JetBlue aims to listen, connect with, and serve customers through social media in a way that fosters loyalty and inspires travel. The social media team uses tools like Twitter, Facebook, and Instagram to build positive relationships, increase engagement and reach, and drive traffic to JetBlue's website. Research shows that when companies engage with and respond to customers on social media, those customers spend 20-40% more and that social media adoption by companies has increased dramatically in recent years, though realizing its full potential remains a challenge.

1. JETBLUE SOCIAL MEDIA
LAURIE MEACHAM | MANAGER CUSTOMER COMMITMENT

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CHART HEADING
ARIAL 32 POINTS

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Social Objective
To listen, connect and serve
our Customers in a way that
fosters loyalty and inspires
travel.

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Build and Maintain Positive
Relationships

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Increase Social Engagement
and Reach

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Drive Traffic to jetblue.com

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Tools

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When companies engage and
respond to customers over social,
those customers spend 20-40%
more with them.
Source: Bain & Company

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Source: Aberdeen Group, Aug 2015 report on social customer care
“The adoption of social media
soared from 12% in 2010 to 62% in
2015. Companies clearly
understand the value behind it, yet
achieving its true potential remains
a challenge for those that simply
adopt social media for the sake of
doing it.”

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19. THANK YOU