This document summarizes a presentation on filling a marketing funnel through social media. It discusses focusing on consumption metrics over vanity metrics to drive awareness. It also emphasizes acting first on new platforms to gain an advantage and looking to industry leaders innovating with technologies like VR, bots and wearables. The presentation provides predictions for social media in 2020 including platforms breaking boundaries across industries. It ends with calls to action around calculated risks with new technologies and fully engaging all social media audiences.
This document summarizes a presentation on filling the marketing funnel with social media. It discusses trends in social media usage, with platforms like Facebook seeing steady adult usage while attention shifts away from television. The presentation predicts that by 2020, social media will be fully integrated into daily life through connected devices and bots, and virtual reality experiences will be commonly used. It profiles companies like Citi and Panoptic Group that are innovating with technologies like Spectacles and virtual reality. The presentation encourages brands to invest in emerging technologies, treat social media as a lifestyle, take risks with new platforms, hire dedicated social media staff, and focus on technology promotions over cash promotions.
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020Eric Shutt
What trends will shape the (digital) marketing agency of the future? It’s a constant question that agencies and clients are always asking, and always looking for answers. And there’s one theme: many feel unprepared. The goal of this presentation is to look beyond the trends.
How can agencies (and clients) prepare for success years from now? Based on everything we’ve seen — research, conferences, work, email lists, happy hours … We set out to pull together key elements that agencies and clients need to be acting on now for success in the future.
Is your marketing strategy ready for 2020? Stay ahead of the curve by learning about the biggest social media trends that will change the way marketers think about life beyond likes, authenticity, and online reputation management next year.
During the webinar, you’ll learn about:
- The social media trends to watch throughout 2020
- The changes to expect from major social networks
- The way brands are already winning with these trends
This document discusses internet marketing and real estate. It provides statistics on internet usage and how people use the internet to research purchases. It emphasizes the importance of having a website and using social media, blogs, and online marketing strategies for real estate businesses to build their brand, engage customers, and acquire new customers. The document highlights trends for 2017 including live platforms, virtual/3D listings, and hyper-targeted ads. It encourages combining personal and digital marketing for real estate.
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
The document discusses trends in digital media and marketing that a digital marketing team is excited about for 2016. The three main trends are increased data collection allowing for more personalized experiences, the continued shift from desktop to mobile usage, and innovations in virtual and augmented reality technologies for video. The team is looking forward to capitalizing on these trends and using data and personalization to better engage audiences.
#OgilvyCannes 2014 Social Impact Report at #CannesLionsOgilvy
MediaWeek:
"Ogilvy also had the most prominent unofficial hashtag at the event, #ogilvycannes, which accounted for 82 per cent of mentions of unofficial hashtags with 27,132 mentions."
"Ogilvy demonstrated the value of a well-oiled social machine, with its own strategy playing a significant role in driving the agency to the top of the brand charts."
Salesforce quote: “Ogilvy was the dominant brand at Cannes Lions 2014, clocking 22,652 mentions online [during the week]. It jumped in early with a well-executed social strategy that even propelled Abraham Lincoln into one of the leading celebrity spots over the opening weekend – quoting his famous stance that ‘the best way to predict your future is to create it.’”
Links:
MediaWeek: http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
Salesforce: http://www.slideshare.net/ExactTarget/saturday-36254344?ref=http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
BuzzRadar: http://www.buzzradar.com/the-power-of-storytelling-cannes-lions-2014/
This document summarizes a presentation on filling a marketing funnel through social media. It discusses focusing on consumption metrics over vanity metrics to drive awareness. It also emphasizes acting first on new platforms to gain an advantage and looking to industry leaders innovating with technologies like VR, bots and wearables. The presentation provides predictions for social media in 2020 including platforms breaking boundaries across industries. It ends with calls to action around calculated risks with new technologies and fully engaging all social media audiences.
This document summarizes a presentation on filling the marketing funnel with social media. It discusses trends in social media usage, with platforms like Facebook seeing steady adult usage while attention shifts away from television. The presentation predicts that by 2020, social media will be fully integrated into daily life through connected devices and bots, and virtual reality experiences will be commonly used. It profiles companies like Citi and Panoptic Group that are innovating with technologies like Spectacles and virtual reality. The presentation encourages brands to invest in emerging technologies, treat social media as a lifestyle, take risks with new platforms, hire dedicated social media staff, and focus on technology promotions over cash promotions.
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020Eric Shutt
What trends will shape the (digital) marketing agency of the future? It’s a constant question that agencies and clients are always asking, and always looking for answers. And there’s one theme: many feel unprepared. The goal of this presentation is to look beyond the trends.
How can agencies (and clients) prepare for success years from now? Based on everything we’ve seen — research, conferences, work, email lists, happy hours … We set out to pull together key elements that agencies and clients need to be acting on now for success in the future.
Is your marketing strategy ready for 2020? Stay ahead of the curve by learning about the biggest social media trends that will change the way marketers think about life beyond likes, authenticity, and online reputation management next year.
During the webinar, you’ll learn about:
- The social media trends to watch throughout 2020
- The changes to expect from major social networks
- The way brands are already winning with these trends
This document discusses internet marketing and real estate. It provides statistics on internet usage and how people use the internet to research purchases. It emphasizes the importance of having a website and using social media, blogs, and online marketing strategies for real estate businesses to build their brand, engage customers, and acquire new customers. The document highlights trends for 2017 including live platforms, virtual/3D listings, and hyper-targeted ads. It encourages combining personal and digital marketing for real estate.
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
The document discusses trends in digital media and marketing that a digital marketing team is excited about for 2016. The three main trends are increased data collection allowing for more personalized experiences, the continued shift from desktop to mobile usage, and innovations in virtual and augmented reality technologies for video. The team is looking forward to capitalizing on these trends and using data and personalization to better engage audiences.
#OgilvyCannes 2014 Social Impact Report at #CannesLionsOgilvy
MediaWeek:
"Ogilvy also had the most prominent unofficial hashtag at the event, #ogilvycannes, which accounted for 82 per cent of mentions of unofficial hashtags with 27,132 mentions."
"Ogilvy demonstrated the value of a well-oiled social machine, with its own strategy playing a significant role in driving the agency to the top of the brand charts."
Salesforce quote: “Ogilvy was the dominant brand at Cannes Lions 2014, clocking 22,652 mentions online [during the week]. It jumped in early with a well-executed social strategy that even propelled Abraham Lincoln into one of the leading celebrity spots over the opening weekend – quoting his famous stance that ‘the best way to predict your future is to create it.’”
Links:
MediaWeek: http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
Salesforce: http://www.slideshare.net/ExactTarget/saturday-36254344?ref=http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
BuzzRadar: http://www.buzzradar.com/the-power-of-storytelling-cannes-lions-2014/
The document provides an overview of The Glitch, a digital agency that specializes in creating engaging social media campaigns and digital content. In 3 sentences:
The Glitch has experience running successful social media campaigns for brands like Quiksilver India and launching viral videos. They create interactive digital experiences including mobile apps, online games, and interactive videos. The agency has won over 12 digital awards for their innovative work across social media, video, and mobile platforms.
