/2894303/
The document summarizes key points from an online summit about managing travel websites, including content, bookings, and payments. It stresses the importance of high-quality and unique content that is easy for customers to find and share. It also emphasizes enabling online bookings and payments to allow customers to complete transactions online. The document promotes the services of Realmdigital, a South African company that helps businesses develop online presences and digital marketing strategies.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Social media marketing services are becoming increasingly important for businesses. The document discusses how social networks have massive user bases, with Facebook having 665 million daily users and Twitter having 288 million monthly users. It provides statistics showing that spending time on social media can increase exposure and lead to new business. Examples are given of large companies like Ford and Kraft that have successfully used social media marketing. The document concludes by outlining three social media marketing plans for businesses that include setting up and maintaining presences on Facebook, Twitter, blogs, YouTube, Pinterest, Instagram and Vine.
Why Facebook is key to your Business Growth in 2017Pearl Omotoyinbo
In This Presentation, You Will Learn:
1. Why Facebook Is Key To Business Growth
2. How To Use Facebook For Your Business So You Get Actual Results
3. Key Strategies To Focus On To Get The Most Out Of Your Facebook Marketing Efforts.
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
The document provides tips for using Facebook ads effectively based on case studies of advertising campaigns. It begins with an overview of Facebook ads and their projected growth. It then discusses types of Facebook ads and strategies for managing large ad campaigns, including outsourcing management. Several case studies are presented that demonstrate lessons learned, such as targeting audiences well, driving intuitive actions, engaging existing fans, using mobile ads, highlighting visual assets, and amplifying engaging content. The document concludes with advertising trends and tips for success with Facebook ads.
This document discusses online advertising and new marketing strategies on social media platforms like Facebook. It notes that traditional online advertising is declining while more targeted approaches using social media are on the rise. Specific strategies covered include using Facebook pages, groups, events, apps, and the news feed to engage customers and promote brands in a viral manner. The document advocates developing a social media presence and strategy to take advantage of new opportunities for online marketing.
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
The document provides an overview of creating an effective social media plan in 6 steps: 1) preplanning, 2) listening to conversations, 3) creating target profiles, 4) setting goals, 5) joining conversations, and 6) measuring returns. It also discusses budgeting and getting started on social media. The document is aimed at helping businesses understand social media and how to develop a strategic plan to meet their goals.
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts/ads work well. Twitter ads like promoted tweets targeted towards interests and events can also generate leads. LinkedIn allows networking and relationship building opportunities for leads. Overall, the document recommends focusing social media lead efforts on valuable content, offers, and calls-to-action tailored for each platform.
Completo documento que ofrece toda la información necesaria para optimizar las redes y medios sociales (Facebook, Twitter, Linkedin, Google+, Slideshare) con el objetivo de generar leads.
Cách làm Social media cho tầng lớp cấp cao/lãnh đạo của Marketo
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts are recommended. Twitter suggestions include promoted tweets targeted through interests and geography. LinkedIn is good for networking and influencer relationships. Overall, the document emphasizes engaging customers and prospects on social media to transform social media followers into qualified leads.
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts are recommended. Twitter suggestions include promoted tweets targeted through interests and geography. LinkedIn is good for networking and influencer relationships. Overall, the document emphasizes engaging customers and prospects on social media to transform social interactions into qualified leads.
The document discusses Digital Sherpa's Campaign Sherpa tool, which helps businesses create social media marketing campaigns to grow their fan and follower base. Specifically, it allows creating campaigns like sweepstakes and contests on platforms like Facebook. It provides case studies of businesses that saw significant increases in likes and engagement after running Campaign Sherpa promotions. The pricing for Campaign Sherpa campaigns is listed as $950 originally, but $795 for existing Digital Sherpa clients.
Why you need social media for your businessMapplinks
Social media provides several benefits for businesses including brand building, marketing, sales, customer service, advertising and more. It allows businesses to engage with customers, build awareness of their brand, drive traffic to their website, generate leads and make sales. With tools that enable targeting specific audiences and measuring results, social media is a cost-effective channel for businesses of all sizes. It also provides a way for businesses to promptly respond to customer queries and issues, strengthening customer relationships and trust in the brand.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
The document provides an overview of affiliate marketing in 4 parts:
1) It explains the 4 key parties in affiliate marketing - the merchant, affiliate, consumer, and network. The merchant creates the product, the affiliate promotes it, the consumer buys it, and the network facilitates payments.
