The document discusses various aspects of controlling marketing operations. It defines marketing control as monitoring marketing plans and adjusting as needed to achieve goals. There are four main steps to marketing control: 1) establishing performance standards, 2) measuring actual performance, 3) comparing performance to standards, and 4) taking corrective actions as needed. The document also outlines different types of marketing controls including annual plan control, profitability control, efficiency control, and strategic control, which involve analyzing sales, profits, expenses, financials, market share, and customer attitudes. Marketing audits provide in-depth analysis of a company's marketing environment, strategies, and activities to identify issues and improve performance.
Marketing is one of the most important part for any company. And for that companies have to follow certain guidelines, which are different for different countries. Also, ethics plays major part in marketing, therefore all marketing campaigns should be ethical according to particular country (community). This presentation shows our view point of marketing campaigns by different companies and it is made on Indian Laws and Ethics
Marketing is one of the most important part for any company. And for that companies have to follow certain guidelines, which are different for different countries. Also, ethics plays major part in marketing, therefore all marketing campaigns should be ethical according to particular country (community). This presentation shows our view point of marketing campaigns by different companies and it is made on Indian Laws and Ethics
Sales Management is the process of current exchanges of goods - and thus sales management forms an integral part of Marketing Management. A significantly broader meaning is assigned to sales management as it also encompasses managing the sales functions and the sales force.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
This Slideshare is the sole Property of the Welingkar School of Distance Learning – Reproduction of this material , without prior consent, either wholly or partially will be treated as a violation of copyright.
An Organization Should Approach All Tasks With The Idea That They Can Be Accomplished In A Superior Fashion
An organization capability refers to the way systems and people in the organization work together to get things done. The way leaders foster shared mindsets, orchestrate talent, encourage speed of change, collaborate across boundaries, and learn and hold each other accountable define the company's culture and leadership edge.
The firm’s ability to manage people
to gain competitive advantage.
• focuses on internal processes and systems for meeting customer needs
• creates organization-specific competencies that provide competitive advantage since they are unique
• ensures that employee skills and efforts are directed toward achieving organizational goals and strategies
A document issued by a recognized agency, and dealing with design and safety requirements relating to a specific product.
EXAMPLES
The U.S. Occupational Safety and Health Administration (051-IA) and the American National Standards Institute (ANSI).
OSHA standards are generally legally binding for an employer,
while ANSI standards are generally of an advisory nature. set industry standards with input from industry representatives and consumers.
“ Value Chain Analysis (VCA) is a process where a firm identifies its primary and support activities that add to its final product and then analysis to reduce costs or increase differentiation.”
“ Value Chain represents the internal activities a firm engages in when transforming inputs into outputs.”
Organizational Appraisal is the process of monitoring an organization’s internal environment to identify strengths and weaknesses that may influence the firms ability to achieve GOALS. It include identifying strengths and weaknesses.
A document issued by a recognized agency, and dealing with design and safety requirements relating to a specific product.
EXAMPLES
The U.S. Occupational Safety and Health Administration (051-IA) and the American National Standards Institute (ANSI).
OSHA standards are generally legally binding for an employer,
while ANSI standards are generally of an advisory nature. set industry standards with input from industry representatives and consumers.
A measurement of the quality
of an organization's policies, products, programs, strategies, etc., and their comparison with standard measurements, or similar measurements of its peers.
Sales organization is a part of the total organization which is given the responsibility of selling of products manufactured by a company
It is another organization within the larger organization which is given the responsibility of selling function
It involves people working together for attaining the sales objectives of the company
It is concerned with planning, organizing, leading and controlling the activities of the sales force
Sales Management is the process of current exchanges of goods - and thus sales management forms an integral part of Marketing Management. A significantly broader meaning is assigned to sales management as it also encompasses managing the sales functions and the sales force.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
This Slideshare is the sole Property of the Welingkar School of Distance Learning – Reproduction of this material , without prior consent, either wholly or partially will be treated as a violation of copyright.
An Organization Should Approach All Tasks With The Idea That They Can Be Accomplished In A Superior Fashion
An organization capability refers to the way systems and people in the organization work together to get things done. The way leaders foster shared mindsets, orchestrate talent, encourage speed of change, collaborate across boundaries, and learn and hold each other accountable define the company's culture and leadership edge.
The firm’s ability to manage people
to gain competitive advantage.