This document summarizes the services offered by The Glitch, a digital marketing agency. They specialize in marrying strategy with technology to create digital stories and experiences for brands. Their services include creative and content development, e-commerce strategy, social media marketing, and integrated marketing campaigns. They have experience working with over 45 brands across various industries. The document provides examples of campaigns they have run, including interactive apps, command centers for events, and custom digital experiences.
The document discusses trends in digital marketing and fashion platforms. It notes that brands often adopt new platforms without understanding their full reach and impact. It emphasizes the importance of creating useful, branded content and having a creative social media strategy beyond just profiles. Examples are given of successful integrations between online and offline experiences like geo-located scavenger hunts. The conclusion advocates for making digital content useful, being creative on social media, leveraging offline events, and providing opportunities for online consumer interaction.
This document provides an introduction to the book "Mobility Management For Dummies" which discusses managing and securing mobile devices for enterprises. It explores:
1) Why mobility management is important for enterprises, as more enterprise data and employees are mobile, presenting security, visibility and control challenges.
2) How the market leading mobility management solution, Afaria from Sybase, can help enterprises manage devices, enforce security policies, and look to future technologies.
3) That the book is divided into five parts that cover why mobility management matters, how to manage devices effectively with Afaria, enforcing security, preparing for the future, and providing mobility management tips.
Havas Sports & Entertainment's predictions of the hottest 2013 trends to keep an eye on and selection of the most memorable, innovative and successful campaigns of 2012.
Today’s consumer is raising their voice on social platforms and testing the limits of individual influence. They are empowered and enabled, and on a mission to matter. They’re no longer just complaining – they’re flexing social muscle to force brands to change. Whether an individual is campaigning for a cause, or on a quest for influence, or joining a rage-in on social media they can cause irreparable damage to a brand.
We are in a brutal cultural moment when the good, bad and ugly are indistinguishable to a call-out culture that can seem to care very little for the ‘why’ behind the ‘what’. Whether a brand has made an honest mistake or taken an ill-judged decision, social media enables and amplifies cycles of cruelty. To survive in the call-out culture world, brands need to think differently about how they react when they’re put under the spotlight, and how to make their brands less likely to be called out in the first place.
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
Brands are increasingly understanding digital and analyzing data to provide customized solutions for consumers. In 2016, wearable technologies and virtual reality will play a larger role in marketing budgets. The adoption of 4.5G infrastructure in Turkey will enable new technologies like smart homes and enable live video streaming on mobile devices. There will be a greater focus on creating user-oriented content and enhancing the consumer experience on small screens to build long-term sustainability.
Uploaded here for the students in my digital communications and online PR workshops
Original document here http://www.mindshareworld.com/sites/default/files/Mindshare%20Trends%202017.pdf
Second wave creators are leading the online video industry and generating more buzz than ever!
You’ll learn about what the biggest creators and influencers are up to, the importance of super fans, best practices, and what Facebook and YouTube can bring to the table.
It was definitely an exciting year at VidCon so don't miss out!
This document outlines 4 digital consumer trends for 2017:
1) The virtual experience economy, where digital experiences like VR and AR become a status symbol.
2) Motivated mindlessness, where consumers use AI to outsource self-improvement planning and coaching.
3) Incognito individuals, where consumers embrace anonymity to be their true selves on new platforms and services.
4) Humans renewed, where brands prove technology enhances human life by developing tech solutions that enrich people.
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
Social Media Marketing Trends Report for 2020 & beyond | Social Media Facts &...Oyerohit
The world is numb to generic social media broadcasts . Series: Marketing Trends Report 2020 | Topic 2: Social Media Marketing
PS.: If social media trends from 2019 taught us anything, it’s that personalized
content is key for success. We also saw brands starting to listen more closely to their audience.
I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume.
The world is numb to generic social media broadcasts.
On top of that, there are more social media channels than ever before, but the main three still lead the pack in regards to ROI.
Customer Experience Trends for 2017 that will influence how consumers want to...Chantel Botha
What experiences will customers demand from you in future? Lets look at the current trends and speculate about how people will meet their needs in future and how this will impact the design of your brand experience.
View more about what we do on www.brandlove.co.za
Email us hello@brandlove.co.za
Come to our trends workshop!
Trends Innovation Workshop - 14 Feb - Cape Town
http://www.brandlove.co.za/product/customer-experience-cx-trends-2017-beyond/
Trends Innovation Workshop - 16 Feb - Johannesburg
http://www.brandlove.co.za/product/2017-customer-experience-trends-innovation-workshop-johannesburg/
This document summarizes Christopher Ferrel's presentation at SXSW 2017 about the rise of skippable ads. Some key points:
- Skippable ads have surpassed non-skippable ads and will dominate digital ad revenue by 2021 as users increasingly demand control over their ad experiences.
- Measuring the value of skipped ads is challenging as value varies depending on how much of the ad is viewed. Brand recall is higher for ads that are 40% completed.
- Creative works best in the skippable era if it engages users in the first 5 seconds and gives them a reason to continue watching rather than skipping.
- Both advertisers and users prefer skippable formats like outstream video
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
Le marche che si impegnano a coinvolgere le persone nella creazione di valore hanno un enorme vantaggio in un mondo sempre più connesso.
Questo eBook offre un'introduzione utile a capire come sviluppare un approccio sempre più legato al futuro dei brand, e permette di iniziare a portare il social thinking al centro della propria marca, costruendo così un verso social brand.
This document discusses branded content in digital media. It defines branded content as content that entertains or informs the audience in a creative way about a brand in order to create an emotional connection. This differs from traditional advertising. The document explores how branded content has evolved from classic formats focused on storytelling and entertainment to digital formats that emphasize engagement, virality, transmedia storytelling, user-generated content, social media, big data and reactive marketing. It distinguishes branded content from other advertising formats and discusses strategies for creating successful branded content campaigns.
The document discusses enhancing halal sustainability through research and innovation. It notes that the global population is expected to increase significantly by 2050, requiring 60-110% more food production. Fera Science Limited works to meet this challenge through various initiatives: ensuring crop protection and economic yields; assuring food quality, safety and authenticity; and promoting sustainable, safe and ethical crop production. Fera conducts applied research, provides testing and certification services, and develops proficiency testing schemes and reference materials. The document proposes that Fera can contribute to halal sustainability by scientifically determining species in foods using mass spectrometry methods and expanding quality assurance programs.
This document summarizes a study on consumer perspectives of authenticity and branding in food products. It discusses tensions between branded authenticity and authentic branding. The study involved interviews and observations of 40 middle-class consumers in Denmark and Sweden. Key findings include:
1) Consumers value perceived craftsmanship and question highly processed or industrialized products. They prefer to source directly from producers.