2) It outlines 3 approaches for affiliates - being a product reviewer, email marketer, or social media personality.
3) It describes the 4 steps to becoming an affiliate - choosing a niche, approach, network, and finding traffic. Traffic sources include social media, SEO, solo ads, and paid ads.
4) The conclusion emphasizes that success requires hard work but breaking it into steps makes affiliate marketing feel less overwhelming.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
This document provides guidance for business owners on using social media. It defines social media and discusses the benefits it can provide, such as improved traffic, new partnerships and qualified leads. It also analyzes data on how marketers are using social media and the return on investment they are seeing. Tips are provided on understanding competitors and selecting the best channels to engage target markets through social media.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
TripAdvisor is the world's largest travel website with over 60 million reviews. It has over 50 million monthly users and attracts visitors from over 100 countries worldwide. The document discusses how TripAdvisor is transforming the travel industry through user-generated content and its growing mobile and social media presence. It emphasizes the importance of businesses actively managing their TripAdvisor profiles to positively influence potential customers.
The document discusses Kenya's tourism strategies and initiatives. Kenya Tourist Board's mission is to market Kenya's tourism products professionally while enriching lives. Their strategies include behavioral marketing, online PR, capitalizing on mobile commerce, and campaigns like #TembeaKenya to promote domestic tourism. They plan to refresh MagicalKenya.com, develop partnerships for online bookings, and create a MagicalKenya mobile app to take advantage of growing mobile use. The goal is to diversify tourism content across devices and generate revenue through the app.
A mobile game was created to connect players across continents and educate them about wildlife in Africa by bringing the reality of the African bush to Facebook. The game was developed to spark ideas and share what the future may hold for further connecting international communities through gaming platforms.
This document discusses how real-time reservations and online distribution can help small hotels and guesthouses connect with potential guests. It emphasizes the need to address visibility, availability, and bookability through marketing channels, online booking functionality, and integration with third-party sites. A cloud-based system is presented as a solution to manage rates and inventory across all channels with a single entry, maximize bookings from various sources, and simplify the booking process for guests.
Satpacktravel provides location-based, interactive maps and media-rich mobile solutions for the African tourism industry. They address the importance of mobile in Africa by developing social, local and mobile (SoLoMo) solutions that are mobile-friendly and geo-located. This includes building custom maps for over 180 businesses to help them engage customers accessing content on mobile devices. They provide tips on becoming mobile-friendly and an easy tool for any business to build their own basic mobile map within minutes.
KCB's online payment solution allows customers to pay merchants securely online. It acts as a link between the cardholder and merchant, forwarding card details securely to KCB for processing. The cardholder selects payment by card on the merchant's website, provides their details, which are then forwarded to KCB electronically for approval. If approved, the merchant's account is paid within 3 days while the cardholder gets a notification. The solution benefits both merchants by increasing sales and cardholders through convenience. Requirements for merchants include signing an agreement with KCB and regular fraud training.
Expedia aims to revolutionize travel through technology. It operates multiple global brands across online, mobile, and other channels. Expedia has seen growth in hotel sales in East Africa. The travel industry has changed with customers now using multiple devices and channels in their purchase process. Expedia provides a large customer database but aims to tailor its approach to different types of travelers. It concludes that working together with local suppliers can drive profitability for hotels in East Africa by utilizing various booking windows, technology, merchandising and communication.
The document summarizes key points from the E-Tourism Africa Summit on September 16, 2011. It discusses how e-tourism involves communicating the right content across various channels to attract valuable customers who will make purchases and return. It also addresses how destinations and travel businesses can become "future-fit" by addressing issues like complexity, interconnectedness, and local context over the next 10 years. Experts provide perspectives on how to navigate these challenges and opportunities as the industry looks toward the future.
The document discusses the travel industry's panic responses to emerging e-commerce in the late 1990s and 2000s. It led companies to hastily expand online without focus. However, travel agencies and tour operators continue thriving by focusing on their traditional B2B services and using technology to enhance rather than replace them. The key lessons are to focus on core competencies, innovate selectively, and avoid panic responses to new technologies.