• focuses on internal processes and systems for meeting customer needs
• creates organization-specific competencies that provide competitive advantage since they are unique
• ensures that employee skills and efforts are directed toward achieving organizational goals and strategies
A document issued by a recognized agency, and dealing with design and safety requirements relating to a specific product.
EXAMPLES
The U.S. Occupational Safety and Health Administration (051-IA) and the American National Standards Institute (ANSI).
OSHA standards are generally legally binding for an employer,
while ANSI standards are generally of an advisory nature. set industry standards with input from industry representatives and consumers.
“ Value Chain Analysis (VCA) is a process where a firm identifies its primary and support activities that add to its final product and then analysis to reduce costs or increase differentiation.”
“ Value Chain represents the internal activities a firm engages in when transforming inputs into outputs.”
Organizational Appraisal is the process of monitoring an organization’s internal environment to identify strengths and weaknesses that may influence the firms ability to achieve GOALS. It include identifying strengths and weaknesses.
A document issued by a recognized agency, and dealing with design and safety requirements relating to a specific product.
EXAMPLES
The U.S. Occupational Safety and Health Administration (051-IA) and the American National Standards Institute (ANSI).
OSHA standards are generally legally binding for an employer,
while ANSI standards are generally of an advisory nature. set industry standards with input from industry representatives and consumers.
A measurement of the quality
of an organization's policies, products, programs, strategies, etc., and their comparison with standard measurements, or similar measurements of its peers.
Sales organization is a part of the total organization which is given the responsibility of selling of products manufactured by a company
It is another organization within the larger organization which is given the responsibility of selling function
It involves people working together for attaining the sales objectives of the company
It is concerned with planning, organizing, leading and controlling the activities of the sales force
Strategic Management models and diagrams for professional business presentation.
More downloadable business diagrams on
http://www.drawpack.com
your visual business knowledge
I Never Finish Anyt...: Taking Control of Your Real Estate Marketing and Tech...Aman Daro
Marketing and technology can be a boon to real estate agents and brokers, but it can also destroy their businesses. What's more, the state of real estate marketing leaves much to be desired. We need to take a fresh look at how to focus our efforts, in both marketing and technology, to better serve our clients, and in turn become more productive in our businesses.
This was presented at the Who's Who in Luxury Real Estate Conference in April 2014. Aman is Director of Marketing at Red Oak Realty, a residential real estate brokerage in Oakland and Berkeley in the San Francisco East Bay.
Inbound Marketing explained by Dwight SchrutteThomas M Schwab
FACT: Inbound Marketing works for bears, beets and Battle Star Galactica. Dwight Schrutte explains the top 10 basics of how to attract, engage and delight customers with Inbound Marketing
This file indicates the ICT utilization in Teacher Education field in India. This helps the characteristics and advantages of Digital media in Teacher Education
Leveraging HR to optimize technology implementation and utilization Nawaf Dhubaib, MHRMgt
This material was presented by Nawaf Dhubaib in HR technology summit held in Dubai in 2011. It argues, that HR role is vital in any major IT solution implementation.
According to Dictionary
Commerce is a division of trade or production which deals with the exchange of goods and services from producer to final consumer
It comprises the trading of something of economic value such as goods, services, information, or money between two or more entities.
Business-to-consumer (B2C) :
Online transactions are made between businesses and individual consumers. E.g. Amazon.com, eBay.com.
Business-to-business (B2B):
Businesses make online transactions with other businesses.
Set of practices and procedures employed by firms to monitor and regulate their marketing activities in achieving their marketing objectives are called marketing control.
Marketing control is the process of monitoring the proposed plans as they proceed and adjusting where necessary.
Definitions:
“Marketing control is theprocess of taking steps to bring actual results and desired results closer together”. ----Phillip Kotler
Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants includeadvertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
Modern Marketing Practices-Marketing Control Types & strategies-Green MarketingVenkat. P
Marketing Department – Marketing Control & Types of Control. Modern Marketing Practices – Green Marketing, Cause – related Marketing, Mobile Marketing and Online Marketing.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. Marketing Organization and Control: Evolution of
Marketing Department, Organizing the Marketing
Department, Marketing Implementation, Control of
Marketing Performance, Annual Plan Control,
Profitability Control, Efficiency Control, Strategic
Control
3. • Marketing control provides the means whether the desired
goals have been achieved or not and if necessary, applying
corrective measures so that the performance takes place
according to plan.
• Marketing control is the process of monitoring the proposed
plans as they proceed and adjusting where necessary.