2) Some appreciate brands that promise convenience without compromising quality or health. Others are empowered to make food themselves to control ingredients.
3) Authenticity is experienced differently based on consumers' views of appropriate production modes and work ethics. The relationship between generic versus branded products and crafting versus industrialization is
The document provides an overview of The Glitch, a digital agency that specializes in creating engaging social media campaigns and digital content. In 3 sentences:
The Glitch has experience running successful social media campaigns for brands like Quiksilver India and launching viral videos. They create interactive digital experiences including mobile apps, online games, and interactive videos. The agency has won over 12 digital awards for their innovative work across social media, video, and mobile platforms.
This document summarizes the services offered by The Glitch, a digital marketing agency. They specialize in marrying strategy with technology to create digital stories and experiences for brands. Their services include creative and content development, e-commerce strategy, social media marketing, and integrated marketing campaigns. They have experience working with over 45 brands across various industries. The document provides examples of campaigns they have run, including interactive apps, command centers for events, and custom digital experiences.
The document discusses trends in digital marketing and fashion platforms. It notes that brands often adopt new platforms without understanding their full reach and impact. It emphasizes the importance of creating useful, branded content and having a creative social media strategy beyond just profiles. Examples are given of successful integrations between online and offline experiences like geo-located scavenger hunts. The conclusion advocates for making digital content useful, being creative on social media, leveraging offline events, and providing opportunities for online consumer interaction.
This document provides an introduction to the book "Mobility Management For Dummies" which discusses managing and securing mobile devices for enterprises. It explores:
1) Why mobility management is important for enterprises, as more enterprise data and employees are mobile, presenting security, visibility and control challenges.
2) How the market leading mobility management solution, Afaria from Sybase, can help enterprises manage devices, enforce security policies, and look to future technologies.
3) That the book is divided into five parts that cover why mobility management matters, how to manage devices effectively with Afaria, enforcing security, preparing for the future, and providing mobility management tips.
Havas Sports & Entertainment's predictions of the hottest 2013 trends to keep an eye on and selection of the most memorable, innovative and successful campaigns of 2012.
Today’s consumer is raising their voice on social platforms and testing the limits of individual influence. They are empowered and enabled, and on a mission to matter. They’re no longer just complaining – they’re flexing social muscle to force brands to change. Whether an individual is campaigning for a cause, or on a quest for influence, or joining a rage-in on social media they can cause irreparable damage to a brand.
We are in a brutal cultural moment when the good, bad and ugly are indistinguishable to a call-out culture that can seem to care very little for the ‘why’ behind the ‘what’. Whether a brand has made an honest mistake or taken an ill-judged decision, social media enables and amplifies cycles of cruelty. To survive in the call-out culture world, brands need to think differently about how they react when they’re put under the spotlight, and how to make their brands less likely to be called out in the first place.
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
Brands are increasingly understanding digital and analyzing data to provide customized solutions for consumers. In 2016, wearable technologies and virtual reality will play a larger role in marketing budgets. The adoption of 4.5G infrastructure in Turkey will enable new technologies like smart homes and enable live video streaming on mobile devices. There will be a greater focus on creating user-oriented content and enhancing the consumer experience on small screens to build long-term sustainability.
Uploaded here for the students in my digital communications and online PR workshops
Original document here http://www.mindshareworld.com/sites/default/files/Mindshare%20Trends%202017.pdf
Second wave creators are leading the online video industry and generating more buzz than ever!
You’ll learn about what the biggest creators and influencers are up to, the importance of super fans, best practices, and what Facebook and YouTube can bring to the table.
It was definitely an exciting year at VidCon so don't miss out!
This document outlines 4 digital consumer trends for 2017:
1) The virtual experience economy, where digital experiences like VR and AR become a status symbol.
2) Motivated mindlessness, where consumers use AI to outsource self-improvement planning and coaching.
3) Incognito individuals, where consumers embrace anonymity to be their true selves on new platforms and services.
4) Humans renewed, where brands prove technology enhances human life by developing tech solutions that enrich people.
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
Social Media Marketing Trends Report for 2020 & beyond | Social Media Facts &...Oyerohit
The world is numb to generic social media broadcasts . Series: Marketing Trends Report 2020 | Topic 2: Social Media Marketing
PS.: If social media trends from 2019 taught us anything, it’s that personalized
content is key for success. We also saw brands starting to listen more closely to their audience.
I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume.
The world is numb to generic social media broadcasts.
On top of that, there are more social media channels than ever before, but the main three still lead the pack in regards to ROI.
Customer Experience Trends for 2017 that will influence how consumers want to...Chantel Botha
What experiences will customers demand from you in future? Lets look at the current trends and speculate about how people will meet their needs in future and how this will impact the design of your brand experience.
View more about what we do on www.brandlove.co.za
Email us hello@brandlove.co.za
Come to our trends workshop!
Trends Innovation Workshop - 14 Feb - Cape Town
http://www.brandlove.co.za/product/customer-experience-cx-trends-2017-beyond/
Trends Innovation Workshop - 16 Feb - Johannesburg
http://www.brandlove.co.za/product/2017-customer-experience-trends-innovation-workshop-johannesburg/
This document summarizes Christopher Ferrel's presentation at SXSW 2017 about the rise of skippable ads. Some key points:
- Skippable ads have surpassed non-skippable ads and will dominate digital ad revenue by 2021 as users increasingly demand control over their ad experiences.
- Measuring the value of skipped ads is challenging as value varies depending on how much of the ad is viewed. Brand recall is higher for ads that are 40% completed.
- Creative works best in the skippable era if it engages users in the first 5 seconds and gives them a reason to continue watching rather than skipping.
- Both advertisers and users prefer skippable formats like outstream video
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
Le marche che si impegnano a coinvolgere le persone nella creazione di valore hanno un enorme vantaggio in un mondo sempre più connesso.
Questo eBook offre un'introduzione utile a capire come sviluppare un approccio sempre più legato al futuro dei brand, e permette di iniziare a portare il social thinking al centro della propria marca, costruendo così un verso social brand.
This document discusses branded content in digital media. It defines branded content as content that entertains or informs the audience in a creative way about a brand in order to create an emotional connection. This differs from traditional advertising. The document explores how branded content has evolved from classic formats focused on storytelling and entertainment to digital formats that emphasize engagement, virality, transmedia storytelling, user-generated content, social media, big data and reactive marketing. It distinguishes branded content from other advertising formats and discusses strategies for creating successful branded content campaigns.
The document discusses enhancing halal sustainability through research and innovation. It notes that the global population is expected to increase significantly by 2050, requiring 60-110% more food production. Fera Science Limited works to meet this challenge through various initiatives: ensuring crop protection and economic yields; assuring food quality, safety and authenticity; and promoting sustainable, safe and ethical crop production. Fera conducts applied research, provides testing and certification services, and develops proficiency testing schemes and reference materials. The document proposes that Fera can contribute to halal sustainability by scientifically determining species in foods using mass spectrometry methods and expanding quality assurance programs.