This document summarizes a TripAdvisor presentation about how the travel industry is changing and what this means for tourism businesses. It notes that TripAdvisor is the world's largest travel site with over 50 million monthly users. It provides statistics on TripAdvisor's growth and details how travelers now use TripAdvisor and social media throughout their travel planning process. The presentation recommends that tourism businesses register with TripAdvisor's free Management Center tool, respond to reviews, add their content and engage travelers on TripAdvisor forums to better manage their online presence and influence travelers.
The document discusses the future of travel guidebooks in the digital age. It provides quotes from two industry experts: (1) Douglas Schatz from Lonely Planet discussing the company's focus on distributing guidebooks as ebooks on Amazon and Apple, and the potential for location-aware apps. (2) Martin Dunford from Rough Guides noting that general travel information may not be as useful now with more targeted online content, and that consumers can more easily find niche travel options.
This document summarizes VisitBritain's social media journey and plans for expanding their presence on Facebook. It discusses how VisitBritain has grown their presence on platforms like Twitter, YouTube, and Flickr. It then outlines VisitBritain's plans to leverage Facebook Places to promote locations and drive check-ins, and to launch Facebook Deals to promote deals and purchases. Metrics are provided on growth and success to date across various social media platforms.
This document provides tips and advice for using social media to tell stories about trips and experiences in 3 sentences or less. It encourages sharing memorable, funny stories on platforms like Facebook and comments on keeping followers engaged with updates on planning a trip, experiences during the trip, and reminiscing afterward. The document also stresses using social media as a way to get free publicity for businesses by creatively sharing stories and experiences online.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
From Natural Language to Structured Solr Queries using LLMsSease
This talk draws on experimentation to enable AI applications with Solr. One important use case is to use AI for better accessibility and discoverability of the data: while User eXperience techniques, lexical search improvements, and data harmonization can take organizations to a good level of accessibility, a structural (or “cognitive” gap) remains between the data user needs and the data producer constraints.
That is where AI – and most importantly, Natural Language Processing and Large Language Model techniques – could make a difference. This natural language, conversational engine could facilitate access and usage of the data leveraging the semantics of any data source.
The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
The key concept is to enable users to express their search queries in natural language, which the LLM then enriches, interprets, and translates into structured queries based on the Solr index’s metadata.
This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
The LLM acts as an intermediary agent, offering a transparent experience to users automatically and potentially uncovering relevant documents that conventional search methods might overlook. The presentation will include the results of this experimental work, lessons learned, best practices, and the scope of future work that should improve the approach and make it production-ready.
In our second session, we shall learn all about the main features and fundamentals of UiPath Studio that enable us to use the building blocks for any automation project.
📕 Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
💻 Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
Control Flow in Studio
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
Getting the Most Out of ScyllaDB Monitoring: ShareChat's TipsScyllaDB
ScyllaDB monitoring provides a lot of useful information. But sometimes it’s not easy to find the root of the problem if something is wrong or even estimate the remaining capacity by the load on the cluster. This talk shares our team's practical tips on: 1) How to find the root of the problem by metrics if ScyllaDB is slow 2) How to interpret the load and plan capacity for the future 3) Compaction strategies and how to choose the right one 4) Important metrics which aren’t available in the default monitoring setup.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdfleebarnesutopia
So… you want to become a Test Automation Engineer (or hire and develop one)? While there’s quite a bit of information available about important technical and tool skills to master, there’s not enough discussion around the path to becoming an effective Test Automation Engineer that knows how to add VALUE. In my experience this had led to a proliferation of engineers who are proficient with tools and building frameworks but have skill and knowledge gaps, especially in software testing, that reduce the value they deliver with test automation.
In this talk, Lee will share his lessons learned from over 30 years of working with, and mentoring, hundreds of Test Automation Engineers. Whether you’re looking to get started in test automation or just want to improve your trade, this talk will give you a solid foundation and roadmap for ensuring your test automation efforts continuously add value. This talk is equally valuable for both aspiring Test Automation Engineers and those managing them! All attendees will take away a set of key foundational knowledge and a high-level learning path for leveling up test automation skills and ensuring they add value to their organizations.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
2. The principles haven’t changed… It’s just multimedia now Internet Relay Chat (IRC) is a form of real-time Internet text messaging (chat) or synchronous conferencing. It is mainly designed for group communication in discussion forums, called channels, but also allows one-to-one communication via private message as well as chat and data transfers via Direct Client-to-Client.
