Social Media Chamber Presentation 2011
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This is a presentation I did for the Reston Chamber of Commerce. It is an overview of Social Media Marketing tools 2011
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Social Media Chamber Presentation 2011
- 2. GRCC Interactive Marketing Workshop Social Media Optimization How to Connect with Your Clients Online Using Compelling Content, Innovative Design, Search Engine & Social Media optimization: A Workshop in Four Parts Part 1: Social Media Optimization: ‘ Tweeting, Liking and Linking ’
- 3. Cindy Simons Bennett Willow Tree Media Interactive Marketing WillowTreeMedia.com Facebook.com/ WillowTreeMedia Twitter.com/ WillowTreeInc Linkedin/ Cindy Simons Bennett
- 4. Viewtron 1980 – 1988 Quantum (AOL) 1989 Website /Child of My Dreams
- 6. Create an understanding of Social Media Marketing: the variety of tools available, the value to your business and how and why to implement a plan within your own organization. The Goal Of This Workshop
- 31. Business Blogs
- 34. Your Website
- 36. Your Website
- 37. Youtube & Vimeo
- 45. Mobile Marketing
- 52. .
Editor's Notes
- The viewtron screens
- Child of My Dreams was the first product of Willow Tree Media.Inc and the plan was to create several of these types of website to sell to larger organizations. At least till the bottom fell out.
- Any time you connect with your consumer and they connect back with you, I define that as social media. I will cover some of the tools in depth and then touch on others. But it is important to look at a social media plan with all these options in mind. And more importantly, when you do plan you should cross promote your message on the platforms you choose.
- Spend the most time here. In negotiations with skype
- Facebook ranks ahead of google. You know how it works. You set up a facebook business page and people become fans and put you on their profile for their friends to see and find you through searches, so there is a viral element to it which helps with SEO. Examples of events and explanations of applications.
- Facebook pimping and video
- Facebook pimping
- Video profile
- charliesheen Charlie Sheen RT @ ConanOBrien It's official: @ charliesheen is following me on Twitter, so I win. Charlie, I'm sending over a van to collect the goddesses.
- Must define the audience with whom you want a relationship with and offer information they will find valuable Be authentic, be transparent, get inside reader’s minds, solicit feedback, don’t be offensive or take risks unless that fits your business model, have fun. Social network postings need to be 80 percent about valuable information and only 20 percent about self-promotion like your deals and achievements, Blog posts for updates onFacebook, a profile on LinkedIn, and an account on Twitter. Incorporate video as well as photos (youtube and flickr) Frequent updates tell search engines that the site is authoritative, resulting in higher search-engine rankings. Using popular search keywords in blog posts also can bolster results. And if you can do that while providing valuable information that others will link to, even better. That’s because a high number of inbound links is yet another factor that propels search engine optimization. "When your name comes up repeatedly in search results, there’s power in that,” Another strategy—promoting your blog headlines on Twitter, along with a link to the post—can save time and also bring a substantial boost to blog traffic.
- 62% of their readers are over 40 72% were male 66% had a family income over $60,000 39% had households size of 3 or more 78% were college graduates The top 3 categories for online purchases were for plane tickets, computers and consumer electronics. 82% do not have their own blog 67% read 5 or more blogs each day.
- Integrate the video/facebook/twitter feeds into website
- Vimeo is a video site for artist. Its great for visual messages, flip ran a promotion where you can use flip footage for your profile pict on facebook. Very engaging and more likely to be clicked. You can target your video. Set-up a channel like a facebook page. User created content. Laughing baby with paper and gerber. Has to be interesting. Hard to go viral. Equipment and software is inexpensive and can do professional work.
- ile users still have not signed up for any text alerts, there was a small rise in interest since a similar poll in 2009: 28% were at least somewhat interested in the alerts, up 2 percentage points, and 8% were extremely or very interested, up 3 percentage points. For under-35s, interest was significantly higher. Those who wanted the alerts were most interested in coupons and promotions from grocery stores and restaurants. Respondents who had signed up for text alerts said it made them more likely to visit the company’s website (34%), visit the store (33%) and purchase the product being promoted, either in online (28%) or in the store (27%).
- Raffles (e.g. “Every person who checks in gets a chance to win an iPod.”) Specials for the user who checks in most often. This is a staple of Foursquare promos for a lot of venues (e.g. “Top user/mayor gets the first drink free every time he/she comes in.”) First check in specials (e.g. “Get 30% off your order when you check in for the first time.”) Digital punch cards (e.g. “Check in 5 times, get a free coffee.”) Don’t leave fake reviews or tips. They’re easy to spot, and you’ll lose all on- and off-line credibility immediately when people catch on. Don’t throw up poorly designed ads. “A badly designed banner ad performs so much worse than … a good one,” Altman says. “It’s an insane difference.” Don’t forget to monitor activity. Carroll points out, “Chances are if someone has a gripe or praise with their check-in, it’s a real-time thing: The patron is probably still there … so the business has a chance to make the experience even better.” And in a year it won’t look exactly like it does today. Be prepared to adapt your methods when features change, Be aware, though, that your ROI may not be directly measurable, and aside from increased sales, you’re working for brand exposure and increased awareness of your business
- Groupon customers spend an average of 60 percent above the value of the Groupon They’re socially active, both online and off. 50% go out twice a week or more Habitual users of Facebook, Twitter, blogs, and other social media tools They love Groupon… According to a recent subscriber survey: 66% read Groupon write-ups every day 66% use Groupon primarily as a guide to explore their city
- goes out to the social networks you specify, grabs the relevant articles and messages, for easier digestion and action. Typically, monitoring has a stronger real-time implication than measurement, as one of the purposes is to track keywords as they appear, with the goal of quick reaction. How it works: Typically, monitoring is performed on a keywords basis. Relevant keywords include your brand name, product name, etc. Based on your keywords, your monitoring system of choice goes out to the social networks you specify, grabs the relevant articles and messages, and hopefully arranges them for easier digestion and action. http://wiki.kenburbary.com/