This document summarizes a study on consumer perspectives of authenticity and branding in food products. It discusses tensions between branded authenticity and authentic branding. The study involved interviews and observations of 40 middle-class consumers in Denmark and Sweden. Key findings include:
1) Consumers value perceived craftsmanship and question highly processed or industrialized products. They prefer to source directly from producers.
2) Some appreciate brands that promise convenience without compromising quality or health. Others are empowered to make food themselves to control ingredients.
3) Authenticity is experienced differently based on consumers' views of appropriate production modes and work ethics. The relationship between generic versus branded products and crafting versus industrialization is
Behaviour and Attitudes, Ireland's largest independent Market Research company, provided key findings to recent research into the unmet opportunities for tourism SME’s. These opportunities were based around three main trends –
•‘The Savvy Shopper’ – Consumers looking for value
•‘Authenticity’ - Changing consumer tastes and the growing importance of authentic and personal experiences
•‘World of Mouth’ (social media) - The growing importance of social media, particularly with regard to how information is sought and accessed and how purchase decisions are made
Digital Transformation in Food and RetailScopernia
Digital is disrupting the retail business in general in food retail in particular. The Digital Transformation of fresh food will be the catalyst for even more change to come. This deck shows 7 metaphors to better understand the powers of digital change and provides a framework to deal with the transformation of your own organization.
This document discusses food authenticity testing and the issues with current testing methods. It introduces next generation sequencing (NGS) as a new method for food authenticity testing. NGS allows for the simultaneous detection of thousands of potential food contaminants in a single test, overcoming limitations of current polymerase chain reaction (PCR) and enzyme-linked immunosorbent assay (ELISA) methods. NGS involves amplifying DNA from all species in a mixed sample, sequencing the amplified products, and comparing the sequences to a reference database to identify contaminants. While a major improvement, NGS also has limitations, such as an inability to currently quantify contamination levels.
This document provides information about the growing local food movement and interest in food provenance. It includes statistics on food blogs and local food websites, examples of restaurants highlighting local producers in their menus, articles about butchers and minimizing meat consumption, and data showing millennials' willingness to purchase organic even during an economic downturn. It also discusses trends toward accountability and traceability in the food system.
Food fraud has become a major concern in recent years. Fruit juice is commonly adulterated with cheaper alternatives. High resolution MS in combination with 'omics data analysis approaches can identify markers of adulteration.
Authenticity research and label control are important parts of food and feed safety enforcement. Three examples are provided to illustrate this. First, horse meat was found adulterated in beef products in 2013, which posed food safety issues as horse meat may contain drugs not tested for in beef. Second, marsh mallow herbal tea was found to contain deadly nightshade, hospitalizing consumers. Proper identification is needed for product safety. Third, spectroscopy and pollen profiling can detect artificially produced manuka honey labeled as natural, protecting consumers. A range of analytical methods contribute to analyzing composition and authenticity for enforcing food and feed safety laws and informing consumers.
- Food is connected to identity and authenticity is subjective. An ethnic restaurant's authenticity comes from factors like food quality, decoration, and staff ethnicity rather than just original recipes. Authenticity is negotiated between restaurants adapting for customers and customers from that ethnicity judging authenticity differently. The restaurant owner sees local Greeks who want Greek food as different from tourists, showing how ethnicity shapes views of food and authenticity.
2016; a year in which we will be noticing the transformation the Food & Beverage industry is undergoing even more. Not only on a global but also on a local level, both from a societal and a personal perspective, innovative while traditional at the same time, and even more dynamic and complex than ever. While we have headed into this exciting new year yet, please let us introduce you to the trends we see.
Food fraud is on the increase globally and checking for the authenticity of foodstuffs is a major challenge. Typical of food fraud is the substitution of a low value product for a higher value one to increase profit to the trader. For years, traders have been passing off a lesser quality rice, CSR 30, as the world's finest long-grained, aromatic rice, Basmati, in key markets like the US, Canada and the EU. In the process, the rice exports enjoy the duty exemption accorded to pure Basmati in the EU and thousands of consumers get duped. This presentation describes the use of Atmospheric Pressure Gas Chromatography coupled to high resolution MS to differentiate between types of rice and to identify marker compounds using statistical analysis software.
Branding Challenges & Opportunities, Turkey food & drink initiative by TBCCISCG International
What are the Branding Challenges & Opportunities. Presentation @ the Turkey Food & Drinks Initiative by the Turkish British Chamber of Commerce and Industry (TBCCI), hosted by UBS in London. What are the issues & trends relating to country of origin branding, the competitive environment, impact of globalisation and the current situation regarding branding of Turkish food and drink products in the UK. April 9, 2015 by Anne Bacon
Fermented foods are finding artisan, regional and chef-driven takes. Their authenticity is rooted in hundreds of years of craft preparation and artisan pride. Regional preparations of fermented foods, like craft pickles and small-batch whiskey, are being elevated in the preferences of consumers looking for artisan foods. In addition to growing artisan appreciation of these foods, more consumers are preferring foods that contain ingredients geared toward wellness. The probiotic goodness of some of these foods, such as kimchi, lactic-acid fermented craft pickles and miso, are appealing to those looking to boost digestive health. Propelled by culinary interest in umami flavor, also known as the fifth taste, fish sauce and dried shrimp are seeing larger roles as ingredients in the kitchens of popular restaurants and foodservice operations as they carve their path toward consumer homes.
Packaged Facts’ new report explores seven different foods and beverages that encompass thematic avenues of opportunity for food businesses. Fermented Artisanal Foods: Culinary Trend Tracking Series charts how current lifestyle and demographic shifts open up fresh menu and packaged food opportunities related to foods fermented with care, which extends the potential for innovation deeper into meal, snack and beverage territory.
South American foods and flavors are ripe with opportunity for the food industry. From now-assimilated foods such as quinoa to still exotic imports such as purple corn or aji amarillo, South American cuisines offer unique flavor, color, nutrition, and culinary potential.
At its best, marketing and promoting international and regional cuisines is neither strictly about tradition nor exactly about fusion. It’s about participating in the evolution of foodways that are “always-already” fused, continuing the intermingling of traditions and cross-cultural influences in the spirit of authenticity rather than under the strict letter of culinary law. Peruvian cuisine, for example, is built up not only from indigenous Andean and colonizing Spanish influences, but also from the history of Chinese and Japanese immigration to Peru, manifested in the Chifa and Nikkei expressions of this nation’s cuisine. Menu and product developers will find success with the right balance of respect for tradition and informed innovation. Much of the motivation for looking at regional Mexican cuisines as well as places further south of the border is to bypass the deracinated and overly Americanized Hispanic foods of a past generation. Instead, we can take American food culture back to the future—not simply back to the past— via authentic Latin American foodways.