• Marketing control is a step through which the success of
marketing efforts can be assessed, present and prospective
problems could be identified & steps are taken to resolve
them in order to achieve marketing goals.
4. Definitions:
“Marketing control is the process of
taking steps to bring actual results
and desired results closer together”.
----Phillip Kotler
5. • Helps in keeping all marketing operations in
right direction
• Helps in improving the performance of
marketing department
• Helps in better utilisation of marketing
resources
• Improve the effectiveness of marketing
planning
6. • Help marketing manager to delegate his
authority to the lowest possible extent
• Minimizes the chance of mistakes
• Helps in coordination of the activities of the
various department
• Helps in marketing decision-making
7.
8. 1. Establishing Standards of Performance
Standards represent the criteria
for measurement of performance of marketing
department.
While determining the marketing standards, two
aspects must be considered:-
• What are marketing objectives
• What are those circumstances under which these
objectives are to be achieved.
9. 2. Measuring Performance
Second step of control is
concerned with measurement of actual
performance. Without having information about
the current operations on actual performance, a
marketing manager cannot exercise control.
It is the actual performance, which is to be
compared with the standards of performance to
decide further about action.
10. 3. Comparing Performance against Standards
The third step of control is to
compare it with predetermined standards.
Marketing manager may have information in the
form of data, graphs, charts, written reports and
personal observations to keep him informed about
the performance of the department. Such
performance is compared with the standard to find
out whether the marketing department is
progressing in the right direction.
11. 4. Corrective Actions
The is the last step of control
system. After comparing the actual performance
with the prescribed standards and finding out that
performance matches the standard no action is
needed but when there is a deviation, corrective
action is needed and if standards appear to be too
high or lower or circumstances have changed,
standards are revised.
12. 1. Annual Plan Control (Annual sales and the profit
goals are achieved.)
2. Profitability Control
3. Efficiency Control
4.Strategic Control
Sales Analysis
Market Share Analysis
Marketing Expense Analysis
Financial Analysis
Customer Attitude tracking
13. The basis of annual plan control aims to
ensure that the company achieves certain goals
in its annual sales and profits.
Top & Middle management exercise this
control.
14. Sales Analysis: In this technique actual sales is compared
with the targeted sales.
Market Share Analysis: Sales analysis does not reveal how
well the company is performing relative to competitors. It is
helpful in identifying whether the change in sales due to
change in external environment or it is the internal
weaknesses of the company. (Competitors evaluation)
Marketing Expense Analysis: Annual plan control
requires making sure that company is not overspending to
achieve sales goals. (Sales for expenses, sales promotion
expenses, market research expenses, sales administration
expenses.)
Financial Analysis:
15. Financial Analysis: Marketers are using financial analysis
to find profitable strategies beyond sales building. (Ratio
analysis is very useful here. Profitability and turnover
ratios are very famous)
Customer Attitude Studies: It is the method to track
customer attitude and satisfaction (It is a qualitative term.
Identification of customers, dealers and other employees.
1. Feedback or suggestion system
2.Customer panel
3. Customer surveys
16. Profitability control and efficiency control allow a
company to closely monitor its sales, profits, and
expenditures.
Profitability control demonstrates the relative profit-
earning capacity of a company’s different products and
consumer groups.
This control is to determine the actual profitability of
the firms products, territories, market segments and
intermediaries.
17. Efficiency control involves micro-level analysis of the
various elements of the marketing mix,
including sales force, advertising, sales promotion, and
distribution.
It explain that what extent marketing resources have
been used efficiently to achieve annual goals.
For example, to understand its sales-force efficiency, a
company may keep track of how many sales calls a
representative makes each day.
This type of analysis highlights areas in which
companies can manage their marketing efforts in a
more productive and cost-effective manner.
18. These systems help management determine the fit
between the firm’s marketing and the external
environment.
It is a in-depth study undertaken to examine whether
the company is pursuing its best opportunities with
respect to markets and products. Marketing department
having policies, objectives, strategies and programs are
to be reviewed and changed periodically.
19. Market audit is a in-depth analysis of the marketing
functions. Marketing audit is a comprehensive,
systematic, independent and periodic examination of
company’s marketing environment, objectives, strategies
and activities with a view to determining problem areas
and opportunities and recommending a plan of action
to improve the company’s marketing resources.
Components of Marketing Audit:
Marketing environment audit
Marketing strategy audit
Marketing organisation audit
Marketing system audit, productivity audit, functional
audit