27. Age Distribution of SA Facebook Users: 32%: 25 – 34 yrs old 31.5%: 18 – 24 yrs old 14.9%: 35 – 44 yrs old Vast majority (63.5%) of the SA Facebook users between 18 – 35 yrs old. A young audience.
28. Age Distribution of USA Facebook Users: 25.2%: 25 – 34 yrs old 24.9%: 18 – 24 yrs old 18.2%: 35 -44 yrs old 12%: 45 – 54 yes old 9.4%: 14 – 17 yrs old Higher number of users over the age of 34 and under the age of 18 in comparison to SA. 50.1% of the users between 18 – 35 yrs old.
29. Age Distribution of UK Facebook Users: 27.8%: 18 – 24 yrs old 27%: 25 – 34 yrs old 17.3%: 35 – 44 yrs old 12.2%: 14 – 17 yrs old 8.9%: 45 – 55 yrs old Almost identical to the USA demographics. Probably indicative of earlier adoption and internet penetration
31. 1. Define your goals For example: Increase customer base Generate leads Drive sales Build awareness Reach new customers Engage with customers via new channels
32. 2. Ask Questions How will you build your customer base? Buy them ads driving traffic off of Facebook reach around 0.1% click-through rate ads that drive Facebook participation usually perform at least 2-3X better Bribe them Great prizes! Amaze them
33. 2. Ask Questions Are you ready to handle negativity? People can and will make negative comments. How will you handle it. Consider your company structure – do you need a social media policy Who is allowed to speak in these spaces – do you need as ‘social media community manager’
34. 2. Ask Questions What’s your willingness to experiment, take risks, and adjust your plans? You can’t predict how people will respond – are you fleet footed enough to move with the times?
35. 3. Measure, Measure, Measure Use tracking to measure how your campaigns perform Use bit.ly for trackableurls
36. 3. Measure, Measure, Measure Facebook has inbuilt metrics – but consider tracking beyond facebook How much traffic do you generate from your social media platform Does the traffic from facebook convert at a higher rate than your online advertising?
37. 4. Follow the rules Promotions will only be considered for review/approval by existing Facebook clients - through either direct or inside sales. (e.g. need to pay for advertising before being considered for Facebook promotions)
38. 4. Follow the rules All promotions (including contests, sweepstakes or competitions) in which Facebook participants are eligible to win must be approved by a Facebook representative (plan for a 7 day approval timeframe).
39. 4. Follow the rules All promotions must be hosted on a third-party site and through an opt-in application developed specifically for the promotion. Promotions using general Facebook features such as photo uploads, wall posts or discussion boards are not acceptable. Winners of these promotions cannot be contacted through Facebook, either. For example: a winner cannot be chosen based on their participation in a discussion board or an upload of a photo to a Facebook album - instead, a specific photo sharing application or discussion submission application would need to be developed for this promotion. This application should also include collection of participants contact information, so that the winner(s) can be contacted via email - and not Facebook message. (Facebook is happy to refer you to a number of third-party developers with whom they have worked with in the past to help develop a specific application.)
40. 4. Follow the rules As to be expected, promotions can’t be targeted to anyone under 18 years of age and those under 18 cannot be allowed to participate. Promotion of gambling, alcohol, firearms and tobacco is strictly prohibited. Please note, as of today promotion of prescription drugs, dairy products and gasoline is also prohibited (although is scheduled to be discussed in a Thursday meeting with Facebook’s legal team).
41. 4. Follow the rules Promotions that are hosting completely off of Facebook can be announced on a Facebook page without prior approval from Facebook, however, the term “Facebook” should not be included in the promotion copy, or in any of the promotion’s rules - for that matter. Additionally, all promotions held on Facebook need to include the following disclosure: “This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You understand that you are providing your information to [recipient(s) of information] and not to Facebook. The information you provide will only be used for [disclose any way that you plan to use the user's information].”
42. 4. Follow the rules Key takeout: Plan ahead and allow for a larger promotion budget to include the development of a Facebook application or a third-party promotion page on a brand Web site