Profiles in this issue
Looking forward, what’s the opportunity-scape for South American foods and flavors? This report profiles the following menu and packaged product development opportunities:
• Aji peppers and rocoto see expanded applications in sauces and as ingredients for snacks with a global flair
• Purple corn and purple potato will stake more claim as authentic and healing foods, including for those seeking non-GMO ingredients
• In the wake of quinoa, amaranth and pichuberry will play on texture and flavor attributes, as well as leverage health & wellness, to increase penetration in the specialty and natural market
• Pisco and Caipirinha will draw on perennial interest in international spirits and beverages to foster new mixology and flavoring applications
• South American stews, including Brazil’s Feijoada, have gotten their sea legs in the restaurant circles.
Consumer drivers
With a new front-runner and ambassador in Peruvian cuisine, there’s a lot of momentum behind South American cuisine. Consumers are ready for the exploration of these foods and drinks, and to effectively meet this market opportunity restaurants and food retailers must simultaneously respond to the long-term consumer drivers that are reshaping our food culture:
• Health and wellness
• Food authenticity and integrity
• Artisanal and craft spirit
• Purposeful eating
• Flavor adventure and tourism
PerkinElmer Analytical Applications E-Zine Food & Beverage Special Edition - ...PerkinElmer, Inc.
Spotlight on Applications is a quarterly e-zine compendium, delivering a variety of topics that address the pressing issues and analytical challenges you may face in your application areas today.
This Special Edition features a broad range of applications within Food Safety, Quality/Conformance/Authenticity, as well as Nutrition/Labeling, which you will be able to access at your convenience. Each application in the table of contents includes an embedded link which takes you directly to the appropriate page within the e-zine.
Perspectives on three types of foods that are part of the Chinese American diaspora experience and identity. This approach probably applies to other ethnic groups, as well.
Unlocking the power of digital marketing for InterpretersMartina Eco
This document provides an overview of digital marketing strategies for freelance translators and interpreters. It discusses why digital marketing is important given how many people use the internet. It then covers key marketing concepts like the marketing mix and defining a target audience. Specific digital marketing tools are explored like websites, blogs, social media, email marketing, and online directories. The importance of consistency across all online presences and integrating different digital channels is emphasized. Metrics and goals are recommended to evaluate each strategy's effectiveness. The overall message is that a well-planned digital marketing strategy can increase visibility, clients, credibility and sales for one's business.
This document provides an overview and analysis of luxury brands' social media presence and consumer sentiment. It begins with introducing the agenda and importance of leveraging social media for brands. It then shares findings from NetBase's 2016 Brand Passion Report on luxury brands, including which brands have the most social mentions and conversations. The presentation does a deep dive on 4 top luxury brands - Burberry, Chanel, Louis Vuitton, and Prada - analyzing their brand passion index, top attributes mentioned, sentiment, target audiences, influential forums/blogs, and top influencers. The goal is to help brands understand how to grow and protect their value on social media.
Tribe is a platform that allows brands to source user-generated content from everyday influencers to use in their marketing campaigns. It has two types of campaigns - influencer campaigns where influencers submit content based on a brand's brief, and content campaigns where the brand directly engages influencers to generate content. Tribe uses algorithms and monitoring to ensure the integrity and safety of the influencer content used by brands on the platform. It has helped brands in industries like travel, food, and health achieve marketing goals like increased sales and engagement.
CX: Survival of the Fittest seminar - 22nd July, EdinPrecedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline. Lindsay Herbert, Global Head of Digital at Precedent will explain how to adapt to your audience's changing needs using our CARE model of CX Fitness.
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates
CX: Survival of the Fittest seminar - Hong Kong 26/11/14Precedent
To survive and flourish in the new digital world, it’s not enough to provide desirable products and services, you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Our seminar provides you with a host of inspirational ways you can use digital to solve problems and improve the customer experience in your organisation by adapting to your audiences changing needs using our CARE model of CX fitness, based off our recently launched report, CX: Survival of the Fittest.
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales, and retention.
RATIONAL - What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL - What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers emotional mind will help create life-long advocates..
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Mill...Elizabeth Quintanilla, MBA
Word-of-Mouth a Must-Have Marketing Strategy: Connecting the Cool Kids, Millenials, & more! Presented at the Cornerstone Credit Union League Conference - focus is on marketing execution and word-of-mouth marketing.
Want the next Coolest Marketing strategy to Engage Your Customers and their friends? This discussion will focus on the important elements in developing and launching a successful word-of-mouth campaign. This is a strategic tool for raising the awareness of your product, brand and PR in your marketing strategy. Our expert will provide 5 proven concepts for list building, increasing reads, conversions, and movement through the sales pipeline.
Hustle Con: The Invisible Drivers of Growth: Mission, Culture & Attitude with...Sam Parr
Indiegogo is a crowdfunding site with over $50 million in funding. Danae Ringelmann, Indiegogo’s co-founder, has made it her priority to create a culture that’s based on more than free lunches and kombucha kegs. At Hustle Con, Ringelmann will explain how she uses her company’s values to make smart hires, increase employee retention rate, and make her team highly efficient.
CX: Survival of the Fittest seminar - 29th September, LondonPrecedent
The document discusses how organizations can improve customer experience (CX) through digital means. It introduces a framework for assessing an organization's CX "fitness level" across culture, analysis, rational needs, and emotional connections. Depending on whether an organization is rated as endangered, exposed, a contender, or a champion, different initial focus areas and next steps are recommended to strengthen CX capabilities with digital. The overall message is that organizations must continually adapt to evolving customer needs to remain competitive.
CX: Surival of the Fittest seminar - 15th July London Precedent
The document discusses how organizations can adapt to evolving customer needs through customer experience (CX) in the digital age. It outlines a framework for assessing an organization's "CX fitness level" across culture, analysis of customer feedback, rational factors like products/services, and emotional connections. Depending on ratings as endangered, exposed, contender, or champion, it provides recommendations in each area to improve CX, such as revising culture to value customers, gathering better customer insights, ensuring a strong value proposition, or harnessing emotional connections. The goal is to meet customers' needs as they change over time in order to remain competitive through digital transformation and customer-centricity.
CX: Survival of the Fittest - 19th May 2015 LondonPrecedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline.
Using case studies from some of the most well know brands including Air BnB, Disney, The Rijksmuseum and The British Heart Foundation, Lindsay Herbert, Global Head of Digital at Precedent will explain how to adapt to your audience's changing needs using our CARE model from our CX report.
Joshua White - Big Digital Adelaide 2017 Slide DeckJoshua White
In this session, I talk about Education and Transparency in Digital and Social Media; why a lack of it has clouded the real effectiveness of the opportunity, and why they are needed for businesses to make the most of the opportunity.
The document discusses keys to successful sustainability marketing. It notes that sustainability is important to staff, clients, suppliers and businesses themselves. The keys include defining sustainability, being truly sustainable in practices, demonstrating sustainability through actions, not just promoting it, and ensuring products and services perform well primarily with sustainability as a secondary benefit. Businesses should embrace sustainability in their product offerings, pricing, distribution and communication approaches. The overall message is that sustainability marketing requires walking the talk through transparent and credible practices that satisfy consumer and business demands.
The document discusses keys to successful sustainability marketing. It notes that sustainability is important to staff, clients, suppliers and businesses themselves. The keys include defining sustainability, being truly sustainable in practices, demonstrating sustainability through actions, not just promoting it, and ensuring products and services perform well primarily with sustainability as a secondary benefit. Businesses should embrace sustainability in their product offerings, pricing, distribution and communication approaches. The overall message is that sustainability marketing requires walking the talk through honest practices and communication.
Sustainability marketing is important for several key reasons:
1) It is morally responsible and meets growing market and customer expectations for environmentally-friendly practices.
2) Embracing sustainability can improve a business's bottom line performance over time as consumers increasingly favor brands they perceive as sustainable.
3) Successful sustainability marketing requires businesses to authentically adopt and demonstrate sustainable practices throughout their operations, not just "sell" the idea of sustainability.
4) Marketers should position sustainable products and services as delivering quality and performance first, with environmental benefits as an additional value.
This document provides an overview of a market research session conducted by INSITES Consulting and Boondoggle. It introduces Kristel Vanderlinden from Boondoggle and Timo Vandemaele from INSITES. The session discusses how research can help rather than hinder the creative process. Various research techniques and how they can be applied at different stages are presented, with an emphasis on combining qualitative and quantitative methods.
Precedent - CX: Survival of the Fittest seminar Tuesday 10th Februrary 2015Precedent
To survive and flourish in the new digital world, it’s not enough to provide desirable products and services, you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your ‘customers’ are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline, and provide the 10 steps for how you can use digital to improve customer experience and reach your business goals.
During the seminar we will explain how to adapt to your audiences’ changing needs using our CARE model:
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales, and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates.
Using best practice examples, as well as sharing some of the most obvious opportunities organisations have missed, the seminar will provide you with a host of inspirational ways you can use digital to solve problems and improve the customer experience in your organisation.
LinkedIn Bidding Strategies & Targeting for Sponsored UpdatesSearch Influence
Search Influence’s Director of Sales and Marketing Paula Keller French shows you how to leverage LinkedIn for sponsored content promotion to reach your target audience while they are in the "business mindset.”
Smart Social Summit 2017 - Tradition, Interrupted: How to Market in a Disrupt...Spredfast
It's no longer enough to balance supply and demand. Consumers today crave next-level ease of use, efficiency, and unexpected innovation. This has bred a disruptive marketplace: what does that mean for your marketing strategy? The answer, at least in part, is to invite your customer to be a part something beyond your product or service. Join marketers from companies disrupting industries and those innovating from the inside as they share how they think about marketing strategy.
Young marketer 3 final round - bui nguon anh tuanmrkelvin2094
The document provides details on the marketing plan for a new branded rice product called VINARICE. It begins with an overview of the rice market in Vietnam and background on the company. It then discusses segmentation of customers, with a focus on "Waverers" as the core target. Customer research revealed they want rice that tastes good but also makes them feel secure. The brand idea positions VINARICE as providing both tasty rice and the best security through a "100% self-contained" production process. A launch plan aims to first shock customers about unknown facts related to rice production, then allow them to experience VINARICE to feel secure, and amplify these messages through public relations.
Young Marketers 3 - The Final Round + Bùi Ngươn Anh Tuấn mrkelvin2094
The document provides details on the launch of a new branded rice product called VINARICE. It includes the following key points:
1. VINARICE is a joint venture between an FMCG company and agricultural company aiming to capture 20% market share of the branded rice market.
2. The target segment is "Waverers", those who are satisfied but not completely satisfied with unbranded rice and open to switching brands.
3. The brand idea is to position VINARICE as the most "secured" rice through a 100% self-contained production process for rice and agricultural chemicals.
4. The launch plan involves a communication campaign using TV, newspapers, and in-
Similar to Nicole Mintiens, Julie Halsey, Social Media Authenticity with Scaling Portfolios: How to Brand Your Assets Individually (20)
This document summarizes key findings from an annual study on online renters. It finds that most renters search for apartments and community information online, and trust recommendations from friends and family as well as online ratings the most. Renters' top priorities are viewing the actual apartment, paying rent online without fees, and quick response times from staff. While most renters prefer email communication, social media platforms like Facebook and Instagram are also widely used. Maintaining a positive community image through responses to reviews impacts renters' perceptions of customer service and trust in management.
Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Servicemultifamily-social-media
JetBlue aims to listen, connect with, and serve customers through social media in a way that fosters loyalty and inspires travel. The social media team uses tools like Twitter, Facebook, and Instagram to build positive relationships, increase engagement and reach, and drive traffic to JetBlue's website. Research shows that when companies engage with and respond to customers on social media, those customers spend 20-40% more and that social media adoption by companies has increased dramatically in recent years, though realizing its full potential remains a challenge.
Joe Nolan - Selling Your Culture Through Social Media to Attract More Residentsmultifamily-social-media
The document discusses how to use social media to attract more residents by promoting a property's culture. It recommends identifying a property's culture by determining what makes it unique and special. It then suggests auditing social media sites to ensure the property's culture and story are accurately represented. The document also stresses the importance of having the right mindset and intensity to stay on top of social media evolutions. It provides tips for using social media to hire employees that promote the property's culture. Finally, it emphasizes aligning social media efforts with sales to provide a consistent message to prospects.
This document discusses the evolution of communication and social media, specifically Facebook. It notes that in 2004, Facebook was originally built for college students but has since grown significantly. The document outlines strategies for multifamily property owners to leverage Facebook, including being found through search optimization, being relevant to their audience, boosting reach through ads, being responsive to reviews, and getting help from experts. Social media allows anyone to communicate without restriction on who they can reach or where.
The document contains notes from a presentation on creating effective video marketing strategies for social media. It discusses how marketers have historically overproduced low-quality videos, but consumers now demand higher quality, memorable content. It emphasizes that videos should be created with people in mind by telling compelling stories in an entertaining way, as viewers will compare real estate videos to top brand videos. It also notes the power of video on platforms like YouTube and Facebook, and argues that targeted social media ads are more effective than traditional outreach methods at reaching local audiences on their phones. Overall, the presentation stresses focusing video strategies on quality over quantity and prioritizing viewers' experiences.
Corey Padveen - Personalization Through Data: Getting the Perfect Message to ...multifamily-social-media
This document discusses how personalization through data collection and analysis can help companies better target their audiences and improve marketing outcomes. It explains that collecting data from various sources like social media, websites, and CRM systems allows segmentation of audiences based on interests and behaviors. This enables creation of highly personalized content and targeted ad campaigns. Examples are provided of how personalization increased metrics like traffic, click-through rates, and return on investment for different companies. The overall message is that a data-driven approach to personalization can strengthen customer connections and lead to better sales results.
Susan B. Zimmerman - How to REALLY Amplify Your Online Presence: The 3-for-1 ...multifamily-social-media
The document discusses Sue Zimmerman's 3-for-1 social media strategy. The strategy involves choosing one publishing medium, such as blogs, and distributing that content across three major social media channels. This allows businesses to amplify their online presence. The goal is to drive qualified traffic to a company's website. Instagram, Facebook, and Periscope are identified as platforms to share content on. Businesses are advised to promote their owned content, such as blogs, across these platforms to engage with followers and potential customers.
This document discusses the rise of live video and provides ideas for how the multi-family housing market can use live video. It outlines the key elements that enabled live video's growth, including increased mobile adoption and bandwidth. Popular live video apps like Periscope, Facebook Live, and Instagram Live are summarized. The document suggests the multi-family housing market can use live video to build relationships, provide tours of properties, showcase amenities, and run events. Ideas for live video content include walking through the leasing process, offering specials, and meeting staff or tenants.
Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baermultifamily-social-media
The document discusses the importance of responding to complaints and negative reviews from customers. It notes that failing to respond decreases customer advocacy by 37% and that answering complaints increases customer advocacy. It advocates "hugging your haters" by responding to every complaint on every channel every time, as this keeps existing customers and improves the customer experience. It provides tips for how to effectively respond, such as recognizing the other perspective, empathizing, and responding quickly, especially on social media where 40% of people expect a reply within an hour.
The document discusses how the marketing landscape is changing as people no longer want to be marketed to directly and technology enables new ways of consuming media. It outlines 4 ways society is changing: people want information and services immediately; demographics are less important as interests cross traditional groups; personalization will be key as marketing shifts to individual-level data and preferences; and emotional factors drive most purchasing decisions over rational ones. The tips provided for future marketing include sharing your company values, personalizing messaging for different customer segments, using customer data to optimize marketing, and remembering that customers are human beings primarily motivated by heart over head.
The document discusses reasons for rebranding an online presence, including an outdated image, changing markets, and broadening appeal to new audiences. It provides tips for a successful rebranding strategy, such as establishing a brand voice, locking down brand assets, showcasing the new brand visually, and maintaining an ongoing conversation about the brand. Data showed the rebranding increased engagement on social media platforms by 70% and followers by 5%.
Thriving in the Content Marketing Jungle: Lessons from Leading Practitioners ...multifamily-social-media
This document discusses content marketing and content curation. It defines content marketing as creating and sharing valuable content to attract customers. Content curation is consistently finding, organizing, annotating and sharing high-quality digital content on a specific topic for a target market. The document outlines the benefits of curation, such as thought leadership and lead generation. It provides a five-step process for successful curation: identify topics, find content sources, curate by organizing and adding value, share on websites and social media, and analyze results. Marketers are advised to curate consistently and ethically by attributing sources.
The document discusses using data to optimize social media strategies. It notes that social media platforms generate billions of data points per hour that can provide insights. The presenter discusses their background in science and technology. Ten data-driven tips for social media success are provided, such as posting on weekends/evenings, using certain types of questions to drive more comments, and including localized content. Property-specific tips are also given, such as embedded links and seasonal recipes getting more engagement. The importance of comments over likes on social media is emphasized.
This document discusses the rise of visual marketing and its power, especially with the growth of mobile technology and social media. It makes three key points:
1) Visual marketing relies on using images and video within a context to convey ideas and emotions more effectively than text alone. The brain processes visuals much faster.
2) Social media platforms that emphasize images like Instagram and Pinterest have seen explosive growth, indicating the shift to visual content online. Engagement is much higher for visual posts compared to text-based posts.
3) Marketers are increasingly using visual content like videos on YouTube and Instagram to promote their brands in a way that is more authentic and engaging than staged photos. Regular, niche-focused visual
Workshop: An Apartment Manager’s Crash Course on Social Media Marketing by Er...multifamily-social-media
The document provides an overview of social media marketing trends and best practices. It discusses the importance of reputation management and positive reviews online, creating useful ("youtility") content to engage customers, the rise of visual content like photos and videos, and leveraging employee and fan advocacy on social media. Specific tactics recommended include optimizing online listings, monitoring and responding to reviews, engaging customers through social media, using visual content like photos and videos, and empowering employees to advocate for the brand on their own social profiles.
Emerging B2C Digital Marketing Trends with a Focus on Video by Richard V. Duc...multifamily-social-media
This document discusses emerging digital marketing trends for small and medium businesses, with a focus on digital video. It provides the following key points:
1. Facebook is the dominant social media platform, used by 72% of online adults and 77% of SMB video advertisers. Instagram and Snapchat are growing rapidly, especially for video ads on Instagram.
2. SMBs spend on average $88,000 on advertising annually, using 13 different media channels. Over half of SMBs plan to increase their budgets in the next year.
3. While traditional media still commands the largest share, the digital portion of local advertising is growing rapidly and is projected to reach 40% of total ad spending by 2020, driven especially
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmersmultifamily-social-media
This document summarizes an advanced Yelp session for business owners. The agenda includes understanding Yelp's value, new products, a deep dive into the business owner tools, and tips to stay on top of reviews. Yelp has 79 million monthly users who post 90 million reviews. New products allow businesses to message customers and share reviews on their own sites. The deep dive covers complete business profiles, adding photos, and check-in offers. Businesses are advised to respond to reviews on mobile, opt-in for notifications, and share positive reviews across social networks and marketing materials.
How to Use Social Media Analytics to Optimize Your Marketing Programs by Mich...multifamily-social-media
The document describes 3 case studies of student housing properties that faced challenges with low occupancy but were turned around through research, optimized social media campaigns, on-site events and lifestyle branding, and other solutions. Details provided on the properties include location, year built, number of units and beds, occupancy rates before and after changes were made. High level results showed increased occupancy, social media followers, website traffic, and rental revenues at the different properties after implementing solutions.
The Power of Storytelling, or how to “COPE” with Content by Stephanie Reid-Si...multifamily-social-media
The document discusses the power of storytelling for content marketing. It introduces the concept of "COPE" (Create Once, Publish Everywhere), which is creating one piece of good content and publishing it across multiple social media platforms and channels. This allows marketers to maximize the reach and impact of their content while minimizing duplication of effort. The document provides examples of how companies like Zillow, GoPro, and Nordstrom have successfully implemented the COPE strategy to engage audiences and drive long-term returns on their content marketing investments.
This document discusses the importance of social media and contextual data in understanding customers in the wine industry. Some key points:
- There are over 2.5 million daily conversations about wine on social media with 450k new users monthly
- Data from 1 billion past conversations can provide insights when analyzed alongside information like user interests, interactions, identity, commerce activity, and context
- Digital media now accounts for 44% of customer media consumption, yet the wine industry only spends 7.9% of marketing dollars on digital
- Most wineries only get 2-20 organic social media mentions per week and over 80% of those mentions go unanswered
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
How to Generate Add to Calendar Link using Cal.etYared Ayalew
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Nicole Mintiens, Julie Halsey, Social Media Authenticity with Scaling Portfolios: How to Brand Your Assets Individually
1. SOCIAL MEDIA
AUTHENTICITY
HOW TO BRAND YOUR ASSETS INDIVIDUALLY
WITH SCALING PORTFOLIOS
Nicole Mintiens
Data Analysis & Insights
Manager, G5
Julie Halsey
Director of Digital Marketing
CWS Apartment Homes
@Nicole_Mintiens
#multifamilysms2017
3. THE AUTHENTICITY GAPTHE AUTHENTICITY GAP
AUTHENTICITY:
HONESTLY expressing
VALUES through
EVERY INTERACTION.
@Nicole_Mintiens
#multifamilysms2017
4. “78% of consumers
DO NOT THINK brands
are OPEN and HONEST.”
- Cohn & Wolfe 2016 Authentic 100
THE AUTHENTICITY GAP
@Nicole_Mintiens
#multifamilysms2017
5. THE AUTHENTICITY GAP
YOU
THE AUTHENTICITY GAP
RESIDENT
AUDIENCE EXPECTATIONS
VS ACTUAL
BRAND EXPERIENCES
@Nicole_Mintiens
#multifamilysms2017
11. THE AUTHENTICITY GAPTHE AUTHENTICITY GAP
UNDERSTAND
YOUR CUSTOMERS
and their EXPECTATIONS
to SUCCEED in SOCIAL
@Nicole_Mintiens
#multifamilysms2017
12. THE AUTHENTICITY GAPTHE AUTHENTICITY GAPAND REPUTATION TOGETHER
BRINGING BRAND
@Nicole_Mintiens
#multifamilysms2017
13. LIMITED
RESOURCES
(PLUS HIGH CHURN)
“60%
OF ORGANIZATIONS HAVE A
1-3 PERSON
SOCIAL MEDIA TEAM.”
- Salesforce, 2015 State of Marketing
@Nicole_Mintiens
#multifamilysms2017THE AUTHENTICITY GAP
25. “If you need maintenance requests
or just about anything, the staff
will accommodate you in ways I
haven't experienced before in an
apartment complex.”
need maintenance requests or just about anything, the
staff will accommodate you in ways I haven’t experienced
before in an apartment complex.
If you
@Nicole_Mintiens
#multifamilysms2017
48. STEP
2
FOCUS PRESENCE
BUILD AUDIENCE BEFORE EXPANDING
@Nicole_Mintiens
#multifamilysms2017
WHAT?
CHANNELS TO
ACCOMPLISH
THE “WHY”
”BEFORE YOU FILL A STADIUM,
YOU HAVE TO FILL A CLUB.”
- Scott Stratten, Unmarketing
49. STEP
2
FOCUS RESOURCES
STOP TASKS THAT DON’T AID OBJECTIVE.
WHAT?
CHANNELS TO
ACCOMPLISH
THE “WHY”
@Nicole_Mintiens
#multifamilysms2017
50. TOP REFERRAL SOURCES BY CONVERSIONS
(G5 Multifamily)
FOCUS LIMITED RESOURCES FOR EFFECTIVENESS
OBJECTIVE = DRIVE CONVERSION
Note: These are Google Analytics referral
sources of G5 WEBSITE conversions
meaning users visited these sites prior to
converting on a G5 multifamily website.
NOT conversions that occurred on these
sites (i.e. Yelp/Apartments.com)
51. STEP
2
AUTOMATE CAREFULLY
BUSINESS IS BUILT ON RELATIONSHIPS
@Nicole_Mintiens
#multifamilysms2017
ROBOTS CAN’T BUILD RELATIONSHIPS.
WHAT?
CHANNELS TO
ACCOMPLISH
THE “WHY”
52. STEP
3
WHO ARE YOU?
REWARD ACTIONS THAT REFLECT VALUES
WHO?
BRAND
AUDIENCE
TEAM
@Nicole_Mintiens
#multifamilysms2017
“CULTURE is the
#1 PREDICTOR of SUCCESS.
NOT BUDGET, NOT RESOURCES.”
- Mark Schaefer,
Consultant to Adidas, Verizon, HGTV & the U.S. Air Force
55. STEP
3
WHO ARE YOU?
DISCOVER COMPETITIVE ADVANTAGES
WHO?
BRAND
AUDIENCE
TEAM
@Nicole_Mintiens
#multifamilysms2017
● SURVEY IDEAL RESIDENTS
○ “Why did you choose us over the competition?”
● IDENTIFY DIFFERENTIATORS
56. STEP
3
WHO ARE YOU?
DISCOVER COMPETITIVE ADVANTAGES
WHO?
BRAND
AUDIENCE
TEAM
@Nicole_Mintiens
#multifamilysms2017
● SURVEY IDEAL RESIDENTS
○ “Why did you choose us over the competition?”
● IDENTIFY DIFFERENTIATORS
● TARGET & TEST NEW MESSAGING
57. STEP
3
WHO ARE YOU?
DISCOVER COMPETITIVE ADVANTAGES
WHO?
BRAND
AUDIENCE
TEAM
@Nicole_Mintiens
#multifamilysms2017
● SURVEY IDEAL RESIDENTS
○ “Why did you choose us over the competition?”
● IDENTIFY DIFFERENTIATORS
● TARGET & TEST NEW MESSAGING
● OPTIMIZE UNIQUE VALUE
PROPOSITIONS (UVPs)
58. STEP
3
WHO DO YOU SERVE?
USE DATA TO UNDERSTAND RESIDENTS
WHO?
BRAND
AUDIENCE
TEAM
@Nicole_Mintiens
#multifamilysms2017
59. STEP
3
WHO WILL BE INVOLVED?
LEVERAGE YOUR PEOPLE’S POTENTIAL
WHO?
BRAND
AUDIENCE
TEAM
@Nicole_Mintiens
#multifamilysms2017
“EMPLOYEES ARE
YOUR SINGLE
GREATEST
MARKETING ENGINE.”
- Jay Baer YouTility
60. STEP
3
WHO WILL BE INVOLVED?
CULTIVATE PRIMARY RESOURCE: YOUR PEOPLE
WHO?
BRAND
AUDIENCE
TEAM
@Nicole_Mintiens
#multifamilysms2017
66. START CLOSING THE GAP
@Nicole_Mintiens
#multifamilysms2017
THE AUTHENTICITY GAP
1. Highlight examples of brand values
2. Set up listening alerts for every property
3. Survey residents to find competitive
advantages
4. Distribute a survey to find and promote
hidden talents of employees
5. Glean insights from CWS Apartments